{"id":3330,"date":"2025-01-22T14:00:00","date_gmt":"2025-01-22T20:00:00","guid":{"rendered":"https:\/\/twprod.wpengine.com\/why-you-should-stop-using-alt-tags-for-pinterest-pin-descriptions\/"},"modified":"2025-04-24T19:13:41","modified_gmt":"2025-04-25T01:13:41","slug":"why-you-should-stop-using-alt-tags-for-pinterest-pin-descriptions","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/why-you-should-stop-using-alt-tags-for-pinterest-pin-descriptions","title":{"rendered":"Why You Should Stop Using Alt Tags For Pinterest Pin Descriptions"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1025\" height=\"513\" data-pin-nopin=\"true\" src=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/11\/513.png\" alt=\"Tailwind logo and a man in an apron looking at his tablet with overlays of Image Details from a Pinterest Pin where there are two different descriptions used for Pinterest Text and Alternative Text.\" class=\"wp-image-11933\" srcset=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/11\/513.png 1025w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/11\/513-300x150.png 300w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/11\/513-768x384.png 768w\" sizes=\"(max-width: 1025px) 100vw, 1025px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This is a guest post from Dana Nicole of <a href=\"https:\/\/www.dananicoledesigns.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dana Nicole Designs<\/a>.<\/p>\n\n\n\n<p class=\"has-text-align-left\">What if your Pinterest marketing is sending Google the wrong signals?<\/p>\n\n\n\n<p class=\"has-text-align-left\">Pinterest is a great source of traffic for so many bloggers and business owners, but none of us can afford to lose out on search engine traffic! Fortunately, there is a way to make nice with both Pinterest and Google.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Most of us know that to create Pinnable images from your website, you\u2019ll need:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An appealing image that has been <a href=\"https:\/\/tailwindapp.com\/blog\/how-to-use-pinterest-for-your-blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">optimized for Pinterest<\/a><\/li>\n\n\n\n<li>A key-word rich description with a call to action<\/li>\n\n\n\n<li>A URL to link to the source content<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/alt-text-pinterest-seo-png.png\" alt=\"Screenshot of Pinterest Graphic and Pinterest Description \" class=\"wp-image-12053 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-left\"><\/p>\n\n\n\n<p class=\"has-text-align-left\">Here is where even (or maybe even <strong>especially<\/strong>) experienced Pinners should take note. If you\u2019ve been using Pinterest for a while, you probably use your image\u2019s alt text to generate your Pinterest description.<\/p>\n\n\n\n<p class=\"has-text-align-left\">After all, that is where the javascript for Pinterest gets the description when someone Pins from your site!<\/p>\n\n\n\n<p class=\"has-text-align-left\"><strong>The problem is,<\/strong>&nbsp;<em>this method can harm your website\u2019s usability and search engine optimization (SEO).<\/em><\/p>\n\n\n\n<p class=\"has-text-align-left\"><strong>What Is The Purpose Of Alt Text on Images?<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\">The alt text (or alt attribute) is an extra piece of information that is added to your photos that is not visible to most visitors.<\/p>\n\n\n\n<p class=\"has-text-align-left\">The primary purpose of the alt text is to describe the photo to visually impaired users so that they still have a good user experience when visiting your website, even if they are unable to see the photos.<\/p>\n\n\n\n<p class=\"has-text-align-left\">The alt text also will show when your photo doesn\u2019t load (due to page load errors) and provides context to search engines as to how your photo should be indexed.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Basically, <a href=\"https:\/\/www.tailwindapp.com\/marketing\/tools\/image-alt-text-generator?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=2024-alt-text-launch&amp;page=\" target=\"_blank\" rel=\"noreferrer noopener\">the alt text should describe what the image is<\/a>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-your-images-need-to-be-optimized-for-pinterest-and-search-engines\"><strong>Why Your Images Need to Be Optimized for Pinterest AND Search Engines<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-left\">According to Rand Fishkin of Moz, \u201c<a href=\"https:\/\/moz.com\/blog\/seo-photos-visuals-graphics-whiteboard-friday\" target=\"_blank\" rel=\"noopener noreferrer\">a third of all searches performed in Google are for images and 12.5% of SERPs show Image Pack results<\/a>.\u201d So, give your images their best chance of appearing in search by optimizing your image alt text. Other factors that can help your images rank better on Google are the image file name and caption \u2014 which, by the way, will also help your <a href=\"https:\/\/medium.com\/@Pinterest_Engineering\/taste-graph-part-1-assigning-interests-to-pins-9158b4c25906\" target=\"_blank\" rel=\"noopener noreferrer\">Pinterest SEO<\/a>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-12054\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/word-image-22.png\" alt=\"Screenshot of Pinterest SEO Google Search\" class=\"wp-image-12054 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\">Optimize your images to appear in Google image search results.<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-use-image-alt-text-for-better-seo\"><strong>How To Use Image Alt Text for Better SEO<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-left\"><a href=\"https:\/\/www.tailwindapp.com\/marketing\/tools\/image-alt-text-generator?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=2024-alt-text-launch&amp;page=\" target=\"_blank\" rel=\"noreferrer noopener\">Good alt text<\/a> that boosts your search engine exposure is descriptive, brief, and incorporates keywords.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-alt-text-should-be-descriptive\">Alt Text Should Be Descriptive<\/h3>\n\n\n\n<p class=\"has-text-align-left\">As mentioned above, alt text should describe the image. Since the main purpose of the alt text is to aid those who are unable to view the image, you should not stuff it with keywords. Instead, focus on using your alt text to describe exactly what your image is. If there is text on the image \u2014 as there often is on a pinnable image \u2014 you can include that.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-alt-text-should-be-brief\">Alt Text Should Be Brief<\/h3>\n\n\n\n<p class=\"has-text-align-left\">Alt text should be no longer than 125 characters, as many screen readers (for the visually impaired) cut off at 125 characters. If you are putting Pinterest descriptions in alt text, they likely are too long.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-alt-text-should-incorporate-keywords\">Alt Text Should Incorporate Keywords<\/h3>\n\n\n\n<p class=\"has-text-align-left\">If possible, your alt text should incorporate keywords. However, the main purpose of alt text is to describe the photo. Therefore if you can\u2019t naturally incorporate keywords, leave them out.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-12055\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/word-image-1-2.png\" alt=\"Screenshot of a bag of Doritos Tortilla Chips Next to HTML Code Alt Text\" class=\"wp-image-12055 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/moz.com\/learn\/seo\/alt-text\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/moz.com\/learn\/seo\/alt-text<\/a><\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-left\">The above image illustrates how the alt text looks \u201cbehind the scenes.\u201d It reads: <em>\u201cDoritos Tortilla Chips, Nacho Cheese, 1.75-Ounce Large Single Serve Bags (Pack of 64)\u201d.<\/em><\/p>\n\n\n\n<p class=\"has-text-align-left\">If I were to tell you to close your eyes while I read that description to you would you visualize something along those lines? Most likely, yes! This is a perfect example of what you want your alt text to look like for SEO purposes.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Tailwind\u2019s Alt Text Generator and Ghostwriter Can Boost Your Pinterest SEO<\/strong><\/h2>\n\n\n\n<p>Pinners, take note! Tailwind\u2019s tools make it easier than ever to optimize your Pins for both Pinterest and SEO\u2014without sacrificing website usability.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tailwind\u2019s Alt Text Generator: The Right Tool for the Job<\/strong><\/h3>\n\n\n\n<p>The <strong><a href=\"https:\/\/www.tailwindapp.com\/marketing\/tools\/image-alt-text-generator\" target=\"_blank\" rel=\"noreferrer noopener\">Image Alt Text Generator<\/a><\/strong> helps you craft clean, descriptive, and SEO-friendly alt text without the clutter. This ensures your images are well described, so any engine can clearly &#8220;read&#8221; what is on them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Optimize Your Pins with Tailwind\u2019s Keyword Finder Tool<\/h3>\n\n\n\n<p>Using alt tags for Pinterest descriptions isn\u2019t the best strategy\u2014but focusing on the right keywords is! With <a href=\"https:\/\/www.tailwindapp.com\/pinterest-marketing\/tools\/keyword-finder\">Tailwind\u2019s Keyword Finder Tool<\/a>, you can discover exactly what your audience is searching for and create pin descriptions that get noticed.<\/p>\n\n\n\n<p>This tool takes the guesswork out of keyword research, helping you craft descriptions that improve your pins\u2019 visibility and performance. Ready to make your pins more discoverable? Start using Tailwind\u2019s Keyword Finder today!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tailwind\u2019s Ghostwriter for Pinterest Descriptions<\/strong><\/h3>\n\n\n\n<p>To keep your Pinterest descriptions as engaging as possible, Tailwind\u2019s <strong><a href=\"https:\/\/www.tailwindapp.com\/ghostwriter\" target=\"_blank\" rel=\"noreferrer noopener\">Ghostwriter<\/a><\/strong> is a game-changer. This tool creates keyword-rich, compelling descriptions specifically for Pinterest, helping to attract more clicks and engagement without overloading your alt text.<\/p>\n\n\n\n<p>By using these tools, you\u2019re setting your images up for success. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-in-conclusion\"><strong>In Conclusion: <\/strong><\/h2>\n\n\n\n<p>A keyword-rich Pin description is a valuable ranking signal in Pinterest SEO. Alt text is an accessibility aid for those with visual impairments. It is machine readable and may impact SEO, but its primary purpose is to make visual content more accessible. Pin descriptions and Alt text have different purposes. Create separate Pin descriptions and Alt text to serve their different purposes. <br>Tailwind can help make creating Alt text and Pin descriptions easy.<\/p>\n\n\n\n<p class=\"has-text-align-left\">If you\u2019re looking to <a href=\"https:\/\/www.dananicoledesigns.com\/pinterest-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">increase the number of visitors you get from Pinterest each day<\/a> (and who isn\u2019t?!), get Tailwind for Pinterest now. I wouldn\u2019t Pin without it!<\/p>\n\n\n\n<p class=\"has-text-align-left\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-medium\"><img decoding=\"async\" width=\"169\" height=\"300\" data-pin-description=\"Pin Descriptions &amp; Alt Tags: What You Need to Know. If you want to maximize traffic to your blog or website, you need to optimize your images for both Pinterest and Google. Here's how to do it. #pinterestmarketing #SEO #digitalmarketing #marketingstrategy\" data-pin-title=\"Pin Descriptions &amp; Alt Tags: What You Need to Know.\" data-src=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/11\/Pin-Image-2-169x300.png\" alt=\"Tailwind logo and Text: What's the difference between Alt Text and Pin Descriptions? Learn More. A man in an apron looking at his tablet with overlays of Image Details from a Pinterest Pin where there are two different descriptions used for Pinterest Text and Alternative Text.\" class=\"wp-image-11936 lazyload\" data-srcset=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/11\/Pin-Image-2-169x300.png 169w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/11\/Pin-Image-2-576x1024.png 576w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/11\/Pin-Image-2-768x1365.png 768w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/11\/Pin-Image-2-864x1536.png 864w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/11\/Pin-Image-2-300x533.png 300w, https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2024\/11\/Pin-Image-2.png 1080w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 169px; --smush-placeholder-aspect-ratio: 169\/300;\" data-original-sizes=\"(max-width: 169px) 100vw, 169px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Boost your website&#8217;s usability and search engine optimization (SEO) with these alt text tips for Pinterest images. Learn how to use Tailwind&#8217;s Alt Text Generator and Ghostwriter for SEO success on both platforms.<\/p>\n","protected":false},"author":29,"featured_media":11934,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-3330","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-pinterest","9":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why You Should Stop Using Alt Tags For Pinterest Pin Descriptions - Tailwind Blog<\/title>\n<meta name=\"description\" content=\"Boost your website&#039;s usability and search engine optimization (SEO) with these alt text tips for Pinterest images. Learn how to use Tailwind&#039;s Alt Text Generator and Ghostwriter for SEO success on both platforms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tailwindapp.com\/blog\/why-you-should-stop-using-alt-tags-for-pinterest-pin-descriptions\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why You Should Stop Using Alt Tags For Pinterest Pin Descriptions\" \/>\n<meta property=\"og:description\" content=\"Boost your website&#039;s usability and search engine optimization (SEO) with these alt text tips for Pinterest images. 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