{"id":3448,"date":"2021-04-19T15:29:00","date_gmt":"2021-04-19T21:29:00","guid":{"rendered":"https:\/\/twprod.wpengine.com\/selling-on-instagram\/"},"modified":"2024-10-03T13:45:49","modified_gmt":"2024-10-03T19:45:49","slug":"selling-on-instagram","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/selling-on-instagram","title":{"rendered":"5 Steps for Selling Your Products on Instagram"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/selling-on-IG-blog-post-header-no-text.jpg\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/selling-on-IG-blog-post-header-no-text.jpg\" alt=\"Shoppable Instagram Post on blue background\" class=\"wp-image-23207 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n\n\n\n<p>The days when Instagram was just an app for sharing photos with your nearest and dearest friends are over. Nowadays, the platform is a powerful tool for small businesses hoping to sell products on Instagram!<\/p>\n\n\n\n<p>Just look at the numbers from this 2019 <a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/business\/news\/insights\/how-instagram-boosts-brands-and-drives-sales\" target=\"_blank\">Facebook survey<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:44.9%\">\n<ul class=\"wp-block-list\">\n<li><strong>83% <\/strong>of users say Instagram helps them discover brand new products and services<\/li>\n\n\n\n<li><strong>81%<\/strong> say they research products or services on Instagram<\/li>\n\n\n\n<li><strong>80%<\/strong> ultimately decide whether to buy a product or service with Instagram\u2019s help<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/instagram-survey-selling-on-instagram-decoded-1-1024x588.png\" alt=\"Results on a facebook survey about selling products on instagram\" class=\"wp-image-17995 lazyload\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/588;width:374px;height:214px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Not only do these stats highlight how important Instagram is for buying products, but also the importance of figuring out how to use it to sell your products!<\/p>\n\n\n\n<p>And make no mistake, these users are taking action. After seeing a product on Instagram, users took the following steps:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<ul class=\"wp-block-list\">\n<li><strong>79% <\/strong>searched for more information<\/li>\n\n\n\n<li><strong>65%<\/strong> visited the brand\u2019s website or app<\/li>\n\n\n\n<li><strong>46% <\/strong>made a purchase online or offline<\/li>\n\n\n\n<li><strong>37%<\/strong> visited a retail store<\/li>\n\n\n\n<li><strong>31% <\/strong>followed the brands account online<\/li>\n\n\n\n<li><strong>29% <\/strong>talked to someone about it<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/instagram-stats-selling-on-instagram-decoded-1024x759.png\" alt=\"79% searched for more information\n65% visited the brand\u2019s website or app\n46% made a purchase online or offline\n37% visited a retail store\n31% followed the brands account online\n29% talked to someone about it\" class=\"wp-image-17996 lazyload\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/759;width:378px;height:280px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>So whether you\u2019re brand new to selling on Instagram or are just looking for tips, tricks, and tools to fine-tune your strategy, the following five steps will help!<\/p>\n\n\n\n<p>Ready to stop puzzling and start profiting? Let\u2019s get to it!  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-steps-for-selling-your-products-on-instagram\">5 Steps for Selling Your Products on Instagram<\/h2>\n\n\n\n<p>Ready to fine-tune your selling strategy and make sales on Instagram?<\/p>\n\n\n\n<p>It\u2019s easier than you think. Before we dive into the five steps behind how to sell products on Instagram, there are some things you need to do before you begin!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-set-up-step-convert-to-an-instagram-business-account\">Set-up Step: Convert to an Instagram Business Account<\/h4>\n\n\n\n<p>With the craze around <a rel=\"noreferrer noopener\" href=\"https:\/\/tailwindapp.com\/blog\/instagram-creator-accounts-should-i-switch\/\" target=\"_blank\">Instagram\u2019s Creator accounts<\/a>, you may be a little torn on what kind of Instagram account you need. We strongly recommend you switch to an <a rel=\"noreferrer noopener\" href=\"https:\/\/tailwindapp.com\/blog\/how-to-create-an-instagram-business-account-and-why-youd-want-to\/\" target=\"_blank\">Instagram business account<\/a>. <\/p>\n\n\n\n<p>Not only do business profiles give you access to in-depth Insights and <a rel=\"noreferrer noopener\" href=\"https:\/\/tailwindapp.com\/blog\/how-to-use-instagram-analytics-to-increase-followers-and-engagement\/\" target=\"_blank\">Instagram Analytics about your audience<\/a> in the new <a href=\"https:\/\/www.tailwindapp.com\/blog\/instagram-professional-dashboard\" data-type=\"post\" data-id=\"22759\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram Professional Dashboard<\/a>, but they also enable you to use the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/tailwindapp.com\/blog\/how-to-get-approved-for-shopping-on-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram Shopping<\/a> features<\/li>\n\n\n\n<li>Adding an <a href=\"https:\/\/tailwindapp.com\/blog\/how-to-add-a-contact-button-to-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram Contact Button<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/tailwindapp.com\/blog\/food-delivery-gift-card-stickers-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">Food Delivery and Gift Card Stickers<\/a> and Buttons<\/li>\n\n\n\n<li><a href=\"https:\/\/tailwindapp.com\/blog\/how-to-add-the-buy-tickets-button-on-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sell Tickets on Instagram <\/a>Button<\/li>\n\n\n\n<li><a href=\"https:\/\/tailwindapp.com\/blog\/how-to-add-book-button-on-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">Schedule Appointments on Instagram <\/a>Button&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>And if you use an <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/instagram\/instagram-planner?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=general&amp;utm_content=in-text-cta-selling-on-instagram\" target=\"_blank\">Instagram planning tool<\/a> like Tailwind, you can enable <a rel=\"noreferrer noopener\" href=\"https:\/\/tailwindapp.com\/blog\/auto-post-to-instagram-with-tailwind\/\" target=\"_blank\">Auto-Posting on your Instagram feed<\/a>! Plan days, weeks, and months&#8217; worth of Instagram content and publish at the best possible times for your audience to see it.&nbsp;<\/p>\n\n\n\n<p>Think more hustle, less time! Curious to try it out? Get a <a href=\"http:\/\/www.tailwindapp.com\" target=\"_blank\" rel=\"noreferrer noopener\">free trial of Tailwind for Instagram<\/a> today!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-attach-your-instagram-business-account-to-a-facebook-business-page\"><strong>Attach Your Instagram Business Account to a Facebook Business Page<\/strong><\/h4>\n\n\n\n<p>If you plan to take advantage of new<a rel=\"noreferrer noopener\" href=\"https:\/\/tailwindapp.com\/blog\/facebook-instagram-shops\/\" target=\"_blank\"> Instagram and Facebook Shops<\/a> or want to begin dabbling in <a rel=\"noreferrer noopener\" href=\"https:\/\/tailwindapp.com\/blog\/instagram-advertising-for-beginners\/\" target=\"_blank\">Instagram advertising<\/a>, don&#8217;t forget to attach your business account to your Facebook page. <\/p>\n\n\n\n<p>This will give you access to important tools and features, like Facebook + Instagram Ads Manager! <\/p>\n\n\n\n<p>Now that we\u2019ve taken care of those important to-do\u2019s, it\u2019s time to get to the strategy you\u2019ve been waiting for. You\u2019ll be figuring out how to sell stuff on Instagram in no time with these five tips!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-use-hashtags-to-improve-product-visibility-on-instagram\">1. Use Hashtags to Improve Product Visibility on Instagram<\/h2>\n\n\n\n<p>When used correctly, hashtags put your Instagram posts (and products) on Explore pages where people are looking for them!&nbsp;<\/p>\n\n\n\n<p>This is even more important now that <a rel=\"noreferrer noopener\" href=\"https:\/\/www.theverge.com\/2018\/9\/17\/17871080\/instagram-shopping-explore-stories-app\" target=\"_blank\">Instagram has introduced a Shop tab<\/a>, so if you haven\u2019t perfected your <a rel=\"noreferrer noopener\" href=\"https:\/\/tailwindapp.com\/blog\/the-one-instagram-hashtag-strategy-that-works-for-anyone\/\" target=\"_blank\">hashtag strategy<\/a> now is the time.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/IMG_2806-500x1024.jpg\" alt=\"Instagram hashtag explore page for #planner\" class=\"wp-image-20601 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/1024;\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<p>When you pick <a rel=\"noreferrer noopener\" href=\"https:\/\/tailwindapp.com\/blog\/how-to-find-instagram-hashtags\/\" target=\"_blank\">relevant hashtags<\/a> for your product posts and Stories, you have a chance to appear to brand new Instagram accounts who follow that hashtag, use it, or simply search for it often!<\/p>\n\n\n\n<p>Plus, if your post or Story lands in a coveted top spot for a hashtag, it&#8217;s likely to be seen by even more Instagram users who could easily become customers. <\/p>\n\n\n\n<p>That&#8217;s why <a rel=\"noreferrer noopener\" href=\"https:\/\/tailwindapp.com\/blog\/instagram-hashtag-research-find-great-hashtags-fast\/\" target=\"_blank\">hashtag research<\/a> is so important!<\/p>\n\n\n\n<p>You\u2019ll need to sift through all the available hashtagged keywords that relate to your product or service. <\/p>\n\n\n\n<p>You\u2019ll also want to look for hashtags that relate to people and interests that might go with your product and note how popular they are (and how much traffic they get in search).<\/p>\n\n\n\n<p>Sound like a lot of work? It can be, unless you have an amazing <a rel=\"noreferrer noopener\" href=\"https:\/\/tailwindapp.com\/blog\/5-top-instagram-hashtag-tools-finding-popular-trending-tags\/\" target=\"_blank\">hashtag planning tool<\/a> like Tailwind!&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<p>Tailwind\u2019s <a href=\"https:\/\/www.tailwindapp.com\/instagram\/hashtag-finder\/?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=general&amp;utm_content=in-text-cta-selling-on-instagram\" target=\"_blank\" rel=\"noreferrer noopener\">Hashtag Finder tool<\/a> allows Instagram users to save time on the drudgework of hashtag research and get back to doing what they love &#8211; connecting with people on Instagram!  <\/p>\n\n\n\n<p>Just upload your photo and begin typing your caption. <\/p>\n\n\n\n<p>Suggested hashtags based on your text will appear next to your caption, color-coded by their competitive level! <\/p>\n\n\n\n<p>You can select up to 30 hashtags and even save them in labeled <a href=\"https:\/\/tailwindapp.com\/blog\/find-save-organize-the-best-hashtags-for-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hashtag Lists to use again<\/a> on a similar post!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/hashtagfinder.gif\" alt=\"hashtag finder for instagram\" class=\"wp-image-18077 lazyload\" style=\"width:249px;height:249px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Want to try Hashtag Finder, Hashtag Lists, AND our Hashtags In First Comment Feature for yourself? <\/p>\n\n\n\n<p>Get a <a href=\"http:\/\/www.tailwindapp.com\" target=\"_blank\" rel=\"noreferrer noopener\">free trial of Tailwind for Instagram<\/a> \u2014 no credit card required!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-highlight-product-details-in-posts-and-stories\">2. Highlight Product Details in Posts and Stories<\/h2>\n\n\n\n<p>We now know that 79% of Instagram users who see a product on Instagram go to find more information about it. <\/p>\n\n\n\n<p>You can boost the likelihood of closing a sale if you leave that handy information about your product within easy reach! <\/p>\n\n\n\n<p>Instagram Stories and post captions are a great place to start. Here are some ways to use them to educate your followers on your products!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-use-stories-to-highlight-your-product\">Use Stories to Highlight Your Product <\/h3>\n\n\n\n<p>Instagram Stories is the perfect place for quick, easy-to-digest content featuring your products, building brand awareness, and driving sales. Here are some ideas on how to use Stories for increasing sales on Instagram:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Film yourself talking about product benefits<\/strong>. Keep in mind that Instagram will divide your video into 10-second segments, and you&#8217;ll cap out at 1 minute &#8211; so keep it short, sweet, and actionable!<br><\/li>\n\n\n\n<li><strong>Repost user-generated content<\/strong> like product reviews, pictures with your product, and content that your previous customers have posted.<br><\/li>\n\n\n\n<li><strong>Include a swipe-up Link or directions to your Link in Bio<\/strong> &#8211; You can link to your product page (if you have <a href=\"https:\/\/tailwindapp.com\/blog\/instagram-followers-get-more\/\" target=\"_blank\" rel=\"noreferrer noopener\">10,000 Instagram followers<\/a>!). If you don&#8217;t have 10K Instagram followers just yet, <a href=\"https:\/\/tailwindapp.com\/blog\/5-clever-ways-to-promote-your-blog-posts-on-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">tag your profile and direct viewers to the link<\/a> in your Instagram bio.<br><\/li>\n\n\n\n<li><strong>Post a frame-by-frame explanation of key benefits<\/strong> &#8211; Check out the example below from Biossance! They introduce their product, explain key ingredients, use, and how it works. <\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/IMG_7CA6742074FF-1-473x1024.jpeg\" alt=\"Example of story from Biossance introducing their product\" class=\"wp-image-20605 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 473px; --smush-placeholder-aspect-ratio: 473\/1024;\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/IMG_7CA6742074FF-2-473x1024.jpeg\" alt=\"Instagram Story product explainer of Biossance rose oil\" class=\"wp-image-20606 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 473px; --smush-placeholder-aspect-ratio: 473\/1024;\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/IMG_7CA6742074FF-3-473x1024.jpeg\" alt=\"Story image from biossance with product explainer and swipe up link for selling on instagram\" class=\"wp-image-20607 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 473px; --smush-placeholder-aspect-ratio: 473\/1024;\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-show-a-behind-the-scenes-look-into-your-brand-and-products\">Show a Behind-the-Scenes Look Into Your Brand and Products<\/h3>\n\n\n\n<p>When highlighting your products on Instagram, give your followers a behind-the-scenes look into all the time and love that goes into creating your products. When creating posts and stories, here are some ideas for showing off your products in a unique way (without giving too much away!):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Give your followers a sneak peek into new products&nbsp;<\/li>\n\n\n\n<li>Tell your brand\u2019s story and why you started your business<\/li>\n\n\n\n<li>Show how your products are made<\/li>\n\n\n\n<li>Invite your followers to vote on new products, designs, and patterns<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-use-instagram-captions-to-highlight-products\">Use Instagram Captions to Highlight Products <\/h3>\n\n\n\n<p>Having a <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/tailwindapp.com\/blog\/how-to-write-instagram-captions-that-sell\/\" target=\"_blank\">good Instagram caption<\/a> is just as important as having a great image when selling on Instagram. Plus, you have plenty of space to highlight important product information like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Key benefits<\/li>\n\n\n\n<li>Product uses and instructions<\/li>\n\n\n\n<li>What&#8217;s included<\/li>\n\n\n\n<li>Pricing information<\/li>\n<\/ul>\n\n\n\n<p>The perfect caption supports your efforts to sell products on Instagram by artfully explaining exactly why they should purchase your product. <\/p>\n\n\n\n<p>More importantly &#8211; it should explain how they can purchase your product!<\/p>\n\n\n\n<p>Tailwind\u2019s caption formatting can help you make a winning impression with several easy-to-use tools, such as the Emoji Picker to <a rel=\"noreferrer noopener\" href=\"https:\/\/tailwindapp.com\/blog\/how-to-spice-up-your-instagram-captions-with-emojis\/\" target=\"_blank\">add engaging emojis to your Instagram captions<\/a>. <\/p>\n\n\n\n<p>Plus, you can easily <a rel=\"noreferrer noopener\" href=\"https:\/\/tailwindapp.com\/blog\/how-to-add-spaces-to-instagram-caption\/\" target=\"_blank\">add line breaks to your Instagram caption<\/a>, different <a rel=\"noreferrer noopener\" href=\"https:\/\/tailwindapp.com\/blog\/change-instagram-fonts\/\" target=\"_blank\">Instagram fonts<\/a> and <a rel=\"noreferrer noopener\" href=\"https:\/\/tailwindapp.com\/blog\/how-to-hide-hashtags-on-instagram\/\" target=\"_blank\">hide your hashtags in the first comment<\/a> to keep your caption looking beautiful.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-sell-your-products-on-instagram-with-a-call-to-action-cta\">Sell Your Products on Instagram with a Call-To-Action (CTA)<\/h3>\n\n\n\n<p>A whopping 87% of users said they took action after seeing product or service information on Instagram. That&#8217;s amazing, right? To keep that momentum going,  help users take the next steps.<\/p>\n\n\n\n<p>When they finish reading your caption, do they know what to do next? Make it really simple by adding a quick CTA! Examples of straightforward and effective CTAs are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cclick the link in our bio\u201d<\/li>\n\n\n\n<li>\u201cwatch our Instagram story for more details\u201d<\/li>\n\n\n\n<li>\u201cswipe up\u201d<\/li>\n\n\n\n<li>\u201cleave a comment below\u201d<\/li>\n\n\n\n<li>\u201cdouble tap if you agree!\u201d<\/li>\n<\/ul>\n\n\n\n<p>You can use a CTA to get more engagement or direct your users to where they can find more information or buy the product. Usually, that&#8217;s your website and product pages!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-be-strategic-about-product-links\">3. Be Strategic About Product Links<\/h2>\n\n\n\n<p>As of now, Instagram does not allow links in captions. That means to figure out how to sell things on Instagram, you need to find another way to direct your audiences to checkout!<\/p>\n\n\n\n<p>You have several options, like Link in Stories. However, the most customization and ability to link to multiple products and resources is your link in bio! <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-include-a-link-in-your-instagram-bio\">Include a Link in Your Instagram Bio <\/h4>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"alignright\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/IMG_5409.jpg\" alt=\"link in bio highlighted in instagram bio to make selling on instagram easier\" class=\"wp-image-18011 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n<p>Adding a link to your Instagram profile bio is an easy way to get people clicking over to your sales page! <\/p>\n\n\n\n<p>One link rarely cuts it, which is why a link in bio tool to house multiple URLs is so handy!<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/learn.tailwindapp.com\/smart-bio\/?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=general&amp;utm_content=in-text-cta-selling-on-instagram\" target=\"_blank\">Smart.bio<\/a> is a free, easy-to-use dynamic landing page for all your featured products. You can also include links you want to feature for a long time (like your website, email lists signup, and blog posts). <\/p>\n\n\n\n<p>When you set up your smart.bio, you can create a branded URL with your company name or website. It looks like smart.bio\/yourusernamehere!<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"alignleft\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/IMG_5407.jpg\" alt=\"Wellness for Womanhood smart.bio - an easy way to sell products on instagram\/ selling on instagram\" class=\"wp-image-18005 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n<p>If you&#8217;ve ever seen or used another link in bio tool before, you know that you usually have to choose static button links OR Instagram post images to link all your content. With Smart.bio, you can choose both! <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;This is simply PHENOMENAL. You guys have truly outdone yourselves. I\u2019m convinced this is the best bio tool out there. <\/p>\n\n\n\n<p>It combines the best features of all the ones I\u2019ve seen, and the setup was effortless. Easiest and best thing I\u2019ve done for my social media marketing so far. \u2764\ufe0f&#8221;<\/p>\n<cite>@shavonnemorrison, Wellness Blogger<\/cite><\/blockquote>\n\n\n\n<p>Your static links will appear at the top of your landing page, while you can link individual product pages in the posts that talk about them. When you add a link to your Instagram post, it&#8217;ll automatically appear on your smart.bio landing page! <\/p>\n\n\n\n<p>Your link in bio tool makes all the difference in driving traffic from your Instagram posts to your website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-sell-products-directly-on-instagram-with-shoppable-posts-and-stickers\">4. Sell Products Directly On Instagram with Shoppable Posts and Stickers<\/h2>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/business.instagram.com\/blog\/shopping-on-instagram-goes-global\/\" target=\"_blank\">Shopping on Instagram<\/a> is now global, and it&#8217;s easier than ever to set up product tags on Instagram posts so your customers can complete their buying journey in-app!<\/p>\n\n\n\n<p>To nab this feature for yourself, you do need to meet some eligibility requirements:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1. You must be in one of the United States, Canada, Brazil, the United Kingdom, Germany, France, Italy, Spain, or Australia<\/li>\n\n\n\n<li>2. You need an Instagram business account<\/li>\n\n\n\n<li>3. You must be on the latest version of the Instagram app<\/li>\n\n\n\n<li>4. You must sell physical items that comply with Instagram\u2019s&nbsp;<a aria-label=\" (opens in a new tab)\" href=\"https:\/\/l.facebook.com\/l.php?u=https%3A%2F%2Fwww.facebook.com%2Flegal%2Fcommerce_product_merchant_agreement&amp;h=ATPJ2KwEGxL7h5J1mB2ia2URGPUtz0YFmlmkWwX50TR3WMB0bNVNfuRfT9nlFZLcUV-xcLt42FiW4BkLmvzj5xfV4kYaODpy2ej5xORERraNlAs0jAD78Di3DTTrp4QHe3SplhJv0cY\" target=\"_blank\" rel=\"noreferrer noopener\">merchant agreement<\/a>&nbsp;and&nbsp;<a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.facebook.com\/policies\/commerce\" target=\"_blank\" rel=\"noreferrer noopener\">commerce policies<\/a>.<\/li>\n\n\n\n<li>5. Your business profile must be&nbsp;<a aria-label=\" (opens in a new tab)\" href=\"https:\/\/help.instagram.com\/277800139422805?helpref=faq_content\" target=\"_blank\" rel=\"noreferrer noopener\">connected to a Facebook catalog<\/a>. This is managed on your business\u2019s Page on Facebook, or through an approved third party!<\/li>\n<\/ul>\n\n\n\n<p>You can find all the steps to setting up <a rel=\"noreferrer noopener\" href=\"https:\/\/tailwindapp.com\/blog\/how-to-get-approved-for-shopping-on-instagram\/\" target=\"_blank\">Shopping on Instagram<\/a> in our guide!<\/p>\n\n\n\n<p>If you are selling products through&nbsp;<a href=\"https:\/\/www.bigcommerce.com\/essentials\/instagram\">BigCommerce and&nbsp;<\/a>or&nbsp;<a href=\"https:\/\/tailwindapp.com\/blog\/how-to-make-instagram-shoppable-with-shopify\">Shopify<\/a>, you can set up product tags simply via their Instagram integrations. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-build-engagement-on-instagram-with-potential-customers\">5. Build Engagement on Instagram with Potential Customers<\/h2>\n\n\n\n<p>Growing your following will help you in selling your products on Instagram. Simply put, with more followers, you&#8217;re increasing the number of <a href=\"https:\/\/www.tailwindapp.com\/blog\/how-to-increase-instagram-customer-engagement\" data-type=\"post\" data-id=\"23075\" target=\"_blank\" rel=\"noreferrer noopener\">potential customers on Instagram<\/a> who are regularly viewing your products! <\/p>\n\n\n\n<p>In order to do that, you need to increase follower engagement as much as possible &#8211;&nbsp;in other words, the likes and comments you receive!<\/p>\n\n\n\n<p>The key to unlocking engagement lies in developing a deep understanding of your audience, what they like to see and what is going to make them slow their scroll when they see your latest post in their feed!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-review-your-past-content-to-see-what-resonates-most\">Review Your Past Content To See What Resonates Most<\/h4>\n\n\n\n<p>You can start getting some valuable clues about what your followers are already responding to by visiting Tailwind&#8217;s Post Inspector in your dashboard. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/Screen-Shot-2019-10-16-at-4.33.58-PM.png\" alt=\"sell your products on instagram by monitoring posts with high engagement - Tailwind's post inspector\" class=\"wp-image-17998 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p>Post Inspector allows you to view and sort your past posts by the number of comments, likes, type of image and even the filter you used! <\/p>\n\n\n\n<p>Using these insights, you can determine what type of content your followers like the most and the types they&#8217;re scrolling past. That&#8217;ll help you make a strategy around producing content that your followers will engage with &#8211; and help you sell your products on Instagram!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-feature-reviews-testimonials-and-ugc-from-customers\">Feature Reviews, Testimonials, and UGC from Customers<\/h4>\n\n\n\n<p>If customers are raving about your products on Instagram, make sure to feature them on your profile as a way to say thank you and to promote your products! Reposting your customers\u2019 posts and stories is a great way to engage with your audience while also increasing social proof for your products.<\/p>\n\n\n\n<p> By featuring your customers\u2019 honest options on your products, you can increase your brand\u2019s credibility on Instagram. This can help increase sales \u2014 especially for your most loved products. Here are some ideas for engaging with your customers on Instagram:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Repost stories and posts from customers featuring your products<\/li>\n\n\n\n<li>Comment on posts reviewing your products<\/li>\n\n\n\n<li>Encourage your followers to tag your brand in Instagram stories and posts<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-use-attractive-images-to-entice-your-followers-to-engage\">Use Attractive Images to Entice Your Followers to Engage<\/h4>\n\n\n\n<p>According to AdEspresso, there are several <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/adespresso.com\/blog\/7-types-images-perform-well-instagram\/\" target=\"_blank\">types of Instagram images<\/a> that are performing well on Instagram, and the trend is likely to extend into 2021. These 9 types of images are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>User-generated content <\/li>\n\n\n\n<li>Behind-the-scenes photos<\/li>\n\n\n\n<li>DIY and how-to content<\/li>\n\n\n\n<li>Artfully composed images<\/li>\n\n\n\n<li>Content from Instagram influencers <\/li>\n\n\n\n<li>Motivational pictures and quotes<\/li>\n\n\n\n<li>Contest and giveaway promotions<\/li>\n\n\n\n<li>Seasonal or on-trend images<\/li>\n<\/ul>\n\n\n\n<p>You have a lot of flexibility and room to get creative &#8211; it&#8217;s simply important to note that grainy, poorly lit, or low-quality images won&#8217;t elicit as much engagement as high quality or artfully composed shots will!<\/p>\n\n\n\n<p>In fact, a study devoted to the <a rel=\"noreferrer noopener\" href=\"https:\/\/www.curalate.com\/blog\/6-image-qualities-that-drive-more-instagram-likes\/\" target=\"_blank\">image qualities that can help increase engagement<\/a> revealed the recipe for an engaging picture on Instagram:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>lots of background space<\/li>\n\n\n\n<li>one dominant color\/hue (blues and cold shades often fare better!)<\/li>\n\n\n\n<li>low saturation<\/li>\n\n\n\n<li>texture (such as shadows or ridges)<\/li>\n\n\n\n<li>increased brightness<\/li>\n<\/ul>\n\n\n\n<p>Try experimenting with different styles of imagery to create<a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/blog\/10-tips-for-great-product-photography-in-2021\" data-type=\"post\" data-id=\"23116\" target=\"_blank\"> excellent product photos<\/a>, to see what appeals to your audience and receives higher engagement! <\/p>\n\n\n\n<p>When creating posts for your brand accounts, you can use <a href=\"https:\/\/www.tailwindapp.com\/create\" target=\"_blank\" rel=\"noreferrer noopener\">social media templates<\/a> to easily create beautiful, eye-catching posts. By automating content creation and scheduling, you can save time and help grow your brand\u2019s social presence.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-our-top-tips-for-selling-on-instagram\">Our Top Tips for Selling on Instagram<\/h3>\n\n\n\n<p>With <a rel=\"noreferrer noopener\" href=\"https:\/\/www.adweek.com\/digital\/infographic-globalwebindex-messenger\/\" target=\"_blank\">Instagram users 25% more likely to be in the top income quartile<\/a>, businesses and brands like you are trying to figure out new ways to capture the attention of their audience and perfect selling on Instagram!<\/p>\n\n\n\n<p>With our five-step strategy (and Tailwind for Instagram&#8217;s time-saving features), increasing your sales is totally achievable! Let&#8217;s recap the plan:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Grab more visibility for your products with the right hashtags &#8211; Tailwind&#8217;s <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.tailwindapp.com\/instagram\/hashtag-finder\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hashtag Finder<\/a> makes research a breeze!<\/li>\n\n\n\n<li>Provide product information in your Instagram Stories and captions so curious shoppers don&#8217;t have to wander far to find out what they need to know<\/li>\n\n\n\n<li>Showcase your website and post links with Tailwind&#8217;s free advanced link in bio tool &#8211; <a href=\"https:\/\/learn.tailwindapp.com\/smart-bio\/?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=general&amp;utm_content=in-text-cta-selling-on-instagram\" target=\"_blank\" rel=\"noreferrer noopener\">Smart.Bio<\/a>!  <\/li>\n\n\n\n<li>Apply for Shoppable Posts with Instagram to make selling your products on Instagram easier than ever<\/li>\n\n\n\n<li>Prioritize engagement on Instagram so that you always stay top of mind (and top of feed!) for potential customers<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-medium\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/selling-on-IG-pinterest-2.jpg\"><img decoding=\"async\" data-pin-description=\"Use our complete guide to learn how to sell on Instagram, and how you can gain reach and visibility for your products! \" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/selling-on-IG-pinterest-2-200x300.jpg\" alt=\"Use our complete guide to learn how to sell on Instagram, and how you can gain reach and visibility for your products! \" class=\"wp-image-23211 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/300;\" \/><\/a><\/figure>\n\n\n\n<p><em>Do you sell products through your Instagram? Let us know in the comments below.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The days when Instagram was just an app for sharing photos with your nearest and dearest friends are over. Nowadays, the platform is a powerful tool for small businesses hoping to sell products on Instagram! Just look at the numbers from this 2019 Facebook survey: Not only do these stats highlight how important Instagram is &hellip;<\/p>\n","protected":false},"author":41,"featured_media":3460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[18,24],"tags":[38,52,28,39],"class_list":{"0":"post-3448","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-ecommerce","8":"category-instagram","9":"tag-instagram-101","10":"tag-instagram-advertising","11":"tag-instagram-tools-features","12":"tag-selling-on-instagram","14":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Steps for Selling Your Products on Instagram - Tailwind Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tailwindapp.com\/blog\/selling-on-instagram\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Steps for Selling Your Products on Instagram\" \/>\n<meta property=\"og:description\" content=\"The days when Instagram was just an app for sharing photos with your nearest and dearest friends are over. 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