{"id":3486,"date":"2018-05-01T19:04:51","date_gmt":"2018-05-02T01:04:51","guid":{"rendered":"https:\/\/twprod.wpengine.com\/pinterest-seo-best-practices-and-your-burning-questions-answered\/"},"modified":"2025-03-14T13:41:26","modified_gmt":"2025-03-14T19:41:26","slug":"pinterest-seo-best-practices-and-your-burning-questions-answered","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/pinterest-seo-best-practices-and-your-burning-questions-answered","title":{"rendered":"Pinterest SEO, Best Practices, and Your Burning Questions Answered"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/blog-post-header-pinterest-seo-best-practices.png\" alt=\"Image of three matches with the text: Pinterest SEO, Best Practices, and Your Burning Questions Answered\" class=\"wp-image-12418 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image size-thumbnail wp-image-12425\">\n<figure class=\"alignleft\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/4c32400e310ec08a3edc029de8e43153-150x150.png\" alt=\"Sarah Hoople Shere, Head of Product Marketing, Pinterest\" class=\"wp-image-12425 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><figcaption class=\"wp-element-caption\">Sarah Hoople Shere<br>Head of Product Marketing, Pinterest<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Did you tune in for our recent Facebook Live with Sarah Hoople Shere, Head of Product\u00a0 Marketing at Pinterest? We covered how to be found on Pinterest, new best practices, and answered your burning questions &#8211; and there were a lot of them. In fact, we went on for nearly an hour and a half and were asked more than one hundred questions, the most popular and\/or impactful of which we\u2019ve answered below.<\/p>\n\n\n\n<p>Sarah shared so many great little nuggets that will help us get our content discovered. By the time we finished, I think all our heads were spinning. So, here\u2019s a timestamped recap of the discussion by topic so you can take time to digest and discuss in the comments below. Enjoy!<\/p>\n\n\n\n<p><strong><iframe data-src=\"https:\/\/www.youtube.com\/embed\/hPZZXif1m_Q\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-quick-links\"><strong>Quick Links<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"#creatortakeaways\">Key Takeaways<\/a>&nbsp;for Content Creators Using Pinterest (things we learned that we didn\u2019t know)<\/strong><\/li>\n\n\n\n<li><strong><a href=\"#faqs\">Biggest FAQs<\/a> (Interesting questions we were asked)<\/strong><\/li>\n\n\n\n<li><a href=\"#features\"><strong>Pinterest\u2019s New Features &amp; Updates<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"#pinterestseo\"><strong>Applying Pinterest SEO<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"#practices\"><strong>Pinning Practices to Get Your Content Found on Pinterest<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"#images\"><strong>Creating Effective Pinterest Images<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"#descriptions\"><strong>Effective Pin Descriptions<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-takeaways-for-content-nbsp-creators-using-pinterest\"><strong><a name=\"creatortakeaways\"><\/a>Key Takeaways for Content<\/strong><strong>&nbsp;Creators Using Pinterest<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-first-five-pins-are-prioritized-what-does-that-mean-00-05-26\"><strong>The First Five Pins are Prioritized. What does that mean? 00:05:26<br><\/strong><\/h3>\n\n\n\n<p><strong>Update June 4, 2018:<\/strong> Mention of the &#8220;First Five&#8221; has been removed from Pinterest help pages and was downplayed in subsequent live interviews. The basic reasoning for the recommendation still stands: Pin consistently rather than all at once. Pin when your followers are likely to engage. Be mindful of how your Pins will appear in the follower tab &#8211; keep things varied enough so people won&#8217;t want to unfollow.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-you-should-not-delete-pins-nbsp-00-15-44\"><strong>Why You Should Not Delete Pins&nbsp;<\/strong><strong>00:15:44 <\/strong><\/h3>\n\n\n\n<p>One dud Pin may not get distribution, but it will NOT hurt the performance of your other Pins. Further, a Pin can take weeks or months to take off, so do not delete Pins.<\/p>\n\n\n\n<p>If you have a product that is no longer available, rather than deleting the Pin (remember, there may be thousands of Repins out there!), either redirect that page to another page on your site with a listing of similar products, or edit the page where the item used to be available and point people to other similar items or a category of similar items.<\/p>\n\n\n\n<p><iframe data-src=\"https:\/\/www.youtube.com\/embed\/kk8pQtYFWOI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-do-change-the-descriptions-when-you-save-a-pin-again-or-repin-nbsp-00-30-16\">DO change the descriptions when you save a Pin again or Repin<strong>&nbsp;00:30:16<\/strong>.<\/h3>\n\n\n\n<p>This will help in <a href=\"https:\/\/www.tailwindapp.com\/pinterest-marketing\/course\/what-is-pinterest-seo\">Pinterest SEO<\/a>. Much like Google doesn\u2019t index duplicate content, Pinterest is looking for different descriptions even if you use the same image.\u00a0\u201cKeep in Mind the Pinner\u2019s Experience.\u201d<\/p>\n\n\n\n<p><iframe data-src=\"https:\/\/www.youtube.com\/embed\/j_VjeALYvuU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-there-is-no-need-to-pin-manually-nbsp-00-25-20\">There is no Need to Pin Manually&nbsp;<strong>00:25:20<\/strong><\/h3>\n\n\n\n<p>While it is a good idea to visit Pinterest to keep up with all that\u2019s new and so you don\u2019t forget what it\u2019s like to be a regular Pinterest user, there is no Smartfeed or search benefit to Pinning live. Feel free to use an approved partner <a href=\"https:\/\/www.tailwindapp.com\/pinterest\/scheduling-and-publishing\">Pin scheduling tool<\/a> (like Tailwind).<\/p>\n\n\n\n<p><iframe data-src=\"https:\/\/www.youtube.com\/embed\/vxP8Un-vM70\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-content-creators-should-pin-their-own-content-rather-than-repinning-saving-their-own-content-nbsp-00-28-06\">Content Creators should Pin their own content rather than Repinning (Saving) their own content.&nbsp;<strong>00:28:06<\/strong><\/h3>\n\n\n\n<p>We want followers to Pin AND Repin because Pinning shows that they found value in the content, but Repinning gives an engagement signal. But <strong>we<\/strong> should Pin our own content fresh. &#8211; \u201cfresh\u201d means a new Pin of old content, new content, or a new image going to any content. A new image for a new page is the freshest and most preferred, but they are all considered \u201cfresh.\u201d<\/p>\n\n\n\n<p><iframe data-src=\"https:\/\/www.youtube.com\/embed\/Q2SewkyblEQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-in-theory-you-might-not-need-to-pin-anyone-else-s-pins-but-why-in-reality-you-do-nbsp-00-55-42\">Why, in theory, you might not NEED to Pin anyone else\u2019s Pins, but why in reality you do.&nbsp;<strong>00:55:42<\/strong><\/h3>\n\n\n\n<p>Start with your own content &#8211; prioritize that for distribution (first five). But, consistent Pinning is a must. So if you don\u2019t have fresh content to Pin from your site every day, you need to Pin other people\u2019s content.<\/p>\n\n\n\n<p>There is no magic ratio! No 80\/20. No 20\/80. Fill in the gaps of your own content with other people\u2019s content.<\/p>\n\n\n\n<p><iframe data-src=\"https:\/\/www.youtube.com\/embed\/t0Q_p5DoU-w\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-biggest-faqs-from-the-audience\"><strong><a name=\"faq\"><\/a>Biggest FAQs from the Audience<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>When does the first five start?<\/strong> Midnight UTC<\/li>\n\n\n\n<li><strong>How much does the first five really matter if it applies to followers only?<\/strong> Depending on the adoption of the follower feed, quite a bit. Your Pins are served up to your followers first. Their engagement sends Pinterest a signal to distribute it more widely. Naturally, you\u2019ll want your most impactful (usually your own) content to be in the first five spots of the day.<\/li>\n\n\n\n<li><strong>How to handle with scheduling on Tailwind:<\/strong>\n<ol class=\"wp-block-list\">\n<li>Figure out when your followers are the most engaged (Tailwind\u2019s <a href=\"https:\/\/www.tailwindapp.com\/pinterest\/scheduling-and-publishing\">Pin Scheduler <\/a>can help!).<\/li>\n\n\n\n<li>If you want to account for the \u201cfirst five,\u201d figure out when midnight UTC is for you.<\/li>\n\n\n\n<li>Your Pins should be between those two times. For example, if midnight UTC is 8pm for me, and my followers are most active and engaged at 10am, I will schedule between 10am and 7:59pm, with my most impactful Pins starting around 10am.<\/li>\n<\/ol>\n<\/li>\n\n\n\n<li><strong>Does it matter if we post pins directly from our landing page vs uploading straight to Pinterest?<\/strong> NO<\/li>\n\n\n\n<li><strong>What do you do if someone posts a picture under the tried tab that has nothing to do with your pin?<\/strong> Sarah says, \u201cFlag it! Two flags from two accounts=removal,\u201d so ask a friend to help!<\/li>\n\n\n\n<li><strong>How do you flag stolen Pins that aren\u2019t yours???<\/strong> Use option 3: This pin isn\u2019t useful &#8211; the image doesn\u2019t appear on the site.<\/li>\n\n\n\n<li><strong>Can you explain the optimal ratio and the consequences of going outside them?<\/strong> The ONE ideal ratio is 2:3. Squares are fine, but a taller Pin usually performs better. If you go taller than 2:3 (600x900px or 735x1102px or equivalent), your Pin will not be distributed as widely as possible, and may be truncated in the feed.<\/li>\n\n\n\n<li><strong>Should I go back and (add keywords, change description, add hashtags) to old Pins?<\/strong> No. Do not spend your time editing old Pins. Pin fresh Pins.<\/li>\n\n\n\n<li><strong>HOW many times a day did you say I should Pin?<\/strong> There is no magic number. Pin daily, Pin consistently.<\/li>\n\n\n\n<li><strong>Save to the most relevant board first &#8211; why?<\/strong> Because that Pin will carry with it the data from that first board. The more relevant it is to the Pin, the better idea Pinterest will have about the content and the more accurately and widely it can be distributed.<\/li>\n\n\n\n<li><strong>Are group boards obsolete?<\/strong> No. They can be helpful in getting your content distributed. Check your Tailwind Board Insights to make sure they are still performing well for you.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pinterest-s-new-features-amp-updates\"><strong><a name=\"features\"><\/a>Pinterest\u2019s New Features &amp; Updates<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-the-following-tab-nbsp-00-03-15\"><strong><em>What is the Following Tab?&nbsp;00:03:15<\/em><\/strong><\/h3>\n\n\n\n<p>It\u2019s a dedicated space on Pinterest where we can see content exclusively to people we follow. Pinterest is suggesting and making content recommendations in the Smartfeed, but sometimes you just want to see what your followers are doing! Now we have Smartfeed, follower tab, and hashtag search.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-much-do-followers-matter-00-31-52\"><strong>How much do followers matter?\u00a000:31:52 <\/strong><\/h3>\n\n\n\n<p>They matter! <em>Followers still represent a small portion of the total people you reach on Pinterest<\/em> &#8211; this hasn\u2019t changed &#8211; but Pinterest wants to make it easier for Pinners who care about your content to discover your ideas. That\u2019s why reach is shown instead of followers on business profiles. You will find you reach far more people than the number of those who follow you.<\/p>\n\n\n\n<p>&#8220;Before the following tab, your content was also distributed to your followers first, but they couldn\u2019t easily separate that from other recommended ideas in the home feed. The following tab is a dedicated space for Pinners to see content from people and brands they are following. This gives Pinners the chance to see recommended ideas in their home feed, and ideas from brands they are explicitly following in the following tab.&#8221;<\/p>\n\n\n\n<p><em>The quality of followers is more important than the quantity of followers<\/em>. \u201cWhen followers engage with your content, they amplify your message so you reach even more people. This gives Pinterest the signal to surface your top performing Pins even more broadly.\u201d YES!<strong><br><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-can-i-be-a-recommended-pinner-to-follow-nbsp-00-26-33\"><strong>How can I be a \u201crecommended Pinner to follow\u201d&nbsp;<\/strong><strong>00:26:33<\/strong><\/h3>\n\n\n\n<p>With the new follower feed, Pinterest is finding new ways and new places to recommend new creators to follow.<\/p>\n\n\n\n<p><em>\u201cTo be eligible to be shown as a recommended creator to follow &#8211; <\/em><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Save (Pin) regularly (lots that link to your own site),<\/li>\n\n\n\n<li>Have a business account (<a href=\"https:\/\/help.pinterest.com\/en\/articles\/set-your-business-profile\" target=\"_blank\" rel=\"noreferrer noopener\">convert your account to a business profile<\/a> if needed),<\/li>\n\n\n\n<li>Claim your website. \u201c<\/li>\n<\/ol>\n\n\n\n<p>Those are table stakes to being recommended. Pinterest is working with a way to look at whether a creator is particularly engaging for this type of content. But it\u2019s all best practices &#8211; sorry, there are no hacks to get yourself included.<\/p>\n\n\n\n<p>Tailwind can help you stay consistent with your Pinning, though!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-demystifying-the-first-five-nbsp-00-05-26\"><strong>Demystifying the First Five&nbsp;<\/strong><strong>00:05:26<\/strong><\/h3>\n\n\n\n<p>Now that we have the Following tab, the \u201cfirst five\u201d helps Pinterest avoid \u201cspamming\u201d Pinners\u2019 follower tab feeds in the event someone they follow saves a whole bunch of Pins at once. It helps avoid the issue where people might unfollow someone they really love just because the volume is overwhelming. (<a href=\"#four\">See also 00:04:26<\/a>).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-if-two-content-creators-are-saving-their-content-at-the-beginning-of-the-day-and-have-followers-in-common-how-do-you-determine-whose-first-five-pins-will-be-seen-by-their-followers-first-nbsp-01-14-13\"><strong>If two content creators are saving their content at the beginning of the day and have followers in common how do you determine whose first five Pins will be seen by their followers first?&nbsp;01:14:13<\/strong><\/h3>\n\n\n\n<p>It\u2019s literally chronological at that point &#8211; whoever Pinned first. If it\u2019s roughly the same time, it may alternate one Pin from one, then one from the other, and so on.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-pinterest-doing-about-stolen-pins-nbsp-01-01-18\"><strong>What is Pinterest doing about stolen Pins?&nbsp;01:01:18<\/strong><\/h3>\n\n\n\n<p>Sarah says, \u201cOn the topic of stolen Pins, we hear you on the pain this causes! We\u2019re actively working on a number of techniques to combat it and would love for all of you to help us in this quest. You should already be seeing an improvement as we have been aggressively investing in domain quality &#8211; making sure the content on the landing page matches what the Pin promises.<\/p>\n\n\n\n<p>We believe it&#8217;s super important to the Pinner experience that the landing page content lives up to the promise of the Pin that they click on. We invest in making sure that landing pages load quickly, have relevant content and do not contain spammy or harmful content.<\/p>\n\n\n\n<p>Reach out through the help channels, send the Pin. and let us know where it should link.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-to-report-stolen-pins-which-are-not-your-own-nbsp-01-03-35\"><strong>How to Report Stolen Pins Which Are Not Your Own&nbsp;01:03:35<\/strong><\/h3>\n\n\n\n<p><em>An audience member asked, \u201cI\u2019d love to know the best way to report stolen pins that are not your own. I file DMCA reports for my own but also want to report pins I see that were stolen from blogger friends and are redirecting people to the wrong site when they are clicked. Without hurting my blogger friends\u2019 real pins!<\/em><\/p>\n\n\n\n<p><em>I\u2019ve been using one of these 3, but want to know which is best:<\/em><\/p>\n\n\n\n<p><em>1: This is spam &#8211; this is from a fake account (what does \u201cthis pin is spam\u201d mean? Does it refer to the landing page as being spam or something wrong with the image?)<\/em><\/p>\n\n\n\n<p><em>2: This pin isn\u2019t useful &#8211; the link is broken <\/em><\/p>\n\n\n\n<p><em>3: This pin isn\u2019t useful &#8211; the image doesn\u2019t appear on the site\u201d<\/em><\/p>\n\n\n\n<p>\u201cWhat great community that looks out after other people! The best of these options is #3. Flagging it as spam may inadvertently remove all instances of the Pin image. If you use option 2, Pinterest knows the link is NOT broken, so it might get ignored.<\/p>\n\n\n\n<p>Reach out directly to the copyright owner with a link to the Pin so they can send it along to Pinterest.<\/p>\n\n\n\n<p>If you consistently see a particular domain that\u2019s redirecting traffic illegally, please let us know through help channels. That will ensure review of the domain in question.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-should-i-flag-my-own-stolen-pins-or-contact-support-nbsp-01-05-40\"><strong>Should I Flag My Own Stolen Pins or Contact Support?&nbsp;01:05:40<\/strong><\/h3>\n\n\n\n<p>Both! Definitely report it as your own property (Report Pin &#8211; choose \u201cThis is my intellectual property\u201d, AND contact support.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-which-is-the-default-view-on-pinterest-the-following-tab-or-the-smartfeed-nbsp-01-12-24\"><strong>Which is the default view on Pinterest? The Following tab or the SmartFeed?&nbsp;01:12:24<\/strong><\/h3>\n\n\n\n<p>Smartfeed!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-are-group-boards-still-useful-nbsp-01-14-46\"><strong>Are group boards still useful?&nbsp;<\/strong><strong>01:14:46<\/strong><\/h3>\n\n\n\n<p>Beyond growing followers, group boards can help you grow content distribution, as the content you share to a group board will end up in the follower tab of someone who follows that board, even if they don\u2019t follow you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-follow-up-question-answered-by-sarah-off-camera-if-you-change-from-http-to-https-do-you-have-to-reclaim-your-site\"><strong>Follow-Up Question answered by Sarah off camera &#8211; If you change from http to https do you have to reclaim your site?<\/strong><\/h3>\n\n\n\n<p>Likely not, but check the \u201cClaim Website\u201d portion of your Profile settings to make sure. It will let you know if it has been successfully claimed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-follow-up-question-answered-by-sarah-off-camera-what-do-you-do-if-someone-posts-a-picture-under-the-tried-tab-that-has-nothing-to-do-with-your-pin\"><strong>Follow-Up Question answered by Sarah off camera &#8211; What do you do if someone posts a picture under the tried tab that has nothing to do with your pin?<\/strong><\/h3>\n\n\n\n<p>Flag it for removal. Once it has two flags, it will be removed. You can ask a friend to flag it for you to get the second flag.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-applying-pinterest-seo\"><a name=\"pinterestseo\"><\/a><strong>Applying <a href=\"https:\/\/www.tailwindapp.com\/pinterest-marketing\/course\/what-is-pinterest-seo\">Pinterest SEO<\/a><\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-are-photos-and-comments-left-on-pins-a-factor-in-ranking-in-smartfeed-and-search-nbsp-00-09-13\"><strong>Are photos and comments left on Pins a factor in ranking in Smartfeed and Search?&nbsp;<\/strong><strong>00:09:13 <\/strong><\/h3>\n\n\n\n<p>Have you seen the new Tried it comments and photos? The comments are now universal across all instances of a Pin for one URL &#8211; hooray!<\/p>\n\n\n\n<p>Pins with photo tries or comments tend to get more engagement. So where you used to have three Pins for one URL, and maybe each had three tries, it is helpful to have those combined to have really valuable interactions which brings a lot of credibility to the feedback people leave.<\/p>\n\n\n\n<p>What comes first? Do the comments in photos come before success in search? \u201cThey likely get found by great SEO first and then the tries and comments follow.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-do-you-get-your-pins-to-show-up-in-the-smartfeed-and-in-search-nbsp-00-12-00\"><strong>How do you get your Pins to show up in the Smartfeed and in search?&nbsp;00:12:00<\/strong><\/h3>\n\n\n\n<p>Let\u2019s review how your content gets distributed on Pinterest, since it\u2019s different than on other platforms. \u201cWhen you save a new Pin to Pinterest, it will be distributed it to your followers first. That\u2019s the testing ground and it gets your content out much faster than Pinterest could ever do before. This is your most loyal audience &#8211; they love your content.\u201d<\/p>\n\n\n\n<p>Just a few weeks ago, Pinterest announced the arrival of a new Following tab where Pinners can see content just from people they follow, so this is one way Pinterest is quickly getting your Pins to your most loyal audience first. From there, Pinterest will see which of your Pins are getting good engagement and then it will quickly be distributed those Pins out to a much broader audience than your followers &#8212; by recommending Pins in people\u2019s home feeds, and by surfacing your Pins in search results and related Pins.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-so-the-best-thing-you-can-do-to-get-your-content-surfaced-to-people-beyond-your-followers-is\"><strong>So, the best thing you can do to get your content surfaced to people beyond your followers is:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ensure that it\u2019s engaging <em>for your followers<\/em>, because they are the ones that will quickly give a signal that this is good content and Pinterest should distribute it and<\/li>\n\n\n\n<li>Treat it with SEO best practices so it\u2019ll be identified as relevant to Pinners who might be interested in it.<\/li>\n<\/ul>\n\n\n\n<p>If your content really resonated with your followers but it doesn\u2019t have great SEO practices, it won\u2019t be distributed as well. So you need to do both.<\/p>\n\n\n\n<p>I asked, \u201cWhat if someone purchased followers or changed focus of their business and now they have a large following of unengaged Pinners?\u201d<\/p>\n\n\n\n<p>Sarah answered, \u201cLean in to what is resonating with your followers &#8211; look at most engaged for boards and Pins. If you lean in to that, assuming it is still relevant to your business now, eventually that will take over.<\/p>\n\n\n\n<p>Don\u2019t falsely Pin though &#8211; if you Pin what IS relevant to your new area of focus, we will help you get followers for that topic. And you can work on growing a following yourself. Be authentic from this point forward. Even if you have a massive following that isn\u2019t particularly loyal &#8211; focus on the ones that ARE loyal to what you are Pinning today.\u201d Don\u2019t start over! It will come around.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-do-backlinks-to-boards-and-pins-matter-nbsp-00-17-18\"><strong>Do backlinks to boards and Pins matter?&nbsp;<\/strong><strong>00:17:18<\/strong><\/h2>\n\n\n\n<p>No. Pinterest looks almost entirely at the content of that particular Pin &#8211; what it looks like, its description, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-where-should-we-use-keywords-on-and-off-pinterest-nbsp-00-17-35\"><strong>Where should we use keywords (on and off Pinterest)?&nbsp;00:17:35<\/strong><\/h3>\n\n\n\n<p>&#8220;The most important place to add keywords is in your Pin descriptions. In terms of keywords, think of the Pinner\u2019s mindset when they\u2019re looking for content like yours, and then incorporate those keywords (so, for example, make sure your description includes something about the items in the Pin image <strong>but also the theme <\/strong>&#8212; something like, \u201cthis <em>grilled asparagus recipe<\/em> is great for a <em>quick weeknight dinner<\/em>, but also special enough to be a <em>dinner party side<\/em>.\u201d)<\/p>\n\n\n\n<p>Google is a bit more specific, where Pinterest can help with specifics OR broad ideas and themes. Incorporate keywords in a way that makes sense to the average person, but that covers everything from the thematic to the specific. What is the specific Pin about and what are the broad things that people might be looking for that I specific item or idea?<\/p>\n\n\n\n<p>We also take into account keywords in your board titles and descriptions as well as your profile description. Cover all the ways a person might be looking for a person like you, a board like yours, or a Pin like yours. Those things give Pinterest more information on all of the Pins on this board.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-s-the-importance-of-keywords-in-board-descriptions-nbsp-00-19-38\"><strong>What\u2019s the importance of keywords in Board Descriptions?&nbsp;<\/strong><strong>00:19:38<\/strong><\/h3>\n\n\n\n<p>Pinterest uses several signals to determine board and Pin relevance. Adding board descriptions is a best practice even though you may see boards without them who are surfaced in search results because of other factors (they have lots of engagement, good quality Pins, etc.).<\/p>\n\n\n\n<p>\u201cThe bottom line is that the more info you give Pinterest about your board, the deeper our understanding of the Pins on that board, which helps your content get distributed.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-keywords-in-file-names-does-pinterest-include-that-for-seo-nbsp-00-22-21\"><strong>Keywords in File Names &#8211; Does Pinterest Include that for SEO?&nbsp;00:22:21<\/strong><\/h3>\n\n\n\n<p>\u201cNo\u201d &#8211; (but it\u2019s understood that Google does).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-should-we-make-sure-pin-descriptions-contain-the-same-keywords-as-our-blog-post-title-00-22-32\"><strong>Why should we make sure Pin descriptions contain the same keywords as our blog post title. 00:22:32<\/strong><\/h3>\n\n\n\n<p>Pinterest is focusing on making sure that the content on the Pin matches the content on the site it links to. So use the same keywords in your Pin that you use in your blog post or page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-make-sure-your-pin-image-is-also-on-any-landing-page-it-links-to-nbsp-00-24-10\"><strong>Make sure your Pin image is also on any landing page it links to.&nbsp;00:24:10<\/strong><\/h3>\n\n\n\n<p><strong>But, what if you\u2019re making multiple images? Is there something technical at play, or are we simply concerned with making sure there is some visual continuity from Pinterest to landing page?<\/strong><\/p>\n\n\n\n<p>It doesn\u2019t have to be exact image, but make sure it\u2019s relevant to the content of the landing page.<\/p>\n\n\n\n<p>\u201cIt\u2019s less about the image itself but it\u2019s about making sure the description of the Pin matches the title of the page it\u2019s linking to. Image is one piece of that &#8211; what we don\u2019t want is a total mismatch.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-can-an-online-store-owner-use-pinterest-effectively-if-they-re-not-blogging-nbsp-00-57-33\"><strong>How can an online store owner use Pinterest effectively if they\u2019re not blogging?&nbsp;00:57:33<\/strong><\/h3>\n\n\n\n<p>\u201cProduct pins can perform well on Pinterest &#8212; focus on dimensions &amp; descriptions. Hopefully you have lifestyle images on your product pages, prioritize that one. If you don\u2019t have lifestyle images, focus on the ideal dimensions, and make the product prominent. Focus on text on the image and great descriptions.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-about-non-english-text-who-will-see-my-text-nbsp-01-08-23\"><strong>How about non-English text? Who will see my text?&nbsp;01:08:23<\/strong><\/h3>\n\n\n\n<p>\u201cIt is prioritized in the local language and in the local market. There are some topics where the language matters less, such as photography and art. The international nature is actually a plus here. Focus the Pin description on the same language as the landing page. Pinterest will broaden the audience where appropriate.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-do-you-find-keywords-on-pinterest-nbsp-01-10-15\"><strong>How do you find keywords on Pinterest?&nbsp;01:10:15<\/strong><\/h3>\n\n\n\n<p>Use guided search. Enter search terms, and look for those tiles below the search bar. You\u2019ll see words that people are already searching for!<\/p>\n\n\n\n<p>The tiles such as \u201cBaked,\u201d \u201cHealthy\u201d \u201cSeafood\u201d show us that in connection with \u201casparagus recipes,\u201d people also want those!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/word-image-1-3.png\" alt=\"\" class=\"wp-image-12416 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-long-does-it-take-a-pin-to-rank-for-a-keyword-nbsp-01-22-22\"><strong>How long does it take a pin to &#8220;rank&#8221; for a keyword?&nbsp;01:22:22<\/strong><\/h2>\n\n\n\n<p>\u201cThere is no actual time estimate, but this is why Pinterest introduced the follower tab and hashtags so distribution can happen much faster &#8211; especially if it is getting engagement. \u201c<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-does-switching-your-website-from-http-to-https-affect-its-performance-on-pinterest-nbsp-01-19-57\"><strong>Does switching your website from HTTP to HTTPS affect its performance on Pinterest?&nbsp;01:19:57<\/strong><\/h2>\n\n\n\n<p>\u201cProbably not. In the past, Pinterest treated two versions of a Pin (one with http and one with https) you might see that separately in analytics. That is going to change so they will be combined in analytics. The better the quality of the user experience on your site, the better. Switching will not hurt you. \u201c<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-s-the-difference-between-monthly-viewers-and-monthly-engaged-in-pinterest-analytics-nbsp-01-21-05\"><strong>What\u2019s the difference between monthly viewers and monthly engaged (in Pinterest analytics)?&nbsp;01:21:05<\/strong><\/h3>\n\n\n\n<p>\u201cViewers are all people who see your Pins. Engaged is the sum of all unique people who do something with your Pin &#8211; closeup, click, save.<\/p>\n\n\n\n<p>Monthly reach on your business profile is roughly the same as your \u201cviewers\u201d number. \u201c<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-does-your-audience-sharing-from-your-site-send-an-engagement-signal-to-pinterest-that-it-s-important-and-cause-the-algorithm-to-serve-up-to-more-people-nbsp-01-19-07\"><strong>Does your audience sharing from your site send an engagement signal to Pinterest that it&#8217;s important and cause the algorithm to serve up to more people?&nbsp;01:19:07<\/strong><\/h3>\n\n\n\n<p>\u201cYes! It tells Pinterest that someone else saw value in that content. All instances of a Pin that share an image and a link are counted as one Pin. That\u2019s why comments and tries on Pins are all combined. All that goodness is wrapped up together.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-follow-up-question-answered-by-sarah-off-camera-is-there-a-difference-in-reach-between-amp-and-a-mobile-optimized-nbsp-landing-page\">Follow-Up Question answered by Sarah off Camera &#8211; Is there a difference in reach between AMP and a mobile-optimized&nbsp;landing page?<\/h3>\n\n\n\n<p>\u201cAMP is one way of having your site load very quickly, but you can also just make sure it\u2019s optimized for mobile &#8212; ie, that it\u2019s responsive, that it\u2019s legible on mobile, that all the functionality works on mobile, etc.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pinning-practices-to-get-your-content-found-on-pinterest\"><a name=\"practices\"><\/a><strong>Pinning Practices to Get Your Content Found on Pinterest<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-does-it-matter-when-i-pin-nbsp-00-02-45\"><strong>Does it matter when I Pin?&nbsp;00:02:45<\/strong><\/h3>\n\n\n\n<p>Time of day doesn\u2019t matter to Pinterest, but you might notice that your audience tends to engage more at a certain time of the day. <a href=\"https:\/\/www.tailwindapp.com\/pinterest\/scheduling-and-publishing\">Tailwind&#8217;s Smart Schedule<\/a> suggests the best times for your to Pin based on your audience. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-many-times-a-day-should-i-pin-is-there-a-point-where-it-s-too-much-00-04-26\"><strong>How many times a day should I Pin? Is there a point where it\u2019s too much? <a name=\"four\"><\/a>00:04:26<\/strong><\/h3>\n\n\n\n<p><strong>What\u2019s the reason for the first five and how MUCH more weight do they have?<\/strong><\/p>\n\n\n\n<p>\u201cThere\u2019s definitely no such thing as Pinning too much, *but* Pinterest prefers consistency to volume, so if you\u2019re considering saving 15 Pins on Monday and then none until Friday, it\u2019s better to save 5 on Monday, 5 on Tuesday, 3 on Wednesday, 2 on Thursday for example.\u201d<\/p>\n\n\n\n<p>Regarding the &#8220;first five&#8221; rule: \u201cSo, the idea is that Pinterest shares the first five Pins from someone you follow, then moves on to showing the newest Pins from the next person they follow, and so on. In other words, we\u2019ll get back around to showing your next five Pins, but that would appear after the content from other people they follow.\u201d<\/p>\n\n\n\n<p>The first five starts at midnight UTC &#8211; 8pm EDT. <a href=\"https:\/\/www.timeanddate.com\/worldclock\/timezone\/utc\" target=\"_blank\" rel=\"noreferrer noopener\">Find out when that is for you. <\/a><\/p>\n\n\n\n<p><strong><em>How the First Five Works in Practice:<\/em> <\/strong>If I Pin 20 Pins at 8:01 EDT (midnight UTC) and Melissa, who follows me, goes to her follower tab at 8:15 she will see my first five Pins. If she doesn\u2019t follow anyone else or if the others she follows who are not Pinning in that time period, she will see more than five. In the event that she is following more people, Pinterest spreads out those 20 Pins so she is not overwhelmed with my content.<\/p>\n\n\n\n<p>What happens if I start Pinning at 8:01 but Melissa doesn\u2019t come on until 10:30, will she see my Pins from 8:01, or the ones at 9:30? It will be the ones you Pinned at 8:01. Also, it may not be exactly five Pins, and it\u2019s real time-ish.<\/p>\n\n\n\n<p>Do not attempt to Pin all your Pins exactly at midnight UTC. Rather, Pin your first five Pins at the time when you users are most engaged after midnight UTC. Tailwind&#8217;s Smarschedule will figure that out for you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-should-we-delete-underperforming-pins-to-increase-our-profile-s-overall-engagement-rate-nbsp-00-15-44\"><strong>Should we delete underperforming Pins to increase our profile\u2019s overall engagement rate?&nbsp;00:15:44<\/strong><\/h3>\n\n\n\n<p>\u201cA very popular question!! No, Pinterest does NOT recommend deleting Pins. Underperforming Pins might not get as much distribution as those with a higher engagement rate, but that won\u2019t hurt the distribution of other pins from your profile.<\/p>\n\n\n\n<p><em>One dud Pin might have a hard time with distribution, but it won\u2019t bring the rest of your Pins down!<\/em><\/p>\n\n\n\n<p>Furthermore, that Pin could always become relevant\/popular at some point in the future, and there\u2019s no real downside to keeping it on your profile in the meantime.<\/p>\n\n\n\n<p>That said, if you\u2019re mystified about what works and what doesn\u2019t, focus on your Analytics to understand which of your Pins are most engaging and what you should lean into for future content development.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-should-i-delete-pins-for-physical-pins-that-are-no-longer-available-nbsp-01-05-54\"><strong>Should I Delete Pins for Physical Pins That Are No Longer Available?&nbsp;<\/strong><strong>01:05:54<\/strong><\/h3>\n\n\n\n<p>Redirect the page if at all possible. Send people to a related category page. If it has a broken link it will not be distributed anyway, so don\u2019t bother deleting. Redirect whenever you can.<\/p>\n\n\n\n<p>If you can\u2019t redirect, add to the old product page a \u201chere is something similar\u201d link. Anything but a broken link!<strong>&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-save-to-the-most-relevant-board-first-why-nbsp-00-20-20\"><strong>Save to the most relevant board first &#8211; why?&nbsp;00:20:20<\/strong><\/h3>\n\n\n\n<p>\u201cThat\u2019s the Pin that\u2019ll get distribution priority, and the Pin will bring with it the data from that board. That\u2019s where the Pin\/Board relationship is so important. \u201c<\/p>\n\n\n\n<p>\u201cSo let\u2019s say you have a Pin that\u2019s a Thanksgiving-themed craft project and you\u2019ve saved it to a board called \u201cCrafts\u201d and then to a board called \u201cEverything Thanksgiving.\u201d The Pin will have all the keyword data from its description but also <em>from the Crafts board it was saved to first.\u201d<\/em><\/p>\n\n\n\n<p>So, even though some of the top Boards in searches don\u2019t have any description, it\u2019s not about searching for the board, it\u2019s about the success of the Pin IN your boards. Give your Pins all the advantages that it can have!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-add-your-content-while-it-s-fresh-why-nbsp-00-22-54\"><strong>Add your content while it\u2019s fresh &#8211; why?&nbsp;00:22:54<\/strong><\/h3>\n\n\n\n<p>\u201cPinners love fresh content. That\u2019s one of the reasons Pinterest introduced hashtags. When you look at hashtag searches, the Pins are shown by recency. And Pinterest has seen that people LOVE that fresh new content.<\/p>\n\n\n\n<p>Historically it was kind of hard to surface that new content, but now that we have the Following tab, there is a dedicated place to get your Pins in front of your followers while it\u2019s fresh! More than ever, freshness matters.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-a-fresh-pin-nbsp-00-23-30\"><strong>What is a \u201cFresh\u201d Pin?&nbsp;<\/strong><strong>00:23:30<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A new instance of a Pin (not Repin)<\/li>\n\n\n\n<li>A Pin for a new blog post<\/li>\n\n\n\n<li>A new image for an old blog post<\/li>\n<\/ul>\n\n\n\n<p>All of the above count, but Pinterest\u2019s favorite type of fresh content is brand new content in the world &#8211; a brand new Pin from a brand new blog post.<\/p>\n\n\n\n<p>Note: Any time you Pin from Tailwind, that is a \u201cFresh\u201d Pin. We do not Repin for you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-is-there-a-smartfeed-or-search-advantage-to-live-manual-pinning-exclusively-or-even-just-a-couple-of-times-a-week-does-using-a-scheduler-hurt-you-nbsp-00-25-20\"><strong>Is there a Smartfeed or Search advantage to live (manual) Pinning exclusively or even just a couple of times a week? Does using a scheduler hurt you?&nbsp;<\/strong><strong>00:25:20<\/strong><\/h3>\n\n\n\n<p>Sarah says, no. \u201cWe don\u2019t penalize creators who Pin via third party tools like Tailwind.<\/p>\n\n\n\n<p>We do recommend, however, continuing to log into Pinterest so you can see the latest &amp; greatest features and continue to use the product as your consumers do.\u201d<\/p>\n\n\n\n<p><strong><em>\u201cPinterest doesn\u2019t reward people who use the platform natively over those who do not<\/em><\/strong>.\u201d No distribution priority will be given for natively-Pinned Pins. You are considered \u201cactive\u201d if you are saving content regularly &#8211; through any means.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-is-there-an-advantage-to-repinning-your-own-pin-rather-than-pinning-a-fresh-version-of-it-nbsp-00-28-06\"><strong>Is there an advantage to Repinning your own Pin rather than Pinning a fresh version of it?&nbsp;00:28:06<\/strong><\/h3>\n\n\n\n<p>No. As the content creator, it\u2019s best for you to save a fresh version of it. \u201c<em>We prioritize Pins that were created by the owner of the website that those Pins link to.<\/em> Also, when it\u2019s yours, you can add relevant hashtags, etc. and make sure it\u2019s saved to Pinterest (and distributed through the Following tab) as soon as it exists.\u201d<\/p>\n\n\n\n<p><strong>Would I prefer others repin, or go to my site and Pin from there?<\/strong> Either! \u201cOne gives engagement signals, the other says everyday Pinners find it valuable and Pinterest sees more instances of the Pin appear across Pinterest we see it is worth distributing.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-is-it-ok-to-pin-the-same-image-to-the-same-board-more-than-once-if-so-how-often-nbsp-00-30-16\"><strong>Is it OK to Pin the same image to the same board more than once? If so, how often?&nbsp;00:30:16<\/strong><\/h3>\n\n\n\n<p>Sure, just make sure each Pin has a unique description. Tell your followers why this is relevant once again. Also keep in mind the Pinner\u2019s experience &#8211; if they see both Pins in their following tab or on your profile \u2026 will it make sense? Which gets to spacing wisely.<\/p>\n\n\n\n<p>\u201cWe don\u2019t recommend looping for the sake of looping, but rather, as it feels seasonally appropriate. For example, it\u2019s perfectly appropriate to resurface a particularly popular Halloween recipe each fall,\u201d says Sarah<\/p>\n\n\n\n<p>Just create a good experience for your followers &#8211; if I see it in my feed every week, it starts to feel spammy.<\/p>\n\n\n\n<p><em>There is no SEO value to mindlessly repeating and repeating Pins.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-much-activity-takes-place-on-profiles-as-opposed-to-home-feed-search-related-pins-etc-this-would-help-a-pinner-decide-how-much-time-to-spend-organizing-boards-and-creating-board-covers-nbsp-00-36-42\"><strong>How much activity takes place on profiles as opposed to home feed, search, related Pins, etc.? This would help a Pinner decide how much time to spend \u201corganizing\u201d boards and creating board covers.&nbsp;00:36:42<\/strong><\/h3>\n\n\n\n<p>A majority of engagement still takes place in discovery spaces &#8212; that is, the home feed, search results, and in related Pins. As Pinterest continues to introduce new ways for Pinners to discover and follow creators, they expect that will drive some increase in traffic to your profile. However, the new profile was designed to be both customizable but also easy to manage so you won\u2019t need to spend much time managing your profile.<\/p>\n\n\n\n<p>Engagement will continue to happen outside of your profile for the most part.<\/p>\n\n\n\n<p>Spend time optimizing your Pins for search and discovery rather than spending too much time on your profile. Board covers are important to some people, but you get more bang for your buck by spending time on the Pins themselves (or on creating fresh content).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-much-does-the-use-of-hashtags-improve-the-reach-of-a-pin-nbsp-00-38-38\"><strong>How much does the use of hashtags improve the reach of a Pin?&nbsp;00:38:38<\/strong><\/h3>\n\n\n\n<p>Pinterest has seen that hashtagged Pins get significantly more distribution the first day they\u2019re saved to Pinterest. Again, people love fresh Pins! Creators can add up to 20 relevant hashtags to a given Pin but again, we should focus on quality over quantity here. Focus on general thematic hashtags &#8212; things like #springstyle or #instapotrecipes. That\u2019s where Pinterest sees a good uptick in engagement on Pins.<\/p>\n\n\n\n<p>People actually are searching by hashtags as well as clicking on hashtags on Pins. There are also suggested hashtag searches appearing in the Smartfeed. So, use them!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-can-a-local-business-without-national-distribution-succeed-on-pinterest-nbsp-00-40-23\"><strong>Can a local business (without national distribution) succeed on Pinterest?&nbsp;00:40:23<\/strong><\/h3>\n\n\n\n<p>\u201cSure! We have over 200 million monthly active users. No matter where you are, you should be able to find your local audience on Pinterest.<\/p>\n\n\n\n<p>In order to help Pinners in your local area discover your content, be sure to use hashtags &amp; Pin descriptions that include your geographic terms. Include your relevant geographic area in your profile description (and possibly even in your profile name) so as people are searching it feels very relevant.\u201d<\/p>\n\n\n\n<p>This will help you reach a more qualified audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-should-i-pin-other-people-s-content-if-so-how-much-and-why-nbsp-00-55-42\"><strong>Should I Pin other people\u2019s content? If so, how much, and why?&nbsp;00:55:42<\/strong><\/h3>\n\n\n\n<p>Start with your own content &#8211; prioritize that for distribution (first five). But, consistent Pinning is a must. So if you don\u2019t have fresh content to Pin from your site every day, you need to Pin other people\u2019s content.<\/p>\n\n\n\n<p>There is no magic ratio! No 80\/20. No 20\/80. Fill in the gaps of your own content with other people\u2019s content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-if-you-pin-mostly-home-decor-and-have-a-home-account-will-it-hurt-your-account-or-ranking-if-you-add-in-some-travel-boards-fashion-etc-and-vice-versa-does-it-help-your-account-if-all-your-boards-are-very-niche-home-decor-boards-with-no-other-categories-involved-nbsp-01-16-31\"><strong>If you pin mostly home decor and have a home account will it hurt your account or ranking if you add in some travel boards, fashion etc?? And vice versa, does it help your account if all your boards are very niche home decor boards with no other categories involved.&nbsp;01:16:31<\/strong><\/h3>\n\n\n\n<p>\u201cNope. Most Pinners do have more than one interest. So, there is some connection with those examples. Especially if there is a stylistic connection.\u201d If you are going to a totally different niche, try to grow followers for just that board (embed it in a blog post, etc.).<\/p>\n\n\n\n<p>Alisa here! Don\u2019t do what I did &#8211; Pinning marketing content and then adding keto diet Pins. It\u2019s not a total disaster because people do Pin across categories and they do follow you for your point of view which extends to other areas. But I set all those boards not related to marketing to secret so I can still Pin them without attracting the \u201cwrong\u201d followers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-follow-up-question-answered-by-sarah-off-camera-are-board-sections-now-important-in-search-the-new-guidelines-suggest-using-them\"><strong>Follow-Up Question answered by Sarah off Camera &#8211; Are board sections now important in search (the new guidelines suggest using them)?<\/strong><\/h3>\n\n\n\n<p>\u201cYes. They can provide additional detail about the contents of a given board &#8212; another way for you to add data useful for SEO. So basically, a board without sections is not penalized, but you can use sections to give us additional keywords. Therefore, if you have a really specific niche board already, I don&#8217;t think it&#8217;s additive.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-follow-up-question-answered-by-sarah-off-camera-does-it-matter-if-we-post-pins-directly-from-our-landing-page-vs-straight-to-pinterest-as-in-uploading-and-image-adding-a-link-and-a-description\"><strong>Follow-Up Question answered by Sarah off Camera &#8211; Does it matter if we post pins directly from our landing page vs straight to Pinterest (as in, uploading and image, adding a link, and a description)?<\/strong><\/h3>\n\n\n\n<p>No.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-follow-up-question-answered-by-sarah-off-camera-why-you-would-want-to-pin-your-own-content-fresh-instead-of-repinning-even-if-you-can-t-claim-your-website-maybe-you-re-on-etsy-or-something-similar\"><strong>Follow-Up Question answered by Sarah off Camera &#8211; Why you would want to Pin your own content fresh instead of repinning even if you can\u2019t claim your website (maybe you\u2019re on Etsy or something similar)?<\/strong><\/h3>\n\n\n\n<p>Even though you can&#8217;t claim a website like an Etsy page, make sure it&#8217;s listed in your profile as your URL so that when you pin from that site, Pinterest knows it&#8217;s your original content and you should save fresh pins rather than Repinning.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-creating-effective-pinterest-images\"><a name=\"images\"><\/a><strong>Creating Effective Pinterest Images<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pinterest-suggests-using-a-square-or-an-image-with-a-2-3-ratio-600x900-will-longer-images-be-penalized-nbsp-00-41-33\"><strong>Pinterest suggests using a square or an image with a 2:3 ratio (600&#215;900). Will longer images be penalized?&nbsp;00:41:33<\/strong><\/h3>\n\n\n\n<p>2:3 is recommended (600&#215;900 or 735&#215;1102). \u201cIf you deviate much from that, y<em>ou might see less distribution<\/em> or your Pins might be cut off in certain parts of the Pinterest app. Given that, we recommend sticking to that 2:3 ratio or lower.\u201d<\/p>\n\n\n\n<p>\u201cPreviously we truncated Pins, but now sometimes we just don\u2019t show the Pin at all if it is super long. Even if currently our best Pins are super long, realize that these are still rolling out, and things will appear differently in different places.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-for-a-while-we-noticed-all-pins-being-cut-to-squares-is-that-something-we-should-plan-for-nbsp-00-44-20\"><strong>For a while we noticed all Pins being cut to squares. Is that something we should plan for?&nbsp;00:44:20<\/strong><\/h3>\n\n\n\n<p>\u201cNo. This may have been a temporary experiment we were running, but for now, we recommend 2:3 as an optimal Pin image ratio.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-do-the-old-recommendations-about-pins-without-faces-warm-colors-etc-working-better-on-pinterest-still-hold-true-nbsp-00-44-50\"><strong>Do the old recommendations about Pins without faces, warm colors, etc. working better on Pinterest still hold true?&nbsp;00:44:50<\/strong><\/h3>\n\n\n\n<p>No one has seen any updated guidance and as they have made Pins for Pinterest, they\u2019ve noticed that has not held true, but it varies by brand and business, so experiment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-lifestyle-images-tasteful-branding-and-limited-helpful-text-on-image-are-still-suggested-nbsp-00-46-04\"><strong>Lifestyle images, tasteful branding, and (limited) helpful text on image are still suggested?&nbsp;00:46:04<\/strong><\/h3>\n\n\n\n<p>Yup! People want to contextualize an image. It might be a great product, but tell me how I would use it or style it. Product Pins can work if they are really beautifully shot and zoomed in and have helpful text overlays and descriptions that do the work of a lifestyle image.<\/p>\n\n\n\n<p>Tasteful branding does not hurt performance. It doesn\u2019t build a huge increase in engagement, but it helps with awareness, particularly as the Pin spreads further from you. \u201c<\/p>\n\n\n\n<p>It can also build trust and credibility from Pinterest to encourage them to act once they click on the Pin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-avoid-logo-placement-and-text-overlay-in-the-corners-of-the-pin-or-it-will-get-covered-up-by-the-visual-search-icon-why-is-that-nbsp-00-49-55\"><strong>Avoid logo placement and text overlay in the corners of the Pin, or it will get covered up by the visual search icon. Why is that?&nbsp;00:49:55<\/strong><\/h3>\n\n\n\n<p>The \u201clens\u201d button appears in a corner (and it varies as to which one!), so you don\u2019t want your logo to be covered up. \u201cWe see brands successfully putting small, tasteful logos in the center top or center bottom of their Pins.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-kind-of-text-is-good-on-an-image-nbsp-00-50-56\"><strong>What kind of text is good on an image?&nbsp;00:50:56<\/strong><\/h3>\n\n\n\n<p>Great text on an image helps to explain what an image is or contextualizes an image. If the image cannot tell the full story of the Pin. You might use a beautiful image of an Italian villa, for example, but if your Pin is really about 5 places to go with kids, it\u2019s hard to show that without text. \u201cText overlay helps set expectation for the content you link to.\u201d<\/p>\n\n\n\n<p>For product Pins, try something like, \u201cThe one product you need when you have a newborn.\u201d Create context with text.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-effective-pin-descriptions\"><a name=\"descriptions\"><\/a><strong>Effective Pin Descriptions<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-any-word-on-what-is-happening-with-pin-descriptions-ie-will-they-continue-to-be-visible-in-the-feed-nbsp-00-52-45\"><strong>Any word on what is happening with Pin descriptions &#8211; ie., will they continue to be visible in the feed?&nbsp; 00:52:45<\/strong><\/h3>\n\n\n\n<p>Pin descriptions are visible in the feed for almost all users. Pinterest is always experimenting to find just the right amount to show in the feed, but they do know that when users expand descriptions, they appreciate longer, helpful information about the Pin. A strong call to action\u2014like \u201cshop,&#8221; &#8220;make,&#8221; &#8220;find more like this,&#8221; or &#8220;buy&#8221;\u2014will encourage people to click through on the Pin as well. Tell them \u201cwhat lies beyond.\u201d<\/p>\n\n\n\n<p>\u201cDescriptions are not going away.\u201d Make it as long as it needs to be.<\/p>\n\n\n\n<p><strong>What about keyword stuffing Pin descriptions? T<\/strong>he description is doing double duty &#8211; sharing keywords for search purposes, but it also works to encourage them to click through. \u201cMake it feel like there is a real human behind it to encourage clicks.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-should-we-go-back-and-edit-the-keywords-in-descriptions-of-underperforming-pins-will-doing-so-have-any-impact-on-the-pin-performance-nbsp-01-07-43\"><strong>Should we go back and edit the keywords in descriptions of underperforming Pins? Will doing so have any impact on the Pin performance?&nbsp;01:07:43<\/strong><\/h2>\n\n\n\n<p>No. Create a new Pin with a new, more helpful, keyword-rich description. Don\u2019t bother deleting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-should-i-go-back-and-add-hashtags-to-older-pins-nbsp-01-09-50\"><strong>Should I go back and add hashtags to older Pins?&nbsp;01:09:50<\/strong><\/h3>\n\n\n\n<p>No. Because hashtags are made for distributing fresh Pins! It\u2019s not worth your time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-in-conclusion\">In Conclusion<\/h2>\n\n\n\n<p>Fresh is better, spend your time on what Pinterest is telling us works. Consider your first five Pins, but think more about when your audience is on and engaging. Use best SEO practices and Pin consistently.<\/p>\n\n\n\n<p>We are thrilled that Pinterest has so openly shared with content creators what works and why. Will what you have learned change your Pinning strategy?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-nbsp\">&nbsp;<\/h3>\n\n\n\n<p><strong>Pin this article! <\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><img decoding=\"async\" data-pin-description=\"This is Pinterest Marketing Gold!!! Right from Pinterest, Learn Why We Need to Stop Deleting Pins Once and For All. Why Every new Pin Needs a Unique Description. Why Scheduling Pins is Just as Good as Manual Pinning (or maybe better). Why Content Creators Should NEVER Repin Their Own Content. Why You Might Not Really Need to Pin Anyone Else\u2019s Content #pinterestmarketing #pinterestmarketingstrategies #tailwind\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/pinterest-blog-post-header-pinterest-seo-best-practices-200x300.png\" alt=\"Image of three matches with the text: Pinterest SEO, Best Practices, and Your Burning Questions Answered\" class=\"wp-image-12419 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/300;\" \/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Did you tune in for our recent Facebook Live with Sarah Hoople Shere, Head of Product\u00a0 Marketing at Pinterest? We covered how to be found on Pinterest, new best practices, and answered your burning questions &#8211; and there were a lot of them. In fact, we went on for nearly an hour and a half &hellip;<\/p>\n","protected":false},"author":4,"featured_media":3487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[4],"tags":[29,20],"class_list":{"0":"post-3486","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-pinterest","8":"tag-pinterest-best-practices","9":"tag-pinterest-seo","11":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pinterest SEO, Best Practices, and Your Burning Questions Answered - Tailwind Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tailwindapp.com\/blog\/pinterest-seo-best-practices-and-your-burning-questions-answered\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pinterest SEO, Best Practices, and Your Burning Questions Answered\" \/>\n<meta property=\"og:description\" content=\"Did you tune in for our recent Facebook Live with Sarah Hoople Shere, Head of Product\u00a0 Marketing at Pinterest? We covered how to be found on Pinterest, new best practices, and answered your burning questions &#8211; and there were a lot of them. 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