{"id":3556,"date":"2022-12-05T13:04:00","date_gmt":"2022-12-05T19:04:00","guid":{"rendered":"https:\/\/twprod.wpengine.com\/how-to-write-instagram-captions-that-sell\/"},"modified":"2025-08-17T21:25:13","modified_gmt":"2025-08-18T03:25:13","slug":"how-to-write-instagram-captions-that-sell","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/how-to-write-instagram-captions-that-sell","title":{"rendered":"7 Tips on How to Write Good Instagram Captions"},"content":{"rendered":"\n
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Using Instagram for more product sales goes beyond uploading a great photo or video. <\/s>A good Instagram caption is just as important as the Instagram video<\/a> or photo itself!<\/p>\n\n\n\n

With over 72% of Instagram users reporting that they have purchased something after seeing it on Instagram, it\u2019s crucial that you know how to motivate your followers to buy your products with Instagram marketing.<\/p>\n\n\n\n

And a great Instagram caption can help you do just that!<\/p>\n\n\n\n

After all, that customer base of over 500 million daily users<\/a> is just too big to ignore! <\/p>\n\n\n\n

So let\u2019s dive in and talk about how to write Instagram captions that inspire your followers to take action.<\/p>\n\n\n\n

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Why Good Instagram Captions Drive More Sales<\/strong><\/h2>\n\n\n\n

A great Instagram photo or video helps stop your audience from scrolling past, but your Instagram caption has the potential to draw them in even more!<\/p>\n\n\n\n

It encourages followers to engage with your Instagram post and moves them closer to a sale with a meaningful call to action.<\/p>\n\n\n\n

So while a picture may be worth 1,000 words, an engaging Instagram caption could be worth 1,000 dollars! <\/p>\n\n\n\n

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How to Write Great Instagram Captions in 7 Steps<\/strong><\/h2>\n\n\n\n

Though much of your success depends on motivating Instagram captions, there\u2019s no need to panic even if you aren\u2019t a natural writer.<\/p>\n\n\n\n

Creating Instagram captions that have people engaging with your posts and making purchases isn\u2019t difficult if you keep a few handy tips in mind! <\/p>\n\n\n\n

These seven steps will help you learn how to write a caption on your Instagram photo that leaves your followers scrambling to find out more!<\/p>\n\n\n\n

And guess what? These don’t just apply to Instagram sales – you can use these tips to build engagement, or encourage people to read your latest blog posts!<\/p>\n\n\n\n

1. Develop Your Brand Voice in Your Instagram Captions<\/strong><\/h3>\n\n\n\n
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Think of your brand voice as the personality behind your communication with your audience. Developing your brand voice<\/a> is key to building a connection with your audience so you can sell your products on Instagram<\/a>.<\/p>\n\n\n\n

Your brand voice might be funny, casual, sarcastic, or even formal. Just remember, consistency is key when it comes to how to write good Instagram captions!<\/p>\n\n\n\n

A consistent brand voice will help develop an emotional connection<\/a> with your audience, which is important! Why? <\/p>\n\n\n\n

Customers who feel emotionally connected to a brand are 4 times more likely to buy from that brand<\/a> and 10 times more likely to shop a website on a mobile device.<\/p>\n\n\n\n

Denny’s Diner<\/a> has been in business since the 1950s, but they’ve found a way to update their brand voice, references, and personality to appeal to younger generations successfully.<\/p>\n<\/div>\n\n\n\n

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You can see this on their Instagram, where captions are usually short, sweet, and laden with emojis.<\/p>\n\n\n\n

2. Create Several Drafts of Your Instagram Caption Text<\/strong><\/h3>\n\n\n\n
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When you create an Instagram post on the fly, your caption might not be the best it can be.<\/p>\n\n\n\n

Oftentimes the answer to how to write an Instagram caption that truly works is to try writing it a few times!<\/p>\n\n\n\n

Instagram captions should go through a couple of drafts before being published to your feed, which means you don\u2019t want to rush your caption copywriting!<\/p>\n\n\n\n

Planning<\/a> is key when creating captions that sell. By using Tailwind\u2019s Instagram scheduling tool<\/a> you can plan out your captions ahead of time, and even save them as drafts while you’re perfecting them!<\/p>\n\n\n\n

Simply upload your image, start working on your caption, and pick your hashtags, and the best time to post with our SmartSchedule tool. Then, access your upcoming post at any time in your calendar and click the pencil icon to make any changes to your post! <\/p>\n<\/div>\n\n\n\n

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And just like any other piece of copy, you should carefully proofread your captions.<\/strong><\/p>\n\n\n\n

3. Include a Call To Action (CTA) In Your Captions<\/strong><\/h3>\n\n\n\n
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If you don\u2019t effectively direct your followers to take action, they likely won\u2019t. Your caption CTA will likely direct viewers of your Instagram post to visit your checkout page, and hopefully, get them to purchase your product!<\/p>\n\n\n\n

Some examples are CTA\u2019s are:<\/strong><\/p>\n\n\n\n