{"id":3784,"date":"2018-09-20T17:00:13","date_gmt":"2018-09-20T23:00:13","guid":{"rendered":"https:\/\/twprod.wpengine.com\/how-to-create-pinterest-product-images-that-drive-traffic-and-sales\/"},"modified":"2024-09-08T11:51:57","modified_gmt":"2024-09-08T17:51:57","slug":"how-to-create-pinterest-product-images-that-drive-traffic-and-sales","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/how-to-create-pinterest-product-images-that-drive-traffic-and-sales","title":{"rendered":"How to Create Pinterest Product Images that Drive Traffic and Sales"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-15271\" src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/blog-post-header-no-text-how-to-creat-pinterest-product-images.png\" alt=\"\" width=\"1024\" height=\"512\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This is a guest post from Holly Cardew, founder of <\/span><a href=\"https:\/\/www.pixc.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Pixc.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Increasingly, people make purchasing decisions based in large part on images they see online. So, if you\u2019re looking to sell products on Pinterest, you\u2019ll need beautiful product images. This is not news to you! The good news is that this does not need to be complicated or expensive. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">And there is so much to gain. <\/span><a href=\"https:\/\/about.pinterest.com\/en\/shopping-pinterest\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Shopping on Pinterest<\/span><\/a><span style=\"font-weight: 400;\"> has never been easier; \u00a0in fact, 87% of Pinterest users have <\/span><a href=\"https:\/\/www.omnicoreagency.com\/pinterest-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">made a purchase<\/span><\/a><span style=\"font-weight: 400;\"> because of the social media platform. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">I know how powerful a picture can be; as an eCommerce expert, I help online retailers sell their products by <\/span><a href=\"https:\/\/pixc.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">creating optimized product images<\/span><\/a><span style=\"font-weight: 400;\">. And today, I\u2019m going to show you how YOU can, too.<\/span><\/p>\n<h3>How to Make Your Product Images Stand Out on Pinterest<\/h3>\n<p><span style=\"font-weight: 400;\">Remember, every Pinner is a potential customer! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, the basics: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Images should be high resolution and in-focus. Portrait-oriented images work best for Pinterest feeds, as they take up more real estate than a wide image. When it comes to attracting the widest-possible audience and to figuring out what will work for you, variety is key. <\/span><\/li>\n<\/ul>\n<p><b>Why Product Image Variety is Key for Pinterest<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Pinners use Pinterest for building personalized wardrobes, planning the layout of their new house, organizing their wedding, planning a party, and so many other reasons. \u00a0Your job is to create images that they WANT to Pin to their Boards, and in doing so, share with their followers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Generally, Pinners, like to mix it up to include product images, contextual shots of the product, and also general lifestyle photos. Check out this \u201cKids\u201d board:<\/span><\/p>\n<h3>Types of Product Images for Pinterest That Drive Traffic<\/h3>\n<p><span style=\"font-weight: 400;\">Because Pinners use Pinterest for inspiration and planning, you\u2019ll reach more potential customers when you branch out and try different types of product images. For example:<\/span><\/p>\n<p><b>Product Images with a White Background<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Often, \u00a0products really stand out on a white background. The image is free from distractions and lets users (or potential customers) visualize a product. (Don\u2019t know how to take these well? <\/span><a href=\"https:\/\/pixc.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">We\u2019ve got you covered<\/span><\/a><span style=\"font-weight: 400;\">!)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, clear product shots are useful for greater exposure via <\/span><a href=\"https:\/\/tailwindapp.com\/blog\/pinterest-lens\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Lens &#8211; \u00a0Pinterest\u2019s visual search<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><b>Lifestyle images for Pinterest<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In-context shots or lifestyle photographs gives a customer a feel for the product. It helps them decide where and how to use or wear the product. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also allows you to show off your brand vision and creativity &#8211; and often generates more engagement than a straight product shot! <\/span><a href=\"https:\/\/www.pinterest.com.au\/jumbledonline\"><span style=\"font-weight: 400;\">Jumbled<\/span><\/a><span style=\"font-weight: 400;\"> uses a creative approach &#8211; half way between lifestyle and product shot: <\/span><\/p>\n<p><b><i>Whenever possible, lean into a seasonal aspect of your Pin &#8211; Pinterest found that results in a <\/i><\/b><a href=\"https:\/\/business.pinterest.com\/sub\/business\/CreativeBestPractices\/Creative_Best_Practices-Webinar-082018.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><b><i>22% sales lift<\/i><\/b><\/a><b><i>. <\/i><\/b><\/p>\n<p><b>Close-up images for Pinterest<\/b><\/p>\n<p><span style=\"font-weight: 400;\">People Pin images for different purposes. The pattern on a summer blouse could inspire home decoration or a party theme, not just an outfit. This image gives you yet another way to attract visitors to your site &#8211; remember, every Pin saved provides another opportunity for someone to discover your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This <\/span><a href=\"https:\/\/www.pinterest.com\/livelikeitsthewknd\/pineapple-please\"><span style=\"font-weight: 400;\">\u201cPineapples, Please\u201d board<\/span><\/a><span style=\"font-weight: 400;\"> is an example of how a Pinner has pinned all different types of images. She includes product images (shoes, a tote bag, and an ice mould), along with table setting images, quotes and general pineapple photos. Even if she\u2019s Pinned your pineapple wallpaper just because she likes the design, one of her followers may spot it as the perfect choice for their bathroom makeover!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Photographing your products from a \u00a0variety of angles and from different distances will also help increase your exposure in <\/span><a href=\"https:\/\/tailwindapp.com\/blog\/pinterest-visual-search-and-shopping-just-in-time-for-the-holidays\"><span style=\"font-weight: 400;\">Pinterest\u2019s visual search<\/span><\/a><span style=\"font-weight: 400;\">. It allows users to search for images, instead of entering in keywords. <\/span><\/p>\n<p><b>Pins with Multiple Products in the Image<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Pinterest suggests<\/span><a href=\"https:\/\/s.pinimg.com\/sub\/business\/guides\/how-to-make-great-pins-guide-en.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"> Pins with multiple products in the image can drive more clicks than single-image Pins<\/span><\/a><span style=\"font-weight: 400;\">. \u00a0For example, show all the colors or patterns your items comes in. But don\u2019t let it get too busy &#8211; fewer than five products per Pin works best.<\/span><\/p>\n<h3>Product Images for Pinterest: What\u2019s the Best Size?<\/h3>\n<p><a href=\"https:\/\/business.pinterest.com\/en\/how-to-make-great-pins\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Pinterest recommends a 2:3 ratio (600x900px, for instance)<\/span><\/a><span style=\"font-weight: 400;\"> for Pins. <\/span><span style=\"font-weight: 400;\">Although this size might be optimal, it is important to test what works best for your brand and audience. Louise Myers explains that <\/span><a href=\"https:\/\/louisem.com\/228434\/pinterest-pin-size\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">infographics and longer Pins perform better for her<\/span><\/a><span style=\"font-weight: 400;\">. Pinterest has also said that longer images may be truncated in the feed or not distributed in certain feeds, so try it, but make sure to check your Pin performance.<\/span><\/p>\n<h2><b>How to Create Pinterest Product Images that Drive Traffic and Sales<\/b><\/h2>\n<h3>A Detailed Pin Description Can Drive a Sale<\/h3>\n<p><span style=\"font-weight: 400;\">Your Pin description is so, so important. Not only is it useful for telling Pinterest what your product is (and thus helping it be surfaced in appropriate searches), they can be a powerful tool in motivating Pinners to visit your site and purchase! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Descriptions should be clear, concise and easy to read. It should tell the customer what they are looking at, how they can use it, and anything else relevant to making \u00a0decision to purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Include the name of the product, the collection and the brand. <\/span><a href=\"https:\/\/business.pinterest.com\/sub\/business\/CreativeBestPractices\/Creative_Best_Practices-Webinar-082018.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Pins with a brand name in the first sentence of the description drove 54% more email signups<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; and email is a great way to turn a browser into a buyer!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, explain to the customer how they might use the product. Would it look good on the beach? Does the summer dress go perfectly with a white open-toe sandal?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Is there a seasonal or event-based aspect to the product (or MIGHT there be?)? If so, create some Pins with those keywords in the description, too. <\/span><\/p>\n<h3>Using Hashtags on Pinterest<\/h3>\n<p><a href=\"https:\/\/tailwindapp.com\/blog\/how-to-use-hashtags-on-pinterest\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Hashtags<\/span><\/a><span style=\"font-weight: 400;\"> are a relatively new feature on Pinterest &#8211; and their <\/span><a href=\"https:\/\/tailwindapp.com\/blog\/how-to-use-hashtags-on-pinterest\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">popularity is growing<\/span><\/a><span style=\"font-weight: 400;\">. You can use up to 20 per description, but Pinterest now suggests 3-5 maximum. No one wants to be bombarded with hashtags! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Relevant hashtags could include the type of product, the brand, and season. Remember to use popular search terms to increase your search result ranking and discoverability. Go for more complex hashtags rather than simply using #fashion or #fall, which may be too vague for you to stand out.<\/span><\/p>\n<h3>In Conclusion<\/h3>\n<p><span style=\"font-weight: 400;\">Following these simple steps will help you take your product images for Pinterest to the next level, <a href=\"https:\/\/www.tailwindapp.com\/smartloop\" target=\"_blank\" rel=\"noopener noreferrer\">get repinned<\/a>, and drive traffic to your eCommerce store!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you have any other best practices for Pinterest? Let us know in the comments section!<\/span><\/p>\n<p><strong><img decoding=\"async\" class=\"emoji lazyload\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/1f4cc-1.svg\" alt=\" \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/>\u00a0Pin me:<\/strong><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-15272 alignleft lazyload\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/pinterest-how-to-creat-pinterest-product-images-200x300.png\" alt=\"\" width=\"200\" height=\"300\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/300;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is a guest post from Holly Cardew, founder of Pixc. Increasingly, people make purchasing decisions based in large part on images they see online. So, if you\u2019re looking to sell products on Pinterest, you\u2019ll need beautiful product images. This is not news to you! The good news is that this does not need to &hellip;<\/p>\n","protected":false},"author":47,"featured_media":3785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[18,13,4],"tags":[44,54,47],"class_list":{"0":"post-3784","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-ecommerce","8":"category-photography","9":"category-pinterest","10":"tag-pinterest-design","11":"tag-product-photography","12":"tag-selling-on-pinterest","14":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Create Pinterest Product Images that Drive Traffic and Sales - Tailwind Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tailwindapp.com\/blog\/how-to-create-pinterest-product-images-that-drive-traffic-and-sales\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create Pinterest Product Images that Drive Traffic and Sales\" \/>\n<meta property=\"og:description\" content=\"This is a guest post from Holly Cardew, founder of Pixc. Increasingly, people make purchasing decisions based in large part on images they see online. So, if you\u2019re looking to sell products on Pinterest, you\u2019ll need beautiful product images. This is not news to you! The good news is that this does not need to &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tailwindapp.com\/blog\/how-to-create-pinterest-product-images-that-drive-traffic-and-sales\" \/>\n<meta property=\"og:site_name\" content=\"Tailwind Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Tailwind\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-20T23:00:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-08T17:51:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/04\/blog-post-header-no-text-how-to-creat-pinterest-product-images.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Holly Cardew\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TailwindApp\" \/>\n<meta name=\"twitter:site\" content=\"@TailwindApp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Holly Cardew\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-create-pinterest-product-images-that-drive-traffic-and-sales#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-create-pinterest-product-images-that-drive-traffic-and-sales\"},\"author\":{\"name\":\"Holly Cardew\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#\\\/schema\\\/person\\\/7bdf752b7c7fab55b3c9c991ce513600\"},\"headline\":\"How to Create Pinterest Product Images that Drive Traffic and Sales\",\"datePublished\":\"2018-09-20T23:00:13+00:00\",\"dateModified\":\"2024-09-08T17:51:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-create-pinterest-product-images-that-drive-traffic-and-sales\"},\"wordCount\":1079,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-create-pinterest-product-images-that-drive-traffic-and-sales#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/blog-post-header-no-text-how-to-creat-pinterest-product-images.png\",\"keywords\":[\"Pinterest Design\",\"Product Photography\",\"Selling on Pinterest\"],\"articleSection\":[\"Ecommerce\",\"Photography\",\"Pinterest\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-create-pinterest-product-images-that-drive-traffic-and-sales#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-create-pinterest-product-images-that-drive-traffic-and-sales\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-create-pinterest-product-images-that-drive-traffic-and-sales\",\"name\":\"How to Create Pinterest Product Images that Drive Traffic and Sales - 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