{"id":3927,"date":"2018-11-29T19:57:27","date_gmt":"2018-11-30T01:57:27","guid":{"rendered":"https:\/\/twprod.wpengine.com\/how-to-make-instagram-shoppable-with-shopify\/"},"modified":"2025-07-12T21:23:40","modified_gmt":"2025-07-13T03:23:40","slug":"how-to-make-instagram-shoppable-with-shopify","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/how-to-make-instagram-shoppable-with-shopify","title":{"rendered":"How to Make Instagram Shoppable with Shopify"},"content":{"rendered":"
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Are you selling products online with your Shopify store? Do you share those on Instagram and love the way it creates brand awareness and customer engagement? Would you like to turn that awareness and engagement into sales from Instagram? Yes?! I thought so!<\/p>\n\n\n\n

Look no further than Instagram shoppable posts. Shoppable posts allow your Instagram audience to go directly from Instagram post to purchase! While you can use Instagram shoppable posts with any shopping cart system, Shopify does a lot of the setup for you. SCORE!<\/p>\n\n\n\n

First things first, though:<\/p>\n\n\n\n

What Are Instagram Shoppable Posts?<\/h2>\n\n\n\n

Shoppable Posts utilize product tagging – adding a link to an item or items in your store in much the same way you tag a user on Instagram. If the image or video you post on Instagram features multiple items, you can add more than one tag and more than one link (up to five per image). The price of the item(s) is visible on the post and they can click through to purchase in a snap.<\/p>\n\n\n\n

What’s the big deal, you ask?<\/em><\/p>\n\n\n\n

Instagram doesn’t allow linking from individual post captions on our feeds. That can make generating traffic and direct sales from Instagram a bit challenging. But now, with Shoppable posts, You can link right from your images to your products, potentially greatly increasing your sales from Instagram!<\/p>\n\n\n\n

Lulus is a rapidly-growing online fashion company based in northern California. VP of Marketing Noelle Saddler has been using product tagging  on her posts and she told Instagram<\/a>, “Since launch, shopping on Instagram can be directly attributed to over 1,200 orders and over 100K sessions.”  <\/p>\n\n\n\n

In fact, the seamless transition from post to shopping experience may be just what’s needed to turn Instagram into a shopping powerhouse for smart marketers.<\/p>\n\n\n\n