{"id":3952,"date":"2020-08-27T15:09:00","date_gmt":"2020-08-27T21:09:00","guid":{"rendered":"https:\/\/twprod.wpengine.com\/how-i-grew-my-shopify-store-with-pinterest\/"},"modified":"2025-05-30T11:24:30","modified_gmt":"2025-05-30T17:24:30","slug":"how-i-grew-my-shopify-store-with-pinterest","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/how-i-grew-my-shopify-store-with-pinterest","title":{"rendered":"How I Grew My Shopify Store With Pinterest"},"content":{"rendered":"
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This is a guest post from Beck Beach of <\/em><\/span>MomBeach.com<\/em><\/a>.<\/em><\/span><\/p>\n\n\n\n

Are you trying to grow your Shopify store and find it hard to keep up with the ever-increasing prices of ads? <\/span><\/p>\n\n\n\n

Then, I have a great solution for you – <\/span>Pinterest<\/b>.  Understanding the benefits of Pinterest for business <\/a>and how to tap into those for my eCommerce store was game-changing. I have saved so much money on ads and increased my profits by 40%!

I chose Shopify<\/a> because it\u2019s a fast and easy way to sell<\/span> drop-shipped<\/span><\/a> goods, plus it’s one of the most user-friendly eCommerce platforms out there!.<\/span> <\/p>\n\n\n\n

I realized just how well Pinterest marketing <\/a>worked to promote my Shopify and make sales while researching ad costs – and I’m going to share with you how Pinterest can turn your Shopify store around, too!<\/p>\n\n\n\n

Why Use Pinterest for a Shopify Store Over Other Platforms?<\/h3>\n\n\n\n

People – including me – purchase on Pinterest. I found almost everything for my wedding on Pinterest. It was like an <\/span>online shopping bazaar –<\/b> and I enjoyed every minute of it.<\/span><\/p>\n\n\n\n

That spells good news for e-commerce businesses!<\/p>\n\n\n\n

According to<\/span> Sprout Social<\/span><\/a>, people who use Pinterest are more likely to purchase items that they see advertised to them<\/strong>. <\/span><\/p>\n\n\n\n

Pinterest reports that <\/span>93% of Pinners make purchases<\/span><\/a> because of what they see on the platform!<\/span><\/p>\n\n\n\n

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\u201cWith 200 million monthly users, 93% is a lot of people who want to purchase something. It makes a good business case for advertising on Pinterest.\u201d<\/em><\/span><\/p>\nSprout Social<\/cite><\/blockquote>\n\n\n\n

After seeing a Promoted Pin, <\/span>50% of people<\/b><\/a> have made a purchase so using Pinterest for business is a smart choice. <\/span><\/p>\n\n\n\n

Facebook, on the other hand, reports that<\/span> 26% of people<\/span><\/a> make a purchase after seeing an ad.<\/span><\/p>\n\n\n\n

Originally, I was coached to use Facebook Ads to promote my Shopify store, and it got expensive.<\/p>\n\n\n\n

Each month, I spent <\/span>more than $1,000<\/b> to run ads on Facebook but wasn’t seeing the return I would like. There was too much competition for my drop-shipped products.<\/span><\/p>\n\n\n\n

So, I was more than happy to experiment with Pinterest after seeing those numbers!<\/span><\/p>\n\n\n\n

3 Steps For Getting Started with Pinterest For Shopify<\/h2>\n\n\n\n

With the aim of paying off the small debt I incurred from my wild Pinterest spending, I decided to get serious about using it to market my Shopify store.<\/span><\/p>\n\n\n\n

Hey, if Pinterest caused me to spend a <\/span>crazy amount of money<\/b> then shouldn’t it help me MAKE a crazy amount of money? Shouldn\u2019t it help me grow my Shopify store? I think a million times \u201cYes\u201d!<\/span><\/p>\n\n\n\n

1. Convert to a Pinterest Business Account<\/h3>\n\n\n\n

The first step was to <\/span>convert my Pinterest to a business account<\/a><\/b>. I wanted those analytics – and it\u2019s also required by Pinterest Terms of Service<\/a> if you\u2019re going to promote your Business on Pinterest!<\/span><\/p>\n\n\n\n

<\/span>2. Set Up Rich Pins<\/h3>\n\n\n\n
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Then, I set up <\/strong>Rich Pins<\/strong><\/a> on my account so that my Pins would get more exposure in search<\/a> results. <\/p>\n\n\n\n

I also learned that Pinterest and Shopify had partnered up<\/strong> and you could now implement Buyable Pins.<\/p>\n<\/div>\n\n\n\n

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\"Rich<\/figure>\n<\/div>\n<\/div>\n\n\n\n

People could buy your products directly off of Pinterest. So cool!<\/span><\/p>\n\n\n\n

Because of Pinterest and Shopify\u2019s partnership, this meant that Buyable Pins were also enabled. I started running ads. As predicted, I began hearing more of the <\/span>\u201ccha-ching\u201d<\/b> sound from my Shopify iPhone app. <\/span><\/p>\n\n\n\n

3. Subscribe to Tailwind For Pinterest<\/h3>\n\n\n\n

I started <\/span>using<\/b> Tailwind<\/a><\/b> for Pinterest<\/a> too, an app that lets you automatically schedule Pins<\/a>. <\/span><\/p>\n\n\n\n

This helped quite a lot because I had been manually pinning and I could not save Pins during peak Pinterest hours due to my job.<\/span> <\/p>\n\n\n\n

Plus, with Rich Pins enabled, you can schedule product-related Pins using Tailwind and the price and description will pull over – no extra work required!<\/p>\n\n\n\n

Psst… want to try Tailwind for Pinterest yourself? Snag a free trial of tailwind for Pinterest<\/a> to test our amazing features for free! <\/em><\/p>\n\n\n\n

It was thrilling to see the influx of <\/span>new customers<\/b> that Pinterest and Tailwind were bringing to my humble store, but – plot twist! – that was going to slow soon.<\/span><\/p>\n\n\n\n

Adjusting My Pinterest Shopify Strategy<\/h2>\n\n\n\n

In 2018, Pinterest changed Buyable Pins to Product Pins<\/a>. Now, rather than enabling a sale right ON Pinterest with Buyable Pins, Product Pins send Pinners to buy from your store’s checkout page.<\/span><\/p>\n\n\n\n

My sales dipped, but I was able to bring them up with a change in strategy!<\/span><\/p>\n\n\n\n

This slowdown decreased when I began <\/span>designing my own Pins<\/b> instead of using just bland product images to advertise. <\/span><\/p>\n\n\n\n

I stuck with Pinterest\u2019s recommended 2:3 ratio using 600 x 900 pixels:<\/span><\/p>\n\n\n

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\"product<\/figure>\n<\/div>\n\n\n


My Pins now stood out on a user’s feed among a sea of plain-Jane product images from my competitors. Pinterest also enabled <\/span>Pinterest searches for Product Pins<\/b> so they can see what is for sale and filter out everything that’s not. Hooray!<\/span><\/p>\n\n\n\n

2020 update: You now have a dedicated Shop tab on your Pinterest profile with all your Product Pins. That means a customer is more likely to view and purchase your other items too<\/span>!<\/p>\n\n\n\n

\"Pinterest<\/figure>\n\n\n\n

In the Shopify dashboard under Analytics, it tells you the online store sessions by social source. I had more sessions from Pinterest than any other social site! <\/span><\/p>\n\n\n\n

My store was starting to do better on Pinterest with the <\/span>designed Pins<\/b>, <\/span>increased advertising<\/b><\/a>, <\/span>Tailwind<\/b>, and a new tool called<\/span> Nichescraper<\/span><\/a>.<\/span><\/p>\n\n\n\n

Nichescraper<\/b> allowed me to find <\/span>\u201cwinning products\u201d<\/b> to feature on advertisements and drive customers to my store. I used Nichescraper by searching for my competitors to see what their best-selling products were and then seeing if they had a Pinterest or Facebook page.<\/span><\/p>\n\n\n\n

What products were appearing in their ads?<\/b> I could find that product, import it to my own store, and run an ad. The competitor would not pay to run an ad that wasn’t doing well, right? I would make my ad better, of course, by using a designed Pin that attracted the eye and a keyword-rich Pin description.<\/span><\/p>\n\n\n\n

Shopify and Pinterest – A Match Made in Marketer Heaven<\/h3>\n\n\n
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Every day, more and more people are finding out the benefits of using Pinterest for their business. It is an <\/span>excellent choice<\/b> for a Shopify store<\/a> because Pinterest attracts more buyers and has made it easy to get started with Rich Pins and Product Pins.<\/span><\/p>\n\n\n\n

It is certainly worth it to check out Pinterest in order to boost your own Shopify store’s growth. Not sure? Check out my recent sales from my side hustle on Shopify:<\/span><\/p>\n\n\n

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In Conclusion:<\/h3>\n\n\n\n

I grew my Shopify Store with Pinterest by:<\/b><\/p>\n\n\n\n

    \n
  • Converting to a business Pinterest account<\/span><\/li>\n\n\n\n
  • Setting up Rich Pins<\/span><\/li>\n\n\n\n
  • Creating unique images rather than relying on stock product images<\/span><\/li>\n\n\n\n
  • Using Tailwind to post when my followers are active<\/span><\/li>\n\n\n\n
  • Using Product Pins<\/span><\/li>\n\n\n\n
  • Promoting my Pins<\/span><\/li>\n<\/ul>\n\n\n\n

    With continued use of Pinterest, I expect my profits from electronic commerce will skyrocket so I can eventually create my own products. Pinterest can make <\/span>your dreams<\/b> of owning a successful Shopify store possible!<\/span><\/p>\n\n\n\n

    Pin Me For Later <\/h3>\n\n\n
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    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Discover how to effectively use Pinterest for your Shopify store and see a 40% increase in profits. Learn from MomBeach.com’s success and start promoting your products with Product Pins and Tailwind today!<\/p>\n","protected":false},"author":12,"featured_media":3960,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[18,4],"tags":[47,58],"class_list":{"0":"post-3952","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-ecommerce","8":"category-pinterest","9":"tag-selling-on-pinterest","10":"tag-shopify-app","12":"with-featured-image"},"yoast_head":"\nHow I Grew My Shopify Store With Pinterest - Tailwind Blog<\/title>\n<meta name=\"description\" content=\"Discover how to effectively use Pinterest for your Shopify store and see a 40% increase in profits. 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