{"id":3999,"date":"2024-01-08T16:58:00","date_gmt":"2024-01-08T22:58:00","guid":{"rendered":"https:\/\/twprod.wpengine.com\/why-did-my-pinterest-monthly-viewers-decrease\/"},"modified":"2025-02-02T10:40:44","modified_gmt":"2025-02-02T16:40:44","slug":"why-did-my-pinterest-monthly-viewers-decrease","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/why-did-my-pinterest-monthly-viewers-decrease","title":{"rendered":"Why Did My Pinterest Monthly Viewers Decrease?"},"content":{"rendered":"
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It’s understandable that a decrease in your Pinterest monthly viewers number has you concerned. After all, we all want our content to be seen!<\/p>\n\n\n\n

However, before we dig into the “Why?” it’s important to realize what “viewers” really means and how much impact (or not) it is having on your business.<\/p>\n\n\n\n

What Is Pinterest “Monthly Viewers”?<\/h2>\n\n\n\n

“Viewers” indicates how many people may have seen your own content<\/em> that you save to Pinterest, as well as your own content that others have saved to Pinterest<\/em>. It also includes views of content you have saved from other people’s sites<\/em> AND views on any Pins you may have promoted.<\/em><\/p>\n\n\n\n

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That said, it’s not the best metric to go by if you’re looking to measure your success on Pinterest, as it’s not a great indication of the engagement on your Pins or on the true impact that your Pinterest marketing has on your bottom line.  For a more meaningful number, look at the traffic Pinterest is sending to your site. For that, just go to this link in your Pinterest analytics<\/a> (that’s analytics > website > click on “clicks”).<\/p>\n\n\n\n

Why Does my Pinterest Reach Go Up and Down?<\/h2>\n\n\n\n

You may notice your viewers and\/or traffic fluctuate and that’s perfectly normal. Most businesses have some seasonality. You can compare year-over-year analytics to see if that might be the case for you.<\/p>\n\n\n\n

Another thing to consider is that people using Pinterest have a lot of seasonality to their habits! For instance, many people notice a big drop around holiday time and then an upswing the first of the year. You’ll also likely see a slowdown in Pinterest usage when the weather starts to warm up in whatever area your followers live. People are out DOING all those things they were Pinning all winter.<\/p>\n\n\n\n

Reasons Your Pinterest Reach Went Down<\/h2>\n\n\n\n

It’s not usually possible to say for sure, but here are some possibilities:<\/p>\n\n\n\n