{"id":4042,"date":"2019-01-30T14:59:49","date_gmt":"2019-01-30T20:59:49","guid":{"rendered":"https:\/\/twprod.wpengine.com\/21-instagram-statistics-marketers-really-need\/"},"modified":"2025-02-26T18:32:56","modified_gmt":"2025-02-27T00:32:56","slug":"21-instagram-statistics-marketers-really-need","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/21-instagram-statistics-marketers-really-need","title":{"rendered":"The 21 Instagram Statistics Marketers Really Need in 2019"},"content":{"rendered":"
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Ever wondered who is really using Instagram and if your customers are there? How old they are, what’s the gender split? How about how Instagrammers spend their time on the platform and how do businesses actually turn likes, hashtags, and comments into income?<\/p>\n\n\n\n

Well, you’ve found it here. We’ve gathered 21 Instagram statistics that reveal all of that and more. Beyond that, we’ll share why those demographics and other numbers matter and what to do with this information to make the most of your Instagram marketing.<\/p>\n\n\n\n

After all, this is about more than numbers. It’s about real people and real business \u2014 YOUR business! And it’s about how you’ll turn followers, views, and Instagram engagement<\/a> into real business growth.\u00a0 That’s right. We’re about to make these 21 Instagram statistics work for you.<\/p>\n\n\n\n

Instagram User Statistics – Who is Using Instagram?<\/h2>\n\n\n\n

This summer, Instagram hit one BILLION monthly active Instagram users<\/a> . <\/p>\n\n\n\n

That’s nearly one in seven humans on the planet and double the number just two years ago! While the U.S. claims the largest number of users, India isn’t far behind, and in fact, around 80 percent of users are outside the US<\/a>.<\/p>\n\n\n

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Of the 121 million users<\/a> located in the U.S., 32.6<\/a> percent are between 25-34 years old, with 18-24 year olds making up a further 23.7 percent share.  Of all US users, just over half (55 percent) are female.<\/p>\n\n\n\n

Don’t discount the more mature among us, though! Fully 40 percent<\/a> of those aged 30-49 in the U.S. use the app. With 21 percent of those 50-64 and 10 percent of the 65+ crowd also utilizing Instagram.<\/p>\n\n\n

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Many Instagram users have money to spend. In fact, of U.S. earners of over 75K per year, a full 42% are on Instagram<\/a>.<\/p>\n\n\n\n

Why it Matters:<\/strong> The broad adoption (one BILLION users!)  of Instagram across a large geographic and demographic range means that your customers likely ARE engaging on the network. And with a good number of high earners there, making effective use of Instagram can have an outsized impact on your bottom line.<\/p>\n\n\n\n

What to Do Next:<\/strong> Find out if YOUR customers are on Instagram (chances are pretty good). An easy place to start is to see if your competition is on Instagram. If they are, it’s possible they’ve determined it’s a good investment for them and you can get ideas from their successful strategies. If they’re not yet on Instagram, could you be the first?<\/p>\n\n\n\n

Depending on your business, you may not need to invest in highly-produced flat lays<\/a>, lifestyle images<\/a>, or gorgeous scenery to create a connection with your customers on Instagram. Instead, think about what they might like to see. For example:<\/p>\n\n\n\n