{"id":4071,"date":"2019-03-05T13:00:59","date_gmt":"2019-03-05T19:00:59","guid":{"rendered":"https:\/\/twprod.wpengine.com\/use-video-to-sell-on-instagram\/"},"modified":"2024-09-26T14:29:38","modified_gmt":"2024-09-26T20:29:38","slug":"use-video-to-sell-on-instagram","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/use-video-to-sell-on-instagram","title":{"rendered":"How to Use Video to Sell More on Instagram"},"content":{"rendered":"\n
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If you want to get more sales from social media, Instagram is the best social network you can use. With the average order value from Instagram<\/a> sitting at $65, this visual social media channel is THE place to be.<\/p>\n

Not only does it rank second highest for average order value among the top social networks (beating out sites like Pinterest, Facebook, Reddit, Twitter, and more), but the conversion rate of an Instagram visit is a mind-blowing 1.08%!<\/p>\n

Bottom line: if you want to make the most of Instagram sales potential, you need to include video that gets a whopping 21.2% more interactions<\/a> than images.<\/p>\n

Sure, creating videos might require more time than images, but the trade off is well worth it.<\/p>\n

Only 16.7% of all posts<\/a> are video on Instagram. That\u2019s a huge opportunity to stand out from the competition and win more engagement.<\/p>\n

Whether you run an ecommerce store, a blog, or a brick and mortar business, you CAN absolutely create a variety of videos to sell on Instagram<\/a>.<\/p>\n

Below, I share the best ways to use video on Instagram to sell more of your products or service.<\/p>\n

Let’s dive in!<\/p>\n

  1. Create Engaging Video Content (Without Being Salesy)<\/h2>\n

You might wonder why I\u2019m asking you to create videos that don\u2019t sell when I just wrote in detail about creating videos that sell? It\u2019s simple.<\/p>\n

If you want to get more sales out of Instagram<\/a>, you need to educate and entertain people with fun, free content before you sell.<\/p>\n

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