{"id":4095,"date":"2019-03-07T18:30:30","date_gmt":"2019-03-08T00:30:30","guid":{"rendered":"https:\/\/twprod.wpengine.com\/create-post-easily-schedule-videos-to-instagram\/"},"modified":"2025-09-26T12:42:26","modified_gmt":"2025-09-26T18:42:26","slug":"create-post-easily-schedule-videos-to-instagram","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/create-post-easily-schedule-videos-to-instagram","title":{"rendered":"How to Create, Post and Easily Schedule Videos to Instagram [Strategy + Template]"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/create-post-easily-schedule-videos-to-instagram.png\" alt=\"create-post-easily-schedule-videos-to-instagram\" class=\"wp-image-16018 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Do you struggle to create engaging Instagram videos? Wonder how to easily post and schedule that content for maximum exposure? <\/p>\n\n\n\n<p>If so, you&#8217;re not alone. In a recent Tailwind customer survey, we found that <strong>knowing what to post and how to easily share it to Instagram<\/strong> is a top challenge.<\/p>\n\n\n\n<p>And while it may feel overwhelming, Instagram isn&#8217;t a platform you can afford to ignore. With over <a href=\"https:\/\/www.cnbc.com\/2017\/09\/25\/how-many-users-does-instagram-have-now-800-million.html\" target=\"_blank\" rel=\"noreferrer noopener\">400 million active users<\/a> consuming video content before making a purchase decision, Instagram is where your business needs to be.<\/p>\n\n\n\n<p>Yet, knowing how to <strong>create, post, and schedule videos to Instagram<\/strong> is easier said than done. Not only is it tough to know what type of video to share, but when, and how often to post your Instagram videos. <\/p>\n\n\n\n<p>To get you started, we\u2019ve put together a <strong>step-by-step video strategy<\/strong>. Plus, we&#8217;ve included a template you can plug right into your video process. <\/p>\n\n\n\n<p>Ready to dive in? Read on to learn the exact steps to creating awe-inspiring Instagram videos that build buzz around your brand!<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-quick-access-to-tailwind-features-mentioned\">Quick Access to Tailwind Features Mentioned:<\/h2>\n\n\n\n<p>We get it, you\u2019re busy! Here\u2019s your TL;DR shortcut to Tailwind features mentioned throughout this article.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.tailwindapp.com\/instagram-scheduling-and-publishing\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram Scheduling and Publishing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.tailwindapp.com\/instagram\/hashtag-finder\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram Hashtag Finder<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-download-the-instagram-video-content-template-now\">Download the Instagram Video Content Template Now!<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.slideshare.net\/tailwindapp\/how-to-create-an-instagram-video-content-strategy\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.slideshare.net\/tailwindapp\/how-to-create-an-instagram-video-content-strategy<\/a><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-1-know-your-instagram-audience-needs\">STEP 1: Know Your Instagram Audience Needs<\/h2>\n\n\n\n<p>Within this first step, you\u2019ll learn <a rel=\"noreferrer noopener\" aria-label=\"how to plan and create better content (opens in a new tab)\" href=\"https:\/\/tailwindapp.com\/blog\/social-media-content-strategy\/\" target=\"_blank\">how to plan and create better content<\/a> by learning what your audience is already responding to.<\/p>\n\n\n\n<p>If you\u2019ve ever wondered <a rel=\"noreferrer noopener\" aria-label=\"what type of video content (opens in a new tab)\" href=\"https:\/\/tailwindapp.com\/blog\/instagram-video-marketing-getting-started-guide\/\" target=\"_blank\">what type of video content<\/a> will inspire your Instagram audience, we\u2019ll solve that right here and now. <\/p>\n\n\n\n<p>You\u2019ll begin with research, getting a better understanding into what type of video your audience is interacting with.<\/p>\n\n\n\n<p>Because as you know, each social platform is different. Facebook may respond well to educational videos, but that doesn\u2019t mean your Instagram audience will as well.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/create-post-schedule-instagram-video6.gif\" alt=\"\" class=\"wp-image-16020 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To begin, you\u2019re going to get to know your audience inside and out. Learn what motivates and drives them, encourages interaction, and causes them to take action. <\/p>\n\n\n\n<p><strong>To do that, take the time to get to know their NEEDS:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Naturally Motivates: <\/strong>What naturally motivates and inspires them?<\/li>\n\n\n\n<li><strong>Energizes: <\/strong>What energizes and encourages them?<\/li>\n\n\n\n<li><strong>Excites: <\/strong>What gets them excited, talking, and sharing with others?<\/li>\n\n\n\n<li><strong>Desire:<\/strong> What do they deeply desire to know, do, and learn?<\/li>\n\n\n\n<li><strong>Story:<\/strong> How does your brand story resonate and remain relevant?<\/li>\n<\/ul>\n\n\n\n<p>Once you gain clarity, you can begin to craft video content around those topics. Instead of shooting one-off videos, you\u2019ll speak to the exact needs of your audience while tying it to your business goals.<\/p>\n\n\n\n<p>And as you provide specific solutions for your audience, you\u2019ll start to win the conversation around your product, service, and business. Take Taco Bell as an example. <\/p>\n\n\n\n<p>Certainly they\u2019re not the only restaurant offering tacos. And yet, they were the only brand to <a rel=\"noreferrer noopener\" aria-label=\"start a petition for a taco emoji (opens in a new tab)\" href=\"https:\/\/www.change.org\/p\/unicode-consortium-the-taco-emoji-needs-to-happen-aeb4ebc7-a323-441d-90b9-20b90c83a8c6?recruiter=false&amp;utm_source=share_petition&amp;utm_medium=copylink\" target=\"_blank\">start a petition for a taco emoji<\/a>. <\/p>\n\n\n\n<p>Because yes, believe it or not, there was a day when we existed without a taco emoji.  <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Attention: <a href=\"https:\/\/twitter.com\/unicode?ref_src=twsrc%5Etfw\">@Unicode<\/a> approved the <a href=\"https:\/\/twitter.com\/hashtag\/TacoEmoji?src=hash&amp;ref_src=twsrc%5Etfw\">#TacoEmoji<\/a>. Final step: iOS and Android adding it to our keyboards. <a href=\"http:\/\/t.co\/lFdXOlBhyP\">pic.twitter.com\/lFdXOlBhyP<\/a><\/p>&mdash; Taco Bell (@tacobell) <a href=\"https:\/\/twitter.com\/tacobell\/status\/611220961157861376?ref_src=twsrc%5Etfw\">June 17, 2015<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>But think about that opportunity. Another brand could\u2019ve easily taken it and run with it, stealing Taco Bell\u2019s thunder\u2026 but they didn\u2019t. <\/p>\n\n\n\n<p>Not only was Taco Bell listening to their audience, but disrupting the market, and becoming a catalyst for change at the same time.<\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/Michael_Galo\/status\/535507997909610496?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E535507997909610496u0026ref_url=https%3A%2F%2Fwww.tacobell.com%2Fblog%2FTacoemoji\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/twitter.com\/Michael_Galo\/status\/535507997909610496?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E535507997909610496u0026ref_url=https%3A%2F%2Fwww.tacobell.com%2Fblog%2FTacoemoji<\/a><\/p>\n\n\n\n<p>To learn the answers to the questions above (your audience NEEDS), let\u2019s dive into two research options, <strong>plus a BONUS way to get answers fast. <\/strong><\/p>\n\n\n\n<p>Then I\u2019ll share how you\u2019ll put this data to good use.  <br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-option-1\">Option 1:<\/h3>\n\n\n\n<p>Your first (and most manual) option is Instagram Insights. As a business account, you have access to valuable data. <\/p>\n\n\n\n<p>To get there, head to your profile and click on the \u201cburger menu\u201d or 3 dots to the right of your profile name. Click on \u201cinsights &#8211; Content &#8211; See All.\u201d<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/schedule-instagram-video-post-1024x884.png\" alt=\"\" class=\"wp-image-15999 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/884;\" \/><figcaption class=\"wp-element-caption\">@rebekahradice<\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Instagram will auto-sort your content by engagement from highest (best) to lowest performers (worst). <\/p>\n\n\n\n<p>Scroll through each post and look at 3 key areas: type of media (post vs. video), topic (business vs. entertaining), and topic (promotional vs. educational).<\/p>\n\n\n\n<p>What you want to learn is <strong>what that top type and topic is<\/strong>. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What\u2019s the flow of content, the message, and the voice? <\/li>\n\n\n\n<li>Is there an outlier or a theme within your top performing posts?<\/li>\n<\/ul>\n\n\n\n<p>Once you find that common thread, you can translate those posts into additional pieces of video content. <\/p>\n\n\n\n<p>For example, you\u2019re a pet supply store and wrote a post about your new puppy potty pads along with a brand image.<\/p>\n\n\n\n<p>Ok&#8230; so this isn&#8217;t a potty pad, but it is a really cute dog doing Yoga.  <\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/p\/BswGsUyD8xz\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.instagram.com\/p\/BswGsUyD8xz\/?utm_source=ig_web_copy_link<\/a><\/p>\n\n\n\n<p>Nevertheless, the idea here is to <strong>put a new spin on that topic with video.<\/strong> Focus on the benefit, the solution, and the transformation in your video. <\/p>\n\n\n\n<p>As a dog owner, I can say without a doubt that your video showing me how quickly I can stop my dog from wetting in the house would equal an INSTANT purchase. <\/p>\n\n\n\n<p>You see, what you\u2019re working towards is a hypothesis around their particular needs. Instead of going with your gut or worse yet\u2026 guessing at what they want, you\u2019re looking to data to tell the story.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-option-2\">Option 2:<\/h3>\n\n\n\n<p>Your alternative to manually sorting through that data is to head over to Tailwind. Inside you\u2019ll find, \u201c<strong><a href=\"https:\/\/tailwindapp.com\/blog\/making-instagrams-algorithm-work-for-you\" target=\"_blank\" rel=\"noreferrer noopener\">Post Inspector<\/a><\/strong>\u201d where you can analyze the performance of every Instagram post (yes, since the beginning of time!)<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/create-post-schedule-videos-to-instagram-1024x664.png\" alt=\"\" class=\"wp-image-16023 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/664;\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Instead of <strong>scrolling through an endless feed of content<\/strong>, Tailwind has done the heavy lifting for you. Here you\u2019ll see a breakdown of your top performing posts based on like and comments. <\/p>\n\n\n\n<p>Run through the same process you did above to get to the bottom of your top performing posts. <\/p>\n\n\n\n<p><strong>BONUS: <\/strong>As you do this, you can automatically reschedule content that\u2019s proven to engage your audience.<\/p>\n\n\n\n<p>Oh wait, you thought you could only post something as a once-and-done to Instagram? No way! Recycle your top performing content to capture the attention of a whole new audience.<\/p>\n\n\n\n<p>Alright, so now that you know what your top performing content is, what competitor content is resonating with our audience, and how it specifically solves your audience NEEDS, it\u2019s time to get clear on your content.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-2-perform-an-instagram-video-content-brainstorm\">STEP 2: Perform an Instagram Video Content Brainstorm<\/h2>\n\n\n\n<p>Before you hop behind the camera or begin to create any type of Instagram video, you need to work through content topics. <\/p>\n\n\n\n<p>What will you talk about, what problem will you focus on in each video, and what&#8217;s the solution you&#8217;ll share?<\/p>\n\n\n\n<p>You also need to get crystal clear on core differentiators. What makes your Instagram audience want to choose you over the competition?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-the-questions-below-will-help-you-figure-out\">The questions below will help you figure out:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your unique expertise<\/li>\n\n\n\n<li>Your core differentiators<\/li>\n\n\n\n<li>Your specific solution<\/li>\n\n\n\n<li>Your content topics<\/li>\n<\/ul>\n\n\n\n<p>These questions will help you formulate copy for months of unique Instagram videos. Sound too good to be true? <\/p>\n\n\n\n<p>By the time you\u2019re done, you\u2019ll have topics that attract search engine attention and position you as the expert in your field.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What qualifies you as an expert within your industry? List 3-5.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What one thing do you do better than anyone else?<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What are the 3 biggest problems your company solves?<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What proof do you have that you\u2019re the best?<\/li>\n<\/ul>\n\n\n\n<p>From here, you&#8217;ll take those answers and add them into Frequently Asked Questions from your community.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Hi ShopDunitz! That&#39;s a great question! I&#39;d love to provide you with more information. Just shoot us a quick email to help@tailwindapp.com and i&#39;ll send that over!<\/p>&mdash; Tailwind (@TailwindApp) <a href=\"https:\/\/twitter.com\/TailwindApp\/status\/1102584072499576832?ref_src=twsrc%5Etfw\">March 4, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>What are they asking that you can answer in video format? Think about how sharing your exact process would help solve their problem.<\/p>\n\n\n\n<p>To find your FAQ, look to your website, blog, social media, send an email survey, or go to your customer support team and get feedback.<\/p>\n\n\n\n<p>The key here is to take those questions, align them with your audience intent (what are they really dying to know) and then put them into a video format that&#8217;s easy to digest.<\/p>\n\n\n\n<p>Plus, when you <strong>optimize the headline<\/strong>, you give your content the chance to rank for keywords you want to be known for.<\/p>\n\n\n\n<p>Here&#8217;s an example of what that recently looked like for the Tailwind content team.<\/p>\n\n\n\n<p><strong>FAQ:<\/strong> How do I get verified on Instagram?<\/p>\n\n\n\n<p><strong>Blog post and video content: <\/strong><a href=\"https:\/\/tailwindapp.com\/blog\/how-to-get-verified-on-instagram-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"How To Get Verified on Instagram (opens in a new tab)\">How To Get Verified on Instagram<\/a> <\/p>\n\n\n\n<p>And here we sit on Page 1, Position 3 for the term, &#8220;get verified on Instagram.&#8221; <\/p>\n\n\n\n<p>Pretty powerful strategy when you create content designed for your audience intent, right?  <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/create-post-schedule-videos-to-instagram6.png\" alt=\"\" class=\"wp-image-16028 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-3-design-your-instagram-video-content-plan\">STEP 3: Design Your Instagram Video Content Plan<\/h2>\n\n\n\n<p>Now that you\u2019ve learned everything you need to know about your audience, the <a href=\"https:\/\/tailwindapp.com\/blog\/how-to-repost-to-instagram-your-step-by-step-guide-to-re-sharing-great-content\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"types of content (opens in a new tab)\">types of content<\/a> they\u2019re interacting with, and what drives engagement, it\u2019s time to design your video content plan.<\/p>\n\n\n\n<p>Here you&#8217;ll take your current learnings and create an <strong>Instagram video content plan<\/strong> (something we&#8217;ll drop into a calendar in step 6) to keep you consistent and agile. <\/p>\n\n\n\n<p>As you know, your Instagram strategy has to be fluid. Features and media types are constantly changing, so your strategy will need to adjust. <\/p>\n\n\n\n<p>But the one thing that will remain the same is how you want your video content to connect with and make your Instagram audience feel.<\/p>\n\n\n\n<p>With a consistent video <a href=\"https:\/\/www.tailwindapp.com\/instagram\/instagram-planner\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram plan<\/a>, you can gauge that, control it, and iterate upon it as you determine what\u2019s working and what\u2019s not. <\/p>\n\n\n\n<p>It also adds structure and focus to your content as you plan ahead, instead of playing from behind.<\/p>\n\n\n\n<p>If you\u2019re not sure where to get started, below is a simple <strong>3 step video content plan<\/strong> where you\u2019ll identify:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> The goal of your Instagram video content<\/li>\n\n\n\n<li> What type of video content you\u2019ll share<\/li>\n\n\n\n<li> A simple way to plan a massive amount of content<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-instagram-content-checklist\">Instagram Content Checklist<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-what-goals-do-you-want-to-achieve\">1. What goals do you want to achieve?<\/h4>\n\n\n\n<p>Make sure these roll up into your overarching social media goals. Do you want:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Awareness?<\/li>\n\n\n\n<li>Traffic?<\/li>\n\n\n\n<li>Sales?<\/li>\n\n\n\n<li>All of the above?<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-what-are-the-top-5-topics-you-are-or-want-to-be-known-for\">2. What are the top 5 topics you are or want to be known for?<\/h4>\n\n\n\n<p>For example, if you\u2019re a fitness expert, you might focus on:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Nutrition<\/li>\n\n\n\n<li>Health<\/li>\n\n\n\n<li>Workouts<\/li>\n\n\n\n<li>Weight Loss<\/li>\n\n\n\n<li>Apparel <\/li>\n<\/ol>\n\n\n\n<p>Now you\u2019re going to take those topics and treat them as a guide for daily, weekly, and monthly video content creation. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-3-what-video-content-will-you-share-to-attract-the-right-audience\">3. What video content will you share to attract the right audience?<\/h4>\n\n\n\n<p>Once you know your goals and the type of content your audience is looking for, it&#8217;s time to tie that to the purpose behind your videos.<\/p>\n\n\n\n<p>In order for your audience to find your videos valuable, each one needs to answer one of these questions:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>What someone would need to know if they just met you?<\/li>\n\n\n\n<li>What someone would need to know to take next steps with you?<\/li>\n\n\n\n<li>What someone would need to know to hire, work with or do business with you?<\/li>\n<\/ol>\n\n\n\n<p><strong>Example 1:<\/strong><\/p>\n\n\n\n<p>If you\u2019re a local coffee shop, use Instagram video to highlight your latest coffee blend, drink special or barista. <\/p>\n\n\n\n<p>We\u2019re voyeurs by nature and want to get a look inside your company, culture, and process.<\/p>\n\n\n\n<p>What makes you tick, what makes you different, why should I care about you vs. Joe\u2019s Coffee down the street?<\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/p\/BuhRc2Ih5kI\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.instagram.com\/p\/BuhRc2Ih5kI<\/a><\/p>\n\n\n\n<p><strong>Example 2:<\/strong><\/p>\n\n\n\n<p>If you\u2019re a cyclist, use Instagram video to take your audience along on the ride. <\/p>\n\n\n\n<p>Highlight places you\u2019ve been, sights you\u2019ve seen, what life is like from your vantage point. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/p\/BsbQ8PDFkhS\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.instagram.com\/p\/BsbQ8PDFkhS<\/a><\/p>\n\n\n\n<p>Because here\u2019s the thing, how you see the world is unique to you. <\/p>\n\n\n\n<p>When you take something as simple as riding a bike and make it relatable and interesting to even those that don\u2019t, you create massive connection on a human level. <\/p>\n\n\n\n<p>And that is a scalable strategy. Not something made up or fabricated around someone else\u2019s likes or needs. <\/p>\n\n\n\n<p>The key to all of this is to use Instagram video to create conversation, momentum, and buzz around your brand by sharing what you know matters most to your audience. <\/p>\n\n\n\n<p>What can you do, say, show that will dramatically improve their life or business? <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-4-create-your-instagram-videos-editors-apps-tools\">STEP 4: Create Your Instagram Videos (Editors, Apps, Tools)<\/h2>\n\n\n\n<p>How are you feeling at this point? Hopefully it\u2019s energized and enthusiastic about your video content strategy.<\/p>\n\n\n\n<p>You\u2019ve come a long way in a short time and now you&#8217;re ready to start creating videos. Choosing the tools you\u2019ll use is an important part of the process.<\/p>\n\n\n\n<p>If you choose apps that are difficult or come with a steep learning curve, you\u2019ll find yourself frustrated, overwhelmed, and eager to quit.<\/p>\n\n\n\n<p>I\u2019ve tested almost every app out there and find the ones below to be the easiest to get up and running with very little effort. Plus, they\u2019ll help you customize and brand your videos in no more than a few steps.<\/p>\n\n\n\n<p>Let&#8217;s first talk about the <strong>different types of video content<\/strong> you can create.<\/p>\n\n\n\n<p>With Instagram video, you have several choices:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Instagram Live<\/li>\n\n\n\n<li>Instagram Stories<\/li>\n\n\n\n<li>Recorded Video<\/li>\n<\/ol>\n\n\n\n<p>Depending on which type you choose will determine the tools and apps you want to use.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-life-lapse\"><a href=\"https:\/\/www.lifelapseapp.com\" target=\"_blank\" rel=\"noreferrer noopener\">Life Lapse<\/a><\/h4>\n\n\n\n<p>From video posts to ads, Life Lapse helps you create compelling stop motion content. <\/p>\n\n\n\n<p>Use it to highlight your team, share a behind-the-scenes moment, spotlight a product or share a visual \u201chow-to.\u201d<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/instagram-video-editor-apps1-1024x524.gif\" alt=\"\" class=\"wp-image-16011 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/524;\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-wave\"><a href=\"https:\/\/wave.video\" target=\"_blank\" rel=\"noreferrer noopener\">Wave<\/a><\/h4>\n\n\n\n<p>Import your own videos or pull from Wave\u2019s 200-million stock video and image library. Combine multiple clips with your own to get the look and story you want.<\/p>\n\n\n\n<p>One of my favorite features is the ability to instantly change the aspect ratio of your video to 30+ popular sizes, optimized for every social platform.<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/instagram-video-editor-apps2.gif\" alt=\"\" class=\"wp-image-16012 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-anchor\"><a href=\"https:\/\/anchor.fm\" target=\"_blank\" rel=\"noreferrer noopener\">Anchor<\/a><\/h4>\n\n\n\n<p>Are you a content creator? With Anchor, you can take that content and transform it into video content.<\/p>\n\n\n\n<p>As a podcaster, it\u2019s an easy way to turn each episode into video posts or Story\u2019s in the click of a button. Plus, it takes the transcription and adds that to your video. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Anchor: The Easiest Way to Start a Podcast\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/L5P1eQV7LKs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-inshot\"><a href=\"https:\/\/itunes.apple.com\/us\/app\/inshot-video-editor\/id997362197?mt=8\" target=\"_blank\" rel=\"noreferrer noopener\">InShot<\/a><\/h4>\n\n\n\n<p>Upload, merge, and edit your videos, including stickers, text, filers, and more. For Instagram, they even include a few additional features:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Blur border for photo and video<\/li>\n\n\n\n<li>Colored border to make it square ready<\/li>\n\n\n\n<li>Move video\/photo inside the square<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/instagram-video-editor-apps3.png\" alt=\"\" class=\"wp-image-16014 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-cutstory\"><a href=\"https:\/\/itunes.apple.com\/us\/app\/cutstory-for-instagram-stories\/id917630934?mt=8\" target=\"_blank\" rel=\"noreferrer noopener\">CutStory<\/a><\/h4>\n\n\n\n<p>Shoot your video and import it to CutStory where you can add text, music, stickers and more. <\/p>\n\n\n\n<p>CutStory will then cut it up and save in your smartphone&#8217;s Camera Roll as fragments of 15 seconds or any other length in chronological order.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/instagram-video-editor-apps4.png\" alt=\"\" class=\"wp-image-16015 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-cine-pic\">Cine-pic<\/h4>\n\n\n\n<p>Love collages? We do too! And what better way to use them than turning a static image into a dynamic and captivating video?!<\/p>\n\n\n\n<p>Drag and drop your favorite images and videos, choose your collage template, record a voiceover or add music, and share.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/instagram-video-editor-apps5.png\" alt=\"\" class=\"wp-image-16016 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-5-post-and-schedule-your-instagram-videos\">STEP 5: Post (And Schedule) Your Instagram Videos<\/h2>\n\n\n\n<p>Whew! Look at how much you&#8217;ve accomplished in your video content planning?! <\/p>\n\n\n\n<p>This last step is going to make posting and scheduling Instagram videos super simple.<\/p>\n\n\n\n<p>We all know the amount of time it takes to create, post, and engage an audience on Instagram. But what you should see now is that with a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Audience strategy<\/li>\n\n\n\n<li>Content strategy<\/li>\n\n\n\n<li>Design strategy<\/li>\n<\/ul>\n\n\n\n<p>Your time spent on Instagram will dramatically decrease! <\/p>\n\n\n\n<p>And with that comes the final way to pull your Instagram video strategy together. This is the <strong>one critical element <\/strong>to removing any further barriers between you, your business, and Instagram marketing success.<\/p>\n\n\n\n<p>It&#8217;s your posting and scheduling strategy!<\/p>\n\n\n\n<p>Sure, <strong>you could do this the old-fashioned, manual way<\/strong> and spend all day on Instagram waiting for the exact right moment to capture audience attention <\/p>\n\n\n\n<p><strong>OR \u2026<\/strong><\/p>\n\n\n\n<p>You can use Tailwind to show you the best times to post and schedule your content in advance. And the best part? You can <strong>batch your content<\/strong> so it fits into your daily, weekly or monthly content workflow.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-here-s-how\">Here\u2019s how:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Login to your <a aria-label=\"Tailwind Account (opens in a new tab)\" href=\"https:\/\/www.tailwindapp.com\" target=\"_blank\" rel=\"noreferrer noopener\">Tailwind Account<\/a> and choose your Instagram Business Account (Haven\u2019t signed up? <a aria-label=\"Start your free trial now (opens in a new tab)\" href=\"https:\/\/www.tailwindapp.com\/pricing\/small-business\" target=\"_blank\" rel=\"noreferrer noopener\">Start your free trial now<\/a>!)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go to \u201cPublisher\u201d and click on \u201cYour Schedule\u201d &#8211; \u201c<strong>Generate New Smart Schedule<\/strong>.\u201d <\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/create-post-schedule-videos-to-instagram1-1024x368.png\" alt=\"\" class=\"wp-image-16024 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/368;\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Choose how often you want to post and the time of day you\u2019d like those posts to go out.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Voila! You now have a customized schedule to auto post to Instagram. Need to make changes? Don\u2019t worry! You have complete control over the dates and times your content posts to Instagram.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Click on Publisher &#8211; Drafts &#8211; Create New Post to upload your video content.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add your description and hashtags to ensure your post gets seen. Not a pro at using hashtags? Use our <a href=\"https:\/\/www.tailwindapp.com\/instagram\">Instagram Hashtag Finder<\/a> to see what\u2019s popular, trending, and active in your industry or niche.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/create-post-schedule-videos-to-instagram3.gif\" alt=\"\" class=\"wp-image-16026 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add your location if applicable and click, \u201cAdd to Queue.\u201d BOOM! You\u2019ve scheduled Instagram video to auto post to Instagram.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts\">Final Thoughts<\/h2>\n\n\n\n<p>It\u2019s not enough to simply post videos to Instagram. If you want to continue <strong>increasing the effectiveness of your channel<\/strong>, it\u2019s imperative that you track and measure your performance.<\/p>\n\n\n\n<p>Use Tailwind\u2019s Instagram Analytics and Reporting feature to analyze and measure how your Instagram audience responds to each post. Dive into what\u2019s working and iterate on what\u2019s not.<\/p>\n\n\n\n<p>And one final word on your Instagram video strategy\u2026 if all of the above feels like too much to take on at once, that\u2019s ok. <\/p>\n\n\n\n<p>Baby steps will get you where you want to be as long as you consistently take them. <\/p>\n\n\n\n<p>Get out there, start sharing, and most of all, <strong>have fun creating, posting, and scheduling videos to Instagram!<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Pin it for later  :<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-pin-description=\"Struggle to create, post, and easily schedule videos to Instagram? Here's your guide! How to create awe-inspiring Instagram videos that build your brand!\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/pin-it-how-easily-schedule-videos-to-instagram-copy.png\" alt=\"\" class=\"wp-image-16042 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p><br><\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to create engaging videos for Instagram and easily schedule them for maximum reach. Find out how to understand your audience needs, use video creation tools and schedule your posts for success. Boost your brand&#8217;s buzz and achieve your social media goals with this step-by-step video strategy.<\/p>\n","protected":false},"author":103,"featured_media":4096,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[24],"tags":[38,21],"class_list":{"0":"post-4095","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-instagram","8":"tag-instagram-101","9":"tag-video","11":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Create, Post and Easily Schedule Videos to Instagram [Strategy + Template] - Tailwind Blog<\/title>\n<meta name=\"description\" content=\"Learn how to create engaging videos for Instagram and easily schedule them for maximum reach. 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