{"id":4277,"date":"2020-03-10T17:24:41","date_gmt":"2020-03-10T23:24:41","guid":{"rendered":"https:\/\/twprod.wpengine.com\/how-to-run-an-instagram-takeover\/"},"modified":"2025-07-23T15:44:08","modified_gmt":"2025-07-23T21:44:08","slug":"how-to-run-an-instagram-takeover","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/how-to-run-an-instagram-takeover","title":{"rendered":"How to Do an Instagram Takeover Successfully in 6 Steps"},"content":{"rendered":"\n
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Instagram takeovers are a powerful way to accomplish several Instagram marketing objectives, such as increasing brand awareness, gaining access to new audiences, and boosting engagement on your platform! <\/p>\n\n\n\n

The best part is you don\u2019t even have to do the heavy lifting of creating the content.<\/p>\n\n\n\n

That\u2019s because with an Instagram takeover, you\u2019ll bring on a guest host to create specific content for your Instagram account<\/strong> and (sometimes) manage engagement for the day. <\/p>\n\n\n\n

Hitting marketing goals while kicking back and letting someone else manage your content for the day? Sounds like a vacation to us! <\/p>\n\n\n\n

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However, there\u2019s a lot of behind-the-scenes work that goes into organizing and running a successful Instagram takeover. <\/p>\n\n\n\n

Let\u2019s dive into the process, and we\u2019ll give you some tips on how to host an Instagram takeover successfully!<\/p>\n\n\n\n

We\u2019ve also included some amazing insight from Jeff Sieh of Manly Pinterest Tips<\/a>.<\/p>\n\n\n\n

He’s also the Instagram Manager for Social Media Examiner<\/a>, and the three-day annual conference Social Media Marketing World. <\/p>\n\n\n\n

Jeff runs multiple Instagram takeovers throughout the year to promote and feature marketing influencers speaking at the conference. <\/p>\n<\/div>\n\n\n\n

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https:\/\/www.instagram.com\/p\/Bf1oXNXlB2r<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

Why Are Instagram Takeovers So Effective?<\/h2>\n\n\n\n

A successful Instagram takeover benefits everyone involved. Your guest gets access to a new audience, and you get access to your guest’s followers!<\/p>\n\n\n\n

Why is this an effective strategy for Social Media Examiner? According to Jeff, the access to a new audience is a huge driver. <\/p>\n\n\n\n

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\u201cWe are able to share the speaker\u2019s audiences. Most all of the speakers share the news on their personal account.<\/p>\n\n\n\n

That puts our message and branding in front of people who may not have heard about the conference.\u201d<\/p>\nJeff Sieh<\/cite><\/blockquote>\n\n\n\n

Plus, your followers get value from your guests\u2019 unique perspective and the content they create for the takeover. This amps up their engagement with your brand!<\/p>\n\n\n\n

How Your Guest Host Can Contribute To Your Instagram Account<\/h2>\n\n\n\n

You might be wondering about the kind of content your guest host can create for your Instagram takeover. <\/p>\n\n\n\n

Your guest host can take over your IG account with posts, interviews, tutorials, Q&A sessions on Instagram Live, and behind-the-scenes-access on Instagram Stories<\/strong>.<\/p>\n\n\n\n

How To Do an Instagram Takeover From Start to Finish in 6 Steps<\/h2>\n\n\n\n

The success of your Instagram takeover really comes down to the amount of planning you do beforehand. <\/strong><\/p>\n\n\n\n

This doesn\u2019t just mean scheduling the takeover, coordinating with your guest, and picking the right hashtags<\/a>. <\/p>\n\n\n\n

It also means deciding on your goals, plotting metrics, and creating an Instagram content plan<\/a>. <\/p>\n\n\n\n

Here\u2019s how you do it, step by step!<\/p>\n\n\n\n

Step One: Decide on the Goals of Your Instagram Takeover<\/h3>\n\n\n\n

Although Instagram takeovers can be fun and interactive for your audience, ideally there are some goals behind your choice. <\/p>\n\n\n\n

Decide on at least one specific goal for the takeover. This could be:<\/p>\n\n\n\n