{"id":4290,"date":"2019-05-21T14:00:19","date_gmt":"2019-05-21T20:00:19","guid":{"rendered":"https:\/\/twprod.wpengine.com\/how-to-create-an-instagram-strategy-that-really-works\/"},"modified":"2025-06-01T09:39:57","modified_gmt":"2025-06-01T15:39:57","slug":"how-to-create-an-instagram-strategy-that-really-works","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/how-to-create-an-instagram-strategy-that-really-works","title":{"rendered":"How to Create an Instagram Strategy (That Really Works!)"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/how-to-create-an-instagram-strategy-that-really-works.png\" alt=\"how-to-create-an-instagram-strategy-that-really-works\" class=\"wp-image-16679 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The competition for attention on Instagram is fierce. <\/p>\n\n\n\n<p>From <a aria-label=\"Instagram posts (opens in a new tab)\" href=\"https:\/\/tailwindapp.com\/blog\/instagram-recipe-grabby-hands\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram posts<\/a> to Live video, Stories, and IGTV\u2026 audience attention is more fractured than viewer opinions after watching the final episode of Game of Thrones. <\/p>\n\n\n\n<p>That\u2019s where a solid Instagram strategy comes in! Creating an <a rel=\"noreferrer noopener\" aria-label=\"Instagram strategy (opens in a new tab)\" href=\"https:\/\/tailwindapp.com\/blog\/create-post-easily-schedule-videos-to-instagram\/\" target=\"_blank\">Instagram strategy<\/a> will streamline and maximize your marketing efforts.<\/p>\n\n\n\n<p>More than that, it creates <a href=\"https:\/\/www.tailwindapp.com\/instagram\/instagram-planner\" target=\"_blank\" rel=\"noreferrer noopener\">a cohesive plan<\/a> that will help you drive awareness, increase engagement, and build powerful relationships. <\/p>\n\n\n\n<p>But knowing where to begin is sometimes easier said than done. That\u2019s why we invited Instagram Expert, <a aria-label=\"Jenn Herman (opens in a new tab)\" href=\"https:\/\/jennstrends.com\" target=\"_blank\" rel=\"noreferrer noopener\">Jenn Herman<\/a> and Social Media Examiner\u2019s Instagram Manager, <a aria-label=\"Jeff Sieh (opens in a new tab)\" href=\"https:\/\/manlypinteresttips.com\" target=\"_blank\" rel=\"noreferrer noopener\">Jeff Sieh<\/a> to our latest Tailwind Live Show to dish on the topic.<\/p>\n\n\n\n<p>Together, we shared how to navigate the ever-changing Instagram world by creating your own mind-blowing Instagram strategy!  <\/p>\n\n\n\n<p>Listen in and read an excerpt from our conversation below.<\/p>\n\n\n\n<iframe data-src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2FTailwind%2Fvideos%2F822923194751736%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowtransparency=\"true\" allowfullscreen=\"true\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-how-to-create-your-instagram-strategy\">1. How to Create Your Instagram Strategy<\/h3>\n\n\n\n<p><em>Q: Setting up a successful Instagram business account is a mix of art and science. How can you create an Instagram presence that makes your audience clamor to follow and engage?<\/em><\/p>\n\n\n\n<p><strong>Jenn Herman:<\/strong><\/p>\n\n\n\n<p>There are \u00a0a couple of things that you have to do before you even look at your Instagram profile. One of the first things is to know your why. Why are you using Instagram? Why are you there, what&#8217;s your end goal? <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Is it brand awareness?  <\/li>\n\n\n\n<li>Is it sales?  <\/li>\n\n\n\n<li>Is it engagement?  <\/li>\n<\/ul>\n\n\n\n<p>You need to know your end goal for using Instagram, why your audience is on Instagram, and how that ties into your end goal.<\/p>\n\n\n\n<p>For example, if your end goal is brand awareness and you&#8217;re not trying to push sales, you&#8217;re going to have a different strategy than someone who&#8217;s trying to boost revenue by 20% by the end of the year. <\/p>\n\n\n\n<p>Then knowing why your audience is there will also shift your use. Let\u2019s say your audience is 25 year old women who are fresh out of college, starting new careers and they want to look luxurious but don&#8217;t have the income to support luxury brand purchases.<\/p>\n\n\n\n<p>Your strategy will differ significantly from the 45 year old business woman executive who&#8217;s got kids and a family and a totally different income level.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/p\/BxlMW5Tg-Bc\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.instagram.com\/p\/BxlMW5Tg-Bc<\/a><\/p>\n\n\n\n<p><em>Pssst&#8230; how about the best of both worlds? Beth Djalali of <\/em><a href=\"https:\/\/www.instagram.com\/styleatacertainage\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Style At a Certain Age<\/em><\/a><em> shows women how to enjoy their retirement years with style&#8230;and we&#8217;re living for her fierce looks!  <\/em><\/p>\n\n\n\n<p>The point is, every post in your strategy has to serve that ultimate end goal in some way. When you can speak directly to your audience, sharing with them why they should follow, you grab attention even before they look at your content. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-designing-your-perfect-instagram-theme\">2. Designing Your Perfect Instagram Theme<\/h3>\n\n\n\n<p><em>Q; Instagram is pretty: how can you create a seamless feed with a theme that screams YOU?<\/em><\/p>\n\n\n\n<p>This is easier for a personal brand. If you are your brand, it&#8217;s easier to develop that branding because you just do what works for you. <\/p>\n\n\n\n<p>You talk the way you talk, you write the way you write, you edit photos the way that you like them, you wear what you wear. Problem solved. <\/p>\n\n\n\n<p>You see that in someone like my friend, Amanda Robinson, <a href=\"https:\/\/www.instagram.com\/thedigitalgal\" target=\"_blank\" rel=\"noreferrer noopener\">The Digital Gal <\/a>and her branded use of pink.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/p\/BxjCLieA62J\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.instagram.com\/p\/BxjCLieA62J<\/a><\/p>\n\n\n\n<p>But for a bigger brand or for a team of people it can be a little bit harder because you&#8217;re like, &#8220;Okay, well, I&#8217;m creating content on behalf of <a href=\"https:\/\/www.instagram.com\/rebekahradice\">Rebekah<\/a>, but I&#8217;m not Rebekah and I don&#8217;t talk the way she talks. So how do I create content that reflects her brand?&#8221; <\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/p\/BxINk20Ay3T\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.instagram.com\/p\/BxINk20Ay3T<\/a><\/p>\n\n\n\n<p>It can be a little bit harder as you get bigger. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-to-get-started\">To get started:<\/h4>\n\n\n\n<p><strong>Define your voice.<\/strong> Do you use certain slang words or do you have catch words or catch phrases like &#8230; I use the word \u201camazing\u201d like a bad drinking game. <\/p>\n\n\n\n<p>I will say amazing probably 30 times at least in this show. So if you throw amazing in every one of my captions, it immediately sounds like me.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/p\/BwbJmI_jqC1\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.instagram.com\/p\/BwbJmI_jqC1<\/a><\/p>\n\n\n\n<p>Write like you talk and you\u2019ll never need to question whether your feed screams you.<\/p>\n\n\n\n<p><strong>Define your style.<\/strong> As humans, we want to see the aesthetic and the style of the people we\u2019re following. <\/p>\n\n\n\n<p>We\u2019re inquisitive by nature and our Instagram theme gives anyone an instant sneak peek into who we are, what we like, and how we view the world.<\/p>\n\n\n\n<p>Pick your colors, fonts, overlays, and more based on your branding, personality, and individual outlook on your industry or niche.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-formatting-instagram-captions\">3. Formatting Instagram Captions<\/h3>\n\n\n\n<p><em>Q: Are there ways to format your captions to draw the attention of potential followers and keep your audience interested and coming back for more?<\/em><\/p>\n\n\n\n<p><strong>Jenn Herman:<\/strong><\/p>\n\n\n\n<p>There is no one-size-fits-all. Test out a variety of layouts and lengths. <\/p>\n\n\n\n<p>For me, I had to condition my audience over time. I now use Instagram as a microblog with really long captions. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/p\/BxOazeoCw8a\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.instagram.com\/p\/BxOazeoCw8a<\/a><\/p>\n\n\n\n<p>But, when I first started writing longer posts, it wasn&#8217;t working because people were looking for short form content. <\/p>\n\n\n\n<p>So, you have to give your audience time to adapt to your changes. Give it a month to test. If you\u2019re still not getting a ton of engagement, make a change. That&#8217;s okay to do.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-next-steps\">Next Steps&#8230;<\/h3>\n\n\n\n<p>Still not sure where to get started with your Instagram strategy? <\/p>\n\n\n\n<p>Listen in to the replay of our Facebook Live and learn how to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Share the perfect content for your audience<\/li>\n\n\n\n<li>Choose the hashtags that will make (not break) your Instagram engagement <\/li>\n\n\n\n<li>Use Instagram Stories to boost your reach, and so much more!<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pin-for-later\">Pin for Later  <\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/pinterest-2-how-to-create-an-instagram-strategy-that-really-works-200x300.png\" alt=\"Creating a solid Instagram strategy has never been easier! We dig into what you need to plan, know and do to create s strategy that works in a Facebook Live interview with Jen Hermann and Jeff Sieh, two brilliant Instagrammers! #instagrammarketing #instagrammarketingtips #instagramstrategy \" class=\"wp-image-16700 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/300;\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Discover how to create a successful Instagram business account and drive engagement with expert tips from Instagram guru Jenn Herman and Social Media Examiner&#8217;s Jeff Sieh. Learn the importance of defining your goals and audience, designing a cohesive theme, and formatting captions to grab attention. Listen to this Tailwind Live Show and elevate your Instagram strategy today!<\/p>\n","protected":false},"author":103,"featured_media":4291,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[24],"tags":[38],"class_list":{"0":"post-4290","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-instagram","8":"tag-instagram-101","10":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Create an Instagram Strategy (That Really Works!) - Tailwind Blog<\/title>\n<meta name=\"description\" content=\"Discover how to create a successful Instagram business account and drive engagement with expert tips from Instagram guru Jenn Herman and Social Media Examiner&#039;s Jeff Sieh. Learn the importance of defining your goals and audience, designing a cohesive theme, and formatting captions to grab attention. Listen to this Tailwind Live Show and elevate your Instagram strategy today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tailwindapp.com\/blog\/how-to-create-an-instagram-strategy-that-really-works\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create an Instagram Strategy (That Really Works!)\" \/>\n<meta property=\"og:description\" content=\"Discover how to create a successful Instagram business account and drive engagement with expert tips from Instagram guru Jenn Herman and Social Media Examiner&#039;s Jeff Sieh. Learn the importance of defining your goals and audience, designing a cohesive theme, and formatting captions to grab attention. Listen to this Tailwind Live Show and elevate your Instagram strategy today!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tailwindapp.com\/blog\/how-to-create-an-instagram-strategy-that-really-works\" \/>\n<meta property=\"og:site_name\" content=\"Tailwind Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Tailwind\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-21T20:00:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-01T15:39:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/04\/how-to-create-an-instagram-strategy-that-really-works.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rebekah Radice\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TailwindApp\" \/>\n<meta name=\"twitter:site\" content=\"@TailwindApp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rebekah Radice\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-create-an-instagram-strategy-that-really-works#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-create-an-instagram-strategy-that-really-works\"},\"author\":{\"name\":\"Rebekah Radice\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#\\\/schema\\\/person\\\/ea74f8e955b171f59c640af458c3a700\"},\"headline\":\"How to Create an Instagram Strategy (That Really Works!)\",\"datePublished\":\"2019-05-21T20:00:19+00:00\",\"dateModified\":\"2025-06-01T15:39:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-create-an-instagram-strategy-that-really-works\"},\"wordCount\":961,\"publisher\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-create-an-instagram-strategy-that-really-works#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/how-to-create-an-instagram-strategy-that-really-works.png\",\"keywords\":[\"Instagram 101\"],\"articleSection\":[\"Instagram\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-create-an-instagram-strategy-that-really-works\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-create-an-instagram-strategy-that-really-works\",\"name\":\"How to Create an Instagram Strategy (That Really Works!) - Tailwind Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-create-an-instagram-strategy-that-really-works#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-create-an-instagram-strategy-that-really-works#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/how-to-create-an-instagram-strategy-that-really-works.png\",\"datePublished\":\"2019-05-21T20:00:19+00:00\",\"dateModified\":\"2025-06-01T15:39:57+00:00\",\"description\":\"Discover how to create a successful Instagram business account and drive engagement with expert tips from Instagram guru Jenn Herman and Social Media Examiner's Jeff Sieh. Learn the importance of defining your goals and audience, designing a cohesive theme, and formatting captions to grab attention. Listen to this Tailwind Live Show and elevate your Instagram strategy today!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-create-an-instagram-strategy-that-really-works#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-create-an-instagram-strategy-that-really-works\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-create-an-instagram-strategy-that-really-works#primaryimage\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/how-to-create-an-instagram-strategy-that-really-works.png\",\"contentUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/how-to-create-an-instagram-strategy-that-really-works.png\",\"width\":1024,\"height\":512,\"caption\":\"A smartphone displays a colorful, grid-style social media feed on a white background, with vibrant purple powder scattered across the right side\u2014perfect inspiration for how to create an Instagram strategy that really works.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-create-an-instagram-strategy-that-really-works#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Create an Instagram Strategy (That Really Works!)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/\",\"name\":\"Tailwind Blog\",\"description\":\"Pinterest marketing info for small businesses\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#organization\",\"name\":\"Tailwind\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/cropped-Logo-Symbol-App-Color.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/cropped-Logo-Symbol-App-Color.jpeg\",\"width\":512,\"height\":512,\"caption\":\"Tailwind\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Tailwind\\\/\",\"https:\\\/\\\/x.com\\\/TailwindApp\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#\\\/schema\\\/person\\\/ea74f8e955b171f59c640af458c3a700\",\"name\":\"Rebekah Radice\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6bc6551f7997425c94f415026b89e676612ddb182113242a6cecf472e881f3e6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6bc6551f7997425c94f415026b89e676612ddb182113242a6cecf472e881f3e6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6bc6551f7997425c94f415026b89e676612ddb182113242a6cecf472e881f3e6?s=96&d=mm&r=g\",\"caption\":\"Rebekah Radice\"},\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/author\\\/rebekahradice\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Create an Instagram Strategy (That Really Works!) - Tailwind Blog","description":"Discover how to create a successful Instagram business account and drive engagement with expert tips from Instagram guru Jenn Herman and Social Media Examiner's Jeff Sieh. Learn the importance of defining your goals and audience, designing a cohesive theme, and formatting captions to grab attention. Listen to this Tailwind Live Show and elevate your Instagram strategy today!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tailwindapp.com\/blog\/how-to-create-an-instagram-strategy-that-really-works","og_locale":"en_US","og_type":"article","og_title":"How to Create an Instagram Strategy (That Really Works!)","og_description":"Discover how to create a successful Instagram business account and drive engagement with expert tips from Instagram guru Jenn Herman and Social Media Examiner's Jeff Sieh. Learn the importance of defining your goals and audience, designing a cohesive theme, and formatting captions to grab attention. Listen to this Tailwind Live Show and elevate your Instagram strategy today!","og_url":"https:\/\/www.tailwindapp.com\/blog\/how-to-create-an-instagram-strategy-that-really-works","og_site_name":"Tailwind Blog","article_publisher":"https:\/\/www.facebook.com\/Tailwind\/","article_published_time":"2019-05-21T20:00:19+00:00","article_modified_time":"2025-06-01T15:39:57+00:00","og_image":[{"width":1024,"height":512,"url":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/04\/how-to-create-an-instagram-strategy-that-really-works.png","type":"image\/png"}],"author":"Rebekah Radice","twitter_card":"summary_large_image","twitter_creator":"@TailwindApp","twitter_site":"@TailwindApp","twitter_misc":{"Written by":"Rebekah Radice","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.tailwindapp.com\/blog\/how-to-create-an-instagram-strategy-that-really-works#article","isPartOf":{"@id":"https:\/\/www.tailwindapp.com\/blog\/how-to-create-an-instagram-strategy-that-really-works"},"author":{"name":"Rebekah Radice","@id":"https:\/\/www.tailwindapp.com\/blog\/#\/schema\/person\/ea74f8e955b171f59c640af458c3a700"},"headline":"How to Create an Instagram Strategy (That Really Works!)","datePublished":"2019-05-21T20:00:19+00:00","dateModified":"2025-06-01T15:39:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.tailwindapp.com\/blog\/how-to-create-an-instagram-strategy-that-really-works"},"wordCount":961,"publisher":{"@id":"https:\/\/www.tailwindapp.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.tailwindapp.com\/blog\/how-to-create-an-instagram-strategy-that-really-works#primaryimage"},"thumbnailUrl":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/04\/how-to-create-an-instagram-strategy-that-really-works.png","keywords":["Instagram 101"],"articleSection":["Instagram"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.tailwindapp.com\/blog\/how-to-create-an-instagram-strategy-that-really-works","url":"https:\/\/www.tailwindapp.com\/blog\/how-to-create-an-instagram-strategy-that-really-works","name":"How to Create an Instagram Strategy (That Really Works!) - Tailwind Blog","isPartOf":{"@id":"https:\/\/www.tailwindapp.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.tailwindapp.com\/blog\/how-to-create-an-instagram-strategy-that-really-works#primaryimage"},"image":{"@id":"https:\/\/www.tailwindapp.com\/blog\/how-to-create-an-instagram-strategy-that-really-works#primaryimage"},"thumbnailUrl":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/04\/how-to-create-an-instagram-strategy-that-really-works.png","datePublished":"2019-05-21T20:00:19+00:00","dateModified":"2025-06-01T15:39:57+00:00","description":"Discover how to create a successful Instagram business account and drive engagement with expert tips from Instagram guru Jenn Herman and Social Media Examiner's Jeff Sieh. Learn the importance of defining your goals and audience, designing a cohesive theme, and formatting captions to grab attention. Listen to this Tailwind Live Show and elevate your Instagram strategy today!","breadcrumb":{"@id":"https:\/\/www.tailwindapp.com\/blog\/how-to-create-an-instagram-strategy-that-really-works#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tailwindapp.com\/blog\/how-to-create-an-instagram-strategy-that-really-works"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tailwindapp.com\/blog\/how-to-create-an-instagram-strategy-that-really-works#primaryimage","url":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/04\/how-to-create-an-instagram-strategy-that-really-works.png","contentUrl":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/04\/how-to-create-an-instagram-strategy-that-really-works.png","width":1024,"height":512,"caption":"A smartphone displays a colorful, grid-style social media feed on a white background, with vibrant purple powder scattered across the right side\u2014perfect inspiration for how to create an Instagram strategy that really works."},{"@type":"BreadcrumbList","@id":"https:\/\/www.tailwindapp.com\/blog\/how-to-create-an-instagram-strategy-that-really-works#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.tailwindapp.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Create an Instagram Strategy (That Really Works!)"}]},{"@type":"WebSite","@id":"https:\/\/www.tailwindapp.com\/blog\/#website","url":"https:\/\/www.tailwindapp.com\/blog\/","name":"Tailwind Blog","description":"Pinterest marketing info for small businesses","publisher":{"@id":"https:\/\/www.tailwindapp.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tailwindapp.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.tailwindapp.com\/blog\/#organization","name":"Tailwind","url":"https:\/\/www.tailwindapp.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tailwindapp.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/04\/cropped-Logo-Symbol-App-Color.jpeg","contentUrl":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/04\/cropped-Logo-Symbol-App-Color.jpeg","width":512,"height":512,"caption":"Tailwind"},"image":{"@id":"https:\/\/www.tailwindapp.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Tailwind\/","https:\/\/x.com\/TailwindApp"]},{"@type":"Person","@id":"https:\/\/www.tailwindapp.com\/blog\/#\/schema\/person\/ea74f8e955b171f59c640af458c3a700","name":"Rebekah Radice","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/6bc6551f7997425c94f415026b89e676612ddb182113242a6cecf472e881f3e6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6bc6551f7997425c94f415026b89e676612ddb182113242a6cecf472e881f3e6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6bc6551f7997425c94f415026b89e676612ddb182113242a6cecf472e881f3e6?s=96&d=mm&r=g","caption":"Rebekah Radice"},"url":"https:\/\/www.tailwindapp.com\/blog\/author\/rebekahradice"}]}},"_links":{"self":[{"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/posts\/4290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/users\/103"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/comments?post=4290"}],"version-history":[{"count":0,"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/posts\/4290\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/media\/4291"}],"wp:attachment":[{"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/media?parent=4290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/categories?post=4290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/tags?post=4290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}