{"id":4386,"date":"2024-06-06T18:44:58","date_gmt":"2024-06-07T00:44:58","guid":{"rendered":"https:\/\/twprod.wpengine.com\/how-to-use-pinterest-to-rapidly-grow-your-email-list\/"},"modified":"2025-08-17T21:05:25","modified_gmt":"2025-08-18T03:05:25","slug":"how-to-use-pinterest-to-rapidly-grow-your-email-list","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/how-to-use-pinterest-to-rapidly-grow-your-email-list","title":{"rendered":"How to Use Pinterest to Rapidly Grow Your Email List"},"content":{"rendered":"\n
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This is a guest post from Tasha DaCosta of Lady Boss Studio.<\/em><\/p>\n\n\n\n

Did you know that Pinterest can be a serious powerhouse when it comes to increasing traffic to your website<\/a> or blog and<\/strong> for growing your email list with free opt-in offers?<\/p>\n\n\n\n

When you\u2019re looking to build your email list with Pinterest, there needs to be a plan. \u00a0There always needs to be a plan.<\/p>\n\n\n\n

The good news is, I HAVE the plan – the plan I used to focus on Pinterest and grow my email list by 700%<\/a> in just a few months. And I\u2019m super excited to share it with you!<\/p>\n\n\n\n

The even better news is that IT DOESN\u2019T matter what your niche, business, and blog are about. \u00a0You can market your opt-in offers – ebooks, webinars, checklists, etc. on Pinterest and massively grow your list regardless of your topic. <\/p>\n\n\n\n

Content on Pinterest typically gains traction over time. Which means you need to implement the steps below now<\/strong>, so you can start getting more email subscribers as soon as possible.<\/p>\n\n\n\n

Before we dive into the plan though, I want to make you sure you know why opt-in freebies are super important if you want to build a list with Pinterest, and why I\u2019ve made them my jam!<\/p>\n\n\n\n

Grow Your Email List with Tailwind\u2019s Keyword Finder and Smart Scheduler<\/h2>\n\n\n\n

Pinterest can be a game-changer for building your email list, but it starts with the right strategy. Tailwind\u2019s Keyword Finder Tool<\/a> helps you discover the top search terms to optimize your pins, making it easier for your audience to find and engage with your content.<\/p>\n\n\n\n

Pair that with Tailwind\u2019s Smart Social Media Scheduler<\/a> to post your pins at the perfect times for maximum visibility. With these tools, you\u2019ll attract the right audience and turn Pinterest traffic into email subscribers.<\/p>\n\n\n\n

Why Grow Your Email List with Pinterest and Opt-In Offers<\/h2>\n\n\n\n

So why the heck do you need to care so much about opt-in offers as you\u2019re growing your email list on Pinterest?<\/p>\n\n\n\n

Let me tell you, there are A LOT of reasons to build an email list with Pinterest. Here are the three most important ones.<\/p>\n\n\n\n

1.<\/strong>   Opt-in offers allow you to build your email list with your target audience – and Pinterest is a great place to use them.<\/strong> When you create opt-ins specifically for your target audience, you will build a list of subscribers that you know will love your content and want to support your biz.

An email list without the RIGHT subscribers for your brand won\u2019t get you very far in terms of increasing your sales or building your empire. <\/p>\n\n\n\n

2.<\/strong>   Valuable opt-in offers work so much better than a generic, \u201cSign up for my email newsletter\u201d offer.<\/strong> You may notice that many of the visits from Pinterest to your site are brand new visitors. This is great – it means people are discovering you and your content on the platform.

However, they\u2019re likely to need more than a \u201cget my newsletter\u201d prompt to motivate them to hand over their precious email addresses. If you give your audience something of value right off the bat, they\u2019re much more likely to jump on board with your brand!<\/p>\n\n\n\n

3.<\/strong>   Opt-in offers easily allow you to demonstrate authority and develop trust.<\/strong> If your potential clients haven\u2019t heard of you before, they are much more likely to opt in for your freebies than make a purchase right away.

This in-between step allows you to give your reader value, establishes trust, and sets the stage for sealing the deal down the road in a very positive and non-pushy way.<\/p>\n\n\n\n

So now that you understand why you need those opt-in freebies soo bad, let\u2019s dive into how to get them noticed on the best marketing platform there is. It\u2019s no secret, I crush hard on Pinterest. <\/p>\n\n\n\n

How and Where to Market Opt-In Offers & Freebies on Pinterest<\/h2>\n\n\n\n

We\u2019ve covered the why, so now let\u2019s cover the how!  Let\u2019s go through the three places and ways to market your opt-in freebies on Pinterest to increase distribution and finally hit those subscriber goals you\u2019ve been dreaming of.<\/p>\n\n\n\n

PS – We had a fun discussion about Growing your email list on Pinterest, check it out!<\/p>\n\n\n\n

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