{"id":4548,"date":"2021-03-31T14:54:00","date_gmt":"2021-03-31T20:54:00","guid":{"rendered":"https:\/\/twprod.wpengine.com\/instagram-creator-accounts-should-i-switch\/"},"modified":"2025-08-29T17:12:14","modified_gmt":"2025-08-29T23:12:14","slug":"instagram-creator-accounts-should-i-switch","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/instagram-creator-accounts-should-i-switch","title":{"rendered":"Everything You Need to Know About Instagram Creator Accounts"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/instagram-creator-accounts-blog-post-header-no-text.jpg\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/instagram-creator-accounts-blog-post-header-no-text.jpg\" alt=\"Instagram Creator account pop up and who the creator account is best for\" class=\"wp-image-23042 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>With the launch of Instagram Creator accounts and their subsequent folding into the category of Instagram Professional Accounts, you may be wondering if this profile type is the right fit for you.<\/p>\n\n\n\n<p>After all, Instagram\u2019s efforts to cater to professional businesses and brands in more ways than just <a href=\"https:\/\/www.tailwindapp.com\/blog\/facebook-instagram-shops\" data-type=\"post\" data-id=\"20162\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram shopping<\/a> are great news &#8211; but they may leave you with a bit of an identity crisis!<\/p>\n\n\n\n<p>That\u2019s why we created this guide to the Instagram Creator profile &#8211; to help you figure out if it\u2019s the best match for you as a content creator or influencer. And if it\u2019s not, we\u2019ll point you in the right direction to another Instagram profile option!<\/p>\n\n\n\n<p>We also included a helpful &nbsp;Q&amp;A with our Affiliate Manager Chloe &#8211; an ace Tailwind marketer by day, and successful fashion blogger and influencer by night. She\u2019ll share her experience with the Creator profile and what prompted her to make the switch!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-an-instagram-creator-account\">What is an Instagram Creator Account?<\/h2>\n\n\n\n<p>A Creator Account (or, Profile) is one of two Instagram Professional profiles on the platform (the other is an <a href=\"https:\/\/www.tailwindapp.com\/blog\/how-to-create-an-instagram-business-account-and-why-youd-want-to\" data-type=\"post\" data-id=\"12121\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram business&nbsp;account<\/a>!)<\/p>\n\n\n\n<p>The Creator profile enables influencers and creators to \u201caccess features that make it easier to control [your] online presence, understand your growth and manage messages.\u201d &#8211;&nbsp;<a href=\"https:\/\/help.instagram.com\/2358103564437429\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>.<\/p>\n\n\n\n<p>Ashley Yuki, Instagram product manager, told the&nbsp;<a href=\"https:\/\/www.hollywoodreporter.com\/amp\/news\/instagram-testing-creator-accounts-direct-message-filters-growth-insights-1168167?fbclid=IwAR1SncJtfaqGGUs8KzVMGvXq7F0gjJVjnFfKkk-dW5OJXnXh313sLSEZjkw&amp;__twitter_impression=true\" target=\"_blank\" rel=\"noreferrer noopener\">Hollywood Reporter<\/a>, &#8220;We want to make sure that Instagram is the best place, and the easiest place, to build fan communities and also build [creators&#8217;] personal brands.&#8221;<\/p>\n\n\n\n<p>With a Creator Account, you can:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Access in-depth growth data  <\/li>\n\n\n\n<li>Simplify your incoming messages from fans  <\/li>\n\n\n\n<li>Partner with brands you trust to create shoppable posts in ways very different from the options available on Business Accounts.  <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-who-is-the-instagram-creator-account-for\">Who Is the Instagram Creator Account for?<\/h2>\n\n\n\n<p>The Instagram Creator account is best for public figures, content producers, artists, and Instagram&nbsp;influencers, according to Instagram.<\/p>\n\n\n\n<p>Businesses can be Creators, and vice versa, which is what can make this choice a little tricky. Generally, we recommend a Creator account if you don\u2019t actually sell products yourself, but collaborate with brands to promote their products. Or, if your main goal is to produce content for your audience!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-instagram-creator-account-requirements\">Instagram Creator Account Requirements<\/h2>\n\n\n\n<p>There are no requirements for an Instagram Creator account, the way there are for say, <a href=\"https:\/\/www.tailwindapp.com\/blog\/how-to-get-verified-on-instagram-2020\" data-type=\"post\" data-id=\"15195\" target=\"_blank\" rel=\"noreferrer noopener\">getting verified on Instagram<\/a>.<\/p>\n\n\n\n<p>The only thing to be aware of is that you will need to include some type of <a href=\"https:\/\/www.tailwindapp.com\/blog\/how-to-add-a-contact-button-to-instagram\" target=\"_blank\" rel=\"noreferrer noopener\">contact information<\/a>, but you can control when this is visible on your profile.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-make-your-instagram-a-creator-account\">How to Make Your Instagram a Creator Account<\/h2>\n\n\n\n<p>Set up of an Instagram Creator account is really simple. Here are the steps to set up your Creator account with a brand new profile or a personal account:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Open the Instagram app<\/li>\n\n\n\n<li><strong>Navigate to your Instagram profile<\/strong>&nbsp;in the bottom right corner of the app<\/li>\n\n\n\n<li><strong>Tap the menu button<\/strong>&nbsp;in the top right corner<\/li>\n\n\n\n<li><strong>Tap \u201cSettings<\/strong>\u201d and scroll down to \u201c<strong>Account<\/strong>\u201d<\/li>\n\n\n\n<li>Scroll down the menu and tap \u201c<strong>Switch to Professional Account<\/strong>\u201d<\/li>\n\n\n\n<li>Swipe through the features of the Professional account and&nbsp;<strong>Select Continue<\/strong><\/li>\n\n\n\n<li><strong>Select a Category<\/strong>&nbsp;for your brand from the available options<\/li>\n\n\n\n<li><strong>Select \u201cCreator\u201d&nbsp;<\/strong>as your account type on the next screen<\/li>\n\n\n\n<li>Review your contact info and&nbsp;<strong>select Next<\/strong><\/li>\n\n\n\n<li><strong>Connect your existing Facebook business page<\/strong>&nbsp;to your Instagram account, or create a new Facebook page<\/li>\n<\/ol>\n\n\n\n<p>If you have an existing <a href=\"https:\/\/www.tailwindapp.com\/blog\/how-to-create-an-instagram-business-account-and-why-youd-want-to\" data-type=\"post\" data-id=\"12121\" target=\"_blank\" rel=\"noreferrer noopener\">Business account<\/a>, you&#8217;ll find the option to switch in<strong>&nbsp;Settings &gt;Account &gt;<\/strong>&nbsp;<strong>Switch to Creator account!<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-turn-off-creator-account-on-instagram\">How to Turn Off Creator Account on Instagram<\/h2>\n\n\n\n<p>Okay, so now we\u2019ve covered the benefits of hopping on the Creator Account train   and how to set one up, but maybe you\u2019re second-guessing your decision. No worries, <a href=\"https:\/\/www.tailwindapp.com\/blog\/how-to-switch-back-to-a-personal-account-on-instagram\" data-type=\"post\" data-id=\"22992\" target=\"_blank\" rel=\"noreferrer noopener\">switching back to a Business Profile or a personal profile<\/a> is easy as can be!<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Click on the three horizontal lines in the top right corner.&nbsp;<\/li>\n\n\n\n<li>Select Settings on the menu that pops up at the right of your screen.<\/li>\n\n\n\n<li>Tap on Account.<\/li>\n\n\n\n<li>Click on Switch to Business Account this time. Alternatively, you could switch to a Personal Account on this step if that\u2019s your jam.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>Then, you\u2019ll get a little reminder pop-up letting you know that you can switch back at any time.&nbsp;<\/p>\n\n\n\n<p>Once you\u2019ve&nbsp;<em>officially&nbsp;<\/em>switched, you\u2019ll see a green banner confirming that you\u2019ve made the change! \u2705<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-instagram-creator-profile-pros-and-cons\">Instagram Creator Profile Pros and Cons<\/h2>\n\n\n\n<p>Curious what the Creator Profile includes? Here\u2019s a list of the main features and benefits contained in this professional account&nbsp;type.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pro-access-to-the-instagram-professional-dashboard\">Pro: Access to the Instagram Professional Dashboard<\/h3>\n\n\n\n<p>With a Creator account, you can access the new <a href=\"https:\/\/www.tailwindapp.com\/blog\/instagram-professional-dashboard\" data-type=\"post\" data-id=\"22759\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram professional dashboard<\/a> from the top of your Instagram profile.<\/p>\n\n\n\n<p>This hub contains all the tools and resources you need to manage your Creator profile, including performance insights, branded content tools, promotions management, and <a href=\"https:\/\/www.tailwindapp.com\/blog\/how-to-get-approved-for-shopping-on-instagram\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram Shopping<\/a>.<\/p>\n\n\n\n<p>You\u2019ll also see tips, best practices, and resource guides from Instagram for Creators!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pro-detailed-instagram-insights-and-analytics\">Pro: Detailed Instagram Insights and Analytics<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>If you find yourself geeking out over tracking engagement and growth metrics, then you are going to love these analytics contained in the Instagram Professional dashboard!&nbsp;<\/p>\n\n\n\n<p>Here\u2019s the kind of insights you\u2019ll find:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An overview of Reach and Impressions, as well as Account Activity (what people did on your profile)<\/li>\n\n\n\n<li>Audience insights, including follower breakdowns of follows, unfollows and overall follower growth, top locations, audience demographics,&nbsp;and&nbsp;most active times of your &nbsp;followers<\/li>\n\n\n\n<li>The performance of Posts, Instagram&nbsp;Stories, and IGTV videos you\u2019ve shared by customizable metrics like Impressions, likes, comments, follows, and more!<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/IMG_0390.png\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/IMG_0390-473x1024.png\" alt=\"Detailed Instagram Creator Account insights in the Professional Dashboard\" class=\"wp-image-23046 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 473px; --smush-placeholder-aspect-ratio: 473\/1024;\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pro-streamlined-messaging\">Pro: Streamlined Messaging<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>If you\u2019re tired of your&nbsp;<a href=\"https:\/\/help.instagram.com\/327278024751221\/?helpref=hc_fnav&amp;bc[0]=Instagram%20Help&amp;bc[1]=Instagram%20for%20Businesses\" target=\"_blank\" rel=\"noreferrer noopener\">inbox<\/a>&nbsp;constantly being flooded with messages, you\u2019re going to love this! With a Creator Account, you\u2019ll be able to filter through your DMs with three inboxes. It\u2019s much more manageable and you\u2019ll never miss the important ones!<\/p>\n\n\n\n<p>You\u2019ll have one Primary inbox for receiving messages from people you follow or interact with often, and one General inbox for first-time communicators.&nbsp;<\/p>\n\n\n\n<p>What about people requesting to DM you for the first time? Instagram thought of that too with the Requests folder!&nbsp;<\/p>\n\n\n\n<p>In that situation, you\u2019ll simply Accept or Decline that user\u2019s request to contact you, and then decide which inbox you want messages to be sent to in the future. It\u2019s as simple as that!&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/IMG_779C1781C9AE-1.jpeg\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/IMG_779C1781C9AE-1-473x1024.jpeg\" alt=\"Instagram Creator account inbox - primary, general and requests\" class=\"wp-image-23048 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 473px; --smush-placeholder-aspect-ratio: 473\/1024;\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pro-flexible-creator-account-profile-controls\">Pro: Flexible Creator Account Profile Controls<\/h3>\n\n\n\n<p>With a Creator Account, you have even more freedom to customize the look and feel of your profile. Take your profile display options for instance.&nbsp;<\/p>\n\n\n\n<p>Want to display your category label for all the world to see? Go for it. You can turn it off at any time. Want to display your contact info so that brands wanting to collaborate are able to get ahold of you? You have that option &#8211; and the option to stop displaying it at any time.<\/p>\n\n\n\n<p>Category labels are great for classifying the line of work that you\u2019re in. That way, if a brand wants to collaborate with you, they can easily identify that your brand aligns with theirs so you can both save time.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-instagram-creator-account-categories\">Instagram Creator Account Categories<\/h4>\n\n\n\n<p>When you first set up your Instagram Creator profile, you\u2019ll be directed to choose your account category. This identifies the niche or industry you\u2019re in &#8211; or basically, what you do!<\/p>\n\n\n\n<p>There are hundreds of category options available for your account &#8211; so many that Instagram suggests categories for you based on what\u2019s most popular!&nbsp;<\/p>\n\n\n\n<p>Profile categories like actor, blogger, coach, comedian, writer, digital creator, and motivational speaker are suggested, just to name a few. Can\u2019t find what you\u2019re looking for? Use the search bar at the top to reveal even more industry options.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/IMG_0392.png\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/IMG_0392-473x1024.png\" alt=\"Instagram profile category examples (blogger, actor, chef, comedian on a drop down list)\" class=\"wp-image-23047 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 473px; --smush-placeholder-aspect-ratio: 473\/1024;\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pro-shoppable-posts\">Pro: Shoppable Posts<\/h3>\n\n\n\n<p>Wouldn\u2019t it be nifty if your followers could purchase clothes and other products directly through your posts without having to DM you to ask for a link? Good news! Instagram is one step ahead of you.<\/p>\n\n\n\n<p>One of the coolest features of Creator Accounts is the ability to create shoppable posts promoting brands that you love (and that are willing to pay you for sharing!)  <\/p>\n\n\n\n<p>When you tag certain items in your posts, your viewers can easily click on the item to learn more about it. Then, they can actually purchase that product directly through Instagram!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pro-facebook-creator-studio-app\">Pro: Facebook Creator Studio App<\/h3>\n\n\n\n<p>The Facebook Creator Studio is a handy additional tool for managing your Instagram account. Using this tool allows you to create and schedule Instagram posts and IGTV videos, view your insights dashboard, and even manage brand collabs!<\/p>\n\n\n\n<p>We\u2019ll be honest, the tool is fairly simple and straightforward. If all you need is scheduling capabilities for your posts, Creator Studio can do the work for you. <\/p>\n\n\n\n<p>It misses some of the important nuances for Instagram marketing that<a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/instagram\/scheduling-and-publishing?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=general&amp;utm_content=in-text-cta-creator-account\" target=\"_blank\"> Instagram scheduling tools like Tailwind<\/a> have, like searching for <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/blog\/how-to-find-instagram-hashtags\" data-type=\"post\" data-id=\"19436\" target=\"_blank\">top hashtags<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/blog\/change-instagram-fonts\" data-type=\"post\" data-id=\"17399\" target=\"_blank\">format your caption with fonts and emojis<\/a>, <a href=\"https:\/\/www.tailwindapp.com\/instagram\/instagram-planner?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=general&amp;utm_content=in-text-cta-creator-account\" target=\"_blank\" rel=\"noreferrer noopener\">visually plan your Instagram feed<\/a> with drag-and-drop, and post at the best times with SmartSchedule.<\/p>\n\n\n\n<p>But, you know, it works.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-con-no-auto-posting-to-creator-accounts\">Con: No Auto-Posting to Creator Accounts<\/h3>\n\n\n\n<p>As useful as it is to have a Creator Account, there is one main downside to this profile type.<\/p>\n\n\n\n<p>Instagram API limits access to Creator accounts, which means some of your favorite <a href=\"https:\/\/www.tailwindapp.com\/instagram\/scheduling-and-publishing?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=general&amp;utm_content=in-text-cta-creator-account\" target=\"_blank\" rel=\"noreferrer noopener\">scheduling tool features<\/a> are not available&#8230; like Auto Post.<\/p>\n\n\n\n<p>You can still schedule posts and use push notifications to publish them on time, but if setting-and-forgetting it is your bread and butter, you&#8217;d be better of with an Instagram Business&nbsp;profile.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-chloe-switched-to-an-instagram-creator-profile\">Why Chloe Switched to an Instagram Creator Profile<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Chloe is our ace Affiliate Marketing Manager at Tailwind and the successful owner of the Chloe Alysse blog! Boasting 55,000 followers on Instagram, she had to carefully consider the pros and cons of the Instagram Creator account vs personal when the feature first rolled out.<\/p>\n\n\n\n<p>Here are her thoughts!<\/p>\n\n\n\n<p><strong>Tailwind: What made you decide to go for it?<\/strong><\/p>\n\n\n\n<p>Chloe: \u201cInstagram relies on influencers and influencer marketing, so I assumed that they introduced this tool to help me succeed.&nbsp;<\/p>\n\n\n\n<p>There are so many creators and businesses out there, and I think it will help to have these categories defined so that Instagram can better meet all of our unique needs.\u201d<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/IMG_B6D196962196-1.jpeg\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/IMG_B6D196962196-1-473x1024.jpeg\" alt=\"Profile of Chloe Alysse on Instagram, fashion blogger and Creator\" class=\"wp-image-23049 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 473px; --smush-placeholder-aspect-ratio: 473\/1024;\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><strong>Tailwind: Did you worry about making the change?&nbsp;<\/strong><\/p>\n\n\n\n<p>Chloe: \u201cNot really! Social media is always changing.&nbsp;<\/p>\n\n\n\n<p>I learn best from trying new features and new things in general, and seeing what works and what fails miserably! I figured I could always go back if I didn&#8217;t like it and just took the plunge! \u201d<\/p>\n\n\n\n<p><strong>Tailwind: How has switching to a Creator Account specifically impacted your brand performance?&nbsp;<\/strong><\/p>\n\n\n\n<p>Chloe: \u201cI immediately noticed an improvement in engagement. The improved inbox has allowed me more peace of mind and helped me stay organized! In my Priority inbox, I keep my friends, fellow bloggers, and brands I&#8217;m in regular contact with.&nbsp;<\/p>\n\n\n\n<p>Everyone else stays in General. I have to approve anyone who hasn&#8217;t previously sent me a message. My old inbox was so chaotic, and I could never find important messages!\u201d&nbsp;<\/p>\n\n\n\n<p>It made perfect sense for Chloe to classify her account as a Creator Profile. She explains:<\/p>\n\n\n\n<p>\u201cThere are so many different types of businesses on Instagram, so it&#8217;s nice to know that my account type is specifically designed for people doing what I&#8217;m doing &#8211; creating content and connecting with people!  \u200d  I&#8217;ve gone through different waves of growth and engagement, and since I switched to a Creator Account, my engagement has been more consistent.&nbsp;<\/p>\n\n\n\n<p>I think in the future differentiating between a Business and Creator Account will be more important, but for now, I&#8217;m happy to be part of the experiment!\u201d  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion-should-i-switch-to-an-instagram-creator-account\">Conclusion \u2014 Should I Switch to an Instagram Creator Account?<\/h2>\n\n\n\n<p>At this point, it\u2019s plain to see that there are plenty of benefits of upgrading to a Creator Account and maybe just one possible drawback:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get &#8211; Enhanced analytics, perfect for showing potential sponsors what you can offer and how your sponsored posts perform.  <\/li>\n\n\n\n<li>Get &#8211; Simplified direct messages so you never miss an important message in the flood of DMs!  <\/li>\n\n\n\n<li>Get &#8211; Flexible profile options to control how people contact you and how much they can learn about you. \u260e\ufe0f<\/li>\n\n\n\n<li>Lose &#8211; auto-post, but still publish manually with notifications.  <\/li>\n<\/ul>\n\n\n\n<p>So, are you planning on making the switch to a Creator Account? If not, what is holding you back? Let us know in the comments below.  <\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/instagram-creator-accounts-pinterest-1.jpg\"><img decoding=\"async\" data-pin-description=\"Curious about whether the Instagram Creator account is the right profile for you? 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