{"id":462,"date":"2013-10-01T08:27:20","date_gmt":"2013-10-01T14:27:20","guid":{"rendered":"https:\/\/twprod.wpengine.com\/4-donts-for-social-media-marketing-strategy\/"},"modified":"2025-02-26T19:04:38","modified_gmt":"2025-02-27T01:04:38","slug":"4-donts-for-social-media-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/4-donts-for-social-media-marketing-strategy","title":{"rendered":"4 Big Dont&#8217;s For Your Social Media Marketing Strategy"},"content":{"rendered":"\n<p><span style=\"line-height: 1.6; font-size: 1.3rem;\">As social media marketing gains more and more popularity, many marketers believe that they have their social media strategy <\/span><em style=\"line-height: 1.6; font-size: 1.3rem;\">down<\/em><span style=\"line-height: 1.6; font-size: 1.3rem;\">. However, there\u00a0are still some areas that many social media managers struggle with. If you are\u00a0interested in making your marketing a bit more digital, here are some things that you\u00a0should <\/span><strong style=\"line-height: 1.6; font-size: 1.3rem;\">NOT<\/strong><span style=\"line-height: 1.6; font-size: 1.3rem;\"> do when creating your social media strategy.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/The-4-Big-Donts.png\" alt=\"The 4 Big Don'ts of Your Social Media Marketing Strategy\" class=\"wp-image-4597 lazyload\" title=\"The 4 Big Don'ts of Your Social Media Marketing Strategy\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-don-t-ignore-the-other-people-on-social-media\"><strong>1. Don\u2019t Ignore the Other People on Social Media<\/strong><\/h2>\n\n\n\n<p>Just because your social media account is for your <strong>brand<\/strong> and not you personally,\u00a0doesn\u2019t mean personality shouldn\u2019t be interjected into your interactions\u00a0<span style=\"line-height: 1.6; font-size: 1.3rem;\">on social media. All that this really means is you need to actually be personable with your followers\u00a0and others on social media. If somebody likes your page or retweets something that<\/span> you tweet, thank them. If you feel that you can offer expertise or insight on a subject\u00a0<span style=\"line-height: 1.6; font-size: 1.3rem;\">that someone else is talking about, chime in. Don\u2019t be afraid to show your <a href=\"https:\/\/www.inboundmarketingagents.com\/inbound-marketing-agents-blog\/bid\/244250\/7-Bold-Ways-to-Build-Brand-Personality\">brand\u2019s\u00a0personality<\/a>\u00a0and help them truly get to know <em>you<\/em>. After all, that\u2019s what social media is for.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-don-t-be-too-promotional\"><strong>2. Don\u2019t Be Too Promotional<\/strong><\/h2>\n\n\n\n<p>Going off of our last point, people follow brand accounts to get to know the brand&nbsp;<span style=\"line-height: 1.6; font-size: 1.3rem;\">and to create a relationship and an experience with that particular brand. They don\u2019t&nbsp;<\/span><span style=\"line-height: 1.6; font-size: 1.3rem;\">want to follow a brand that is strictly advertising to them. Because of this, your&nbsp;<\/span><span style=\"line-height: 1.6; font-size: 1.3rem;\"><a href=\"https:\/\/marketingland.com\/4-ways-to-create-successful-social-media-content-52176\">social media content<\/a> shouldn\u2019t be all about your brand all the time. Instead, try to&nbsp;<\/span><span style=\"line-height: 1.6; font-size: 1.3rem;\">include both stuff about your brand and from your site AND things that come from&nbsp;<\/span><span style=\"line-height: 1.6; font-size: 1.3rem;\"><strong>other<\/strong> sites you know that your users would be interested in. You can also&nbsp;<\/span><span style=\"line-height: 1.6; font-size: 1.3rem;\">pin relevant information from your followers. This is a great way to stay engaged&nbsp;<\/span><span style=\"line-height: 1.6; font-size: 1.3rem;\">and to let them know that you <em>are<\/em> listening.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-don-t-be-misleading\"><strong>3. Don\u2019t Be Misleading<\/strong><\/h2>\n\n\n\n<p>Sometimes, among all the other brands on social media, you can feel like you\u2019re&nbsp;<span style=\"line-height: 1.6; font-size: 1.3rem;\">constantly struggling to be one step ahead of them. While this may be the case,&nbsp;<\/span><span style=\"line-height: 1.6; font-size: 1.3rem;\">you should never create fake profiles\/personas or share anything that is less than&nbsp;<\/span><span style=\"line-height: 1.6; font-size: 1.3rem;\">100% true in order to gain the edge on your competition. Consumers want a brand&nbsp;<\/span><span style=\"line-height: 1.6; font-size: 1.3rem;\">that they can <em><strong>trust<\/strong><\/em>, and once they learned that they have received misleading&nbsp;<\/span><span style=\"line-height: 1.6; font-size: 1.3rem;\">information from you, your brand reputation is lost in their eyes.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-don-t-censor-conversations\"><strong>4. Don\u2019t Censor Conversations<\/strong><\/h2>\n\n\n\n<p>When your brand receives criticism or otherwise negative comments over social&nbsp;<span style=\"line-height: 1.6; font-size: 1.3rem;\">media, it may be tempting to filter these out in order to control the content that&nbsp;<\/span><span style=\"line-height: 1.6; font-size: 1.3rem;\">others will see and save your company\u2019s name. But this will <strong>not<\/strong> go over well with&nbsp;<\/span><span style=\"line-height: 1.6; font-size: 1.3rem;\">consumers. They want to know that their voices are being heard, and they want&nbsp;<\/span><span style=\"line-height: 1.6; font-size: 1.3rem;\">to know that they are hearing the full story when viewing your content. Instead of&nbsp;<\/span><span style=\"line-height: 1.6; font-size: 1.3rem;\">getting rid of the offending comments, do your best to listen to them, understand&nbsp;<\/span><span style=\"line-height: 1.6; font-size: 1.3rem;\">why the commenter feels the way that they do, and <a href=\"https:\/\/www.seeksocialmedia.com\/respond-negative-social-media-comments\">respond in a polite and helpful<\/a><\/span><br>\n<a href=\"https:\/\/www.seeksocialmedia.com\/respond-negative-social-media-comments\"> manner<\/a>.<\/p>\n\n\n\n<p><span style=\"line-height: 1.6; font-size: 1.3rem;\">And while these four &#8220;don&#8217;ts&#8221; are some of the most important ones to keep in mind, are plenty other <a href=\"https:\/\/tailwindapp.com\/blog\/b2b-pinterest-strategy\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;do&#8217;s&#8221; <em><strong>and<\/strong><\/em> &#8220;dont&#8217;s&#8221;<\/a> to remember. Do you have other suggestions on what not to do with your social media\u00a0marketing? Let us know in the comments!<\/span><\/p>\n\n\n\n<p>Also check out our <a href=\"https:\/\/tailwindapp.com\/blog\/plan-the-ultimate-pinterest-instagram-visual-marketing-strategy\" target=\"_blank\" rel=\"noreferrer noopener\">Ultimate Guide to Pinterest and Instagram Strategy<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover the top social media marketing dont&#8217;s and avoid these common mistakes that can harm your brand&#8217;s reputation and engagement. Learn how to be personable, avoid being too promotional, stay truthful, and not censor conversations.<\/p>\n","protected":false},"author":6,"featured_media":463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[16],"tags":[],"class_list":{"0":"post-462","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-marketing","9":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>4 Big Dont&#039;s For Your Social Media Marketing Strategy - Tailwind Blog<\/title>\n<meta name=\"description\" content=\"Discover the top social media marketing dont&#039;s and avoid these common mistakes that can harm your brand&#039;s reputation and engagement. 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