{"id":4724,"date":"2019-08-19T14:16:26","date_gmt":"2019-08-19T20:16:26","guid":{"rendered":"https:\/\/twprod.wpengine.com\/6-steps-to-a-simple-pinterest-marketing-strategy\/"},"modified":"2025-03-16T16:50:26","modified_gmt":"2025-03-16T22:50:26","slug":"6-steps-to-a-simple-pinterest-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/6-steps-to-a-simple-pinterest-marketing-strategy","title":{"rendered":"6 Steps to a Simple Pinterest Marketing Strategy"},"content":{"rendered":"
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How do I get started marketing on Pinterest? How much should I pin? Should I pin other people\u2019s content, or just my own? Can someone just give me a simple strategy?<\/p>\n\n\n\n

Why, yes, we can! If you have your account set up and you\u2019re ready got GO but you don\u2019t know what to do next, you\u2019ve come to the right place!<\/p>\n\n\n\n

Watch the Live discussion with me and co host Jeff Sieh, or keep reading!<\/p>\n\n\n\n

https:\/\/www.youtube.com\/watch?v=sJ0lZXcKw0Uu0026t=111s<\/a><\/p>\n\n\n\n

<\/a>Pinterest Strategy #1: Prioritize Your Own Content<\/h2>\n\n\n\n

Your content is what will drive traffic and sales to your site. AND, since you\u2019ve claimed your website, Pinterest knows it\u2019s your content. Pinterest loves \u2764\ufe0f active contributors, so by all means, create and save your content!<\/p>\n\n\n\n

This doesn\u2019t mean you can\u2019t save other people\u2019s content if it would be of interest to your followers and you want to support other hard-working creators. However, there is no rule that says you must save anyone else\u2019s content and no merit in any 80\/20 or 20\/80 rules.<\/p>\n\n\n\n

Nor is there any minimum or maximum number of Pins per day. Just remain consistently active, which might mean just 1-5 Pins per day for you, especially when you’re just starting out.<\/p>\n\n\n\n

Tailwind makes it easy to never miss a day of activity on Pinterest. <\/p>\n\n\n\n

<\/a>Pinterest Strategy #2: Save New Content To Pinterest Right Away<\/h2>\n\n\n\n

Save your new blog post and product listing images to the most relevant Board right away. So, your post on \u201c10 healthy back-to-school lunches\u201d fits better in \u201cHealthy Lunch Ideas\u201d than \u201cParenting tips,\u201d but it might also belong on your \u201cBack-to-school Ideas\u201d and \u201cSchool Lunch Ideas\u201d Boards.<\/p>\n\n\n\n

Just use Tailwind Interval Pinning to get them out to all relevant Boards. We suggest spreading them out a bit, with a default of 7 days between Pins. You can extend that if you like!<\/p>\n\n\n\n

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<\/a>Pinterest Strategy #3: Create and Save Images That Convert EVERY WEEK<\/h2>\n\n\n\n

So much of Pinterest IS about the images. What makes an effective image? At its most basic level, great Pinterest images are professional-looking and inspiring. But there\u2019s so much more to it. For instance:<\/p>\n\n\n\n