{"id":4949,"date":"2023-07-05T07:01:57","date_gmt":"2023-07-05T13:01:57","guid":{"rendered":"https:\/\/twprod.wpengine.com\/instagram-bio-tips\/"},"modified":"2024-04-01T18:36:21","modified_gmt":"2024-04-02T00:36:21","slug":"instagram-bio-tips","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/instagram-bio-tips","title":{"rendered":"Branding on Instagram: How to Start with Your Profile Bio!"},"content":{"rendered":"\n
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Your Instagram bio is important.<\/em> It\u2019s the first real detail about your brand that your profile viewers see when they visit your page. In fact, what you say in your bio (and how you say it!) is the opportunity to inspire brand love and loyalty.\u00a0<\/p>\n\n\n\n

Think about it. When you first visit an Instagram profile, chances are you look at the profile picture (or logo) first. Then your eyes travel to the right to the bolded Instagram name line. Finally, you drop to the Instagram bio written just underneath that name line and the link in bio at the end. <\/p>\n\n\n\n

The information you glean from the bio in just seconds is all you need to make a snap decision about whether an Instagram brand or presence is worth a follow!<\/p>\n\n\n\n

No pressure, though! You can easily optimize your Instagram bio in just six steps to make an amazing first impression and even drive traffic from your Instagram to your website.\u00a0<\/p>\n\n\n\n

Keep reading to learn how!<\/p>\n\n\n\n

Step 1: Introduce Your Brand With Your Instagram Name<\/h2>\n\n\n\n

You know how the saying goes. What\u2019s in a name? <\/p>\n\n\n\n

The opportunity to brand your Instagram bio even more, that\u2019s what!<\/p>\n\n\n\n

Technically, you have two names on Instagram. One is your Instagram handle, which you choose when you sign up for Instagram and have to change in your Settings. The other is your Instagram profile name.<\/p>\n\n\n\n

Check out where the two appear on travel blogger Helen Sula\u2019s Instagram page, where \u201cheleneinbetween\u201d is the handle:<\/p>\n\n\n

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Your profile name shows up in bold right above your Instagram bio, just like a little heading. If you wanted to, you could<\/em> just put your company or brand name in this line. However, you might be missing out on a few extra opportunities to brand your profile and attract more followers if you stop there!<\/p>\n\n\n\n

You have 30 available characters in this line (including emojis), and it\u2019s a great place to describe what you do, who you are, or what you\u2019re all about.\u00a0<\/p>\n\n\n\n

After making sure your name and company name are clear from your Instagram handle and your Profile name, you might have a little additional space to add some keywords and emojis to clue your followers into what they can expect from you and your content.<\/p>\n\n\n\n

If you use this trick, try to limit your chosen keywords to three of the most impactful words you can find to describe your business or brand. That way, your name isn\u2019t too lengthy and distracting while still getting your point across.\u00a0<\/p>\n\n\n\n

You\u2019ll also want to use vertical slashes or symbols to space out each word, such as | or \/\/ to keep your profile looking clean and organized. For example, in our image above, Helene used her full name followed by \u201c| Travel Blogger.\u201d That\u2019s a great way to add just a little bit of context in a way that really stands out.<\/p>\n\n\n\n

Add Hashtags and Mentions to Your Instagram Bio<\/h3>\n\n\n\n

We get this question a lot, so we just wanted to clear this up. You can add hashtags and mentions to your Instagram bio to create a clickable hyperlink. However, you may be wondering if hashtags in your Instagram bio actually work.<\/p>\n\n\n

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The answer is, not in the way you\u2019re used to them working. If you include hashtags into your Instagram bio, it doesn\u2019t mean that your profile will automatically appear in that search stream. However, if you include a hashtag in your Instagram bio, users will be able to click on that hashtag and see all of the posts using that hashtag!\u00a0<\/p>\n\n\n\n

If you\u2019ve created a hashtag specifically for your community or business, it\u2019s a great idea to include it in your Instagram bio so your profile visitors can see it \u2014 and it\u2019s also a great spot to collect user-generated content!\u00a0<\/p>\n\n\n\n

Adding a user mention works the same way in your bio (creating a clickable hyperlink) and is a great way to introduce the face or faces behind your brand if you\u2019re hesitant to mix business and personal content. Just link your Instagram handle and add a little clue for curious browsers!<\/p>\n\n\n\n

Check out how The Blonde Abroad includes both hashtags and user mentions in her bio.<\/p>\n\n\n\n

Step 2: Helping Followers Fall in Love With Your Brand Through a Clear Instagram Bio<\/h2>\n\n\n\n

Did we mention that your Instagram bio only allows for 150 characters total? That\u2019s why it\u2019s important not to waste this valuable real estate on unnecessary details. For example, there\u2019s no need to restate your name here;\u00a0instead, focus on providing any details that you didn\u2019t get across in your profile picture and name line!<\/p>\n\n\n\n

Also, keep in mind that your bio is usually the last thing people read before making a decision to follow you OR click on the link in your bio!<\/p>\n\n\n\n

To make the most out of your bio space, do the following:<\/p>\n\n\n\n