{"id":4965,"date":"2019-11-01T14:00:21","date_gmt":"2019-11-01T20:00:21","guid":{"rendered":"https:\/\/twprod.wpengine.com\/how-to-use-instagram-analytics-to-increase-followers-and-engagement\/"},"modified":"2025-07-25T18:36:16","modified_gmt":"2025-07-26T00:36:16","slug":"how-to-use-instagram-analytics-to-increase-followers-and-engagement","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/how-to-use-instagram-analytics-to-increase-followers-and-engagement","title":{"rendered":"How to Use Instagram Analytics to Increase Followers and Engagement"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/blog-post-header-no-text-how-to-use-instagram-analytics-to-increase-followers-and-engagement.png\" alt=\"How to Use Instagram Analytics to Increase Followers and Engagement \" class=\"wp-image-18131 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-left\">Whether you\u2019re a major brand or casual Instagrammer, keeping a close eye on your Instagram analytics can help you find areas to improve your presence and boost engagement.  <\/p>\n\n\n\n<p>For businesses, bloggers, and influencers, this translates\ninto more leads, website traffic, and sales.<\/p>\n\n\n\n<p>You can\u2019t go wrong by tracking your data to figure out what\nworks and what doesn\u2019t. Here\u2019s how to do it with Instagram analytics, free\ninformation you can find in the app, and other sources. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-instagram-followers-analytics-to-track\">Instagram Followers Analytics to Track <\/h2>\n\n\n\n<p>Start by checking your <a href=\"https:\/\/help.instagram.com\/1533933820244654\">Instagram followers\nanalytics<\/a> to see if your target audience matches up with the actual\naudience your posts are reaching.<\/p>\n\n\n\n<p>If your audience doesn\u2019t match, that\u2019s okay too. By learning\nabout your current followers through Instagram analytics, you can work with\nwhat you\u2019ve got and create content they\u2019ll enjoy. Look at figures like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Age groups:<\/strong> Instagram breaks ages up into<br>typical marketing segments like 13-17, 18-24, and 35-44.<\/li>\n\n\n\n<li><strong>Gender:<\/strong> Keep in mind Instagram also<br>allows users to choose \u201cprefer not to say.\u201d<\/li>\n\n\n\n<li><strong>Location:<\/strong> You\u2019ll be able to see the top<br>five cities.  <\/li>\n\n\n\n<li><strong>*Bonus* Time:<\/strong> The time of day your<br>followers are most likely to hang out on Instagram.<\/li>\n\n\n\n<li><strong>*Bonus* Days:<\/strong> The days of the week your<br>audience typically opens their Instagram app.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/screenshot-help.instagram.com-2019.10.03-13_19_29.png\" alt=\"\" class=\"wp-image-17875 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/help.instagram.com\/1533933820244654\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Source<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-profile-analytics\">Profile Analytics<\/h2>\n\n\n\n<p>Now it\u2019s time to see how your overall profile performs. You\ncan grab a lot of awesome information about your general Instagram presence from\nthese metrics before even looking at your individual post performance. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Impressions:<\/strong> How many times your posts<br>showed up in hashtag searches or users\u2019 newsfeeds.<\/li>\n\n\n\n<li><strong>Interactions:<\/strong> The total number of engagements<br>across your posts including likes, clicks, and comments. <\/li>\n\n\n\n<li><strong>Mentions:<\/strong> People talking about you or<br>trying to get your attention.  <\/li>\n\n\n\n<li><strong>Profile visits:<\/strong> How many times someone<br>clicked over to your profile from another location on Instagram.<\/li>\n\n\n\n<li><strong>Clicks:<\/strong> This figure tracks the off-site<br>clicks to your URL from your Insta profile.<\/li>\n\n\n\n<li><strong>Reach:<\/strong> While impressions tell you the<br>total amount of times someone saw your posts, reach tells you the number of<br>individual accounts.<\/li>\n\n\n\n<li><strong>Contact links:<\/strong> How many times people<br>engaged with your email or call buttons.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-individual-post-analytics\">Individual Post Analytics<\/h2>\n\n\n\n<p>Instagram analytics for individual posts helps you figure\nout how your content performs on a micro-level. <\/p>\n\n\n\n<p>Are you sharing the types of photos and captions that your\nfollowers want to see? Are your hashtags working? <\/p>\n\n\n\n<p>Luckily, detailed Instagram analytics are free through the native app so long as you have a <a href=\"https:\/\/tailwindapp.com\/blog\/how-to-create-an-instagram-business-account-and-why-youd-want-to\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">business account.<\/a> <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Discovery:<\/strong> Anyone who runs a business<br>account could win a coveted spot on the Instagram discovery throne! If one of<br>your posts makes it into the Discovery page, Instagram will let you know here.  <\/li>\n\n\n\n<li><strong>Impressions:<\/strong> How many times a set of eyes<br>saw your posts from a newsfeed, hashtag search, or another platform. <\/li>\n\n\n\n<li><strong>*Bonus* Reach+:<\/strong> How many individual<br>people saw your post. Instagram will also let you know which percentage of<br>people you reached weren\u2019t already following you.<\/li>\n\n\n\n<li><strong>Interactions:<\/strong> How many people engaged<br>with your post and the actions they took such as comments, likes, saves,<br>profile clicks, website clicks, email button clicks, etc.<\/li>\n\n\n\n<li><strong>Followers:<\/strong> How many new follows you<br>gained from the post.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-stories-analytics\">Stories Analytics<\/h2>\n\n\n\n<p>Finally, Instagram also lets you check how your stories performed. Stories are <a href=\"https:\/\/tailwindapp.com\/blog\/5-ways-to-spark-endless-engagement-with-instagram-stories\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">valuable Insta real estate<\/a> because they instantly throw you to the top of your followers\u2019 homepage.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reach:<\/strong> How many individual accounts<br>opened your story.  <\/li>\n\n\n\n<li><strong>Impressions:<\/strong> The total number of times<br>your story was viewed across all accounts.<\/li>\n\n\n\n<li><strong>*Bonus* Replies:<\/strong> How many people sent a<br>reply. <\/li>\n\n\n\n<li><strong>*Bonus* Exits:<\/strong> The amount of times<br>someone exited your story before it finished. \u2639<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-instagram-analytics-to-track-for\">Instagram Analytics to Track For\u2026<\/h2>\n\n\n\n<p>Putting your analytics data together is only half of the\nbattle. Understanding how to interpret those metrics makes all the difference.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-upping-your-follower-count\">Upping Your Follower Count<\/h3>\n\n\n\n<p>Obviously, you could start by checking your profile-level analytics to see <a href=\"https:\/\/tailwindapp.com\/blog\/10000-instagram-followers-secrets\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">how you\u2019re gaining followers<\/a> over time. <\/p>\n\n\n\n<p>However, you could also check Instagram followers analytics\non your individual posts to get a better idea of how your content performs.\nStart by looking at how many new followers you gain from a specific post. <\/p>\n\n\n\n<p>Now, look at your reach and the percentage of people who saw\nthe post but weren\u2019t current followers. If several new accounts saw the post\nbut <strong>didn\u2019t <\/strong>click follow, that could be worth looking into deeper. Maybe\nthey weren\u2019t part of your ideal audience or the content wasn\u2019t engaging enough\nfor them to hit \u201cfollow.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-exposure-and-brand-awareness\">Exposure and Brand Awareness<\/h3>\n\n\n\n<p>Awareness and exposure are two of the best reasons to use\nInstagram as a blogger, brand, or professional.  <\/p>\n\n\n\n<p>Of course, more followers translate into more awareness but that\u2019s not the only metric you can keep an eye on. <\/p>\n\n\n\n<p>Stories are a great place to start. A low exit rate is good\nand a high reply rate is even better!<\/p>\n\n\n\n<p>In terms of individual posts, impressions and reach are\nimportant because it means people are seeing your posts. Just because someone\nsees a post though, that doesn\u2019t mean they\u2019re remembering anything about it. <\/p>\n\n\n\n<p>Instead, look at likes, comments, clicks to your profile,\nand best of all: saves. You can\u2019t track when someone bookmarks a page on your\nwebsite, but you <em>can<\/em> track when someone saves your Instagram post for\nlater \u2013 this info is gold for awareness!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-boosting-engagement-and-off-app-traffic\">Boosting Engagement and Off-App Traffic <\/h3>\n\n\n\n<p>Start by tracking the obvious metrics like email, website,\nand call clicks if you\u2019ve included these buttons on your page.  <\/p>\n\n\n\n<p>Next, look at the two bonus metrics mentioned in the first\nanalytics section about your followers: active days and times. To increase your\nengagement and boost off-app traffic to your website, you\u2019ll want to post when\nyour followers are the most active on the platform.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-try-an-instagram-analytics-app\">Try an Instagram Analytics App<\/h2>\n\n\n\n<p>With <a href=\"https:\/\/d.docs.live.net\/6d552f255d5d1c85\/Documents\/tailwindapp.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Tailwind<\/a>, you can also track your Instagram post analytics and much more. Tailwind\u2019s algorithm scans your Instagram followers analytics and tells you the best time to post each day for optimal engagement. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/instagramschedule.png\" alt=\"\" class=\"wp-image-17874 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p>The Tailwind algorithm also tracks hashtag analytics across\nInstagram and lets you know which relevant hashtags to include in each post to\nget your post in front of the right audience. Of course, you can also check the\nengagement analytics across your profile and posts as well.<\/p>\n\n\n\n<p><strong><em>Try <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.tailwindapp.com\/\" target=\"_blank\">Tailwind Instagram analytics for free now<\/a> \u2013 no credit card required!<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pin-it-for-later\">Pin It For Later  :<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-pin-description=\"Understanding and tracking your Instagram analytics can help take your follower count and engagement to a new level without breaking any rules! Here's how. #InstagramTips #InstagramMarketing\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/pinterest-1-how-to-use-instagram-analytics-to-increase-followers-and-engagement-200x300.png\" alt=\"\" class=\"wp-image-18135 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/300;\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Discover the power of Instagram analytics for businesses, bloggers, and influencers. Learn how to track followers, profile performance, individual posts, and stories to improve your presence and increase website traffic. Plus, get tips on the best times to post and which hashtags to use for optimal engagement. Try an Instagram analytics app like Tailwind for even more insights.<\/p>\n","protected":false},"author":85,"featured_media":4970,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[24],"tags":[46,27],"class_list":{"0":"post-4965","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-instagram","8":"tag-instagram-analytics-insights","9":"tag-instagram-engagement","11":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Use Instagram Analytics to Increase Followers and Engagement - Tailwind Blog<\/title>\n<meta name=\"description\" content=\"Discover the power of Instagram analytics for businesses, bloggers, and influencers. Learn how to track followers, profile performance, individual posts, and stories to improve your presence and increase website traffic. Plus, get tips on the best times to post and which hashtags to use for optimal engagement. Try an Instagram analytics app like Tailwind for even more insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tailwindapp.com\/blog\/how-to-use-instagram-analytics-to-increase-followers-and-engagement\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Instagram Analytics to Increase Followers and Engagement\" \/>\n<meta property=\"og:description\" content=\"Discover the power of Instagram analytics for businesses, bloggers, and influencers. Learn how to track followers, profile performance, individual posts, and stories to improve your presence and increase website traffic. Plus, get tips on the best times to post and which hashtags to use for optimal engagement. Try an Instagram analytics app like Tailwind for even more insights.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tailwindapp.com\/blog\/how-to-use-instagram-analytics-to-increase-followers-and-engagement\" \/>\n<meta property=\"og:site_name\" content=\"Tailwind Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Tailwind\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-01T20:00:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-26T00:36:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/04\/facebook-linkedIn-how-to-use-instagram-analytics-to-increase-followers-and-engagement.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Melissa Megginson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TailwindApp\" \/>\n<meta name=\"twitter:site\" content=\"@TailwindApp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Melissa Megginson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-use-instagram-analytics-to-increase-followers-and-engagement#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-use-instagram-analytics-to-increase-followers-and-engagement\"},\"author\":{\"name\":\"Melissa Megginson\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#\\\/schema\\\/person\\\/b3773835f50dc66205be0c3afe1865d7\"},\"headline\":\"How to Use Instagram Analytics to Increase Followers and Engagement\",\"datePublished\":\"2019-11-01T20:00:21+00:00\",\"dateModified\":\"2025-07-26T00:36:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-use-instagram-analytics-to-increase-followers-and-engagement\"},\"wordCount\":1046,\"publisher\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-use-instagram-analytics-to-increase-followers-and-engagement#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/facebook-linkedIn-how-to-use-instagram-analytics-to-increase-followers-and-engagement.png\",\"keywords\":[\"Instagram Analytics &amp; Insights\",\"Instagram Engagement\"],\"articleSection\":[\"Instagram\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-use-instagram-analytics-to-increase-followers-and-engagement\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-use-instagram-analytics-to-increase-followers-and-engagement\",\"name\":\"How to Use Instagram Analytics to Increase Followers and Engagement - Tailwind Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-use-instagram-analytics-to-increase-followers-and-engagement#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-use-instagram-analytics-to-increase-followers-and-engagement#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/facebook-linkedIn-how-to-use-instagram-analytics-to-increase-followers-and-engagement.png\",\"datePublished\":\"2019-11-01T20:00:21+00:00\",\"dateModified\":\"2025-07-26T00:36:16+00:00\",\"description\":\"Discover the power of Instagram analytics for businesses, bloggers, and influencers. 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