{"id":5112,"date":"2019-11-18T17:30:16","date_gmt":"2019-11-18T23:30:16","guid":{"rendered":"https:\/\/twprod.wpengine.com\/hidden-likes-instagram\/"},"modified":"2025-05-29T14:55:09","modified_gmt":"2025-05-29T20:55:09","slug":"hidden-likes-instagram","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/hidden-likes-instagram","title":{"rendered":"Instagram Likes Hidden? Here’s What It Means For You"},"content":{"rendered":"\n
\"instagram<\/figure>\n\n\n\n
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Have you updated your Instagram app this week, only to find Instagram likes hidden? <\/p>\n\n\n\n

Don’t panic <\/em><\/strong>– you’re not alone, and it doesn’t mean your engagement is doomed. <\/strong><\/p>\n\n\n\n

I’m giving you some major insight into what’s going on Instagram. I’m also diving into why it’s happening, how it’s affecting engagement and what it means for your Instagram marketing.<\/strong><\/p>\n\n\n\n

Spoiler alert: you’ll like<\/em><\/strong> where this is headed. <\/p>\n\n\n\n

Why Is Instagram Hiding Likes?<\/h2>\n\n\n\n

Instagram is hiding likes as a new way to lower the pressure and competition on Instagram. The test is part of a new push to protect the mental health of vulnerable young users.<\/strong><\/p>\n\n\n\n

Okay, so here’s what happened:<\/p>\n\n\n\n

Late last week, the Head of Instagram dropped a bombshell tweet that stunned the Instagram community: Instagram would be testing making likes private in the US.<\/strong><\/p>\n\n\n\n

Heads up! We’ve been testing making likes private on Instagram in a number of countries this year. We’re expanding those tests to include a small portion of people in the US next week. Looking forward to the feedback!<\/p>\u2014 Adam Mosseri (@mosseri) November 9, 2019<\/a><\/blockquote>