{"id":5126,"date":"2024-11-14T15:33:00","date_gmt":"2024-11-14T21:33:00","guid":{"rendered":"https:\/\/twprod.wpengine.com\/pinterest-seo-quick-tip-how-to-write-pin-titles\/"},"modified":"2025-09-22T13:49:37","modified_gmt":"2025-09-22T19:49:37","slug":"pinterest-seo-quick-tip-how-to-write-pin-titles","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/pinterest-seo-quick-tip-how-to-write-pin-titles","title":{"rendered":"Pinterest SEO Quick Tip \u2014 How to Write Pin Titles"},"content":{"rendered":"
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What is a Pin Title?<\/h2>\n

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The Pin Title is a short (up to 100 characters) bit of prominent, bold text that provides more context to your Pin in the feed and on a Pin closeup. <\/p>\n

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When someone sees your Pin in their feed or in a search result, the first 30 characters or so of the title will likely (not always) appear under your image. And they\u2019ll see it when they click on the Pin for more details.<\/p>\n

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Why Pin Titles Are Key to Pinterest SEO<\/h2>\n

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A Pin title gives added context to your image. It\u2019s used by Pinterest<\/strong> in determining when to display your Pin in search and related images, and it\u2019s used by Pinners<\/strong> looking for a bit more information before they click through to your site.<\/p>\n

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Previously, when you didn\u2019t enter a title manually on Pinterest, they would pull your title from Rich Pin data if you had it, or it would pull the first part of your description to form a Pin title. Now, all Pins must have a specific title.<\/p>\n

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If this sounds like more work, don\u2019t worry, we\u2019ve got you.<\/p>\n

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How to Write a Pin Title for Pinterest SEO and More Clicks<\/h2>\n

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You have up to 100 characters for your Pin title, but it\u2019s usually the first 30 or so which will appear in feeds \u2014 so choose wisely!<\/p>\n

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Remember, the purpose of your Pin title is to give context to your image. Don\u2019t repeat what\u2019s in your Pin description or exactly what\u2019s on the text on your image. Use it to ADD information that might encourage people to click. <\/p>\n

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As always, use the <\/a>keywords<\/a> you\u2019d expect people to use when they might be looking for a Pin like yours.<\/a><\/p>\n

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Rather than keyword stuffing, use natural language, never over promising or employing \u201cclick bait\u201d tactics (in fact, don\u2019t use the word, \u201cclick\u201d at all). Pinterest can detect this,<\/em> and it will hurt the reach of your Pins. Be honest and thorough (as thorough as you can be in 100 characters!) in explaining what this Pin has to offer.<\/p>\n

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Let\u2019s look at an example: <\/p>\n

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A search for \u201cmid length updo\u201d turned up a promising Pin. The Pin title and<\/strong> the beginning of the Pin description are \u201cFashionable Mid-Length Hairstyles for Fall\u2014Medium Hair Ideas.\u201c<\/p>\n

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How could this content creator keep things consistent enough for effective SEO and content distribution but make use of the additional field for context without repeating the description?<\/p>\n


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How about, \u201cStylish, Easy Mid-length Updos\u201d or \u201cMedium-Length Fall Hairstyles\u201d?<\/p>\n


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Here’s a Pin that makes good use of both title AND description.<\/strong><\/figcaption>\n<\/figure>\n

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You may want to use title case rather than sentence case in your Pin titles. It looks more official (and more like a headline) and has been shown to result in higher click-<\/a>through<\/a> rates<\/a> when used in ads. Not sure how to use title case? This handy converter<\/a> will do it for you, but it doesn\u2019t have to be perfect!<\/p>\n

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Boost Your Pins with Keyword Finder and Smart Social Media Scheduler<\/h3>\n

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Creating eye-catching Pin titles that rank well starts with using the right keywords \u2014 and Tailwind\u2019s Keyword Finder Tool<\/a> has you covered. Get tailored suggestions based on real search trends to make your Pins pop and drive more traffic to your boards.<\/p>\n

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But great titles need the right timing, too! That\u2019s where Tailwind\u2019s Smart Social Media Scheduler<\/a> comes in. It helps you post your Pins at the best times for maximum engagement, so you\u2019re not just creating great content: you\u2019re making sure it gets seen.<\/p>\n

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How to Choose Keywords for Pin Titles<\/h2>\n

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Start with the keywords in your linked content. Pinterest wants to see consistency from Pin to page. From there, branch out to keywords that are trending on Pinterest. <\/a><\/p>\n

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Pinterest will tell you what people are searching! Just start typing the keyword you used on your website, and you\u2019ll get several related options. Hit \u201center\u201d and you\u2019ll get even more.<\/p>\n

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For the best distribution of your Pin, use these Pinterest-recommended keywords in your Pin titles, descriptions, in the text on the image, in the Board title and description where you\u2019ll save this Pin, and in the page you link to (title, description, and main text). Naturally, you may not be able to put them in every one of those places, but do the best you can while resisting the urge to keyword stuff.<\/p>\n

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What 2025 Data Reveals About High-Performing Pin Titles<\/h2>\n

Recent analysis of over 1 million Pins has revealed fascinating insights about what makes Pin titles perform in 2025. Here’s what the data shows about titles that actually drive traffic and engagement:<\/p>\n

Keyword placement at the beginning matters more than ever.<\/strong> Research from 2025<\/a> shows that viral Pins consistently place their primary keywords in the first 30-35 characters of their titles. Since this is what appears in feeds, front-loading your keywords isn’t just good practice\u2014it’s essential for performance.<\/p>\n

Natural language beats keyword optimization.<\/strong> The most successful Pins used conversational, benefit-driven language rather than stiff, keyword-heavy titles. Instead of “DIY Home Decor Ideas Cheap Budget,” high-performing titles read more like “Easy DIY Decor That Looks Expensive” or “Transform Your Home for Under $50.”<\/p>\n

Title length sweet spot is shorter than you think.<\/strong> While Pinterest allows 100 characters, the highest-performing Pins averaged 45-65 characters in their titles. This aligns with the trend toward concise, focused content that performs better across Pinterest’s algorithm.<\/p>\n

Question-style titles drive higher engagement.<\/strong> Titles that posed questions or created curiosity gaps (“Why This Kitchen Hack Changed Everything” or “The Storage Solution Everyone’s Copying”) generated significantly more clicks and saves than declarative titles.<\/p>\n

Qualifying words boost performance.<\/strong> Adding descriptors like “easy,” “quick,” “budget-friendly,” or “beginner” helped Pins reach more targeted audiences. These qualifying keywords help Pinterest understand not just what your content is about, but who it’s for.<\/p>\n

Alt text amplifies title performance.<\/strong> Pins with keyword-rich alt text that complemented their titles saw 25% more impressions and 123% more outbound clicks. The combination of optimized titles AND alt text creates a powerful signal to Pinterest’s algorithm.<\/p>\n

Why this changes your title strategy:<\/strong><\/p>\n