{"id":5465,"date":"2021-12-01T22:52:00","date_gmt":"2021-12-02T04:52:00","guid":{"rendered":"https:\/\/twprod.wpengine.com\/instagram-color-palette\/"},"modified":"2025-08-29T17:01:24","modified_gmt":"2025-08-29T23:01:24","slug":"instagram-color-palette","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/instagram-color-palette","title":{"rendered":"How to Make Your Own Instagram Color Palette"},"content":{"rendered":"\n
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Instagram is all about the visual experience: Beautiful images and an Instagram color palette that pulls your feed together<\/a>! <\/p>\n\n\n\n

But what if you don’t know how to combine color shades? Or maybe your brand colors don’t fit into the most popular color palettes on Instagram. That’s okay! <\/p>\n\n\n\n

We’re bringing you expert tips and examples to tailor your palette to your brand. Learn how to get a color palette on Instagram<\/strong> with this quick tutorial!<\/p>\n\n\n\n

What is an Instagram Color Palette?<\/h2>\n\n\n\n

Are you scratching your head and wondering what the heck a color palette on Instagram even looks like? We’ve got you.<\/p>\n\n\n\n

Your palette is a collection of colors that tie your images together.<\/strong> A color palette guides you in picking photos that match your brand. Plus, a palette also keeps your feed from looking messy!<\/p>\n\n\n\n

And there are a TON of color palette options on Instagram.<\/p>\n\n\n\n

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@k.els.e.y<\/a>‘s neutral Instagram color palette.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Some Instagram feeds use neutral shades with a pop of color in every photo. Others use several shades of the same color to create a cohesive look. <\/p>\n\n\n\n

But your Instagram theme<\/a> is about more than aesthetics and pretty colors! <\/p>\n\n\n\n

A consistent look increases brand awareness and trust<\/a> in your company<\/strong>. Without a defined palette, you risk confusing your audience. <\/p>\n\n\n\n

And, as Lucidpress<\/a> reports, “71% of companies list customer confusion as the biggest negative impact of an inconsistent brand<\/strong>.”<\/p>\n\n\n\n

So, a defined color palette can really help you stay on track! In return, your fans recognize your brand and feel comfortable engaging with your account.<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

Plus, did we mention creating color palettes is fun<\/em>?<\/p>\n\n\n\n

Ready to get started? Woohoo! <\/p>\n\n\n\n

Let’s boost familiarity with your brand and freshen up your Instagram feed<\/a> by choosing the best color palette for Instagram! <\/p>\n\n\n\n

Making an Instagram Color Palette: Do’s and Don’ts<\/h2>\n\n\n\n

Learn how to get a color palette on Instagram using our recommended best practices. These dos and don’ts help you create and use an Instagram color palette with ease! <\/p>\n\n\n\n