{"id":5493,"date":"2020-03-08T10:59:59","date_gmt":"2020-03-08T16:59:59","guid":{"rendered":"https:\/\/twprod.wpengine.com\/instagram-grid-planner\/"},"modified":"2025-09-04T17:40:37","modified_gmt":"2025-09-04T23:40:37","slug":"instagram-grid-planner","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/instagram-grid-planner","title":{"rendered":"How to Plan Your Instagram Grid (The Tips You Need!)"},"content":{"rendered":"\n
\"instagram<\/figure>\n\n\n\n
<\/div>\n\n\n\n

When Instagram users see your content, the first thing they’ll do is click on your profile (you hope). <\/p>\n\n\n\n

Your profile is your first chance to make an impression! People get clues about your account from your profile photo, bio, and especially<\/em> your grid. <\/p>\n\n\n\n

Having a random-looking, unattractive grid is like inviting people into your house when it’s dirty. The grid should be your best foot forward! <\/p>\n\n\n\n

Today we’re giving tips on getting the best and most cohesive grid.<\/p>\n\n\n\n

You’ll never have a disorganized feed, an unclear theme, or random-feeling content again! <\/p>\n\n\n\n

1. Choose your Instagram Color Palette<\/h2>\n\n\n\n

An easy way to keep your grid cohesive is with a consistent color scheme.<\/p>\n\n\n\n

When choosing a color palette<\/a> for your account, start about your brand colors, your environment, or your preferences. <\/p>\n\n\n\n

\n
\n
\"example<\/figure>\n<\/div>\n\n\n\n
\n
\"blue<\/figure>\n<\/div>\n<\/div>\n\n\n\n

For example, if you ran a surf account, it would be easy to have blue in all your Instagram photos because you’re near the ocean! \u200d\u2642\ufe0f <\/p>\n\n\n\n

Or if pink was your favorite color, it would be easy to get pink in every frame because you’re probably surrounded by it! <\/p>\n\n\n\n

@milk is keeping to a dark and cool color palette. Their images are dark or shadowy and almost every picture has a cool hue like blue or purple featured predominately. <\/p>\n\n\n\n

In contrast, @thenimetyou has a stricter color palette, focusing mostly on blue with yellow as a secondary color!<\/p>\n\n\n\n

\n
\n
\"instagram<\/figure>\n<\/div>\n\n\n\n
\n
\"blue<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Both examples have a unified and impressive-looking grid. This proves that it matters less how strict your theme is, and more that you keep consistency. <\/strong><\/p>\n\n\n\n

2. Pick Your Main Instagram Content Types<\/h2>\n\n\n\n

Another way to make your grid cohesive is to feature the same kind of content. <\/strong><\/p>\n\n\n\n

This works especially well if your account has a specific niche or product, like outfit photos, books, or travel photos!<\/p>\n\n\n\n

@thesartorialist is a fashion photographer, so he uses his Instagram to post portraits.<\/p>\n\n\n\n

\n
\n
\"instagram<\/figure>\n<\/div>\n\n\n\n
\n
\"neutral<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Even though his photos vary in color, the grid looks cohesive because the photos have similar composition and content. <\/p>\n\n\n\n

@glowrecipe interprets this content idea more loosely. <\/p>\n\n\n\n

Almost<\/em> every photo features one of their products<\/a>, but not every single one.<\/p>\n\n\n\n

Almost <\/em>every photo features pink and purple, but not every photo.<\/p>\n\n\n\n

\n
\n
\"glow<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

However, because they’re mostly consistent with content and color palette, they can be more playful with each! <\/p>\n\n\n\n

Their grid isn’t perfectly uniform in color or content, but it still looks cohesive. <\/p>\n\n\n\n

If you’re stumped on what kind of content would bring your grid together, check out our Instagram content plan to attract followers<\/a>! <\/p>\n\n\n\n

3. Decide On Your Instagram Grid Layout<\/h2>\n\n\n\n

You can also keep things cohesive that you with all different types of content, by having a go-to pattern or filter<\/strong>.<\/span><\/p>\n\n\n\n

@ioegreer has a stylistic pattern, putting white borders around his photos. <\/span><\/p>\n\n\n\n

These boxes bring together the disparate colors and contents of his photos, making them appear to be all part of the same idea. <\/span><\/p>\n\n\n\n

\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Choosing a filter or pattern to apply to your whole feed will make all your photos seem connected<\/strong> and working together to represent your brand!<\/span><\/p>\n\n\n\n

This helps keep your feed from appearing random and fragmented.<\/span><\/p>\n\n\n\n

Using a grid Instagram planner will let you see every photo in your grid before posting! It’s an awesome way to check your whole grid pattern and theme<\/span>.<\/p>\n\n\n\n

Need some more inspiration? Check out our roundup of the best Instagram themes<\/a><\/span>!<\/p>\n\n\n\n

Start Scheduling Your Posts to Instagram<\/h2>\n\n\n\n

If you want to grow your Instagram account and see results, you need the best tools in your arsenal: an Instagram grid planner. \ufe0f<\/p>\n\n\n\n

Tailwind lets your quickly plan and schedule your grid with our 9-grid Preview Tool. You can drag and drop your posts, effortlessly arranging them to create the best grid possible. <\/p>\n\n\n\n

Our app is ALSO structured for growing your engagement. You can find the best hashtags<\/a> for your audience to grow your reach .<\/p>\n\n\n\n

Then schedule your individual posts at an optimized time to make get as many eyes on it as possible . <\/p>\n\n\n\n

Check out Tailwind’s grid planner app<\/a> to see the difference!<\/p>\n\n\n\n

Pin Me For Later :<\/h2>\n\n\n\n
\"Ready<\/figure>\n","protected":false},"excerpt":{"rendered":"

Make a strong first impression on Instagram with a cohesive grid. Learn how to choose a color palette, content types, and layout for a unified and impressive-looking profile. Start scheduling your posts with an Instagram grid planner from Tailwind for optimal growth and engagement.<\/p>\n","protected":false},"author":132,"featured_media":5506,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[24],"tags":[45,27,60],"class_list":{"0":"post-5493","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-instagram","8":"tag-instagram-apps","9":"tag-instagram-engagement","10":"tag-instagram-feed","12":"with-featured-image"},"yoast_head":"\nHow to Plan Your Instagram Grid (The Tips You Need!) - Tailwind Blog<\/title>\n<meta name=\"description\" content=\"Make a strong first impression on Instagram with a cohesive grid. Learn how to choose a color palette, content types, and layout for a unified and impressive-looking profile. 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