{"id":5654,"date":"2020-03-25T14:20:36","date_gmt":"2020-03-25T20:20:36","guid":{"rendered":"https:\/\/twprod.wpengine.com\/instagram-story-ads\/"},"modified":"2025-09-04T19:16:06","modified_gmt":"2025-09-05T01:16:06","slug":"instagram-story-ads","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/instagram-story-ads","title":{"rendered":"How to Make the Most of Instagram Story Ads"},"content":{"rendered":"\n
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By now, we\u2019ve all heard of Instagram Stories<\/a> – short, crisp little video clips and images that are visible only for 24 hours.<\/p>\n\n\n\n

In March 2019<\/a>, Instagram announced the release of Instagram Story Ads – an exciting prospect for digital and social media marketers. <\/p>\n\n\n\n

Story Ads opened up a plethora of marketing opportunities to help businesses reach and engage new audiences.<\/p>\n\n\n\n

These ads also proved to be a much more captivating alternative to Newsfeed ads. They captured the attention of users and created the opportunity for a more immersive experience.<\/p>\n\n\n\n

And it’s working!<\/p>\n\n\n\n

500 million accounts on Instagram<\/a> post to Stories every day, keeping their audiences updated on their lives. Now advertisers have access to this unique format and huge potential audience!<\/p>\n\n\n\n

You can also utilize the same vertical, full-screen and engaging Instagram Stories<\/a> ads to reach out to and engage your audience!<\/p>\n\n\n\n

Want to know more? Let’s take a look!<\/p>\n\n\n\n

What are Instagram Story Ads?<\/h2>\n\n\n\n

You probably already know about those Instagram Stories that appear above the newsfeed on Instagram. <\/p>\n\n\n\n

Instagram Story Ads appear among the Stories as a user is tapping through them – it\u2019s like an inconspicuous \u2018sponsored\u2019 divider between different user Stories!<\/p>\n\n\n\n

Besides a captive audience, there’s another benefit:<\/p>\n\n\n\n

Instagram Stories are full-screen content, so as a marketer, you have all that real estate of a viewer’s device. The ads will appear in the same format as a regular Instagram Story, and you can be as creative as you want!<\/p>\n\n\n\n

Creating Instagram Story Ads<\/h2>\n\n\n\n

Want to create your own promotional content on IG Stories? You can follow these steps to create your Instagram Story Ad:<\/p>\n\n\n\n

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  1. Run Facebook Ads Manager<\/strong> and select the \u2018Create\u2019 option<\/li>\n\n\n\n
  2. Choose an objective <\/strong>(described later in the article) that suits your marketing goal<\/li>\n\n\n\n
  3. Fill out the details<\/strong> for your Instagram campaigns <\/li>\n\n\n\n
  4. Choose Automatic Placement<\/strong> or tick the Stories option under Instagram if you\u2019re choosing Edit Placements<\/li>\n\n\n\n
  5. Set the schedule and budget<\/strong> for your Instagram story ad<\/li>\n\n\n\n
  6. Select the ad forma<\/strong>t from the following before viewing the specifications for the Instagram Story Ad:\n
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    1. Single Image<\/li>\n\n\n\n
    2. Carousel<\/li>\n\n\n\n
    3. Single Video<\/li>\n<\/ol>\n<\/li>\n\n\n\n
    4. Add design elements to your ad.<\/strong> You can also use Story templates in some cases to create vertical story animations<\/a> in your ad.<\/li>\n\n\n\n
    5. Click \u2018confirm\u2019 <\/strong>to create your ad. <\/li>\n<\/ol>\n\n\n\n

      The \u201cSwipe-Up\u201d Call To Action<\/h2>\n\n\n\n

      This feature is a potential goldmine for Instagram marketers, as it lets them link a story directly to the product landing page<\/strong>. <\/p>\n\n\n\n

      Once you add \u201cswipe-up\u201d links to your Instagram Story Ads,\nusers can end up on your landing page with the flick of a finger.<\/p>\n\n\n\n

      Whether you send them to a blog, a product, or a sign-up form for a newsletter or service is up to you! Cool, right?<\/p>\n\n\n\n

      Next, let\u2019s figure out how to set them up.<\/p>\n\n\n\n

      Getting Started With Instagram Story Ads<\/h2>\n\n\n\n

      You\u2019ll need to understand a few basic guidelines before you start making Instagram Story Ads that are optimized for conversions.<\/p>\n\n\n\n

      Know Your Objectives<\/h3>\n\n\n\n

      What do you aim to do through your Ad campaign?<\/p>\n\n\n\n

      Choose from the following marketing objectives, so you know\nwhat you want to achieve through the Instagram Story Ads:<\/p>\n\n\n\n