{"id":5701,"date":"2020-04-01T18:04:25","date_gmt":"2020-04-02T00:04:25","guid":{"rendered":"https:\/\/twprod.wpengine.com\/the-best-time-to-post-on-instagram\/"},"modified":"2024-09-25T16:11:49","modified_gmt":"2024-09-25T22:11:49","slug":"the-best-time-to-post-on-instagram","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/the-best-time-to-post-on-instagram","title":{"rendered":"The Best Time to Post on Instagram in 2020 (For Your Niche!)"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/blog-post-header-no-text-the-best-time-to-post-on-instagram-in-2020.png\" alt=\"\" class=\"wp-image-19490 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p>When is the best time to post on Instagram? Does everyone have the same best day and time to post on Instagram? What&#8217;s the winning combination here?  <\/p>\n\n\n\n<p>You&#8217;ve probably asked yourself these questions a time or two &#8211; we know we have!<\/p>\n\n\n\n<p>In fact, these questions sparked a gigantic research project dropping today: <strong><a href=\"https:\/\/learn.tailwindapp.com\/when-to-post-on-instagram\/?utm_source=landing-page&amp;utm_medium=cta&amp;utm_campaign=when-to-post-tailwind-research\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"The 2020 Instagram Industry Report: When to Post Your Content For Maximum Engagement! (opens in a new tab)\">The 2020 Instagram Industry Report: When to Post Your Content For Maximum Engagement!<\/a><\/strong><\/p>\n\n\n\n<p><strong>We analyzed 1.8 million posts over a period of 3 months to determine what the best (and worst!) times to post on Instagram are<\/strong>. Then, we took it one step further by segmenting all those accounts into 17 industries!<\/p>\n\n\n\n<p>Why? To uncover the key differences in when &#8211; and why &#8211; posts in various niches take off.<\/p>\n\n\n\n<p>Below, we&#8217;re sharing the insights you NEED in your Instagram life &#8211; from <strong>the best days to post for your industry<\/strong> to the <strong>precise hour of the day (or night!) that works best for your specific niche<\/strong>. <\/p>\n\n\n\n<p>From travel to children&#8217;s topics and everywhere in between, we&#8217;re breaking down exactly when to post on Instagram for maximum engagement by niche. <\/p>\n\n\n\n<p><strong><em>PSST&#8230; open a handy <a rel=\"noreferrer noopener\" href=\"https:\/\/savvytime.com\/converter\/utc-to-cst-est-pst\" target=\"_blank\">time converter<\/a> to find your best time to posts in your time zone!<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-best-time-to-post-on-instagram\"><strong>The Best Time to Post on Instagram<\/strong><\/h2>\n\n\n\n<p>As we crafted our study, an overall trend emerged across all 17 industries in consistently high likes and comments during certain times on Instagram.<\/p>\n\n\n\n<div class=\"infogram-embed\" data-id=\"_\/ypFi6pwFJnIYDEF4WAS6\" data-type=\"interactive\" data-title=\"Copy: Best Times to Post on Instagram For Bloggers - Justine Version\"><\/div><script>!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");<\/script>\n\n\n\n<p>If you&#8217;re hoping to boost your exposure by raking in engagement, here are time slots you should strongly consider testing in your <a rel=\"noreferrer noopener\" aria-label=\"posting schedule (opens in a new tab)\" href=\"https:\/\/www.tailwindapp.com\/instagram?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=when-to-post-tailwind-research&amp;utm_content=in-text-cta-when-to-post-blog\" target=\"_blank\">posting schedule<\/a>! <\/p>\n\n\n\n<p>We evaluated the performance of 1.8 million posts based on the time they were posted and gained some interesting insights! <\/p>\n\n\n\n<p>According to the data, <strong>the best time to post on Instagram for engagement globally is 6 AM UTC.<\/strong> This is a peak time to for both likes and comments!<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>UTC<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>PST<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>CST<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>EST<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">6:00 AM <\/td><td class=\"has-text-align-center\" data-align=\"center\">10:00 PM<\/td><td class=\"has-text-align-center\" data-align=\"center\">12:00 AM<\/td><td class=\"has-text-align-center\" data-align=\"center\">1:00 AM<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>The best times to post on Instagram for likes are 5:00 AM, 6:00 AM, and 8:00 AM UTC<\/strong>, while the <strong>best times to post on Instagram for comments are 12:00 AM, 1:00 AM, and 6:00 AM UTC.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" id=\"h-the-best-day-to-post-on-instagram-for-likes\">The Best Day to Post on Instagram For Likes<\/h3>\n\n\n\n<p>Take note, weekend warriors.<\/p>\n\n\n\n<p><strong>Posts on Saturday rake in the most likes,<\/strong> with <strong>Friday <\/strong>as a close second.<\/p>\n\n\n\n<p>So when&#8217;s the best time to post on Instagram for likes?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Likes-by-day.jpg\" alt=\"\" class=\"wp-image-19461 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>According to our research, the best time of day to post on Instagram for likes is also on<strong> Saturday at 5:00 p.m (UTC)<\/strong>   Here are the next best average slots:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tuesday at 8:00 p.m UTC  <\/li>\n\n\n\n<li>Friday at 3:00 p.m UTC \u2600\ufe0f<\/li>\n\n\n\n<li>Friday at 8:00 p.m UTC  <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-best-day-to-post-on-instagram-for-comments\">The Best Day to Post on Instagram For Comments<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Maybe comments are more your speed. <\/p>\n\n\n\n<p>We don&#8217;t blame you &#8211; with <a rel=\"noreferrer noopener\" aria-label=\"Instagram hiding likes (opens in a new tab)\" href=\"https:\/\/tailwindapp.com\/blog\/hidden-likes-instagram\/\" target=\"_blank\">Instagram hiding likes<\/a>, other metrics of engagement are taking a front-row focus.<\/p>\n\n\n\n<p>If you want more comments on your Instagram posts, try posting on <strong>Wednesday<\/strong>. <\/p>\n\n\n\n<p>This day doesn&#8217;t lead by much, so you should also target <strong>Sunday <\/strong>in your posting schedule!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/comments-by-day.jpg\" alt=\"\" class=\"wp-image-19462 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-best-day-of-the-week-to-upload-your-posts-to-instagram\"><strong>The Best Day of the Week to Upload Your Posts to Instagram<\/strong><\/h2>\n\n\n\n<p>Now for the fun stuff! Let&#8217;s dive into each day of the week to examine the best time to upload on Instagram on average per day.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>For a more in-depth look into your specific industry for a complete breakdown of best days and times to post, as well as helpful industry benchmarks to help you determine what success looks like in each one, <a href=\"https:\/\/learn.tailwindapp.com\/when-to-post-on-instagram\/?utm_source=landing-page&amp;utm_medium=cta&amp;utm_campaign=when-to-post-tailwind-research\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"download our FREE research report (opens in a new tab)\">download our FREE research report<\/a>! <\/p>\n<\/blockquote>\n\n\n\n<p>To recap the date from above, the<strong> best day to post to Instagram for likes globally is Saturday<\/strong>. <strong>Wednesday<\/strong> and <strong>Sunday<\/strong> are <strong>the best days of the week to upload your posts to Instagram for comments<\/strong>! <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-best-time-to-post-on-instagram-on-monday\"><strong>The Best Time to Post on Instagram on Monday<\/strong><\/h2>\n\n\n\n<p><strong>The best time to post on Instagram on Monday is 3 p.m (UTC)<\/strong>. \u2600\ufe0f The next best times are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>10:00 p.m UTC  <\/li>\n\n\n\n<li>6:00 a.m UTC  <\/li>\n<\/ul>\n\n\n\n<p>Shocked by the best times to post on Insta? Experimenting with different times to post in the evening and even early in the morning <strong>exposes your content to users active in different time zones<\/strong>.<\/p>\n\n\n\n<p>Helpful Tip: <strong>Check out the demographics of your current followers <\/strong>and where they&#8217;re located with<a rel=\"noreferrer noopener\" aria-label=\" Instagram Analytics (opens in a new tab)\" href=\"https:\/\/tailwindapp.com\/blog\/how-to-use-instagram-analytics-to-increase-followers-and-engagement\/\" target=\"_blank\"> Instagram Analytics<\/a>. Then tailor your posting schedule to put fresh content in front of them in their time zones!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-best-time-to-post-on-instagram-on-tuesday\"><strong>The Best Time to Post on Instagram on Tuesday<\/strong><\/h2>\n\n\n\n<p><strong>The best time to post on Instagram on Tuesday for engagement is 8:00 pm (UTC)<\/strong>.   The next best times are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>4:00 p.m (UTC) \u2600\ufe0f<\/li>\n\n\n\n<li>6:00 p.m (UTC)  <\/li>\n\n\n\n<li>7:00 p.m (UTC)  <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-best-time-to-post-on-instagram-on-wednesday\"><strong>The Best Time to Post on Instagram on Wednesday<\/strong><\/h2>\n\n\n\n<p><strong>The best time to post on Instagram on Wednesday for engagement is 9:00 pm (UTC)<\/strong>.   The next best times are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1:00 a.m (UTC)  <\/li>\n\n\n\n<li>11:00 a.m (UTC) \u2600\ufe0f<\/li>\n\n\n\n<li>4:00 a.m (UTC)  <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-best-time-to-post-on-instagram-on-thursday\"><strong>The Best Time to Post on Instagram on Thursday<\/strong><\/h2>\n\n\n\n<p><strong>The best time to post on Instagram on Thursday for engagement is 8:00 pm (UTC)<\/strong>.   The next best times are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>7:00 p.m (UTC)  <\/li>\n\n\n\n<li>3:00 p.m (UTC) \u2600\ufe0f<\/li>\n\n\n\n<li>2:00 p.m (UTC) \u2600\ufe0f<\/li>\n<\/ul>\n\n\n\n<p><strong>Tailwind Tip: You don&#8217;t have to devote your entire Instagram posting schedule to catching engagement from your current followers if you aim to grow.<\/strong> <\/p>\n\n\n\n<p>Use some of the best day and time to post on Instagram recommendations to send out posts (with <a href=\"https:\/\/tailwindapp.com\/blog\/how-to-find-instagram-hashtags\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"relevant hashtags (opens in a new tab)\">relevant hashtags<\/a>!) in regions you&#8217;d like to attract more followers from! <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-best-time-to-post-on-instagram-on-friday\"><strong>The Best Time to Post on Instagram on Friday<\/strong><\/h2>\n\n\n\n<p><strong>The best time to post on Instagram on Friday for engagement is 3:00 pm (UTC)<\/strong>. \u2600\ufe0f The next best times are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>8:00 p.m (UTC)  <\/li>\n\n\n\n<li>4:00 p.m (UTC) \u2600\ufe0f<\/li>\n\n\n\n<li>2:00 p.m (UTC) \u2600\ufe0f<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-best-time-to-post-on-instagram-on-saturday\"><strong>The Best Time to Post on Instagram on Saturday<\/strong><\/h2>\n\n\n\n<p><strong>The best time to post on Instagram on Saturday for engagement is 5:00 pm (UTC)<\/strong>.   The next best times are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>3:00 p.m (UTC) \u2600\ufe0f<\/li>\n\n\n\n<li>7:00 p.m (UTC)  <\/li>\n\n\n\n<li>8:00 p.m (UTC)  <\/li>\n\n\n\n<li>10:00 p.m (UTC)  <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-best-time-to-post-on-instagram-on-sunday-nbsp\"><strong>The Best Time to Post on Instagram on Sunday&nbsp;<\/strong><\/h2>\n\n\n\n<p><strong>The best time to post on Instagram on Sunday for engagement is 7:00 pm (UTC)<\/strong>.   The next best times are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>4:00 p.m (UTC) \u2600\ufe0f<\/li>\n\n\n\n<li>3:00 p.m (UTC) \u2600\ufe0f<\/li>\n\n\n\n<li>2:00 p.m (UTC) \u2600\ufe0f<\/li>\n\n\n\n<li>8:00 p.m (UTC)  <\/li>\n\n\n\n<li>12:00 p.m (UTC) \u2600\ufe0f<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-best-days-and-times-to-post-on-instagram-for-your-niche\">The Best Days and Times to Post on Instagram For Your Niche<\/h2>\n\n\n\n<p>Ready to get specific insights for your industry? We analyzed 18 different niches in our <a href=\"https:\/\/learn.tailwindapp.com\/when-to-post-on-instagram\/?utm_source=landing-page&amp;utm_medium=cta&amp;utm_campaign=when-to-post-tailwind-research\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"research report (opens in a new tab)\">research report<\/a> to uncover your sweet spot for posting. Scroll to find your niche, or use the handy menu to skip to your relevant section!<\/p>\n\n\n\n<p>And hey, don&#8217;t forget to <a href=\"https:\/\/learn.tailwindapp.com\/when-to-post-on-instagram\/?utm_source=landing-page&amp;utm_medium=cta&amp;utm_campaign=when-to-post-tailwind-research\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"download our FREE study (opens in a new tab)\">download our FREE study<\/a> to find even more helpful insights for your industry, including:<\/p>\n\n\n\n<p>-Handy<strong> comparison charts to the top 25% of your industry<\/strong> for likes, followers and comments to check your progress<\/p>\n\n\n\n<p>-Easy-to-skim<strong> goals for reaching the top 50%<\/strong> of your category<\/p>\n\n\n\n<p>&#8211;<strong>Worksheets <\/strong>and planning tools<\/p>\n\n\n\n<p>&#8211;<strong>Tips and recommendations<\/strong> to help you optimize your posting game<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-travel\">Travel<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>If you&#8217;re in the travel space, your best days to post are over the weekend!<\/p>\n\n\n\n<p><strong>7 a.m EST on Saturday is best for comments<\/strong>, while <strong>6 a.m EST on Sunday is best for likes<\/strong>!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/travel.png\" alt=\"7a saturday and 6 a sunday is the best time to post to instagram for travel\" class=\"wp-image-19463 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-brick-and-mortar\">Brick and Mortar<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Brick and Mortar locations should plan to post on Instagram on <strong>Friday at 4 p.m EST <\/strong>to scoop up comments from <a href=\"https:\/\/tailwindapp.com\/blog\/target-local-audience-on-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"local traffic (opens in a new tab)\">local traffic<\/a> planning their weekends.<\/p>\n\n\n\n<p><strong>Sunday at 1 a.m. EST is the best time for Instagram likes<\/strong>!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/brick-and-mortar.png\" alt=\"brick and mortar niches should upload to instagram at 4p friday and 1a sunday\" class=\"wp-image-19464 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-childrens\">Childrens<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Children&#8217;s resources have three best times to post on Instagram for engagement: <strong>9 p.m EST on Monday and Wednesday<\/strong> for comments, and the same time on <strong>Tuesday for likes<\/strong>! <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/childrens.png\" alt=\"the best day and time to post to instagram for childrens niches are 9p on monday tuesday and wednesday\" class=\"wp-image-19465 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-education\">Education<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Education resources have a prime-time opportunity to catch parents and teachers prepping over the weekend.<\/p>\n\n\n\n<p><strong>7 p.m EST on Saturday AND Sunday <\/strong>are the best times for both types of engagement.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/education.png\" alt=\"education - 7p saturday and sunday for likes and comments on instagram posts\" class=\"wp-image-19466 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-entertainment\">Entertainment<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>If entertainment is your niche, shift your Instagram posting schedule to the end of the week for best results.<\/p>\n\n\n\n<p><strong>Thursday at 4 p.m EST is the best time for comments<\/strong>, and you&#8217;ll see an uptick of likes at <strong>11 p.m EST on Saturday and Sunday.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/entertainment.png\" alt=\"when to post on instagram for entertainment - 4p thursday and 11p saturday and sunday\" class=\"wp-image-19467 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-food-and-beverage\">Food and Beverage<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Food and beverage, <strong>Wednesday is a delicious day for comments ( at 8 a.m and 8 p.m EST<\/strong>).<\/p>\n\n\n\n<p>Post again on <strong>Sunday at 8 a.m EST for more likes<\/strong>!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/food-and-beverage.png\" alt=\"food and beverage niches should post to instagram at 8 am and 8p wednesday and 8a sunday\" class=\"wp-image-19468 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-health-and-beauty\">Health and Beauty<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Health and beauty, you tend to catch Instagram users at <strong>1 a.m EST on Monday<\/strong> who want to chat.<\/p>\n\n\n\n<p><strong>4 p.m EST on Wednesday and Sunday<\/strong> is when to post on Instagram for likes!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/health-and-beauty.png\" alt=\"health and beauty niches should post to instagram at 1a monday and 4 pm wednesday and sunday\" class=\"wp-image-19469 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-marketing\">Marketing<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Marketers, <strong>Wednesday is your lucky day! 4 p.m EST is a great time to post on Instagram<\/strong> for comments, while posts at <strong>3 &amp; 6 p.m EST on Wednesday and Saturday <\/strong>rake in likes.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/marketing.png\" alt=\"best time to post on Instagram for marketing is 3 and 4p wednesday and 3 and 6p saturday\" class=\"wp-image-19470 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-technology\">Technology<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Those in the technology niche should post at <strong>8 a.m EST on Monday and Friday<\/strong> for comments.<\/p>\n\n\n\n<p>Try <strong>12 a.m EST on Sunday<\/strong> to catch those Instagram likes!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/technology.png\" alt=\"whens the best time to post on Instagram for technology? 8a Monday and Friday, and 12a Sunday\" class=\"wp-image-19471 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-recreation\">Recreation<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>If recreation is your niche, you have two balanced opportunities to get the most Instagram engagement possible.<\/p>\n\n\n\n<p><strong>Post on Sunday at 11 p.m EST for comments<\/strong>, and<strong> 12 a.m EST Tuesday for likes!<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/recreation.png\" alt=\"best time to upload to instagram for recreation niche - 11p sunday and 12a tuesday\" class=\"wp-image-19472 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-professional-services\">Professional Services<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Uploading your post to Instagram on <strong>Monday at 3 a.m EST is the best time to grab comments<\/strong> if you&#8217;re in professional services.<\/p>\n\n\n\n<p><strong>Saturday and Sunday at 3 and 4 a.m EST<\/strong> is the prime time for likes!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/professional-servies.png\" alt=\"best time to post to instagram for professional services is 3a monday, saturday and sunday and 4a sat and sunday\" class=\"wp-image-19473 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-photographers\">Photographers<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Photographers can raise their engagement rates by posting <a href=\"https:\/\/tailwindapp.com\/blog\/iphone-photography-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"high-quality Instagram photos (opens in a new tab)\">high-quality Instagram photos<\/a> at <strong>5 a.m EST Monday and Sunday<\/strong>. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/photographer.png\" alt=\"When to post on instagram for photographers - 5a Monday and Sunday\" class=\"wp-image-19474 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-personal-brand\">Personal Brand<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>If you&#8217;re a personal brand looking for more engagement on Instagram, wire these three posting times into your <a href=\"https:\/\/www.tailwindapp.com\/instagram-scheduling-and-publishing?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=when-to-post-tailwind-research&amp;utm_content=in-text-cta-when-to-post-blog\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Instagram scheduler (opens in a new tab)\">Instagram scheduler<\/a>.<\/p>\n\n\n\n<p><strong>Monday at 11 p.m EST, and Thursday + Sunday at 5 a.m!<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/personal-brand.png\" alt=\"the best time to post for comments is 11p monday and 5a thursday and sunday for likes in the personal brand niche\" class=\"wp-image-19475 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-non-profits\">Non-Profits<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Non-profits can always benefit from higher engagement, right?<\/p>\n\n\n\n<p><strong>Focus your attention on Sunday. 12 a.m EST is your magic hour<\/strong> for comment and likes, while <strong>Sunday at 3 a.m<\/strong> <strong>EST <\/strong>can also give you a boost!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/non-profit.png\" alt=\"the best time to post on instagram on sunday for non profits is 12a and 3a\" class=\"wp-image-19476 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-media\">Media<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Media creators and outlets can increase their reach with three key times to post on Instagram!<\/p>\n\n\n\n<p><strong>Tuesday at 8 p.m EST is best for comments. Saturday and Sunday at 8 p.m EST <\/strong>will increase your Instagram likes!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/media.png\" alt=\"when to post on Instagram for media \n8pm Tuesday, Saturday and Sunday\" class=\"wp-image-19477 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-clothing-and-apparel\">Clothing and Apparel<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Is your Instagram business focused on clothing and apparel?<\/p>\n\n\n\n<p>Then target <strong>3 p.m EST for the most engagement on Tuesday and Sunday!<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/clothing-and-apparel.png\" alt=\"the best time to post on Instagram for clothing and apparel is 3p tuesday and 3p sunday\" class=\"wp-image-19478 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-creative-services\">Creative Services<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>If you&#8217;ve devoted your Instagram account to creative services, you have three posting schedule hotspots to choose from.<\/p>\n\n\n\n<p><strong>Tuesday at 12 a.m EST gets the most comments<\/strong>, while <strong>11 a.m and 12 p.m EST on Saturday and Sunday <\/strong>get lots of likes!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/creative-services.png\" alt=\"the best time to post on Instagram for creative services is 12a tuesday and 11a\/ 12p saturday and sunday\" class=\"wp-image-19479 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-bloggers\">Bloggers<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Bloggers,  you can optimize your Instagram content for engagement by adjusting your posting schedule on three days.<\/p>\n\n\n\n<p>Post on<strong> Thursday and Friday at 12 a.m EST <\/strong>for more comments, and<strong> 8 p.m EST on Sunday<\/strong> for likes!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/blogger.png\" alt=\"The best time days and times to post on Instagram for bloggers is 12a Thursday and Friday and 8pm on Sunday\" class=\"wp-image-19480 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-schedule-posts-at-the-best-times-with-tailwind\">Schedule Posts at the Best Times with Tailwind!<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Now that you know some of the best times and days to post on Instagram for your industry, why not take it one step further and schedule your content in advance with Tailwind&#8217;s <a href=\"https:\/\/www.tailwindapp.com\/mobile?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=mobile-launch-2020&amp;utm_content=in-text-cta-best-times-to-post\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram Planner app<\/a>?<\/p>\n\n\n\n<p>With our mobile app, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Plan, preview,<\/strong> and rearrange your scheduled posts to your heart&#8217;s content. Hello, pretty feed!<br><\/li>\n\n\n\n<li>Use our<strong> built-in Hashtag Finder <\/strong>for fast hashtag research in just seconds!<br><\/li>\n\n\n\n<li><strong>Auto Post to your Instagram feed <\/strong>at the best times for your audience.<\/li>\n<\/ul>\n\n\n\n<p>What are you waiting for? Snag a <a href=\"http:\/\/www.tailwindapp.com?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=2023_revamp&amp;page=\">free trial of Tailwind for Instagram today<\/a> and get started &#8211; right from your phone! <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/feed-planner.gif\" alt=\"\" class=\"wp-image-21748 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When is the best time to post on Instagram? Does everyone have the same best day and time to post on Instagram? What&#8217;s the winning combination here? You&#8217;ve probably asked yourself these questions a time or two &#8211; we know we have! 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