{"id":5750,"date":"2020-04-10T14:29:00","date_gmt":"2020-04-10T20:29:00","guid":{"rendered":"https:\/\/twprod.wpengine.com\/self-branding-tips\/"},"modified":"2024-10-12T21:53:49","modified_gmt":"2024-10-13T03:53:49","slug":"self-branding-tips","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/self-branding-tips","title":{"rendered":"Self-Branding Tips From Industry Pros"},"content":{"rendered":"\n
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Self-branding is a key part of creating strong connections with your audience and supporting your businesses’ online marketing efforts!<\/p>\n\n\n\n

We wanted to find out what actual branding experts think the most important things to building a successful self-branding strategy are. Here’s what they had to say:<\/p>\n\n\n\n

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AnnaKate Auten, Rhema Design Co.<\/a><\/h4>\n\n\n\n

Be Intentional with Your Self-Branding Journey<\/h2>\n\n\n\n

I believe in the power of strong brand design, but understand it’s not accessible to everyone right out of the gate! <\/p>\n\n\n\n

This tip will help you develop a consistent brand voice and aesthetic in this initial stage of your business<\/strong> while saving for a full brand design experience. <\/p>\n<\/div>\n\n\n\n

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\"AnnaKate<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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“When it comes to self-branding, it’s easy to get caught up in what’s currently trending<\/strong>. Steer clear of this, unless you want to re-brand again in a few years or even months! <\/em>“<\/p>\n<\/blockquote>\n\n\n\n

Focusing on the strategy behind your brand will help you do this. <\/p>\n\n\n\n

Through answering some strategy focused questions, you can be intentional about creating a personal brand that’s easily recognizable.<\/strong><\/p>\n\n\n\n

So before diving into any visual elements, answer the following questions. These questions will help you remain focused on the story and heart behind what you do, <\/strong>and identify<\/strong> who you’re speaking to<\/strong>. <\/p>\n\n\n\n

After all, you can’t effectively speak to your audience if you don’t know who they are!<\/p>\n\n\n\n

Questions to Ask Yourself Before Self-Branding:<\/h4>\n\n\n\n
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  1. What is your business purpose?<\/li>\n\n\n\n
  2. What makes your business unique?<\/li>\n\n\n\n
  3. Why do your clients trust you?<\/li>\n\n\n\n
  4. Who are your competitors?<\/li>\n\n\n\n
  5. What are they doing well? What are they NOT doing well?<\/li>\n\n\n\n
  6. How are you different from your competitors?<\/li>\n\n\n\n
  7. Describe your ideal client (get specific here. Think age, income, location, decision making factors, etc.).<\/li>\n\n\n\n
  8. What is your client\/target audience\u2019s most basic problem that you have the solution for?<\/li>\n<\/ol>\n\n\n\n

    Now that you know who you’re speaking to, you can begin putting together visuals that speak directly to them. <\/p>\n\n\n\n

    Bonus Tip: Remove your feelings from the process<\/strong>. Successful personal branding is about what you want your audience to feel when they interact with your brand<\/strong>. Even if you ARE your target audience, you cannot be totally objective here!<\/p>\n\n\n\n

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    AnnaKate is the Brand Strategist + Lead Designer behind Rhema Design Co.<\/a> She spends her days crafts visual brand identities for creative entrepreneurs who run businesses with an impactful mission.<\/em> Follow AnnaKate on Instagram!<\/em><\/a><\/strong><\/p>\n\n\n\n

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    Kristen Good, Kristen Good Collective<\/a><\/h4>\n\n\n\n

    Build Your Self-Branding Strategy Around Your Ideal Clients<\/h2>\n\n\n\n

    \u2b50\ufe0fFREEBIE ALERT! <\/strong>Kristen’s Branding Worksheet <\/a>\u2b50\ufe0f<\/p>\n<\/div>\n\n\n\n

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    \"Self-Branding<\/figure>\n<\/div>\n<\/div>\n\n\n\n

    If I could give one tip to anyone looking to level up their brand, it would be to spend time figuring out the strategy behind their brand.<\/p>\n\n\n\n

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    Because brand strategy is the background structure of your business<\/strong> and when you\u2019ve taken the time to figure it out, it makes figuring out content, visuals, and attracting ideal clients so much easier<\/strong>.<\/em><\/p>\n<\/blockquote>\n\n\n\n

    There are a lot of components to brand strategy but you can start by answering these questions.<\/p>\n\n\n\n

    Questions to Ask Yourself When Self-Branding:<\/h4>\n\n\n\n