{"id":5792,"date":"2020-04-16T15:16:00","date_gmt":"2020-04-16T21:16:00","guid":{"rendered":"https:\/\/twprod.wpengine.com\/pinterest-search-trends-spring-2020\/"},"modified":"2024-09-08T11:13:07","modified_gmt":"2024-09-08T17:13:07","slug":"pinterest-search-trends-spring-2020","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/pinterest-search-trends-spring-2020","title":{"rendered":"Pinterest Search Trends &#8211; Spring 2020"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/blog-post-header-no-text-pinterest-search-trends-2020.png\" alt=\"\" class=\"wp-image-19611 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p>Well, we certainly are living in interesting times, aren\u2019t we? We could almost say they\u2019re \u201cPinteresting\u201d times, as Pinterest <a href=\"https:\/\/newsroom.pinterest.com\/en\/post\/introducing-the-today-tab-for-daily-inspiration\">recently reported<\/a> a weekend of the highest number of searches (<a href=\"https:\/\/business.pinterest.com\/en\/blog\/how-to-communicate-with-pinners-in-a-time-of-crisis\">up 60%<\/a> year over year!), saves, and link clicks EVER. Certain topics are experiencing a meteoric rise in engagement. Let\u2019s look at some of those trends and how you might use them.<\/p>\n\n\n\n<p>At a time when tensions are high, the economy is shaky, and people are stuck at home, you might be wondering:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What should I Pin on Pinterest right now?<\/li>\n\n\n\n<li>How can I adapt my content to make the most of this spring\u2019s unprecedented Pinterest engagement and strong search trends to provide what people want and need right now?<\/li>\n\n\n\n<li>Is there anything I should AVOID sharing on Pinterest right now?<\/li>\n<\/ul>\n\n\n\n<p><a href=\"http:\/\/manlypinteresttips.com\">Jeff Sieh<\/a> and I talked about this live on Facebook:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=tUDFpRpgdvEu0026\">https:\/\/www.youtube.com\/watch?v=tUDFpRpgdvEu0026<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-s-trending-on-pinterest-this-spring\">What\u2019s Trending on Pinterest this Spring?<\/h2>\n\n\n\n<p>Much as you would expect &#8211; the search trends on Pinterest reflect our current situation. Many of us are stuck at home, maybe (hopefully) also working from home, trying to keep the kids occupied, and feeding the family with what\u2019s already in the pantry. However, people are also embracing their creativity and want to try new things to pass the time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pinterest-trends-in-health-wellness-and-self-care-searches\">Pinterest Trends in Health, Wellness, and Self Care Searches<\/h3>\n\n\n\n<p>Staying at home doesn\u2019t have to mean staying on the couch &#8211; unless you want it to! Physical fitness and mental well-being are hot topics right now, with people looking for workouts they can do on their own, as well as ways to support mental health in a challenging time.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Searches for<\/strong><\/td><td><strong>Are up<\/strong>*<\/td><\/tr><tr><td>Stress relief<\/td><td>3x<\/td><\/tr><tr><td>Stress quotes<\/td><td>3x<\/td><\/tr><tr><td>Self care at home<\/td><td>4.3x<\/td><\/tr><tr><td>Home bodyweight exercises<\/td><td>3x<\/td><\/tr><tr><td>Exercise routine at home<\/td><td>2.9x<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<a data-pin-do=\"embedPin\" data-pin-terse=\"true\" href=\"https:\/\/www.pinterest.com\/pin\/838021443150805918\"><\/a>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pinterest-trends-in-parenting-amp-home-schooling-searches\">Pinterest Trends in Parenting &amp; Home Schooling Searches<\/h3>\n\n\n\n<p>With all the kids at home, many parents are trying to teach and entertain their kids while also working from home themselves! They\u2019re looking for ways to create routines, stave off boredom, and educate, but also to enjoy some extra time together.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Searches for<\/strong><\/td><td><strong>Are up<\/strong>*<\/td><\/tr><tr><td>Work from home with kids<\/td><td>17.5x<\/td><\/tr><tr><td>Home games for kids<\/td><td>4.3x<\/td><\/tr><tr><td>Easy lunch ideas for kids<\/td><td>128x<\/td><\/tr><tr><td>Science experiments with kids<\/td><td>4x<\/td><\/tr><tr><td>Indoor activities with kids<\/td><td>14x<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<a data-pin-do=\"embedPin\" data-pin-terse=\"true\" href=\"https:\/\/www.pinterest.com\/pin\/221239400431608333\"><\/a>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pinterest-trends-in-food-searches\">Pinterest Trends in Food Searches<\/h3>\n\n\n\n<p>Always a popular topic on Pinterest, searches for recipes have increased tremendously. More beginners are looking to try their hand at cooking the basics which are hard to come by in local stores. Easy recipes with flexible ingredients that utilize what\u2019s already on hand are in high demand.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Searches for<\/strong><\/td><td><strong>Are up<\/strong>*<\/td><\/tr><tr><td>Yeastless bread recipes<\/td><td>45x<\/td><\/tr><tr><td>Bread in crockpot<\/td><td>42x<\/td><\/tr><tr><td>Freezer meals<\/td><td>2.5x<\/td><\/tr><tr><td>Sweet amish bread<\/td><td>15x<\/td><\/tr><tr><td>How to make tortillas<\/td><td>4x<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<a data-pin-do=\"embedPin\" data-pin-terse=\"true\" href=\"https:\/\/www.pinterest.com\/pin\/380132024799451182\"><\/a>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pinterest-trends-in-beauty-amp-personal-care-searches\">Pinterest Trends in Beauty &amp; Personal Care Searches<\/h3>\n\n\n\n<p>Just because we\u2019re not going out, that doesn\u2019t mean we don\u2019t want to look good! More time at home might mean more time to try fun makeup looks or try a DIY nail style that seemed too time consuming before.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Searches for<\/strong><\/td><td><strong>Are up<\/strong>*<\/td><\/tr><tr><td>Home hair cuts<\/td><td>5x<\/td><\/tr><tr><td>Spa day at home<\/td><td>2x<\/td><\/tr><tr><td>Homemade eyebrow wax recipes<\/td><td>4.2x<\/td><\/tr><tr><td>Fun makeup looks<\/td><td>2x<\/td><\/tr><tr><td>DIY manicure at home<\/td><td>1.5x<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<a data-pin-do=\"embedPin\" data-pin-terse=\"true\" href=\"https:\/\/www.pinterest.com\/pin\/823103269385050606\"><\/a>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pinterest-trends-in-entertainment-searches\">Pinterest Trends in Entertainment Searches<\/h3>\n\n\n\n<p>Searches for staying social and being entertained while remaining at home are UP! Date night ideas, fun for the kids, and much-needed happy hour inspiration are all trending. Can you provide a list of great ideas for your audience?&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Searches for<\/strong><\/td><td><strong>Are up<\/strong>*<\/td><\/tr><tr><td>Indoor date ideas<\/td><td>7x<\/td><\/tr><tr><td>Family movies<\/td><td>125x<\/td><\/tr><tr><td>White claw cocktails<\/td><td>2.3x<\/td><\/tr><tr><td>Family activities at home<\/td><td>10x<\/td><\/tr><tr><td>Drinking board games<\/td><td>2x<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<a data-pin-do=\"embedPin\" data-pin-terse=\"true\" href=\"https:\/\/www.pinterest.com\/pin\/174444185552346760\"><\/a>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pinterest-trends-in-hobbies-amp-home-searches\">Pinterest Trends in Hobbies &amp; Home Searches<\/h3>\n\n\n\n<p>More time at home means more time to start a new hobby! Try catering to beginners, and provide ideas for those who do and DON\u2019T have outdoor space to enjoy right now.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Searches for<\/strong><\/td><td><strong>Are up<\/strong>*<\/td><\/tr><tr><td>How to start a garden for beginners<\/td><td>2.5x<\/td><\/tr><tr><td>Embroidery for beginners<\/td><td>2.6x<\/td><\/tr><tr><td>Canvas painting ideas for beginners step by step<\/td><td>3x<\/td><\/tr><tr><td>Best books to read in 2020<\/td><td>2.4x<\/td><\/tr><tr><td>Victory gardens<\/td><td>10x<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<a data-pin-do=\"embedPin\" data-pin-terse=\"true\" href=\"https:\/\/www.pinterest.com\/pin\/94646029656599874\"><\/a>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pinterest-trends-in-holidays-amp-events-searches\">Pinterest Trends in Holidays &amp; Events Searches<\/h3>\n\n\n\n<p>People are looking for new ways to celebrate their loved ones &#8211;&nbsp; but the celebrations will  look a bit different this year. Support people\u2019s desire to reach out even as they stay apart. Provide creative ideas to help them show they care.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Searches for<\/strong><\/td><td><strong>Are up<\/strong>#<\/td><\/tr><tr><td>Mother&#8217;s Day at home<\/td><td>30x<\/td><\/tr><tr><td>Virtual graduation parties<\/td><td>20x<\/td><\/tr><tr><td>Gift baskets<\/td><td>1.3x<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<a data-pin-do=\"embedPin\" data-pin-terse=\"true\" href=\"https:\/\/www.pinterest.com\/pin\/858146903984523941\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-not-to-pin-on-pinterest-right-now\">What NOT to Pin on Pinterest Right Now<\/h2>\n\n\n\n<p>Pinterest is working hard to make sure people find accurate information on their site. To that end, if you search for anything related to COVID-19, you\u2019re going to be redirected here:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh3.googleusercontent.com\/u3WUuPiPWN0fk8o2cKSepH6EcBMbqNbotwNaYjzl0J0O3XvvEeDdUvrDxr5H455fUTJv4kpopkpITs4uZWlemU5HX18LYuUYefaPzTPIEtzkVNykzR1BTRADk1fjtZsvKTw7SQSV\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/figure>\n\n\n\n<p>So, leave off anything related to the virus or pandemics. Not only will you not get any reach, you\u2019re likely to be reported for spam and risk losing your account for falling afoul of <a href=\"https:\/\/policy.pinterest.com\/en\/community-guidelines\">Pinterest community guidelines<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pinterest-search-trends-looking-ahead\">Pinterest Search Trends Looking Ahead<\/h2>\n\n\n\n<p>While the struggles due to \u201csocial distancing\u201d are likely to persist for a while and many of the trending searches will continue to bring in engagement and traffic, it\u2019s likely that we\u2019ll see a bit of a shift to more longer-term concerns. Just as sales of home office furniture spiked and have receded, we may find searches for home haircuts and bread recipes replaced by those for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Budgeting<\/li>\n\n\n\n<li>Cutting costs<\/li>\n\n\n\n<li>Taxes (US filing deadline extended)<\/li>\n\n\n\n<li>Affordable (everything)<\/li>\n\n\n\n<li>Starting a business<\/li>\n<\/ul>\n\n\n\n<p>So, think ahead in your content creation. What are people likely to need from you in a month, two months, six?&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-using-pinterest-s-trends-tool\">Using Pinterest\u2019s Trends Tool<\/h2>\n\n\n\n<p>Find the sweet spot for your business with <a href=\"https:\/\/trends.pinterest.com\">Pinterest\u2019s Trends tool<\/a>. Get ideas from the home page (refresh for more hot topics) or search your keywords. Even hard-hit industries such as travel can find opportunities right now.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh3.googleusercontent.com\/YKONkUql75Nmh-Oq7Arg1qBqoasfUz_gc_uBjdl5UMJ6t6zH9NOf11HFIlZNgCwK6FWPv6Be4K7MUDJdq-iE8iLTj0MlVfA-nYw0Iuo3ctBsRkX0l9iuDeOJX4BmyG4VtLxFrXOk\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-use-pinterest-search-trends-in-your-marketing\">How to Use Pinterest Search Trends in Your Marketing<\/h2>\n\n\n\n<p>Use the terms you find that are trending now to create new Pin images for older relevant content &#8211; just lean in to what people are looking for now by reframing the text on your image, the Pin title, and description and being sure to save to a relevant Board and make sure to update the copy on your website, too. Most importantly, use these terms to create content today &#8211; you can start getting that traffic sooner than you think. <\/p>\n\n\n\n<p>The opportunity has never been greater, and we have never had more information about what people are searching for on Pinterest.&nbsp;<\/p>\n\n\n\n<p>What trend will you lean into first?<\/p>\n\n\n\n<p><strong>Was this helpful? Pin me!  <\/strong><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" data-pin-description=\"Celebrations look a little different right now - give people inspiration for mother's day at home, gift baskets, and virtual graduation parties! See more trends on the blog! #pinteresttrends\" data-pin-title=\"Pinterest Search in Holiday and Events\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/pinterest-trends-2020-holidays-and-events-547x1024.jpg\" alt=\"\" class=\"wp-image-19630 lazyload\" style=\"--smush-placeholder-width: 547px; --smush-placeholder-aspect-ratio: 547\/1024;width:137px;height:256px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p>Or me!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" data-pin-description=\"Staying at home doesn\u2019t have to mean staying on the couch! Physical fitness and mental well-being are hot topics right now, with people looking for workouts they can do on their own, as well as ways to support mental health in a challenging time. #pinteresttrends #seo\" data-pin-title=\"Pinterest Search Trends in Health, Wellness, and Self Care\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/pinterest-trends-2020-infographic-health-and-wellness-491x1024.jpg\" alt=\"\" class=\"wp-image-19623 lazyload\" style=\"--smush-placeholder-width: 491px; --smush-placeholder-aspect-ratio: 491\/1024;width:123px;height:256px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<p>*First two weeks of March compared to last two weeks of February<\/p>\n\n\n\n<p># Last half of March compared to first half of March, 2020<\/p>\n\n\n\n<p><strong>Sources:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/business.pinterest.com\/en\/blog\/trending-searches-for-april-2020\">https:\/\/business.pinterest.com\/en\/blog\/trending-searches-for-april-2020<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/newsroom.pinterest.com\/en\/post\/introducing-the-today-tab-for-daily-inspiration\">https:\/\/newsroom.pinterest.com\/en\/post\/introducing-the-today-tab-for-daily-inspiration<\/a><\/p>\n\n\n\n<p>Pinterest Partner Newsletter<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Well, we certainly are living in interesting times, aren\u2019t we? We could almost say they\u2019re \u201cPinteresting\u201d times, as Pinterest recently reported a weekend of the highest number of searches (up 60% year over year!), saves, and link clicks EVER. Certain topics are experiencing a meteoric rise in engagement. Let\u2019s look at some of those trends &hellip;<\/p>\n","protected":false},"author":4,"featured_media":5793,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[4],"tags":[67],"class_list":{"0":"post-5792","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-pinterest","8":"tag-pinterest-trends","10":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pinterest Search Trends - Spring 2020 - Tailwind Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tailwindapp.com\/blog\/pinterest-search-trends-spring-2020\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pinterest Search Trends - Spring 2020\" \/>\n<meta property=\"og:description\" content=\"Well, we certainly are living in interesting times, aren\u2019t we? 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