{"id":5862,"date":"2020-06-30T15:42:00","date_gmt":"2020-06-30T21:42:00","guid":{"rendered":"https:\/\/twprod.wpengine.com\/how-to-get-approved-for-shopping-on-instagram\/"},"modified":"2025-06-28T19:08:05","modified_gmt":"2025-06-29T01:08:05","slug":"how-to-get-approved-for-shopping-on-instagram","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/how-to-get-approved-for-shopping-on-instagram","title":{"rendered":"How to Get Approved for Shopping on Instagram"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/blog-post-header-no-text-how-to-get-approved-for-shopping-on-instagram.png\" alt=\"how to get approved for shopping on instagram - header image with glasses plant and pencil and ipad on white background\" class=\"wp-image-19692 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-vivid-cyan-blue-color has-css-opacity has-vivid-cyan-blue-background-color has-background is-style-wide\"\/>\n\n\n\n<p><em>This article has been updated with the new Instagram <a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/business\/help\/2347002662267537\/?igb_blog_new_commerce_eligibility\" target=\"_blank\">Commerce Eligibility Requirements<\/a> introduced on July 9, 2020.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-vivid-cyan-blue-color has-css-opacity has-vivid-cyan-blue-background-color has-background is-style-wide\"\/>\n\n\n\n<p>Selling your products on Instagram can take your business to a new level. By expanding your reach, it&#8217;s you can gain new customers and grow your business! <\/p>\n\n\n\n<p>You might want to know <strong>how to get approved for shopping on Instagram<\/strong> for the first time or are appealing a rejected app. <\/p>\n\n\n\n<p>Whichever it is, this guide will help you increase your chances of bringing your customers a <a rel=\"noreferrer noopener\" aria-label=\"shopping experience on Instagram (opens in a new tab)\" href=\"https:\/\/tailwindapp.com\/blog\/how-to-make-instagram-shoppable-with-shopify\/\" target=\"_blank\">shopping experience on Instagram<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-get-approved-for-instagram-shopping-what-you-need\">How to Get Approved for Instagram Shopping: What You Need<\/h2>\n\n\n\n<p>If you&#8217;ve been wondering how to get approved for Instagram shopping<strong>,&nbsp;<\/strong>this is a great place to start<strong>.&nbsp;<\/strong>To get accepted your Instagram business profile must meet Instagram&#8217;s criteria.<\/p>\n\n\n\n<p>In June, <a rel=\"noreferrer noopener\" href=\"https:\/\/business.instagram.com\/blog\/upcoming-changes-commerce-eligibility-requirements\" target=\"_blank\">Instagram announced new Commerce Eligibility Requirements<\/a> to help more businesses and Creators sell on Instagram. As of July 9, 2020, here&#8217;s what you&#8217;ll need before you can <a href=\"https:\/\/tailwindapp.com\/blog\/selling-on-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">sell on Instagram<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comply with Instagram Policy<\/strong> &#8211; Your <a href=\"https:\/\/tailwindapp.com\/blog\/how-to-create-an-instagram-business-account-and-why-youd-want-to\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram Business account<\/a> or <a href=\"https:\/\/tailwindapp.com\/blog\/instagram-creator-accounts-should-i-switch\/\" target=\"_blank\" rel=\"noreferrer noopener\">Creator account<\/a> must comply with Instagram&#8217;s <a href=\"https:\/\/help.instagram.com\/478745558852511\" target=\"_blank\" rel=\"noreferrer noopener\">Terms of Use<\/a> and <a href=\"https:\/\/help.instagram.com\/477434105621119\" target=\"_blank\" rel=\"noreferrer noopener\">Community Guidelines<\/a>. You&#8217;ll also need to comply with:\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.facebook.com\/legal\/commerce_product_merchant_agreement\" target=\"_blank\" rel=\"noreferrer noopener\">Commerce Product Merchant Agreement<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.facebook.com\/policies\/commerce\" target=\"_blank\" rel=\"noreferrer noopener\">Commerce Policy<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.facebook.com\/policies\/ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram Ad Policy<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.facebook.com\/policies\/pages_groups_events\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pages, Groups and Events Policy<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Products available to direct purchase<\/strong> from your website or Instagram Checkout. If you&#8217;re selling from your website, you&#8217;ll need to provide it to Instagram &#8211; and you may be asked to verify your domain.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<ul class=\"wp-block-list\">\n<li><strong>Location in a country where Instagram Shopping is available<\/strong><br><\/li>\n\n\n\n<li><strong>Demonstrate trustworthiness<\/strong> &#8211; your Instagram account must have an authentic, established presence. This also includes maintaining a base follower account (although the exact number hasn&#8217;t been clarified.)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2020-07-08-at-2.55.43-PM.png\" alt=\"Current markets where Instagram Shopping is supported\" class=\"wp-image-20734 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Provide accurate information and follow best practices<\/strong> &#8211; Your products should not have misleading pricing or availability information. Refund and return policies must be clearly displayed and easily accessible on either your website or on Instagram.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-signing-up-for-instagram-shopping-step-by-step\">Signing Up For Instagram Shopping Step-by-Step<\/h2>\n\n\n\n<p>After you have navigated how to get Instagram approved and you have the green light to sell, it&#8217;s time to set up shop. Follow this short list of steps to sign up for Instagram shopping.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Open Instagram app on your phone and <strong>navigate to your profile<\/strong>.<\/li>\n\n\n\n<li><strong>Tap the menu<\/strong> in the right-hand corner.<\/li>\n\n\n\n<li>Tap <strong>&#8216;Settings&#8217;<\/strong>.<\/li>\n\n\n\n<li>Tap <strong>&#8216;Business&#8217;<\/strong>.<\/li>\n\n\n\n<li>Tap &#8216;<strong>Sign Up for Shopping<\/strong>&#8216;.<\/li>\n\n\n\n<li>Follow the prompts.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-long-does-it-take-for-instagram-to-approve-shopping\">How Long Does It Take For Instagram to Approve Shopping?<\/h3>\n\n\n\n<p>Since time is money, many users wonder how long does it take for Instagram to approve shopping.<\/p>\n\n\n\n<p>Overall, it takes <strong>between 1 day to 2 weeks for Instagram to give shopping approval<\/strong>. The good news is that the average is somewhere in between this time bracket, which means that you might not need to wait two weeks. <\/p>\n\n\n\n<p>In the best-case scenario, you can get approved even by the next day!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-do-i-know-if-i-ve-been-approved-for-instagram-shopping\">How Do I Know If I\u2019ve Been Approved For Instagram Shopping?<\/h3>\n\n\n\n<p>If you&#8217;ve been pursuing how to approve shopping on Instagram for a while, the minutes can feel like hours!<\/p>\n\n\n\n<p>In the latest update to the Instagram Shopping application, you&#8217;ll <strong>receive a notification as soon<\/strong> as you&#8217;re approved. You&#8217;ll see a<strong> banner on top of your business profile that prompts you to &#8220;Start Tagging Now<\/strong>&#8220;.<\/p>\n\n\n\n<p>If you aren&#8217;t approved, the new Instagram Shopping update will now give you a clear reason so that you can correct the issue.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-your-account-was-not-approved-for-instagram-shopping-what-to-do-next\">Your Account Was Not Approved For Instagram Shopping (What to Do Next)<\/h2>\n\n\n\n<p>If <strong>your account was not approved for Instagram shopping<\/strong>, don&#8217;t give up. There are a few steps you can take to develop a new strategy and create a better application! After fixing your account, you can apply again.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-one-review-instagram-s-policies\">Step One: Review Instagram\u2019s Policies<\/h3>\n\n\n\n<p>Most accounts that are <strong>not approved for Instagram shopping<\/strong> go against Instagram commerce policies.<\/p>\n\n\n\n<p>Knowing the rules gives you an edge in your next application. <\/p>\n\n\n\n<p>Review these major points from the commerce policies and see if your account complies with these regulations. Note that this list covers the basics and you&#8217;ll need to read both the<span style=\"font-style: normal; font-weight: 400;\">&nbsp;<\/span><a style=\"text-decoration: none; font-style: normal; font-weight: 400;\" rel=\"noopener noreferrer\" href=\"https:\/\/www.facebook.com\/communitystandards\" target=\"_blank\">community standards<\/a> and <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.facebook.com\/policies\/commerce\" target=\"_blank\">commerce policies<\/a> thoroughly to be fully informed!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Your account doesn&#8217;t abide by community standards:<\/strong> Instagram&#8217;s vision is to remain &#8220;an authentic and safe place for inspiration and expression&#8221;. Anything in your account that goes against these values can be a reason for rejection. Therefore, <strong>make sure your store is overall legal, useful, safe, and respectful to others<\/strong>.\u00a0<br><\/li>\n\n\n\n<li><strong>Your inventory contains prohibited products:<\/strong> If your inventory contains prohibited items, then your business will not be approved. Prohibited products include any commerce listings that violate community standards, such as <strong>adult products, knockoffs, alcohol, animals, digital media and electronic devices, legal documents, hazardous substances, and more<\/strong>. Facebook&#8217;s commerce policies flesh out the full details of each prohibited item.\u00a0<br><\/li>\n\n\n\n<li><strong>You don&#8217;t sell physical goods:<\/strong> If your inventory is empty, your account will not be approved. Your<strong> Instagram merchant account must have physical goods for sale.<\/strong>\u00a0<br><\/li>\n\n\n\n<li><strong>There&#8217;s discrimination in your store:<\/strong> If there&#8217;s evidence of discrimination anywhere in your listings, your business can be rejected for Instagram shopping. <strong>Make sure your products don&#8217;t discriminate against anyone&#8217;s &#8220;race, ethnicity, color, national origin, citizenship, religion, age, sex, sexual orientation, gender identity, family status, marital status, disability, or medical or genetic condition&#8221;<\/strong> \u00a0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-two-make-sure-your-facebook-business-page-and-catalog-are-set-up-correctly\">Step Two: Make Sure Your Facebook Business Page and Catalog Are Set Up Correctly<\/h3>\n\n\n\n<p>Sometimes an issue with your Facebook business page and catalog manager can trigger the message &#8220;<strong>Instagram shopping account not approved<\/strong>&#8220;. Here are a few things you should check to make sure that these pages are set up correctly for Instagram Shopping:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Connect Accounts:\u00a0<\/strong>Check to see if your Facebook Business Manager account is attached to your Instagram profile. If these accounts are not connected, Instagram can&#8217;t see the connection between your product listings and Instagram account.\u00a0<br><\/li>\n\n\n\n<li><strong>Make sure you\u2019re using the Facebook Business Page Shopping Template:\u00a0<\/strong>Without this Facebook page setting, Instagram will not recognize your business as selling goods.<br><\/li>\n\n\n\n<li><strong>Add physical products and descriptions to your catalog:<\/strong> If your store is empty or has no descriptions for products, Instagram can deny your approval. Give as much information as possible to make the best case to be approved.\u00a0<br><\/li>\n\n\n\n<li><strong>Make sure all your products abide by community guidelines:<\/strong> A product may look good to you, but it can violate some rules. Double-check the <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.facebook.com\/policies\/commerce\" target=\"_blank\" rel=\"noreferrer noopener\">commerce policies<\/a> and comb through your listings. Remove anything questionable.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-three-appeal-instagram-s-decision-to-not-approve-your-instagram-shopping-account\">Step Three: Appeal Instagram\u2019s Decision to Not Approve Your Instagram Shopping Account<\/h3>\n\n\n\n<p>If your application was denied, don&#8217;t give up. A good number of users who asked themselves &#8220;how to appeal Instagram shopping if I wasn&#8217;t approved&#8221; have<strong> tried again and succeeded<\/strong>. <br><br>After you check your Instagram account and Facebook Business Page for all the possible reasons for rejection, fix the problems, and request verification again.<\/p>\n\n\n\n<p>Prior to the update, the process for appeals wasn&#8217;t clear on Instagram and didn&#8217;t follow the same process as Facebook. <\/p>\n\n\n\n<p>Therefore, users used several channels to make successful appeals. <strong>Those who have had success used Facebook support tickets, Ad review request forms, or marketplace item request forms. Some have also contacted Instagram support with good results.<\/strong><\/p>\n\n\n\n<p><strong>Thankfully, Instagram is streamlining the appeals process in the new Instagram Shopping update!<\/strong><\/p>\n\n\n\n<p>Check your Business Manager page and catalog to ensure that all the necessary details are included before you resubmit. Taking these steps will decrease the chances of you being <strong>not approved for Instagram shopping appeal<\/strong>!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pin-me-for-later\">Pin Me For Later  :<\/h3>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" data-pin-description=\"Wondering how to get approved for shopping on Instagram and product tags? Here are all the steps - and what to do if your account isn't approved! #instagramshopping #instagramtips\" data-pin-title=\"How to Get Approved For Shopping on Instagram\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/pinterest-1-how-to-get-approved-for-shopping-on-instagram-200x300.png\" alt=\"Wondering how to get approved for shopping on Instagram and product tags? Here are all the steps - and what to do if your account isn't approved!\" class=\"wp-image-19694 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/300;\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to get approved for Instagram Shopping and increase your business&#8217;s reach with our step-by-step guide. Get tips on policies, account set up, and appealing a rejection.<\/p>\n","protected":false},"author":70,"featured_media":5866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[18,24],"tags":[28,39],"class_list":{"0":"post-5862","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-ecommerce","8":"category-instagram","9":"tag-instagram-tools-features","10":"tag-selling-on-instagram","12":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Get Approved for Shopping on Instagram - Tailwind Blog<\/title>\n<meta name=\"description\" content=\"Learn how to get approved for Instagram Shopping and increase your business&#039;s reach with our step-by-step guide. 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