{"id":6030,"date":"2020-05-26T14:55:00","date_gmt":"2020-05-26T20:55:00","guid":{"rendered":"https:\/\/twprod.wpengine.com\/facebook-instagram-shops\/"},"modified":"2025-05-20T10:29:50","modified_gmt":"2025-05-20T16:29:50","slug":"facebook-instagram-shops","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/facebook-instagram-shops","title":{"rendered":"Sell More With the New Facebook + Instagram Shops Feature!"},"content":{"rendered":"\n
\"Create<\/figure>\n\n\n\n
<\/div>\n\n\n\n

On May 19th, Facebook and Instagram announced a new game-changing feature: “Shops”! <\/p>\n\n\n\n

On the heels of new small business-friendly features like food delivery and gift card stickers on Instagram<\/a> and the Support Small Business Sticker<\/a>, Shops appears to be the next important feature for sellers!<\/p>\n\n\n\n

If you’re already selling products, or if your retail business has been severely impacted by COVID-19<\/a>, you’re going to want to pay attention to this FREE<\/strong> feature.<\/p>\n\n\n\n

Facebook Shops<\/a> and Instagram Shops are seamlessly integrated with each other, so you can use your shiny new storefront on your Instagram page AND sell on Facebook at the same time!<\/p>\n\n\n\n

I’m talking about how to use Instagram Shop<\/strong>, who has access right now<\/strong>, and everything we know about the features being added over the next few months.<\/strong><\/p>\n\n\n\n

And most importantly, how you can use it to sell more on Instagram <\/a>than ever before!<\/p>\n\n\n\n

\n
\n
\n

“With Shops, we’re adding a new way for businesses to sell directly.”<\/p>\nMark Zuckerberg<\/cite><\/blockquote>\n<\/div>\n\n\n\n

\n
\"Mark<\/figure>\n<\/div>\n<\/div>\n\n\n\n

What Is the New Shopping Feature on Instagram?<\/h2>\n\n\n\n

“Shops” is a FREE feature for Instagram<\/strong> (and Facebook) that allows retailers to build digital storefronts right on their social networks. <\/p>\n\n\n\n

Indulge your Insta followers in a full shopping experience without ever leaving the app!<\/p>\n\n\n\n

The new feature is brought in partnership with ecommerce platforms like Shopify, BigCommerce, Woo, Channel Advisor and more. <\/p>\n\n\n\n

\n

\u201cFacebook Shops allows Shopify merchants to get control over customization and merchandising for their storefronts inside Facebook and Instagram, while managing their products, inventory, orders, and fulfillment directly from within Shopify.\u201d<\/p>\nShopify <\/em><\/cite><\/blockquote>\n\n\n\n

This means that Instagram e-commerce accounts will be able to use their preferred platform to manage Shops and Shop ads.<\/p>\n\n\n\n

\n

\u201cThe basic idea here is that any small business can easily start a shop across our apps to sell things directly<\/strong>.<\/em><\/p>\n\n\n\n

If you visit someone’s shop, you\u2019re going to be able to see that small businesses story<\/strong>, you\u2019re going to see their featured products<\/strong> and even check out and buy their items right there<\/strong>.\u201d<\/em><\/p>\nMark Zuckerberg<\/cite><\/blockquote>\n\n\n\n

Who Can Use the New Shops Feature on Instagram?<\/strong><\/h2>\n\n\n\n
\"Facebook<\/figure>\n\n\n\n

Access to Shops is rolling out in waves – so you may not be able to see them just yet!<\/p>\n\n\n\n

Shops rolled out to the U.S. first<\/strong>, with more countries being added in the coming weeks.<\/p>\n\n\n\n

Over 1 million business accounts are currently involved in testing online stores, including:<\/p>\n\n\n\n