{"id":6213,"date":"2020-06-30T17:59:02","date_gmt":"2020-06-30T23:59:02","guid":{"rendered":"https:\/\/twprod.wpengine.com\/introducing-tailwind-communities\/"},"modified":"2025-09-09T14:12:13","modified_gmt":"2025-09-09T20:12:13","slug":"introducing-tailwind-communities","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/introducing-tailwind-communities","title":{"rendered":"Introducing Tailwind Communities!"},"content":{"rendered":"\n
\"\"<\/a><\/figure>\n\n\n\n
<\/div>\n\n\n\n

You may have noticed a new product name on one of our classic Pinterest tools lately. <\/p>\n\n\n\n

Don’t worry, you’re not seeing things – Tailwind Tribes has become Tailwind Communities!<\/p>\n\n\n\n

Here’s some backstory in a June 2020 letter from our Founder Danny:<\/p>\n\n\n\n

A Letter From Our CEO<\/h2>\n\n\n\n

In 2017, we introduced a product called Tailwind Tribes. <\/strong>At the time, we thought the term \u201ctribe\u201d represented the community atmosphere of the product and seemed like an appropriate name on the surface. <\/p>\n\n\n\n

We were wrong to do so.<\/strong><\/p>\n\n\n\n

\u201cTribe\u201d is a term many Native nations hold in esteem with deep meaning and connection, but the term also has a challenging past. <\/p>\n\n\n\n

For Native and Indigenous peoples, the use of the word \u201ctribe\u201d is racially charged (read: \u201cEuropean colonists…used the word \u2018tribal\u2019 synonymously with \u2018savage\u2019 or \u2018primitive\u2019\u201d). <\/p>\n\n\n\n

Over time, we started to get a few messages stating concern over the use of the word \u201ctribes.\u201d But there weren\u2019t many<\/em> messages…so, we noted the concern and kept on our present course. One day<\/em>, if we kept hearing from enough<\/em> people who were upset about it, we\u2019d make a change.<\/p>\n\n\n\n

But that\u2019s the problem when it comes to discrimination and racism<\/strong>. If you rely on the majority<\/em> perspective to guide the proper action, you\u2019re going to end up being in the wrong an awful lot. Because the majority isn\u2019t the group at risk of being oppressed. <\/p>\n\n\n\n

And we fell into that trap. Our privilege was on display.<\/p>\n\n\n\n

In the wake of the murder of George Floyd, our team started having a lot more honest discussions about racism and how we can work intentionally to become more anti-racist. Inclusion has always been one of our core values, but this moment in history showed that we needed to push beyond Inclusion<\/em> to be the type of company we want to be. <\/p>\n\n\n\n

One such discussion focused on the name \u201cTribes.\u201d Could we feel right about offering a product with a name that isn\u2019t only not Inclusive<\/em>, but downright offensive<\/em> to some of our members?<\/p>\n\n\n\n

Our answer was \u201cno.\u201d So, we\u2019re committing to changing the Tailwind Tribes name and branding by the end of the year. <\/strong>We don\u2019t want to keep adding to the trivialization of the word \u201ctribe,\u201d nor propagate its hurtful connotations to Native communities. <\/p>\n\n\n\n

We\u2019re working through the plan and will seek feedback as we choose a new name, especially from members who have expressed concern or are impacted more personally by this decision. Once we have a new name, it\u2019ll take some time to implement the changes in our marketing materials and software, but we expect to complete the transition by the end of the year. <\/p>\n\n\n\n

We promise to continue to listen and learn so we can do better. Thanks for being patient with us. We hear you — and we promise to keep doing just that. <\/p>\n\n\n\n

Kindly,

Danny Maloney 
CEO & Co-Founder
Tailwind<\/p>\n\n\n\n

Introducing Tailwind Communities<\/h2>\n\n\n\n

After months of careful planning, discussion, and seeking input every step of the way, we’re pleased to introduce you to Tailwind Communities<\/a>! <\/p>\n\n\n\n

Tailwind Communities<\/a> is a tool that enables you to connect and grow with other Pinterest creators just like you! <\/p>\n\n\n\n

Connect with Pinterest creators, get inspired by fresh ideas, and build relationships with members in more than 20,000 Communities. <\/p>\n\n\n\n

With our Community tool, you\u2019ll be able to share your Pinterest content to a Community, and other Community members will view, schedule and share your content to their audiences. <\/p>\n\n\n\n

This helps build is so helpful because not only are you sharing your own content, but you are leveraging the collectively large audience of your peers.<\/p>\n\n\n\n

Here is how it works:<\/strong><\/p>\n\n\n\n

Let’s say that you have created a Community with a few of your friends (we would call this a Community Lead). <\/p>\n\n\n\n

While you are creating and scheduling Pins, you\u2019ll be able to hand-pick content you would like to share with your Community Members. <\/p>\n\n\n\n

Since other Community Members are doing the same, you end up with a pool of content by people you know and trust\u2014helping you share new, inspiring content. You can also assign Community Admins to help invite and manage your Community.<\/p>\n\n\n\n

Although collaborating, networking, and sharing content is not a new strategy, Communities makes it easier for anyone to build relationships and develop a healthy marketing strategy on Pinterest. <\/p>\n\n\n\n

If you are a current Tailwind member and would like to use Communities, please reach out to us to learn more. If you are a current Communities member who would like to invite someone to a Community, head over to this article on “How to add Members to a Community<\/a>“.<\/p>\n\n\n\n

Happy Pinning! We\u2019re so glad you\u2019re a part of our Community!<\/p>\n\n\n\n

\n\n\n\n

: Related Reading: How to Start, Grow and Maintain an Active Tailwind Community <\/a><\/p>\n\n\n\n

\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Discover how Tailwind Communities can help you connect and grow with other Pinterest creators. Easily share and schedule content within 20,000+ communities. Learn more now!<\/p>\n","protected":false},"author":30,"featured_media":6215,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[34,4],"tags":[9,17,10],"class_list":{"0":"post-6213","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-member-resources","8":"category-pinterest","9":"tag-pinterest-101","10":"tag-pinterest-engagement","11":"tag-pinterest-tools-features","13":"with-featured-image"},"yoast_head":"\nIntroducing Tailwind Communities! - Tailwind Blog<\/title>\n<meta name=\"description\" content=\"Discover how Tailwind Communities can help you connect and grow with other Pinterest creators. 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