{"id":6437,"date":"2020-09-08T21:09:44","date_gmt":"2020-09-09T03:09:44","guid":{"rendered":"https:\/\/twprod.wpengine.com\/pinterest-verified-merchant-program\/"},"modified":"2024-08-02T11:02:23","modified_gmt":"2024-08-02T17:02:23","slug":"pinterest-verified-merchant-program","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/pinterest-verified-merchant-program","title":{"rendered":"How to Apply for Pinterest&#8217;s Verified Merchant Program"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/pinterest-verified-merchant-blog-post-header-no-text.png\" alt=\"pinterest verified merchant badge on profile\" class=\"wp-image-21305 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p>Are you a product seller interested in marketing your products on Pinterest? Here is a useful guide about Product Pins and how to apply for Pinterest&#8217;s Verified Merchant Program.<\/p>\n\n\n\n<p>This post will cover what the Pinterest Verified Merchant Program is, who can apply to be a verified merchant on Pinterest and the application process. We&#8217;re also covering why you might be rejected, and what to correct!<\/p>\n\n\n\n<p>Are you ready to learn all about Pinterest&#8217;s Verified Merchant Program? Let&#8217;s get started!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-verified-merchant-program-on-pinterest\">What is the Verified Merchant Program on Pinterest?<\/h2>\n\n\n\n<p>Pinterest launched the Verified Merchant Program in March 2020 in response to COVID-19 and the changing landscape of e-commerce.<\/p>\n\n\n\n<p>Verified merchants go through an application process and review, and then receive a blue checkmark on their profiles to show they are a Verified Merchant. <\/p>\n\n\n\n<p>Perks of the Verified Merchant Program include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increased distribution through the shopping experience<\/li>\n\n\n\n<li>Conversion Insights Tool (analytics covering conversions and measuring impact for organic and paid Pins)<\/li>\n\n\n\n<li>Dynamic retargeting capabilities (Pinterest Ads\/browsers who viewed your site but didn&#8217;t buy)<\/li>\n<\/ul>\n\n\n\n<p>Here&#8217;s an example of Quay Australia&#8217;s Verified Merchant Badge and &#8220;Shop&#8221; tab to easily shop their products right on Pinterest:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2020-09-04-at-10.17.13-AM-1-1024x999.png\" alt=\"Pinterest Verified Merchant Program\" class=\"wp-image-21279 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/999;\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-who-can-apply\">Who Can Apply? <\/h2>\n\n\n\n<p>According to Pinterest, &#8220;As of Q3 2020, the VMP Program is only open to businesses located in the US. We have plans to expand to businesses in other countries in the future and will be sure to keep businesses informed when we have expansion updates to share.&#8221; <\/p>\n\n\n\n<p>That means if your business is in the United States, you have early access to the program.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-selling-on-pinterest-in-international-markets\">Selling on Pinterest in International Markets<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>Even if you don&#8217;t have access to the Verified Merchant Program, you can still take advantage of shopping on Pinterest!<\/p>\n\n\n\n<p>Simply add the Pinterest tag to your site for in-depth analytics and reporting. <\/p>\n\n\n\n<p>Then it&#8217;s time to upload a Pinterest catalog and create Product Pins.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2020-09-04-at-10.22.49-AM-765x1024.png\" alt=\"Pinterest Shop Tab\" class=\"wp-image-21280 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 765px; --smush-placeholder-aspect-ratio: 765\/1024;\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-pinterest-verified-merchant-program-application-process\">The Pinterest Verified Merchant Program Application Process<\/h2>\n\n\n\n<p>Guess what? There&#8217;s only three application requirements for the Verified Merchant Program (besides meeting the <a href=\"https:\/\/policy.pinterest.com\/en\/merchant-guidelines\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest Merchant Guidelines<\/a>!) You must:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Connect your product catalog to create Pinterest Product Pins<\/li>\n\n\n\n<li>Install the Pinterest tag on your website to get analytics<\/li>\n\n\n\n<li>Pass the merchant review to receive your blue checkmark<\/li>\n<\/ul>\n\n\n\n<p>If you use Shopify for your business, you can use the Pinterest for Shopify App to automatically create and connect your catalog. It also automatically installs the Pinterest tag.<\/p>\n\n\n\n<p>According to Pinterest, once everything fully connects in the Pinterest for Shopify app, you&#8217;re ready to apply. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2020-09-04-at-10.27.45-AM-1024x241.png\" alt=\"Pinterest Verified Merchant Program Application Process\" class=\"wp-image-21281 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/241;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-application-review-what-happens-next\">Application Review (What Happens Next!)<\/h2>\n\n\n\n<p>Now what? After you submit your application, wait for an email notification. You&#8217;ll get one whether your application has been accepted or rejected.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-to-do-if-you-are-not-approved\">What to Do if You Are Not Approved <\/h3>\n\n\n\n<p>The most common reasons for being denied is usually due to issues with your landing page. <\/p>\n\n\n\n<p>Since Pinterest sets <strong>high standards for website quality <\/strong>in the Verified Merchant Program, you&#8217;ll want to check for the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Grammatical errors<\/strong>, spelling errors, or excessive typos<\/li>\n\n\n\n<li><strong>Forcing users to visit another page<\/strong> that is not yours<\/li>\n\n\n\n<li>Fuzzy, pixellated, or <strong>non-high quality images<\/strong><\/li>\n\n\n\n<li><strong>Multiple ads or popups <\/strong>you can&#8217;t close<\/li>\n\n\n\n<li><strong>Unoriginal content<\/strong> in page sections or product descriptions<\/li>\n\n\n\n<li><strong>Stock images<\/strong><\/li>\n\n\n\n<li><strong>Out of date\/ out of <a href=\"https:\/\/www.tailwindapp.com\/blog\/are-you-making-the-most-of-the-biggest-seasons-on-pinterest\" target=\"_blank\" rel=\"noreferrer noopener\">season content<\/a> <\/strong>(example: Christmas sales in February)<\/li>\n\n\n\n<li><strong>Out of stock products<\/strong><\/li>\n\n\n\n<li>Your <strong>shipping policy, return policy, and terms and conditions <\/strong>are not prominently displayed<\/li>\n<\/ul>\n\n\n\n<p>Another reason for your application being rejected could be related to your <strong>brand presence<\/strong>. Check for the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your<strong> business name and social media name aren&#8217;t consistent<\/strong><\/li>\n\n\n\n<li>Social media posts are just <strong>memes or quotes<\/strong><\/li>\n\n\n\n<li>Social media accounts haven&#8217;t had <strong>new content posted in the last 30 days<\/strong><\/li>\n\n\n\n<li>Your Pinterest account<strong> isn&#8217;t at least three months old<\/strong><\/li>\n\n\n\n<li>Your <strong>website domain doesn&#8217;t match the <a href=\"https:\/\/www.tailwindapp.com\/blog\/pinterest-site-verification-a-step-by-step-guide\" target=\"_blank\" rel=\"noreferrer noopener\">verified site <\/a><\/strong><a href=\"https:\/\/www.tailwindapp.com\/blog\/pinterest-site-verification-a-step-by-step-guide\" target=\"_blank\" rel=\"noreferrer noopener\">on your Pinterest profile<\/a><\/li>\n<\/ul>\n\n\n\n<p>But don&#8217;t be discouraged! You can take steps to correct any errors and reapply to the Verified Merchant Program in 30 days. <\/p>\n\n\n\n<p>If you&#8217;re confident that your application was denied in error, you can reach out to Pinterest and open a support ticket. Here&#8217;s how:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Go to <a href=\"https:\/\/help.pinterest.com\/en\/contact\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest&#8217;s Contact Page<\/a><\/li>\n\n\n\n<li>Select Businesses and Advertising<\/li>\n\n\n\n<li>Select Shopping<\/li>\n\n\n\n<li>Select Verified Merchant Program<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2020-09-04-at-10.41.34-AM-1024x805.png\" alt=\"Pinterest Support Ticket\" class=\"wp-image-21282 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/805;\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-schedule-your-product-pins-with-tailwind\">Schedule Your Product Pins with Tailwind!<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2020-09-08-at-12.44.56-PM-1024x638.png\" alt=\"Rich Pins pull over your description and price automatically\" class=\"wp-image-21301 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/638;\" \/><\/figure>\n\n\n\n<p>Did you know that when you have <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/blog\/promote-your-products-with-rich-pins-on-pinterest\" target=\"_blank\">Rich Pins <\/a>set up, you can save new product-focused Pins to Pinterest as usual, and your product information like price and description is pulled over automatically? No extra work required. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2020-09-08-at-12.45.15-PM-1024x497.png\" alt=\"pricing and description is pulled from your websites product page\" class=\"wp-image-21302 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/497;\" \/><\/figure>\n\n\n\n<p>And don&#8217;t forget, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/blog\/the-one-thing-you-can-do-to-increase-pinterest-traffic\" target=\"_blank\">Pinterest wants fresh content<\/a>, so you&#8217;ll want to focus on creating and saving new products and blog posts to Pinterest consistently.<\/p>\n\n\n\n<p>We&#8217;re a Pinterest-approved Partner and our scheduling tool helps you Pin right when your followers are most likely to engage with your Pins.<\/p>\n\n\n\n<p>Get a <a href=\"http:\/\/www.tailwindapp.com\/pinterest\" target=\"_blank\" rel=\"noreferrer noopener\">free trial of Tailwind for Pinterest<\/a> to get access to all our Pinterest publishing tools.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you a product seller interested in marketing your products on Pinterest? Here is a useful guide about Product Pins and how to apply for Pinterest&#8217;s Verified Merchant Program. This post will cover what the Pinterest Verified Merchant Program is, who can apply to be a verified merchant on Pinterest and the application process. We&#8217;re &hellip;<\/p>\n","protected":false},"author":123,"featured_media":6445,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[18,4],"tags":[10,55,47,58],"class_list":{"0":"post-6437","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-ecommerce","8":"category-pinterest","9":"tag-pinterest-tools-features","10":"tag-product-pins","11":"tag-selling-on-pinterest","12":"tag-shopify-app","14":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Apply for Pinterest&#039;s Verified Merchant Program - Tailwind Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tailwindapp.com\/blog\/pinterest-verified-merchant-program\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Apply for Pinterest&#039;s Verified Merchant Program\" \/>\n<meta property=\"og:description\" content=\"Are you a product seller interested in marketing your products on Pinterest? Here is a useful guide about Product Pins and how to apply for Pinterest&#8217;s Verified Merchant Program. This post will cover what the Pinterest Verified Merchant Program is, who can apply to be a verified merchant on Pinterest and the application process. We&#8217;re &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tailwindapp.com\/blog\/pinterest-verified-merchant-program\" \/>\n<meta property=\"og:site_name\" content=\"Tailwind Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Tailwind\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-09T03:09:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-02T17:02:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/05\/pinterest-verified-merchant-Blog-graphic.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tabitha Frost\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TailwindApp\" \/>\n<meta name=\"twitter:site\" content=\"@TailwindApp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tabitha Frost\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/pinterest-verified-merchant-program#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/pinterest-verified-merchant-program\"},\"author\":{\"name\":\"Tabitha Frost\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#\\\/schema\\\/person\\\/a3312ecdce9f0a80fd0a4fa561cf9ce0\"},\"headline\":\"How to Apply for Pinterest&#8217;s Verified Merchant Program\",\"datePublished\":\"2020-09-09T03:09:44+00:00\",\"dateModified\":\"2024-08-02T17:02:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/pinterest-verified-merchant-program\"},\"wordCount\":792,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/pinterest-verified-merchant-program#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/pinterest-verified-merchant-Blog-graphic.png\",\"keywords\":[\"Pinterest Tools + Features\",\"Product Pins\",\"Selling on Pinterest\",\"Shopify App\"],\"articleSection\":[\"Ecommerce\",\"Pinterest\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/pinterest-verified-merchant-program#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/pinterest-verified-merchant-program\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/pinterest-verified-merchant-program\",\"name\":\"How to Apply for Pinterest's Verified Merchant Program - Tailwind Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/pinterest-verified-merchant-program#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/pinterest-verified-merchant-program#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/pinterest-verified-merchant-Blog-graphic.png\",\"datePublished\":\"2020-09-09T03:09:44+00:00\",\"dateModified\":\"2024-08-02T17:02:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/pinterest-verified-merchant-program#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/pinterest-verified-merchant-program\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/pinterest-verified-merchant-program#primaryimage\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/pinterest-verified-merchant-Blog-graphic.png\",\"contentUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/pinterest-verified-merchant-Blog-graphic.png\",\"width\":1200,\"height\":630,\"caption\":\"A graphic with the text \\\"How to Apply to the Pinterest Verified Merchant Program\\\" beside a sample \\\"Your Brand\\\" profile, complete with verified merchant badge, photos, and Follow button. 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