{"id":6450,"date":"2020-09-04T20:51:26","date_gmt":"2020-09-05T02:51:26","guid":{"rendered":"https:\/\/twprod.wpengine.com\/instagram-reels\/"},"modified":"2025-09-04T19:02:12","modified_gmt":"2025-09-05T01:02:12","slug":"instagram-reels","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/instagram-reels","title":{"rendered":"Instagram Reels &#8211; What Marketers Should Know"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/instagram-reels-blog-post-header-no-text.png\" alt=\"Photo of phone with Instagram Reels logo on pink background\" class=\"wp-image-21290 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Are you pumped about the latest interactive tool at your disposal? The launch of Instagram Reels gives you another way to delight and entertain your fans.<\/p>\n\n\n\n<p>And with the huge popularity of TikTok, especially by the Gen Z crowd, it\u2019s no surprise to see something similar pop up on the Instagram platform.&nbsp;<\/p>\n\n\n\n<p>Short-form videos are crazy popular. And you can get started with Instagram Reels by using your existing video content resources. You can even reuse videos you\u2019ve posted on TikTok!&nbsp;But that is not all. <a href=\"https:\/\/www.tailwindapp.com\/instagram\/scheduling-and-publishing?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=reels-and-carousels-launch&amp;utm_content=evergreen-cta-autopost-reel\" data-type=\"URL\" data-id=\"https:\/\/www.tailwindapp.com\/instagram\/scheduling-and-publishing?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=reels-and-carousels-launch&amp;utm_content=evergreen-cta-autopost-reel\">You can now plan, schedule, and post Reels with Tailwind<\/a> &#8211; all in one place! <\/p>\n\n\n\n<p>Find out how Instagram\u2019s \u201ccreator-centric\u201d feature benefits you and use our fast Instagram Reels tutorial to make your first video reel in minutes.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-instagram-reels\">What Are Instagram Reels?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/instagram-reels-still-from-IG-1024x649.jpg\" alt=\"Instagram Reels demonstration\" class=\"wp-image-21291 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/649;\" \/><figcaption class=\"wp-element-caption\"><em>Image Source: <a href=\"https:\/\/about.instagram.com\/blog\/announcements\/introducing-instagram-reels-announcement\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p>Instagram Reels is the newest way to share&nbsp;<a href=\"https:\/\/www.tailwindapp.com\/blog\/creating-videos-for-instagram-has-never-been-this-easy\" target=\"_blank\" rel=\"noreferrer noopener\">engaging videos on Instagram<\/a>. Simply click the Instagram camera button, select \u201cReels,\u201d and record and edit your 15-second video.&nbsp;<\/p>\n\n\n\n<p>This feature rolled out to Brazil in November 2019, followed by debuts in France, Germany, and India. On August 5, 2020, <a href=\"https:\/\/about.instagram.com\/blog\/announcements\/introducing-instagram-reels-announcement\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram turned on this feature for users in the United States.<\/a> &nbsp;<\/p>\n\n\n\n<p>But this TikTok lookalike does more than just sharing a video to your Story or feed. During editing, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Combine multiple video clips.<\/li>\n\n\n\n<li>Add original audio or music from the Instagram music library.<\/li>\n\n\n\n<li>Use the AR effect gallery to add filters.<\/li>\n\n\n\n<li>Adjust the speed of each clip.<\/li>\n\n\n\n<li>Insert text or stickers.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-instagram-reels-vs-tiktok\">Instagram Reels vs. Tiktok<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p>Since its premi\u00e8re, a common question people ask is, \u201cAre Instagram Reels like TikTok?\u201d And the answer is a resounding yes &#8211; Reels are similar to TikTok.&nbsp;<\/p>\n\n\n\n<p>And with TikTok\u2019s massive success, it makes sense that other social media channels would want to mimic the platform. <\/p>\n\n\n\n<p>According to&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/sensortower.com\/blog\/tiktok-downloads-1-5-billion\" target=\"_blank\">Sensor Tower<\/a>, <strong>TikTok had 614 million downloads in 2019 alone, whereas Instagram garnered 376.2 million downloads.&nbsp;<\/strong><\/p>\n\n\n\n<p>Although your Instagram audience may differ from your TikTok fan base, the basic editing tools and features resemble TikTok.&nbsp;<\/p>\n\n\n\n<p>Both channels let you start and stop recording at your own pace, but the biggest difference is that <strong>you can upload 60 seconds of footage in a TikTok video compared to only 15 seconds on Instagram.<\/strong><\/p>\n\n\n\n<p>You\u2019ll also notice subtle branding differences, with many people calling Instagram Reels the \u201cgrown-up version\u201d of TikTok. <\/p>\n\n\n\n<p>Instagram tends to feel more curated and polished, whereas TikTok offers \u201cReal people. Real videos.\u201d&nbsp;<\/p>\n\n\n\n<p>If you\u2019re already an Instagram user, you\u2019ll find the editing functions super easy to use. New TikTok users can find video creation tools confusing at first.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/IMG_4929-473x1024.png\" alt=\"Example of Tiktok\" class=\"wp-image-21292 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 473px; --smush-placeholder-aspect-ratio: 473\/1024;\" \/><figcaption class=\"wp-element-caption\"><em>TikTok Video<\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/IMG_4932-473x1024.png\" alt=\"Example of Instagram Reels Video\" class=\"wp-image-21293 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 473px; --smush-placeholder-aspect-ratio: 473\/1024;\" \/><figcaption class=\"wp-element-caption\"><em>Instagram Reels Video<\/em><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pros-and-cons-of-using-instagram-reels\">Pros and Cons of Using Instagram Reels<\/h2>\n\n\n\n<p>If you use&nbsp;<a href=\"https:\/\/www.tailwindapp.com\/blog\/instagram-engagement-growth\">Instagram engagement for growth<\/a>, then Instagram Reels is a must-do marketing tactic. It offers several advantages, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increases visibility of posts<\/li>\n\n\n\n<li>Gives Instagram users more ways to interact with your content<\/li>\n\n\n\n<li>Lets you reuse video resources&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>A major pro of Instagram Reels is that it gets more eyes on your content. <\/p>\n\n\n\n<p>Your Reel goes under your<strong> Reels tab, shows up in your main profile grid, in Feeds, and under the Explore button.&nbsp;<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/IMG_4931-1008x1024.jpg\" alt=\"Suggested Instagram Reels Show up In Your Feed\" class=\"wp-image-21294 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1008px; --smush-placeholder-aspect-ratio: 1008\/1024;\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Your post may also pop up on dedicated topic pages with the right hashtags, effects, or music.&nbsp;<\/p>\n\n\n\n<p>And \u201c<strong>video is consumers\u2019 #1 favorite type of content to see from brands on social media<\/strong>,\u201d according to&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/animoto.com\/blog\/business\/2018-social-video-marketer-trends\" target=\"_blank\">Animoto<\/a>, so having a dedicated video reel is sure to win over fans.&nbsp;<\/p>\n\n\n\n<p>Plus, it\u2019s easy to line up your clips for a seamless transition when showcasing fashion styles or makeup effects.<\/p>\n\n\n\n<p>Lastly, Instagram makes it easy to repurpose longer video clips or user-generated&nbsp;<a href=\"https:\/\/www.tailwindapp.com\/blog\/how-to-fuel-your-sales-engine-with-social-content-infographic\" target=\"_blank\" rel=\"noreferrer noopener\">social content<\/a>&nbsp;into super engaging mini videos.&nbsp;<\/p>\n\n\n\n<p>However, if you share your Reel to a Story, it acts like Story. So your reel doesn\u2019t show up in Explore or your profile and disappears after 24 hours.<\/p>\n\n\n\n<p>But honestly, there aren\u2019t many other cons of using Reels. Because if you\u2019re already sharing video on Stories or&nbsp;<a href=\"https:\/\/www.tailwindapp.com\/blog\/igtv-for-marketers\" target=\"_blank\" rel=\"noreferrer noopener\">IGTV<\/a>, then Reels is a feature that belongs in your toolbox.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-create-an-instagram-reels-step-by-step\">How to Create an Instagram Reels (Step by Step!)<\/h2>\n\n\n\n<p>It doesn\u2019t take long to get started with Instagram Reels. You can create a Reel one clip at a time, 15 seconds at once, or upload from your video library. Follow these steps to share a Reel within minutes.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ol class=\"wp-block-list\">\n<li>Click on the <strong>camera icon<\/strong> at the top of your screen.&nbsp;<br><\/li>\n\n\n\n<li>Select <strong>\u201cReels\u201d <\/strong>at the bottom of the screen.&nbsp;<br><\/li>\n\n\n\n<li><strong>Set the timer <\/strong>to choose your clip length or swipe up to pick an existing video.<br><\/li>\n\n\n\n<li><strong>Choose your audio<\/strong>, playback speed, and effects.<br><\/li>\n\n\n\n<li><strong>Tap the record button<\/strong> to create a new video snippet.<br><\/li>\n\n\n\n<li><strong>Tap the arrow<\/strong> to go to the next screen.<br><\/li>\n\n\n\n<li>Add <strong>stickers, text, or drawings.<\/strong><br><\/li>\n\n\n\n<li>Choose your<strong> cover image, write an&nbsp;<a href=\"https:\/\/www.tailwindapp.com\/blog\/how-to-write-instagram-captions-that-sell\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram caption<\/a><\/strong>, <strong>add <a href=\"https:\/\/www.tailwindapp.com\/blog\/how-to-find-instagram-hashtags\" target=\"_blank\" rel=\"noreferrer noopener\">relevant hashtags<\/a>, and tag friends<\/strong>.<br><\/li>\n\n\n\n<li><strong>Click Share<\/strong> to add your Reel to Explore and your Feed, if you wish!&nbsp;<\/li>\n<\/ol>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Instagram-reels-timer-1024x939.jpg\" alt=\"\" class=\"wp-image-21284 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/939;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/instagram-reels-share-options-581x1024.jpg\" alt=\"\" class=\"wp-image-21285 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 581px; --smush-placeholder-aspect-ratio: 581\/1024;\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-instagram-reels-tips-tricks-for-marketers\">Instagram Reels Tips + Tricks for Marketers<\/h2>\n\n\n\n<p>Take advantage of this new feature and skyrocket your Instagram marketing efforts by using Instagram Reels best practices and tips.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-put-your-content-front-and-center-on-the-explore-page\">1. Put Your Content Front and Center on the Explore Page<\/h3>\n\n\n\n<p>With Instagram Reels, your stunning visuals appear larger on the main Explore and hashtag pages. Users still see content based on what they\u2019ve liked or viewed. But, Instagram also handpicks videos to showcase!<\/p>\n\n\n\n<p> Get more eyes on your Reels by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Selecting your best&nbsp;<a href=\"https:\/\/www.tailwindapp.com\/blog\/instagram-image-resources\">Instagram images<\/a>&nbsp;and videos for Reels<\/li>\n\n\n\n<li>Writing captivating captions or adding text to your video<\/li>\n\n\n\n<li>Tagging influencers or fans who contributed to your Reel<\/li>\n\n\n\n<li><a href=\"https:\/\/www.tailwindapp.com\/blog\/instagram-hashtag-research-find-great-hashtags-fast\">Researching hashtags<\/a>&nbsp;that\u2019ll generate more views<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-reuse-tiktok-or-stories-video-content\">2. Reuse Tiktok or Stories Video Content<\/h3>\n\n\n\n<p>One of the great things about Instagram Reels is that you can turn your existing TikTok or&nbsp;<a href=\"https:\/\/www.tailwindapp.com\/blog\/get-more-followers-on-instagram-using-instagram-stories\">Instagram Stories<\/a>&nbsp;into a Reel.&nbsp;<\/p>\n\n\n\n<p>You can even do a multi-clip video that uses various snippets from your TikTok or Stories content. This is a way to save time and increase engagement without creating new videos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-create-speedy-tutorials-and-how-tos\">3. Create Speedy Tutorials and How-Tos<\/h3>\n\n\n\n<p>Instagram Reels are ideal for sharing makeup tips or fast tutorials.&nbsp;<\/p>\n\n\n\n<p>The speed controls and alignment options allow you to insert your branding then jump right into helping your fans.&nbsp;<\/p>\n\n\n\n<p>Plus, the effects add a playful experience, and adding text is a sweet way to add a call-to-action.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-promote-new-content-in-instagram-reels\">4. Promote New Content in Instagram Reels<\/h3>\n\n\n\n<p>Add Instagram Reels to your content promotion plan to get more eyes on your Instagram profile and website.&nbsp;<\/p>\n\n\n\n<p>After all, you already promote your latest posts with eye-catching&nbsp;<a href=\"https:\/\/www.tailwindapp.com\/blog\/pinterest-seo-best-practices-and-your-burning-questions-answered\">Pinterest<\/a>&nbsp;and Instagram images. Now, you can create a short video that encourages fans to check out your latest how-to post.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-lights-camera-action\">Lights, Camera, Action!  <\/h2>\n\n\n\n<p>We hope this settles it &#8211; there are few cons to using Instagram Reels and taking it for a spin!<\/p>\n\n\n\n<p>Take advantage of this new feature to turn your IGTV and Instagram Stories content into new Instagram Reels.<\/p>\n\n\n\n<p> So, go ahead. Play around and design some fresh videos today!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pin-me-for-later\">Pin Me For Later  <\/h3>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" data-pin-description=\"Curious about new Instagram Reels and what they could mean for your IG content? Read our quick guide here to brush up on all the facts and ways to use them!\" data-pin-title=\"Instagram Reels - What Marketers Should Know\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/how-to-create-pins-pinterest-3-1-200x300.png\" alt=\"Curious about new Instagram Reels and what they could mean for your IG content? Read our quick guide here to brush up on all the facts and ways to use them!\" class=\"wp-image-21287 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/300;\" \/><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Increase your Instagram presence with engaging videos through the newest feature: Instagram Reels. Learn how to create and promote Reels with Instagram&#8217;s creator-centric tools and turn your IGTV and Stories content into Reels. Discover the similarities and differences between Reels and TikTok and use our tips and tricks to thrive on this platform. It&#8217;s time for your brand to shine with Instagram Reels. Start creating today!<\/p>\n","protected":false},"author":56,"featured_media":6459,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[24],"tags":[27,79,28,21],"class_list":{"0":"post-6450","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-instagram","8":"tag-instagram-engagement","9":"tag-instagram-reels","10":"tag-instagram-tools-features","11":"tag-video","13":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Instagram Reels - What Marketers Should Know - Tailwind Blog<\/title>\n<meta name=\"description\" content=\"Increase your Instagram presence with engaging videos through the newest feature: Instagram Reels. Learn how to create and promote Reels with Instagram&#039;s creator-centric tools and turn your IGTV and Stories content into Reels. Discover the similarities and differences between Reels and TikTok and use our tips and tricks to thrive on this platform. It&#039;s time for your brand to shine with Instagram Reels. Start creating today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tailwindapp.com\/blog\/instagram-reels\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram Reels - What Marketers Should Know\" \/>\n<meta property=\"og:description\" content=\"Increase your Instagram presence with engaging videos through the newest feature: Instagram Reels. 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