{"id":6554,"date":"2020-10-01T15:27:49","date_gmt":"2020-10-01T21:27:49","guid":{"rendered":"https:\/\/twprod.wpengine.com\/shopify-product-descriptions-pinterest\/"},"modified":"2024-07-07T12:59:12","modified_gmt":"2024-07-07T18:59:12","slug":"shopify-product-descriptions-pinterest","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/shopify-product-descriptions-pinterest","title":{"rendered":"Write a Shopify Product Description That Works on Pinterest"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/write-a-shopify-desc-blog-post-header-no-text.jpg\" alt=\"Shopify Product Description on Pinterest\" class=\"wp-image-21469 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p>Shopify is an <em>amazing <\/em>tool for building your online store. Not only that, you can add multiple social platforms like Instagram and Pinterest to your sales channels in Shopify, and manage everything in one spot!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-medium\"><img decoding=\"async\" data-pin-description=\"Optimizing your Shopify product description to work on Pinterest is a game-changer for your product Pins. Find out how here! \" data-pin-title=\"Write a Shopify Product Description That Works on Pinterest\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/write-a-shopify-desc-pinterest-1-200x300.jpg\" alt=\"Optimizing your Shopify product description to work on Pinterest is a game-changer for your product Pins. Find out how here! \" class=\"wp-image-21471 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/300;\" \/><figcaption class=\"wp-element-caption\"><em>Psst&#8230; Pin me for later!<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>It&#8217;s truly a game-changer for your e-commerce business. <\/p>\n\n\n\n<p>Connecting your social platforms allows your target market to learn more about your business and make purchases in a way that\u2019s easiest for them. <\/p>\n\n\n\n<p>And since Pinterest is one of the most successful e-commerce social platforms, it&#8217;s commonly connected to Shopify storefronts!<\/p>\n\n\n\n<p>Sometimes, however, the web description on your Shopify catalog product doesn\u2019t always work well as a Pinterest Pin description!   <\/p>\n\n\n\n<p>Don&#8217;t worry &#8211; this article will help you create great product descriptions that work both on your eCommerce website and on Pinterest.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-pinterest-is-important-for-your-shopify-business\"><strong>Why Pinterest is Important For Your Shopify Business<\/strong><\/h2>\n\n\n\n<p>Pinterest is just one of the many social media platforms you can use to promote your Shopify business. However, unlike other social media platforms, <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.statista.com\/statistics\/200843\/social-media-activities-by-platform-usa\/\" target=\"_blank\">47% of Pinners<\/a> log onto Pinterest specifically to shop.<\/strong><\/p>\n\n\n\n<p> And <a rel=\"noreferrer noopener\" href=\"https:\/\/business.pinterest.com\/audience\/\" target=\"_blank\">89% of US Pinners <\/a>actively use the platform for inspiration in their buying journey.&nbsp;<\/p>\n\n\n\n<p>This means putting your best foot forward with Pins featuring your products is definitely worth your time and energy &#8211; including perfecting those descriptions!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-are-product-pins-created-from-your-shopify-catalog\"><strong>How Are Product Pins Created From Your Shopify Catalog?<\/strong><\/h2>\n\n\n\n<p>Product Pins are automatically created when you add the Pinterest for Shopify app to your shop sales channels, provided that all the appropriate fields are filled out in your product descriptions. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/write-a-shopify-desc-graphic-2.jpg\" alt=\"Shopify Product Fields title, description, image, availability\" class=\"wp-image-21474 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p>These fields are:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Title<\/li>\n\n\n\n<li>Description<\/li>\n\n\n\n<li>Image<\/li>\n\n\n\n<li>Price<\/li>\n\n\n\n<li>Product Type<\/li>\n\n\n\n<li>Availability<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/write-a-shopify-desc-graphic-1.jpg\" alt=\"Shopify Product Description - pricing, availability\" class=\"wp-image-21473 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p>Of these fields, \u2018Description\u2019 is the most important in creating a successful Pinterest Product Pin (or Pinterest Product <a href=\"https:\/\/www.tailwindapp.com\/blog\/promote-your-products-with-rich-pins-on-pinterest\" target=\"_blank\" rel=\"noreferrer noopener\">Rich Pin<\/a>).&nbsp; The text in this section is imported as the description of the Pin.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-write-product-descriptions-in-shopify-for-pinterest\"><strong>How to Write Product Descriptions in Shopify (For Pinterest!)<\/strong><\/h2>\n\n\n\n<p>One of the best ways to enhance your business\u2019s Shopify SEO is through the Product Description. Not only does it lead to your products being seen by more users, but it also entices more consumers to click on your listings.&nbsp;<\/p>\n\n\n\n<p>If you\u2019ve ever wondered how to write product descriptions for Shopify, here are some tips to get you started.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-keep-pinterest-keywords-top-of-mind\"><strong>1. Keep Pinterest Keywords Top of Mind<\/strong><\/h3>\n\n\n\n<p>Your online store product listing has to wear many hats. It has to entice visitors to your website through browsing, SEO, and relevant social media search!&nbsp;<\/p>\n\n\n\n<p>This is true when it comes to Pinterest as well. Knowing what keywords are getting the most searches in <a href=\"https:\/\/www.tailwindapp.com\/blog\/pinterest-search-trends-spring-2020\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest Trends<\/a> and your niche &#8211; and including them in your copy &#8211; will help the <a href=\"https:\/\/www.tailwindapp.com\/blog\/pinterest-seo-simplified\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest SEO<\/a> performance of your Product Pin.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2020-10-01-at-10.05.18-AM-1024x405.png\" alt=\"Pinterest Search Trends\" class=\"wp-image-21481 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/405;\" \/><figcaption class=\"wp-element-caption\"><em><a href=\"https:\/\/trends.pinterest.com\/?country=US\" target=\"_blank\" rel=\"noreferrer noopener\">See up-to-date Pinterest Trends here<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p>Include relevant keywords to your product near the beginning of your <a href=\"https:\/\/www.tailwindapp.com\/blog\/how-to-write-the-best-pinterest-descriptions\" target=\"_blank\" rel=\"noreferrer noopener\">Pin description<\/a> \u2014 don\u2019t save them until the end!<\/p>\n\n\n\n<p>This helps your product listings rank higher in search query results on Pinterest. It also can help your Pin rank in general search engines (check out your <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/blog\/private-on-pinterest\" target=\"_blank\">Pinterest Privacy settings<\/a> to learn more about this!)<\/p>\n\n\n\n<p><em>Pssst&#8230; want to learn more about Pinterest keyword research and how to use it to your advantage? Watch our FREE webinar, &#8220;Everything You Need to Know to Succeed on Pinterest!&#8221;  <\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-be-wary-of-code-and-formatting-in-your-product-description\"><strong>2. Be Wary of Code and Formatting in Your Product Description<\/strong><\/h3>\n\n\n\n<p>Although the text itself will be imported, the Shopify product description font size, line breaks, bullet points, and tabs will not be transferred by the Pinterest for Shopify integration.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/write-a-shopify-desc-graphic-4.jpg\" alt=\"Shopify Product Description on Webpage\" class=\"wp-image-21477 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p>Your Pinterest Product Pin description will display as a paragraph without line breaks, which could make product specs, sizes and numbering difficult to read and understand. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/write-a-shopify-desc-graphic-3.jpg\" alt=\"Pinterest Product Pin description imported from Shopify\" class=\"wp-image-21476 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p>Make sure your description is natural-sounding and doesn\u2019t rely on a lot of formatting bells and whistles for the best results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-keep-your-shopify-product-description-brief\"><strong>3. Keep your Shopify Product Description Brief<\/strong><\/h3>\n\n\n\n<p>Keep it short and sweet and to the point! Your Pinterest product description can only be 500 characters maximum, so save the novela for another time!<\/p>\n\n\n\n<p>The first 30-60 characters are most likely to be previewed in the Pinterest feed, so you should use this space to grab attention and hook your target audience. Product descriptions that sell make the consumer interested enough to keep reading.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-highlight-enticing-details-nbsp\"><strong>4. Highlight Enticing Details&nbsp;<\/strong><\/h3>\n\n\n\n<p>You should use your Shopify catalog description to enchant window-shoppers with the features and benefits of your product. What makes it special?&nbsp;<\/p>\n\n\n\n<p>Use sensory language and <a rel=\"noreferrer noopener\" href=\"https:\/\/optinmonster.com\/700-power-words-that-will-boost-your-conversions\/\" target=\"_blank\">power words <\/a>to convince your potential customers of why they should want your product or service. <\/p>\n\n\n\n<p>Share anecdotes about where and how they can use it as Chicwish did in their description for this skirt below! <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2020-10-01-at-10.13.50-AM-1024x744.png\" alt=\"Product description Chicwish\" class=\"wp-image-21483 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/744;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-speak-to-your-pinterest-audience-future-selves\"><strong>5. Speak to Your Pinterest Audience Future Selves<\/strong><\/h3>\n\n\n\n<p>Pinterest has identified that rather than celebrating the past or experiencing the present, Pinterest audiences overwhelmingly use the platform to plan for their future and envision their future selves.<\/p>\n\n\n\n<p>Use this to your advantage. Rather than just listing out product specs in your product description on Shopify, add in details and benefits that speak to your target audience\u2019s visions and aspirations for their future and who they could be.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pinterest-for-shopify-how-to-write-product-descriptions-nbsp\"><strong>Pinterest for Shopify: How to Write Product Descriptions&nbsp;<\/strong><\/h2>\n\n\n\n<p>Creating engaging product descriptions is crucial for success on Pinterest. It helps make your product listing SEO friendly, create interest from consumers, and drive traffic to your store.<\/p>\n\n\n\n<p>The picture will be what catches the eye, but it\u2019s the product description that will persuade people to learn more.&nbsp;<\/p>\n\n\n\n<p>In order to write a great product description, remember to:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Use Pinterest keywords\u00a0<\/li>\n\n\n\n<li>Be aware of formatting changes\u00a0<\/li>\n\n\n\n<li>Be concise\u00a0<\/li>\n\n\n\n<li>Highlight key features<\/li>\n\n\n\n<li>Focus on the future<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-schedule-and-post-your-rich-product-pins-with-tailwind\"><strong>Schedule and Post Your Rich Product Pins with Tailwind<\/strong><\/h2>\n\n\n\n<p>Now that you\u2019ve got your product descriptions down, it\u2019s time to get posting! Did you know that when you have Rich Pins set up, you can schedule new product-centric Pins and blog posts to your Pinterest through Tailwind?<\/p>\n\n\n\n<p>Your product description and pricing will be pulled over from your webpage &#8211; no additional clicks or copy and pasting required!<\/p>\n\n\n\n<p>And since <a href=\"https:\/\/www.tailwindapp.com\/blog\/the-one-thing-you-can-do-to-increase-pinterest-traffic\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest loves fresh content<\/a>, it makes it easier to promote your products with new content on Pinterest all the time! Want to see for yourself? Grab a free trial of <a href=\"http:\/\/www.tailwindapp.com\/pinterest\" target=\"_blank\" rel=\"noreferrer noopener\">Tailwind for Pinterest<\/a> today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shopify is an amazing tool for building your online store. Not only that, you can add multiple social platforms like Instagram and Pinterest to your sales channels in Shopify, and manage everything in one spot! It&#8217;s truly a game-changer for your e-commerce business. Connecting your social platforms allows your target market to learn more about &hellip;<\/p>\n","protected":false},"author":64,"featured_media":6563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[18,4],"tags":[29,20,47,58],"class_list":{"0":"post-6554","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-ecommerce","8":"category-pinterest","9":"tag-pinterest-best-practices","10":"tag-pinterest-seo","11":"tag-selling-on-pinterest","12":"tag-shopify-app","14":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Write a Shopify Product Description That Works on Pinterest - Tailwind Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tailwindapp.com\/blog\/shopify-product-descriptions-pinterest\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Write a Shopify Product Description That Works on Pinterest\" \/>\n<meta property=\"og:description\" content=\"Shopify is an amazing tool for building your online store. 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