{"id":6581,"date":"2020-10-07T15:35:00","date_gmt":"2020-10-07T21:35:00","guid":{"rendered":"https:\/\/twprod.wpengine.com\/font-psychology\/"},"modified":"2024-01-14T18:12:32","modified_gmt":"2024-01-15T00:12:32","slug":"font-psychology","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/font-psychology","title":{"rendered":"Font Psychology 101: Creating Emotion With Font"},"content":{"rendered":"\n
\"font<\/figure>\n\n\n\n

Did you know that everything<\/em> you see creates an emotional response? How and where you see it also adds to that emotional response.<\/p>\n\n\n\n

This psychological response to imagery is a powerful tool in marketing. Chances are, your favorite brands know this, and design logos, packaging and graphics with these details in mind!<\/p>\n\n\n\n\n\n

And one of the most important details? Fonts!<\/p>\n\n\n\n

Picking fonts might seem like small fries, but each has its own distinct personality!<\/p>\n\n\n\n

Whether you choose an elegant font or a fun, modern typeface, you\u2019re sending a cue to your audience. Those cues help your audience understand who you are as a brand.<\/p>\n\n\n\n

That’s the power of the psychology of font in marketing!<\/p>\n\n\n\n

Want to learn how to tap into these subtle font meanings and cues for yourself? Read on to find out how you can create emotion with fonts!<\/p>\n\n\n\n

What is Font?<\/span><\/h2>\n\n\n\n

First thing first: what is a font, anyway? You might get some different answers here depending on who you ask, but basically, a font is a particular size, weight, and style of a typeface<\/strong>.<\/p>\n\n\n\n

You can think of the font definition as what specific characters, numbers, and words look like!<\/p>\n\n\n\n

But we know what you’re thinking…<\/p>\n\n\n\n

What\u2019s the Difference Between a Font and a Typeface?<\/span><\/h3>\n\n\n\n
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A lot of times, the words \u201cfont” and \u201ctypeface” are used interchangeably \u2014 but there is a slight difference. <\/p>\n\n\n\n

A typeface <\/strong>(also called a “font family”) <\/strong>is a general style and look of characters, while a font is a specific variation of that typeface.<\/p>\n\n\n\n

Take Times New Roman for example! Times New Roman is a typeface. Times New Roman Italic<\/em> and Times New Roman Bold<\/strong> are both fonts within that typeface!<\/p>\n\n\n\n

“Font” is a style definition often used as shorthand for both of these, but knowing the difference – especially when chatting with designers – can’t hurt!<\/p>\n<\/div>\n\n\n\n

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