{"id":6640,"date":"2024-10-27T15:46:00","date_gmt":"2024-10-27T21:46:00","guid":{"rendered":"https:\/\/twprod.wpengine.com\/why-are-my-pinterest-impressions-going-down\/"},"modified":"2025-05-20T06:43:11","modified_gmt":"2025-05-20T12:43:11","slug":"why-are-my-pinterest-impressions-going-down","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/why-are-my-pinterest-impressions-going-down","title":{"rendered":"Why Are My Pinterest Impressions Going Down?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/pinterest-impressions-blog-post-header-no-text-1.png\" alt=\"\" class=\"wp-image-21637 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p>If you\u2019ve noticed conversations recently about falling impressions on Pinterest Pins, you are not alone. Should you be concerned? If you\u2019ve noticed a decrease in Pin impressions on your own account, what can you do to reverse the trend? We have the answers, so stick around!<\/p>\n\n\n\n<p>We recently had a lively discussion with <a href=\"https:\/\/manlypinteresttips.com\" target=\"_blank\" rel=\"noreferrer noopener\">Jeff Sieh<\/a> and <a href=\"https:\/\/smartcreativesocial.com\" target=\"_blank\" rel=\"noreferrer noopener\">Jennifer Priest<\/a> on Facebook on this topic. Have a watch!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Pinterest - What to Do When Nothing Works Like it Used To\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/krQtF_vJlm4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-pinterest-impression\"><a href=\"https:\/\/www.tailwindapp.com\/pinterest-marketing\/course\/pinterest-impressions-clicks-and-more\">What Is a Pinterest \u201cImpression\u201d?<\/a><\/h2>\n\n\n\n<p>Impressions simply count the number of times your Pin appeared on screen. It doesn\u2019t mean anyone noticed it, engaged with it, or clicked on it, simply that it was displayed on someone\u2019s screen.<\/p>\n\n\n\n<p>If you\u2019re looking at the overall Impression count for your profile, by default you will see impressions of everything you saved &#8211; Pins to your site, Pins to other people\u2019s sites &#8211; and this figure includes impressions you paid for via Pinterest ads.&nbsp;<\/p>\n\n\n\n<p>It includes impressions from your activity in sharing your own content AND that resulting from other people sharing your content. You can easily filter your impression analytics by adding filters.&nbsp;<\/p>\n\n\n\n<p>Here I\u2019ve filtered to just see impressions resulting from organic shares of content linking to our site:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/pinterest-analytics-1024x315.png\" alt=\"Pinterest Analytics Graph\" class=\"wp-image-21615 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/315;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-does-it-mean-if-my-pinterest-impressions-are-falling-nbsp\">What Does it Mean if My Pinterest Impressions Are Falling?&nbsp;<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>It could mean that your content is getting less distribution. Or it could mean that the content you are sharing which links to other people\u2019s sites are getting less distribution. The really important thing to look at is &#8211; is your Pinterest referral traffic being impacted?<\/p>\n\n\n\n<p>Use Google Analytics to find out.<strong> <\/strong>Go to Acquisition &nbsp;\u2192 All Traffic &nbsp;\u2192 Channels to see the bigger picture.<\/p>\n\n\n\n<p>Falling impressions may have very little correlation to falling traffic, especially if you are sharing other people\u2019s content.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/google-analytics-1.png\" alt=\"Google Analytics \" class=\"wp-image-21617 lazyload\" style=\"width:161px;height:439px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Turn Your Pinterest Performance Around with Tailwind\u2019s Smart Scheduler<\/h2>\n\n\n\n<p>Seeing your Pinterest impressions drop can be frustrating, but consistency and timing are key to turning things around. With <a href=\"https:\/\/www.tailwindapp.com\/schedule\">Tailwind\u2019s Smart Social Media Scheduler<\/a>, you can effortlessly keep your pinning strategy on track.<\/p>\n\n\n\n<p>The Smart Scheduler ensures your pins go live at the best times for engagement, helping you rebuild momentum and reach your audience when they\u2019re most active. Stop guessing and start scheduling smarter with Tailwind today!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-is-using-tailwind-causing-my-impressions-to-fall-nbsp\">Is Using Tailwind Causing My Impressions to Fall?&nbsp;<\/h2>\n\n\n\n<p>No. Using an approved partner tool will not decrease your distribution.<\/p>\n\n\n\n<p>We have recently confirmed via our Pinterest Partner team that,&nbsp;Pins published through Tailwind or any other official Pinterest partner are not distributed differently than those published natively.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-causing-a-decrease-in-my-pinterest-impressions\">What is Causing a Decrease in my Pinterest Impressions?<\/h2>\n\n\n\n<p>Distribution of Pins varies for many reasons including:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-pinners-are-searching-for\">What Pinners Are Searching For<\/h3>\n\n\n\n<p>If you\u2019re Pinning about Spring dresses in July, you\u2019re not likely to get a lot of distribution for that content &#8211; not because there is anything wrong with your content, but because no one is looking for it. It is not relevant today.&nbsp;<\/p>\n\n\n\n<p>If, however, it\u2019s August and you\u2019re sharing your back-to-school tips, well, hello!<\/p>\n\n\n\n<p>HOT TIP: Not sure when that cozy comfort food mac and cheese recipe post will be most relevant?&nbsp; End of November. How do I know? <a href=\"https:\/\/trends.pinterest.com\/?country=US&amp;terms=macaroni%20and%20cheese\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest Trends<\/a>!! If you haven\u2019t used it to plan your content, I\u2019m begging you: try it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/trends-1024x561.png\" alt=\"Pinterest Trends Graph\" class=\"wp-image-21618 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/561;\" \/><\/figure>\n\n\n\n<p>Of course, it\u2019s not just about seasonality. Styles and trends come and go. Tie dye was big this spring and \u2018Home screen aesthetic and wallpapers\u2019 is all the rage today. As in real life, fashions and trends come and go.<\/p>\n\n\n\n<p>Try creating and sharing a variety of content relevant to multiple seasons, moments, life events, and trends to try to even out your highs and lows over the year.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-much-engagement-the-pin-receives\">How Much Engagement the Pin Receives<\/h3>\n\n\n\n<p>Your content is served up to your followers first, and their level of engagement sends Pinterest a signal as to its relevance and quality, which will impact your distribution.<\/p>\n\n\n\n<p>Make sure that what you share to Pinterest is of interest to your audience. How? Check out your audience insights (found under \u201canalytics\u201d). You can see the interests and categories which are most engaging to your audience.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/insights.png\" alt=\"Pinterest Insights \" class=\"wp-image-21619 lazyload\" style=\"width:561px;height:400px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p>Encourage people who already like your content to follow you on Facebook! Your blog and email readers already enjoy what you share &#8211; having them as members of your Pinterest audience can give your engagement a boost!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-whether-it-s-a-brand-new-post-product-or-older-content\">Whether It\u2019s a Brand New Post\/Product or Older Content<\/h3>\n\n\n\n<p>The best way to increase impressions on your Pins overall is to share brand new, engaging content on Pinterest. That means a new blog post or product which is useful and inspiring to your audience. The recent <a rel=\"noreferrer noopener\" href=\"https:\/\/pinterestcreatorsfestival.com\/\" target=\"_blank\">Pinterest Creators Festival<\/a> event suggests that creating 2-3 new pieces of content per week is a good goal to aim for.<\/p>\n\n\n\n<p>This is not to say that you cannot create new images for existing content which would appeal to new audiences and new searches or to refresh still-relevant content (like that gift guide for last year &#8211; update your post and Pin it with the new date and content). Just leave plenty of room between shares and don\u2019t overdo it.&nbsp;<\/p>\n\n\n\n<p>One thing we\u2019ve noticed is that some are making many images for the same content, sometimes sharing many in quick succession with the same photo, text, and title. This can make for an unpleasant user experience and can impact your distribution. <\/p>\n\n\n\n<p>It\u2019s better to stick with just a couple of images for each idea and experiment with different contexts to reach a new audience and appear in different searches.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-when-the-pin-was-published\">When the Pin was Published<\/h3>\n\n\n\n<p>If your Pin went out 6 hours ago and you\u2019re looking for thousands of impressions, you\u2019re likely to be disappointed (in fact, you may not see anything at all yet!). More often than not, it\u2019s a slow build. You share, people engage, they share, and it\u2019s exponential.&nbsp;<\/p>\n\n\n\n<p>Another way timing impacts distribution is seasonality, which we discussed above. If your content goes out when it doesn\u2019t feel relevant to your audience, it\u2019s not going to get much engagement, which will in turn limit distribution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-well-pinterest-can-identify-the-content-of-the-pin-and-map-it-to-the-interests-of-pinners\">How Well Pinterest Can Identify the Content of the Pin and Map it to the Interests of Pinners<\/h3>\n\n\n\n<p>Are you making your product, service, or idea central to your Pin image? Are you using keywords in your Pin titles and descriptions? Are you sharing only to relevant Boards, which are also making use of keywords in the name and description? <\/p>\n\n\n\n<p>Give Pinterest as many signals as possible to help them identify your content and serve it up to the right people. Learn more about <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/blog\/pinterest-seo-simplified\" target=\"_blank\">Pinterest SEO<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-adherence-to-pinterest-best-practices\">Adherence to Pinterest Best Practices<\/h3>\n\n\n\n<p>Pin performance can also vary based on how well they adhere to <a href=\"https:\/\/business.pinterest.com\/basics\/how-to-make-pins\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest\u2019s best practices<\/a>. Pinterest has a series of courses available in their <a href=\"https:\/\/business.pinterest.com\/en\/pinterest-academy\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest Academy<\/a> that we recommend to get up to speed on current best practices.<\/p>\n\n\n\n<p>This does mean that over a long enough period of time, you may see engagement drop or rise substantially across all of your Pins, or you could see engagement drop for certain types of Pins, regardless of how they were published to Pinterest.<\/p>\n\n\n\n<p>Still have questions? We&#8217;ve broken it down here:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-slideshare wp-block-embed-slideshare wp-embed-aspect-1-1 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www2.slideshare.net\/tailwindapp\/pinterest-marketing-fresh-pins-faq\/tailwindapp\/pinterest-marketing-fresh-pins-faq\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion-how-to-combat-falling-pinterest-impressions\">Conclusion &#8211; How to Combat Falling Pinterest Impressions:<\/h2>\n\n\n\n<p>Much of it comes down to the content you\u2019re creating and the audience you\u2019re attracting, so make sure to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create and save content that Pinners are searching for today.<\/li>\n\n\n\n<li>Create content that your audience finds engaging.<\/li>\n\n\n\n<li>Create brand new content and ideas to inspire.<\/li>\n\n\n\n<li>Give it some time.&nbsp;<\/li>\n\n\n\n<li>Make sure Pinterest can easily identify the content you are sharing (<a href=\"https:\/\/learn.tailwindapp.com\/pinterest-seo-webinar\/\" target=\"_blank\" rel=\"noreferrer noopener\">use SEO!<\/a>)<\/li>\n<\/ul>\n\n\n\n<p>We know you have more ideas and we\u2019d love to hear from you &#8211; what have you found impactful for increasing your Pinterest impressions?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pin-it-for-later\">Pin It For Later: <\/h3>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" data-pin-description=\"If you've been noticing declining impressions on your Pinterest account, you're not alone. Check out this blog post to see what could be behind it and what you can do to change it. \" data-pin-title=\"How to Get More Distribution for Your Content On Pinterest.\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/pinterest-impressions-pinterest-1-683x1024.png\" alt=\"Pinterest analytics\" class=\"wp-image-21633 lazyload\" style=\"--smush-placeholder-width: 683px; --smush-placeholder-aspect-ratio: 683\/1024;width:197px;height:295px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve noticed conversations recently about falling impressions on Pinterest Pins, you are not alone. Should you be concerned? If you\u2019ve noticed a decrease in Pin impressions on your own account, what can you do to reverse the trend? We have the answers, so stick around! We recently had a lively discussion with Jeff Sieh &hellip;<\/p>\n","protected":false},"author":4,"featured_media":6647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[4],"tags":[17,49,10],"class_list":{"0":"post-6640","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-pinterest","8":"tag-pinterest-engagement","9":"tag-pinterest-insights-analytics","10":"tag-pinterest-tools-features","12":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Are My Pinterest Impressions Going Down? - Tailwind Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tailwindapp.com\/blog\/why-are-my-pinterest-impressions-going-down\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Are My Pinterest Impressions Going Down?\" \/>\n<meta property=\"og:description\" content=\"If you\u2019ve noticed conversations recently about falling impressions on Pinterest Pins, you are not alone. 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