{"id":6696,"date":"2020-12-10T15:36:00","date_gmt":"2020-12-10T21:36:00","guid":{"rendered":"https:\/\/twprod.wpengine.com\/instagram-buy-black-sticker\/"},"modified":"2024-01-14T18:08:21","modified_gmt":"2024-01-15T00:08:21","slug":"instagram-buy-black-sticker","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/instagram-buy-black-sticker","title":{"rendered":"How to Use Instagram\u2019s New  #BuyBlack Sticker"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-pin-nopin=\"1\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/buy-black-sticker-blog-post-header-no-text.jpg\" alt=\"Instagram Buy Black Sticker\" class=\"wp-image-21837 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p>You may have noticed a brand new sticker popping up in your Instagram Stories lately.<\/p>\n\n\n\n<p>You&#8217;re not seeing things &#8211; the #BuyBlack sticker was launched on November 12th so that Instagram users could share support for their favorite black-owned businesses during the holiday season!<\/p>\n\n\n\n<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">We have a new <a href=\"https:\/\/twitter.com\/hashtag\/BuyBlack?src=hash&amp;ref_src=twsrc%5Etfw\">#BuyBlack<\/a> story sticker you can use to support your favorite Black-owned businesses, especially this holiday szn \u2764\ufe0f <a href=\"https:\/\/t.co\/pRxsAef8Uc\">pic.twitter.com\/pRxsAef8Uc<\/a><\/p>\u2014 Instagram (@instagram) <a href=\"https:\/\/twitter.com\/instagram\/status\/1327006371095605248?ref_src=twsrc%5Etfw\">November 12, 2020<\/a><\/blockquote> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n<p>We\u2019re giving you a quick run-down of how this sticker works, and some tips to use it to expand reach for black businesses on the platform just in time for holiday shopping!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How the #BuyBlackSticker Works on Instagram<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>If you\u2019re familiar with a few of the other small business-related stickers on Instagram, such as the <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/blog\/support-small-business-sticker-instagram\" target=\"_blank\">Support Small Business<\/a> sticker or the <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/blog\/food-delivery-gift-card-stickers-instagram\" target=\"_blank\">gift card and food delivery sticker<\/a>, you might be expecting some bells and whistles with this new addition.<\/p>\n\n\n\n<p>However, the #BuyBlack sticker appears fairly basic in functionality.<\/p>\n\n\n\n<p>It isn\u2019t clickable and doesn\u2019t send your Story to a specially themed highlight.<\/p>\n\n\n\n<p> It also doesn\u2019t have clickable design options in the sticker tray. Bummer!<\/p>\n\n\n\n<p>You\u2019ll add this sticker just like any other on Instagram. <\/p>\n\n\n\n<p><strong>Simply open Stories, upload your photo or video, and tap the smiley icon at the top of the screen.<\/strong> <\/p>\n\n\n\n<p><strong>The black and white shopping bag sticker should be near the top of your menu.<\/strong><\/p>\n\n\n\n<p>And don\u2019t worry &#8211; just because this sticker doesn\u2019t have the functionality of the Support Small Business sticker, it\u2019s still a powerful tool. <\/p>\n\n\n\n<p>Especially if you use the two stickers together!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/IMG_7305-500x1024.jpg\" alt=\"\" class=\"wp-image-21818 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/1024;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/IMG_7306-473x1024.png\" alt=\"\" class=\"wp-image-21819 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 473px; --smush-placeholder-aspect-ratio: 473\/1024;\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Tips for Using the #BuyBlack IG Sticker<\/h2>\n\n\n\n<p>Looking for some inspiration for using the #BuyBlack sticker in your Stories? Here are some ideas to get you started:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Pair the #BuyBlack Sticker with the Support Small Business Sticker<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>The Support Small Business Sticker takes you right to the featured business&#8217; Instagram page and even gives you a preview of some of their posts!<\/p>\n\n\n\n<p>That&#8217;s why this pairing is handy for amplifying the visibility of a specific black business to your followers.<\/p>\n\n\n\n<p>For bonus points, toss in a few reasons why you love that business! <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/BE3335BD-90A1-4E4F-B100-AEF69D6B3E82-576x1024.jpg\" alt=\"\" class=\"wp-image-21820 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 576px; --smush-placeholder-aspect-ratio: 576\/1024;\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. Create an Instagram Guide and Share to Stories<\/h3>\n\n\n\n<p>Now that Instagram Guides are available to everyone on Instagram, you can publish your own version of a holiday gift guide! Check out this handy explainer of <a href=\"https:\/\/www.tailwindapp.com\/blog\/instagram-guides\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram Guides<\/a> to learn how to do it, and then start adding products from black-owned businesses from Instagram Shops!<\/p>\n\n\n\n<p>When your DIY Guide to buying black for your friends, family and followers is all done, you can share it to your Stories. Make sure to slap a #BuyBlack sticker on your Story post for more visibility!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Tell Your Followers What&#8217;s On Your Mind<\/h3>\n\n\n\n<p>What&#8217;s better than using our platforms to reach our audiences? Using our platforms to amplify black businesses to our audience. It increases awareness across the board, and everyone benefits!<\/p>\n\n\n\n<p>Take a few minutes to record a video or even jot down some notes in Instagram Create mode. Talk about your favorite black-owned businesses and why you love them!<\/p>\n\n\n\n<p>Make sure to use the #BuyBlack sticker and @mention the business on Instagram so your followers can visit their profile and learn more about them!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-vivid-cyan-blue-background-color has-vivid-cyan-blue-color is-style-dots\"\/>\n\n\n\n<p><em>Any other great ideas to share for encouraging your followers to #BuyBlack this season? Share them in the comments below!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You may have noticed a brand new sticker popping up in your Instagram Stories lately. You&#8217;re not seeing things &#8211; the #BuyBlack sticker was launched on November 12th so that Instagram users could share support for their favorite black-owned businesses during the holiday season! We have a new #BuyBlack story sticker you can use to &hellip;<\/p>\n","protected":false},"author":70,"featured_media":6701,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[24],"tags":[65,35,28],"class_list":{"0":"post-6696","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-instagram","8":"tag-instagram-news-updates","9":"tag-instagram-stories","10":"tag-instagram-tools-features","12":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Use Instagram\u2019s New #BuyBlack Sticker - Tailwind Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tailwindapp.com\/blog\/instagram-buy-black-sticker\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Instagram\u2019s New #BuyBlack Sticker\" \/>\n<meta property=\"og:description\" content=\"You may have noticed a brand new sticker popping up in your Instagram Stories lately. 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