{"id":6717,"date":"2021-01-07T00:15:03","date_gmt":"2021-01-07T06:15:03","guid":{"rendered":"https:\/\/twprod.wpengine.com\/instagram-search\/"},"modified":"2025-09-04T19:08:02","modified_gmt":"2025-09-05T01:08:02","slug":"instagram-search","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/instagram-search","title":{"rendered":"Get Your Content Discovered With the Instagram Search Update"},"content":{"rendered":"\n
\"New<\/figure>\n\n\n\n
<\/div>\n\n\n\n

If you\u2019ve gone to type anything in your Instagram search bar lately, you may have noticed things look a tad different.<\/p>\n\n\n\n

Now when you type in a search term, magnifying glasses next to suggested searches pop up instead of the usual list of Instagram accounts. <\/p>\n\n\n\n

And if you click on one of those magnifying glasses, it\u2019ll take you to an explore page of content about that search term!<\/p>\n\n\n\n

\"New<\/figure>\n\n\n\n

This is a big shift away from how search worked previously on Instagram and creates a new opportunity for getting discovered by wider audiences on the platform. <\/p>\n\n\n\n

Let\u2019s take a look at what changed, and what it could mean for you below!<\/p>\n\n\n\n

Instagram Search 2.0<\/strong><\/h2>\n\n\n\n

Before November 17, the closest we came to a keyword search was Instagram hashtags<\/a>, usernames, and locations. <\/p>\n\n\n\n

And even if you searched a particular hashtag, the results would be limited to posts that the hashtag was used on, or that location was tagged in.<\/p>\n\n\n\n

Thanks to the new Search update on Instagram, you don\u2019t actually have to include the keyword in your post <\/em>for it to appear in a search stream. But, it certainly helps!<\/p>\n\n\n\n

Not much is known about exactly how the Instagram algorithm<\/a> decides what a post is about, but factors including the caption and elements of the image itself definitely play a part.<\/p>\n\n\n\n

\n
\n

For example, a few posts not directly related to peacocks also appear in the search feed, with the only correlation being the colors in the videos and images.<\/p>\n\n\n\n

And that\u2019s not all – you\u2019ll see an additional selection of possible categories and search terms at the top of the screen. <\/p>\n\n\n\n

Here, you see \u201cpeacock photography, peacock cichlids\u201d and \u201cpeacock painting\u201d all suggested.<\/p>\n\n\n\n

However, not all searches are supported. General interest topics can be searched for, but anything that falls outside of Instagram community guidelines<\/a> is out<\/strong>.<\/p>\n<\/div>\n\n\n\n

\n
\"Peacock<\/figure>\n<\/div>\n<\/div>\n\n\n\n

If you type in a controversial or unsupported search, you\u2019ll only see the regular Top, Accounts, Tags, and Places screen.<\/p>\n\n\n\n

How to Get More Reach with the New Instagram Search<\/strong><\/h2>\n\n\n\n

You may be wondering, what does this mean for me? The answer is, more opportunities to get your content found! That\u2019s a welcome relief these days, as Instagram accounts complain of falling interaction and restricted hashtags.<\/p>\n\n\n\n

Now, your content can automatically appear in relevant search streams – appearing where it needs to be at the time that people are searching for it.<\/p>\n\n\n\n

And even though it seems you don\u2019t actually have to put your search term in your caption, it\u2019s a good idea to take the extra step. <\/p>\n\n\n\n

Taking a few minutes to optimize your caption for Instagram search before you hit publish could mean your post is seen right away!<\/p>\n\n\n\n

Presently, the new search feature is only available in English in Canada, the U.S., U.K., Australia, and New Zealand.<\/p>\n\n\n\n

\n\n\n\n

Pin Me For Reference :<\/h3>\n\n\n\n
\"A<\/figure>\n","protected":false},"excerpt":{"rendered":"

Discover what has changed in Instagram search and how it can benefit your content. Optimize your captions and get discovered by wider audiences with the new search feature.<\/p>\n","protected":false},"author":70,"featured_media":6722,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[24],"tags":[48,65,28],"class_list":{"0":"post-6717","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-instagram","8":"tag-instagram-algorithm","9":"tag-instagram-news-updates","10":"tag-instagram-tools-features","12":"with-featured-image"},"yoast_head":"\nGet Your Content Discovered With the Instagram Search Update - Tailwind Blog<\/title>\n<meta name=\"description\" content=\"Discover what has changed in Instagram search and how it can benefit your content. 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