{"id":6734,"date":"2021-01-12T15:21:27","date_gmt":"2021-01-12T21:21:27","guid":{"rendered":"https:\/\/twprod.wpengine.com\/branded-content-disclosures\/"},"modified":"2025-05-11T17:53:54","modified_gmt":"2025-05-11T23:53:54","slug":"branded-content-disclosures","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/branded-content-disclosures","title":{"rendered":"Everything You Need to Know About Branded Content Disclosures"},"content":{"rendered":"\n
\"Branded<\/figure>\n\n\n\n
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You might be a creator who works with brands<\/a>, or a social media marketer dabbling in influencer marketing. Or, maybe you’re just curious about how influencer marketing on Instagram<\/a> works!<\/p>\n\n\n\n

Any way you slice it, branded content disclosures are everything<\/em>.<\/p>\n\n\n\n

Knowing how you should be disclosing your brand partnerships (or how your collaborators should!) keeps your marketing transparent. <\/p>\n\n\n\n

And… it\u2019ll keep you out of hot water with the FTC! <\/p>\n\n\n\n

Here’s a quick guide to branded content disclosures, including what they are, how they work, and how they should appear on different types of content.<\/p>\n\n\n\n

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What is a Disclosure Statement?<\/strong><\/span><\/h2>\n\n\n\n

A disclosure statement is any text, audio or visual you include in your content to highlight your relationship with a brand or business partner<\/strong>. <\/span><\/p>\n\n\n\n

In other words, it helps you note up-front whether you\u2019ve been motivated by a brand to endorse their products\/services.<\/span> <\/p>\n\n\n\n

Important note: this doesn’t have to be financial motivation!<\/p>\n\n\n\n

Instagram has a built-in disclosure statement that appears right below the creators username- check it out!<\/span><\/p>\n\n\n\n

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<\/span>Image via <\/span>Instagram<\/span><\/a><\/p>\n\n\n\n

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Why Are Disclosure Statements Important?<\/strong><\/span><\/h3>\n\n\n\n

The U.S. Federal Trade Commission (FTC) makes it mandatory for social media content creators to <\/span>disclose their relationship<\/span><\/a> with a brand. <\/span><\/p>\n\n\n\n

Why does the FTC care so much? Well, a clear disclosure statement helps maintain transparency and empowers your followers<\/span> (especially where buying decisions are concerned.)<\/p>\n\n\n\n

It\u2019s important for safeguarding the consumers\u2019 interests and preventing deceptive advertising<\/span>!<\/p>\n\n\n\n

It also helps followers understand whether you\u2019re recommending a product just because you like it, or have been sponsored by a brand to endorse it. <\/span><\/p>\n\n\n\n

Following disclosure guidelines will keep you in the good books of the FTC and help you avoid any trouble.<\/span><\/p>\n\n\n\n

After all, violating <\/span>FTC guidelines<\/span><\/a> can lead to lawsuits and fines. Not to mention, your public persona and reputation might take a hit.<\/span> And we don’t want that!<\/p>\n\n\n\n

So, now for the important stuff: when do you need to include a disclosure?<\/p>\n\n\n\n

You Need a Disclosure Statement If\u2026<\/strong><\/span><\/h3>\n\n\n\n

According to FTC guidelines, your content must include a disclosure if you share a financial, personal, family, or employment relationship with a brand<\/strong>. <\/span><\/p>\n\n\n\n

In other words, you need to disclose your relationship with a brand when:<\/span><\/p>\n\n\n\n