{"id":6745,"date":"2021-01-21T19:41:00","date_gmt":"2021-01-22T01:41:00","guid":{"rendered":"https:\/\/twprod.wpengine.com\/visual-hierarchy-in-design\/"},"modified":"2023-05-02T13:08:39","modified_gmt":"2023-05-02T19:08:39","slug":"visual-hierarchy-in-design","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/visual-hierarchy-in-design","title":{"rendered":"The Non-Designers Guide to Visual Hierarchy"},"content":{"rendered":"\n
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Visual hierarchy is an important tool for marketers when creating jaw-dropping designs. On everything from campaigns, social media graphics and even Pinterest Pin designs<\/a>, an understanding of visual hierarchy can help take your designs to the next level!<\/span><\/p>\n\n\n\n

Hierarchy design is, after all, present in almost everything we view. It’s in UX design, campaigns, pictures, and blog posts to name just a few<\/span>! <\/span><\/span><\/span><\/p>\n\n\n\n

This guide will explore important things to know about visual hierarchy. <\/span><\/span><\/span><\/p>\n\n\n\n\n\n

It also covers how to use visual hierarchy effectively with graphic design – no design degree required<\/span>! <\/span><\/span> <\/span><\/p>\n\n\n\n

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Source:<\/strong> Envato<\/a><\/em><\/figcaption><\/figure>\n\n\n\n

What is Visual Hierarchy?<\/span><\/h2>\n\n\n\n

“Good design is a lot like clear thinking made visual.”<\/em><\/p>Edward Tufte<\/cite><\/blockquote>\n\n\n\n

The concept of visual hierarchy gets its roots from Gestalt design principles.<\/span><\/span><\/span><\/p>\n\n\n\n

Basically, visual hierarchy helps your audience digest your content visually in increments, to hold their short attention spans.<\/strong> <\/p>\n\n\n\n

It’s achieved by highlighting elements like design color, font, position, space, weight, or size<\/strong><\/span> strategically.  <\/span><\/span><\/p>\n\n\n\n

Suppose you have information in a design that you want to prioritize<\/span> and share, such as a call to action. Visual hierarchy can help you use design elements to shift your audience’s focus to that particular element first<\/span><\/span><\/span>!<\/p>\n\n\n\n

Why Should You Care About Effective Visual Hierarchy?<\/span> <\/span><\/h3>\n\n\n\n

Whether or not you use a professional designer (or can afford one for your brand), your audience is still visually processing your graphics, posts, and pictures according to the hierarchy of design. <\/span><\/p>\n\n\n\n

Visual hierarchy is both the understanding of how humans process information with their eyes, and how quickly<\/strong>. <\/span><\/p>\n\n\n\n

The purpose of visual hierarchy is to help you get your message across before your audience loses interest. And, this is important<\/span>!<\/p>\n\n\n\n

Well-thought-out visual hierarchy in graphic design can make or break a business or brand. <\/span><\/span><\/p>\n\n\n\n

Used effectively, your audience might continue to scroll, read and share your content with others. This impacts engagement rates and increases traffic<\/a>!<\/span><\/span><\/span><\/p>\n\n\n\n

If not used correctly<\/span>, a reader might quickly<\/span> lose attention and close out your post or blog. <\/span><\/span>This might result in dwindling traffic or high bounce rates from your web pages.<\/p>\n\n\n\n