{"id":6820,"date":"2021-02-02T21:00:17","date_gmt":"2021-02-03T03:00:17","guid":{"rendered":"https:\/\/twprod.wpengine.com\/how-to-maintain-a-healthy-brand-presence-on-pinterest\/"},"modified":"2023-12-12T11:22:59","modified_gmt":"2023-12-12T17:22:59","slug":"how-to-maintain-a-healthy-brand-presence-on-pinterest","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/how-to-maintain-a-healthy-brand-presence-on-pinterest","title":{"rendered":"How to Maintain a Healthy Brand Presence on Pinterest"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/healthy-brand-presence-blog-post-header-no-text-1.jpg\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/healthy-brand-presence-blog-post-header-no-text-1.jpg\" alt=\"Pinterest engagement metrics on pink background\" class=\"wp-image-22667 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n\n\n\n<p>Building and maintaining a strong brand presence on Pinterest can have a dramatically positive impact on your website traffic, lead generation, and sales. Today, we\u2019ll cover some of the most important Pinterest marketing questions:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How Much Should I Be Pinning?&nbsp;<\/li>\n\n\n\n<li>What Should I Be Pinning?<\/li>\n\n\n\n<li>What Role Do Followers Play in Your Pinterest Success?<\/li>\n\n\n\n<li>Should I Use a Pinterest Scheduler or Do I Need to Pin Manually?<\/li>\n\n\n\n<li>How Can Using Story Pins Help Build a Strong Brand Presence on Pinterest?<\/li>\n\n\n\n<li>Consider Pinterest Ads<\/li>\n<\/ul>\n\n\n\n<p>&nbsp;Let\u2019s dive in.    \u200d\u2640\ufe0f<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-pinterest-and-pinners-want-from-brands-and-creators\">What Pinterest and Pinners Want from Brands and Creators<\/h2>\n\n\n\n<p>Pinterest has made it no secret &#8211; they want more fresh and exciting ideas on the platform.&nbsp;<\/p>\n\n\n\n<iframe width=\"560\" height=\"315\" data-src=\"https:\/\/www.youtube.com\/embed\/pVJ1zFS2D_g\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n\n\n\n<p>Did you catch that? People are searching Pinterest for banana ideas, but there are more than enough banana bread recipes on Pinterest! <\/p>\n\n\n\n<p>Other videos along the same lines for <a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/watch?v=qej2ckh5HdU\" target=\"_blank\">summer f<\/a>ashion (no more tie-dye, please) and \u201c<a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/watch?v=76-flvFiUk4\" target=\"_blank\">something green<\/a>\u201d (no more succulents) clearly indicate what they\u2019re looking for.<\/p>\n\n\n\n<p><br><strong>Presenting a new and novel idea is exactly what Pinterest wants from you<\/strong>. More importantly for your Pinterest marketing success, fresh and innovative ideas are what <em>Pinners<\/em> want from you!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-much-should-i-be-pinning-to-maintain-a-healthy-brand-presence-on-pinterest\">How Much Should I Be Pinning To Maintain a Healthy Brand Presence on Pinterest?<\/h2>\n\n\n\n<p>It depends on how much content you are creating or how much still-relevant content you have yet to share on Pinterest! <\/p>\n\n\n\n<p><strong>Always aim for quality over quantity<\/strong> &#8211; just make sure to add something brand new at least every week. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-should-i-be-pinning\">What Should I Be Pinning?<\/h2>\n\n\n\n<p>Concentrate on your own content. Of course, it\u2019s fine to share others\u2019 content in moderation &#8211; Pinners do this naturally! <\/p>\n\n\n\n<p><strong>The 80\/20 \u201crule\u201d (which advised people to share 80% of other people\u2019s content and 20% of their own) was never, in fact, a \u201crule,\u201d and is even less relevant today.<\/strong><\/p>\n\n\n\n<p> Additionally, don\u2019t look for great results from resharing your content continually or by making slight variations to images that link to existing content. <\/p>\n\n\n\n<p>In fact, we tested this ourselves! We found that in January, <strong>original Pins accounted for 71% of user engagement<\/strong> compared with 29% for saves. <\/p>\n\n\n\n<p>So while you will likely get some results (29% of the total for Tailwind users, 19% for non-Tailwind) from resharing Pins,<strong> it\u2019s best to <a href=\"https:\/\/www.tailwindapp.com\/blog\/beautiful-pinterest-pins\" data-type=\"post\" data-id=\"10840\" target=\"_blank\" rel=\"noreferrer noopener\">create Pins<\/a> that are fresh and engaging more frequently<\/strong>, as strategies that involve mainly reposting existing Pins are no longer recommended.&nbsp;<\/p>\n\n\n\n<p><br>Instead of sharing the same images over and over, think of a few ways your content might appeal to a different audience and appear in different searches!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-vivid-cyan-blue-color has-css-opacity has-vivid-cyan-blue-background-color has-background is-style-wide\"\/>\n\n\n\n<p>  Related Reading:   <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/blog\/how-to-get-the-most-out-of-your-content-on-pinterest\" target=\"_blank\">How to Get the Most Out of Your Content on Pinterest<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-vivid-cyan-blue-color has-css-opacity has-vivid-cyan-blue-background-color has-background is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-role-do-followers-play-in-your-pinterest-success\">What Role Do Followers Play in Your Pinterest Success?<\/h2>\n\n\n\n<p><br>Let\u2019s qualify this by focusing on <em>engaged<\/em> followers. Your Pins are shown to your followers first, and Pinterest looks at their engagement when determining how much to distribute your content more broadly.<\/p>\n\n\n\n<p>That said, <strong>our study shows that those accounts with larger follower counts DO enjoy a higher average number of saves on their Pins<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/healthy-brand-presence-graph-2.jpg\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/healthy-brand-presence-graph-2.jpg\" alt=\"More Pinterest followers = More Saves\" class=\"wp-image-22659 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n\n\n\n<p>Increase the number of engaged followers on your accounts by encouraging your (already engaged) blog and email audiences to follow you on Pinterest. <\/p>\n\n\n\n<p>We like (and use) the <a rel=\"noreferrer noopener\" href=\"https:\/\/milotree.com\/\" target=\"_blank\">MiloTree<\/a> popup for WordPress!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-should-i-use-a-pinterest-scheduler-or-do-i-need-to-pin-manually\">Should I Use a Pinterest Scheduler or Do I Need to Pin Manually?<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>In the above-mentioned study, Tailwind investigated whether sharing directly to Pinterest or \u201cManual Pinning\u201d might produce better results than sharing from Tailwind.&nbsp;<\/p>\n\n\n\n<p><strong>We found absolutely no advantage to \u201cmanual Pinning\u201d compared with using Tailwind.<\/strong> <\/p>\n\n\n\n<p>In fact, Pins scheduled via Tailwind actually performed a bit better (15% better) than those shared manually.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/healthy-brand-presence-graph-2-pin-1.jpg\"><img decoding=\"async\" data-pin-description=\"Pins scheduled with a tool performed 15% better than those shared manually according to our. data study!\" data-pin-title=\"Is Manual Pinning on Pinterest Really Better for Performance?\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/healthy-brand-presence-graph-2-pin-1-683x1024.jpg\" alt=\"Pins scheduled with a tool performed 15% better than those shared manually according to our. data study!\" class=\"wp-image-22671 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 683px; --smush-placeholder-aspect-ratio: 683\/1024;\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Note: Pins created or saved in July and August have had time to accrue engagement, while those saved later have not yet reached their potential. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/healthy-brand-presence-graph-4-1.jpg\"><img decoding=\"async\" data-pin-nopin=\"1\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/healthy-brand-presence-graph-4-1-1024x733.jpg\" alt=\"Tracking the data study of manual pinning versus scheduled pins in Pinterest from Tailwind. line graph\" class=\"wp-image-22672 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/733;\" \/><\/a><\/figure>\n\n\n\n<p>Were we to perform this test again today with October 2020 on the far left, the graph would look similar, with the older Pins gathering more engagement and the newer ones not yet picking up!<\/p>\n\n\n\n<p>So why might Tailwind-schedule Pins perform better than \u201cmanual\u201d Pins? <\/p>\n\n\n\n<p>It could be because our <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/pinterest\/scheduling-and-publishing?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=general&amp;utm_content=in-text-cta-healthy-brand-presence\" target=\"_blank\">SmartSchedule<\/a> recommends times for posting which coincide with the times your followers are most likely to be engaging, or it could be because our members tend to be more consistent in their Pinning!<\/p>\n\n\n\n<p>Using an <a href=\"https:\/\/www.tailwindapp.com\/pinterest\/scheduling-and-publishing?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=general&amp;utm_content=in-text-cta-healthy-brand-presence\" target=\"_blank\" rel=\"noreferrer noopener\">all-in-one create, schedule, publish, and analytics tool like Tailwind<\/a> can save you considerable time and make it easier for your brand to maintain an active presence on the site. <strong>Remember, sharing content out regularly is much better than engaging in a Pin flurry a few times per month<\/strong>!&nbsp;<\/p>\n\n\n\n<p>Tools like Tailwind are here to make your life easier and free up time so you can focus on other parts of your business.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Of course, you can also use the Pinterest scheduler if you prefer! <\/p>\n\n\n\n<p>Some people find that their Pins saved manually perform better than those scheduled. That may be due to the fact that manual Pinning slows you down and may make it more likely that you\u2019ll spend time to craft effective Pin titles and descriptions (which you could also do when scheduling!). Choose the method that works best for you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-can-using-story-pins-help-build-a-strong-brand-presence-on-pinterest\">How Can Using Story Pins Help Build a Strong Brand Presence on Pinterest?<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.tailwindapp.com\/blog\/pinterest-story-pins\" data-type=\"post\" data-id=\"21603\" target=\"_blank\" rel=\"noreferrer noopener\">Story Pins<\/a> are a great way to build brand awareness and affinity while attracting new followers who will engage with your content. <\/p>\n\n\n\n<p>If you have access to Story Pins, aim to create a new Story Pin each week and follow the best practices Pinterest shared in their recent online <a href=\"https:\/\/pinterestcreatorsfestival.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Creators Festival<\/a>:<br><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Video with cover title or text<\/li>\n\n\n\n<li>Show what you\u2019ll need<\/li>\n\n\n\n<li>step-by-step<\/li>\n\n\n\n<li>Finished creation<\/li>\n\n\n\n<li>CTA<\/li>\n<\/ol>\n\n\n\n<p>While some content creators are reluctant to spend time creating Pins that don\u2019t lead to website traffic, Story Pins are clearly favored in the algorithm, so jump on board (so to speak) and start attracting people who want to see YOUR ideas!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-consider-pinterest-ads\">Consider Pinterest Ads<\/h2>\n\n\n\n<p>With increasing competition, the potential for organic distribution and growth isn\u2019t endless.<\/p>\n\n\n\n<p>We\u2019ve seen this with every platform, and Pinterest is no exception. While there is still distribution and traffic to be had without a budget for ads, increasingly only the most exceptional content will gain attention.<\/p>\n\n\n\n<p>Not everyone has an ad budget, but if you do, why not move some of your ad spend to Pinterest ads? <\/p>\n\n\n\n<p>Pinterest ads are a great way to quickly test out new ideas and target new audiences. <\/p>\n\n\n\n<p>AND, unlike ads on other platforms, the increased distribution you pay for doesn\u2019t disappear when the campaign ends; downstream increase in traffic and engagement can continue for many months after your promotion is over!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-wrapping-up-how-to-maintain-a-healthy-brand-presence-on-pinterest\">Wrapping Up: How to Maintain a Healthy Brand Presence on Pinterest<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Create fresh and exciting content, presenting it in an appealing way.<\/li>\n\n\n\n<li>Pin new content consistently.<\/li>\n\n\n\n<li>Concentrate on sharing your own content.<\/li>\n\n\n\n<li>Attract engaged followers from your email list and site visitors.&nbsp;<\/li>\n\n\n\n<li>Use the scheduling method that works best for you.<\/li>\n\n\n\n<li>Use Story Pins to increase awareness and attract engaged followers.<\/li>\n\n\n\n<li>Try Pinterest ads.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>So, what\u2019s next? Get started on Pinterest in less than an hour with the <a href=\"https:\/\/learn.tailwindapp.com\/pinterest-quickstart\/?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=general&amp;utm_content=in-text-cta-healthy-brand-presence\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest QuickStart<\/a>. <\/p>\n\n\n\n<p>OR, if you\u2019re already there and looking for more ways to improve your Pinterest marketing, check out the comprehensive webinar, \u201c<a rel=\"noreferrer noopener\" href=\"https:\/\/learn.tailwindapp.com\/everything-pinterest-2020\/?pp=1?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=general&amp;utm_content=in-text-cta-healthy-brand-presence\" target=\"_blank\">Everything You Need to Know to Succeed on Pinterest<\/a>\u201d. Happy Pinning!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pin-me-for-reference\">Pin Me For Reference  :<\/h3>\n\n\n\n<figure class=\"wp-block-image size-medium\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/healthy-brand-presence-pinterest-1-1.jpg\"><img decoding=\"async\" data-pin-description=\"Confused about how to get the most out of your Pinterest marketing in 2021? We conducted our own data study to help you strategize.\" data-pin-title=\"How to Keep Your Pinterest Account Healthy\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/healthy-brand-presence-pinterest-1-1-200x300.jpg\" alt=\"Confused about how to get the most out of your Pinterest marketing in 2021? We conducted our own data study to help you strategize.\" class=\"wp-image-22673 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/300;\" \/><\/a><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Building and maintaining a strong brand presence on Pinterest can have a dramatically positive impact on your website traffic, lead generation, and sales. Today, we\u2019ll cover some of the most important Pinterest marketing questions:&nbsp; &nbsp;Let\u2019s dive in. \u200d\u2640\ufe0f What Pinterest and Pinners Want from Brands and Creators Pinterest has made it no secret &#8211; they &hellip;<\/p>\n","protected":false},"author":4,"featured_media":6826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[22,4],"tags":[51,29,49],"class_list":{"0":"post-6820","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-branding","8":"category-pinterest","9":"tag-pinterest-apps","10":"tag-pinterest-best-practices","11":"tag-pinterest-insights-analytics","13":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Maintain a Healthy Brand Presence on Pinterest - Tailwind Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tailwindapp.com\/blog\/how-to-maintain-a-healthy-brand-presence-on-pinterest\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Maintain a Healthy Brand Presence on Pinterest\" \/>\n<meta property=\"og:description\" content=\"Building and maintaining a strong brand presence on Pinterest can have a dramatically positive impact on your website traffic, lead generation, and sales. Today, we\u2019ll cover some of the most important Pinterest marketing questions:&nbsp; &nbsp;Let\u2019s dive in. \u200d\u2640\ufe0f What Pinterest and Pinners Want from Brands and Creators Pinterest has made it no secret &#8211; they &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tailwindapp.com\/blog\/how-to-maintain-a-healthy-brand-presence-on-pinterest\" \/>\n<meta property=\"og:site_name\" content=\"Tailwind Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Tailwind\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-03T03:00:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-12T17:22:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/05\/healthy-brand-presence-Blog-graphic-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alisa Meredith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TailwindApp\" \/>\n<meta name=\"twitter:site\" content=\"@TailwindApp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alisa Meredith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-maintain-a-healthy-brand-presence-on-pinterest#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-maintain-a-healthy-brand-presence-on-pinterest\"},\"author\":{\"name\":\"Alisa Meredith\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#\\\/schema\\\/person\\\/57b7603933621275a0ea9d9bfadcda86\"},\"headline\":\"How to Maintain a Healthy Brand Presence on Pinterest\",\"datePublished\":\"2021-02-03T03:00:17+00:00\",\"dateModified\":\"2023-12-12T17:22:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-maintain-a-healthy-brand-presence-on-pinterest\"},\"wordCount\":1226,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/how-to-maintain-a-healthy-brand-presence-on-pinterest#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/healthy-brand-presence-Blog-graphic-1.jpg\",\"keywords\":[\"Pinterest Apps\",\"Pinterest Best Practices\",\"Pinterest Insights &amp; 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