{"id":6871,"date":"2021-02-11T19:12:42","date_gmt":"2021-02-12T01:12:42","guid":{"rendered":"https:\/\/twprod.wpengine.com\/pinterest-monthly-views-update\/"},"modified":"2024-01-14T17:58:06","modified_gmt":"2024-01-14T23:58:06","slug":"pinterest-monthly-views-update","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/pinterest-monthly-views-update","title":{"rendered":"Pinterest Update to Monthly Views (+More Changes)!"},"content":{"rendered":"\n
\"Pinterest<\/a><\/figure>\n\n\n\n

If you use Pinterest for your business, Pinterest analytics are probably your best friend. From showing you which Pins perform best to how much of your website traffic comes from Pinterest to how your advertising dollars are working for you, the importance of understanding your metrics is undeniable. <\/p>\n\n\n\n

In 2021, Pinterest is making this even easier<\/a> for you! They have updated their metrics for paid ads and organic content, with one of the most notable changes being the shift from monthly viewers to monthly views. <\/p>\n\n\n\n

How does this affect you? Read on for everything you need to know.<\/p>\n\n\n\n

Introducing the New and Improved Monthly Views<\/strong><\/h2>\n\n\n\n

If you\u2019re a Pinterest pro, you\u2019re likely used to only being able to see the number of monthly viewers. <\/p>\n\n\n\n

This number included people who may have Pins linking to your site as Pinned by you and others, but also views on Pins you saved that link to other people’s sites. <\/p>\n\n\n\n

So it was never a good indication of how Pinterest was working to grow your business. <\/p>\n\n\n\n

With the new update, the spotlight is on your content<\/strong>. You’ll see the total number of times your Pins appeared in search, home feeds, and other locations in the past month. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

This includes the Pins you publish and Pins others have saved from your claimed domain or accounts!<\/p>\n\n\n\n

By the way, not claiming your domain could lead to Pins from your site NOT being included in your monthly views (or on your Create tab on your profile).<\/p>\n\n\n\n

Not verifying your site on Pinterest<\/a> can also have a real impact on your Pin performance!  In a February 2021 study<\/a> of over 2m accounts Pinning in November and January, fully 80% of those consistently enjoying higher than average engagement rates had verified their domains on Pinterest. <\/p>\n\n\n\n

Compare this with under 3% of the consistent underperformers. Claim your site now!<\/p>\n\n\n\n

How This Helps You<\/strong><\/h2>\n\n\n\n

In one of their recent Facebook Lives<\/a>, Jeff Sieh and Tailwind\u2019s Alisa Meredith discussed the  benefits of the new feature. <\/p>\n\n\n\n