{"id":6890,"date":"2021-02-17T19:26:44","date_gmt":"2021-02-18T01:26:44","guid":{"rendered":"https:\/\/twprod.wpengine.com\/instagram-professional-dashboard\/"},"modified":"2025-09-04T18:46:17","modified_gmt":"2025-09-05T00:46:17","slug":"instagram-professional-dashboard","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/instagram-professional-dashboard","title":{"rendered":"Check Out the New Instagram Professional Dashboard!"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/professional-dashboard-blog-post-header-no-text.jpg\"><img decoding=\"async\" data-pin-nopin=\"1\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/professional-dashboard-blog-post-header-no-text.jpg\" alt=\"Instagram Professional Dashboard\" class=\"wp-image-22760 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If you\u2019re an <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/blog\/how-to-create-an-instagram-business-account-and-why-youd-want-to\" data-type=\"post\" data-id=\"12121\" target=\"_blank\">Instagram for Business account user<\/a>, you\u2019re likely familiar with many of the changes the platform has rolled out over the past year. In 2020 alone, Instagram introduced Badges, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/blog\/facebook-instagram-shops\" data-type=\"post\" data-id=\"20162\" target=\"_blank\">Instagram Shop<\/a>, Checkout, and <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/blog\/instagram-branded-content-2\" data-type=\"post\" data-id=\"22498\" target=\"_blank\">Branded Content tools<\/a>, to name a few!<\/p>\n\n\n\n<p>Now Instagram is changing things up slightly to help business owners and content creators grow their business on the platform- the <strong><a href=\"https:\/\/business.instagram.com\/blog\/announcing-instagram-professional-dashboard\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Professional Dashboard<\/a><\/strong>!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-instagram-offers-a-new-view-for-tools-and-insights\"><strong>Instagram Offers a New View for Tools and Insights<\/strong><\/h2>\n\n\n\n<p>The new Professional Dashboard will serve as a central hub on the Instagram app for business owners and creators to access all the tools and resources they need! <\/p>\n\n\n\n<p>This dashboard will allow you to track your performance metrics, use professional tools, and learn social media stats and strategies cultivated by Instagram.<\/p>\n\n\n\n<p>The dashboard will have three sections:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Track Your Performance\u00a0<\/li>\n\n\n\n<li>Grow Your Business\u00a0<\/li>\n\n\n\n<li>Stay Informed<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-track-your-performance\"><strong>Track Your Performance<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>This section will show you insights and trends based on your account\u2019s performance.&nbsp;<\/p>\n\n\n\n<p>Some of these <a href=\"https:\/\/www.facebook.com\/business\/help\/441651653251838?id=419087378825961\" target=\"_blank\" rel=\"noreferrer noopener\">insights<\/a> include:&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-accounts-reached-nbsp\"><strong>Accounts Reached&nbsp;<\/strong><\/h4>\n\n\n\n<p>This section details the reach and impressions of your content. <\/p>\n\n\n\n<p>Here you can sort your top posts, Stories, and IGTV videos by reach. You can also see data on your profile visits, such as the number of taps received on your <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/blog\/how-to-add-a-contact-button-to-instagram\" data-type=\"post\" data-id=\"19684\" target=\"_blank\">Instagram profile action buttons<\/a> &#8211; like  \u2018Call\u2019, \u2018Text\u2019, or \u2018Directions&#8217;!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-content-interaction-nbsp\"><strong>Content Interaction&nbsp;<\/strong><\/h4>\n\n\n\n<p>This is where you will find all the engagement metrics, such as likes, comments, shares, and more, for your Posts, Stories, and IGTV videos. <\/p>\n\n\n\n<p>You can also see your top Posts, Stories, and IGTV videos by interactions to get clues about what content is performing best!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/IMG_8696.png\"><img decoding=\"async\" data-pin-nopin=\"1\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/IMG_8696-473x1024.png\" alt=\"Instagram Professional Dashboard\" class=\"wp-image-22767 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 473px; --smush-placeholder-aspect-ratio: 473\/1024;\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-your-audience-nbsp\"><strong>Your Audience&nbsp;<\/strong><\/h4>\n\n\n\n<p>This section will show you data and demographics on the users seeing and interacting with your content.&nbsp;You&#8217;ll find out information like, age, gender, location and most active times for your audience!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-content-you-shared-nbsp\"><strong>Content You Shared&nbsp;<\/strong><\/h4>\n\n\n\n<p>This section will showcase all the content you\u2019ve shared or promoted for the last 7 or 30 days. <\/p>\n\n\n\n<p>You can view and filter all your content (Posts, Stories, IGTV) by media type, reach, interactions, and time frame. This is another valuable way to see what content is resonating your followers most, and what content seems to be falling flat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-grow-your-business\"><strong>Grow Your Business<\/strong><\/h3>\n\n\n\n<p>This section contains the professional tools you can use to help improve your business\u2019s presence on Instagram. &nbsp;<\/p>\n\n\n\n<p>Some of these tools include:&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/business.instagram.com\/blog\/more-branded-content-capabilities-on-instagram?ref=igb_blog_dashboard\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Branded Content Tools&nbsp;<\/strong><\/a><\/p>\n\n\n\n<p>Branded content tools allow creators and businesses to easily post and clearly disclose branded content, no matter what Instagram format they choose to use.&nbsp;Here&#8217;s where you can manage the Branded Content tag as a Creator. Businesses will also see Branded Content Approvals in this section, where they can manage tag requests, approvals, business partners, and Ad Creation!<\/p>\n\n\n\n<p><strong>Branded Content Activity&nbsp;<\/strong><\/p>\n\n\n\n<p>This section gives key metrics and indicates how your branded content is performing.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/business.instagram.com\/blog\/announcing-instagram-shop-facebook-pay?ref=igb_blog_dashboard\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Instagram Shopping&nbsp;<\/strong><\/a><\/p>\n\n\n\n<p>Instagram Shopping allows businesses to post products and users to buy directly from the app. Use this section of the dashboard to monitor the \u2018Shop\u2019 side of your account.<\/p>\n\n\n\n<p><a href=\"https:\/\/business.instagram.com\/blog\/how-to-communicate-effectively-with-customers\"><strong>Saved Replies&nbsp;<\/strong><\/a><\/p>\n\n\n\n<p>This section allows you to craft, save, and view replies to commonly asked questions about your business. Write it once, save it here, and use a shortcut to insert it into Direct Message conversations later, rather than having to type it out every time.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-stay-informed\"><strong>Stay Informed<\/strong><\/h3>\n\n\n\n<p>This part of the dashboard is where you can find all of the tips, tricks, best practices, and guidance Instagram has specifically curated to help business owners and creators like you make the most of the platform.&nbsp;<\/p>\n\n\n\n<p>You can also find<a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/blog\/instagram-guides\" data-type=\"post\" data-id=\"20197\" target=\"_blank\"> Instagram Guides<\/a> created by Instagram\u2019s Creator account saved here for easy reference!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion-instagram-s-professional-dashboard-is-a-one-stop-shop\"><strong>Conclusion: Instagram\u2019s Professional Dashboard is a One-Stop Shop<\/strong><\/h2>\n\n\n\n<p>Although the new Professional Dashboard might seem to really ~shake up~ your Instagram experience, nothing about the analytics or tools Instagram offers has changed with the update.&nbsp;<\/p>\n\n\n\n<p>The new dashboard simply allows you to see all your insights and tools together in one place, rather than having to click into multiple parts of the platform (And who doesn\u2019t love things that make your life easier?!).<\/p>\n\n\n\n<p>What do you think about the new update? <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pin-me-for-reference\">Pin Me For Reference  :<\/h3>\n\n\n\n<figure class=\"wp-block-image size-medium\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/professional-dashboard-pinterest-1.jpg\"><img decoding=\"async\" data-pin-description=\"The Instagram Professional Dashboard organizes all your analytics, tools and resources in one place. Take a walkthrough with us!\" data-pin-title=\"Instagram Insights Get a New Look!\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/professional-dashboard-pinterest-1-200x300.jpg\" alt=\"The Instagram Professional Dashboard organizes all your analytics, tools and resources in one place. Take a walkthrough with us!\" class=\"wp-image-22761 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/300;\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Discover how Instagram&#8217;s Professional Dashboard streamlines analytics, tools, and tips for business owners and creators. Grow your presence on the platform now!<\/p>\n","protected":false},"author":64,"featured_media":6894,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[24],"tags":[46,28],"class_list":{"0":"post-6890","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-instagram","8":"tag-instagram-analytics-insights","9":"tag-instagram-tools-features","11":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Check Out the New Instagram Professional Dashboard! - Tailwind Blog<\/title>\n<meta name=\"description\" content=\"Discover how Instagram&#039;s Professional Dashboard streamlines analytics, tools, and tips for business owners and creators. Grow your presence on the platform now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tailwindapp.com\/blog\/instagram-professional-dashboard\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Check Out the New Instagram Professional Dashboard!\" \/>\n<meta property=\"og:description\" content=\"Discover how Instagram&#039;s Professional Dashboard streamlines analytics, tools, and tips for business owners and creators. Grow your presence on the platform now!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tailwindapp.com\/blog\/instagram-professional-dashboard\" \/>\n<meta property=\"og:site_name\" content=\"Tailwind Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Tailwind\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-18T01:26:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-05T00:46:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/05\/professional-dashboard-Blog-graphic.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kelsey Basler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TailwindApp\" \/>\n<meta name=\"twitter:site\" content=\"@TailwindApp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kelsey Basler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/instagram-professional-dashboard#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/instagram-professional-dashboard\"},\"author\":{\"name\":\"Kelsey Basler\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#\\\/schema\\\/person\\\/fb9ea6b8e94a42dfab537d1f551401ae\"},\"headline\":\"Check Out the New Instagram Professional Dashboard!\",\"datePublished\":\"2021-02-18T01:26:44+00:00\",\"dateModified\":\"2025-09-05T00:46:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/instagram-professional-dashboard\"},\"wordCount\":708,\"publisher\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/instagram-professional-dashboard#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/professional-dashboard-Blog-graphic.jpg\",\"keywords\":[\"Instagram Analytics &amp; Insights\",\"Instagram Tools &amp; Features\"],\"articleSection\":[\"Instagram\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/instagram-professional-dashboard\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/instagram-professional-dashboard\",\"name\":\"Check Out the New Instagram Professional Dashboard! - Tailwind Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/instagram-professional-dashboard#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/instagram-professional-dashboard#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/professional-dashboard-Blog-graphic.jpg\",\"datePublished\":\"2021-02-18T01:26:44+00:00\",\"dateModified\":\"2025-09-05T00:46:17+00:00\",\"description\":\"Discover how Instagram's Professional Dashboard streamlines analytics, tools, and tips for business owners and creators. Grow your presence on the platform now!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/instagram-professional-dashboard#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/instagram-professional-dashboard\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/instagram-professional-dashboard#primaryimage\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/professional-dashboard-Blog-graphic.jpg\",\"contentUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/professional-dashboard-Blog-graphic.jpg\",\"width\":1200,\"height\":630,\"caption\":\"A phone displays the Instagram Professional Dashboard with performance stats, beside bold text reading \u201cCheck Out the New Instagram Professional Dashboard!\u201d on a pink and purple background. Tailwind logo appears at the bottom left.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/instagram-professional-dashboard#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Check Out the New Instagram Professional Dashboard!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/\",\"name\":\"Tailwind Blog\",\"description\":\"Pinterest marketing info for small businesses\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#organization\",\"name\":\"Tailwind\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/cropped-Logo-Symbol-App-Color.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/cropped-Logo-Symbol-App-Color.jpeg\",\"width\":512,\"height\":512,\"caption\":\"Tailwind\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Tailwind\\\/\",\"https:\\\/\\\/x.com\\\/TailwindApp\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#\\\/schema\\\/person\\\/fb9ea6b8e94a42dfab537d1f551401ae\",\"name\":\"Kelsey Basler\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/20baabef505cef40347bc507d7f73acaf25163c98d1d22b839229df7f8f2fe6a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/20baabef505cef40347bc507d7f73acaf25163c98d1d22b839229df7f8f2fe6a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/20baabef505cef40347bc507d7f73acaf25163c98d1d22b839229df7f8f2fe6a?s=96&d=mm&r=g\",\"caption\":\"Kelsey Basler\"},\"description\":\"Kelsey is a senior pursuing a dual degree in Marketing and Psychology at the University of Oklahoma. A current Marketing Intern at Tailwind \u2014 your new Marketing team, helping you create social media designs, schedule posts, and optimize across Instagram, Facebook, and Pinterest with one easy-to-use social media management tool. she's passionate about creative problem-solving, marketing, and event planning!\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/author\\\/kelsey-basler\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Check Out the New Instagram Professional Dashboard! - Tailwind Blog","description":"Discover how Instagram's Professional Dashboard streamlines analytics, tools, and tips for business owners and creators. Grow your presence on the platform now!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tailwindapp.com\/blog\/instagram-professional-dashboard","og_locale":"en_US","og_type":"article","og_title":"Check Out the New Instagram Professional Dashboard!","og_description":"Discover how Instagram's Professional Dashboard streamlines analytics, tools, and tips for business owners and creators. Grow your presence on the platform now!","og_url":"https:\/\/www.tailwindapp.com\/blog\/instagram-professional-dashboard","og_site_name":"Tailwind Blog","article_publisher":"https:\/\/www.facebook.com\/Tailwind\/","article_published_time":"2021-02-18T01:26:44+00:00","article_modified_time":"2025-09-05T00:46:17+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/05\/professional-dashboard-Blog-graphic.jpg","type":"image\/jpeg"}],"author":"Kelsey Basler","twitter_card":"summary_large_image","twitter_creator":"@TailwindApp","twitter_site":"@TailwindApp","twitter_misc":{"Written by":"Kelsey Basler","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.tailwindapp.com\/blog\/instagram-professional-dashboard#article","isPartOf":{"@id":"https:\/\/www.tailwindapp.com\/blog\/instagram-professional-dashboard"},"author":{"name":"Kelsey Basler","@id":"https:\/\/www.tailwindapp.com\/blog\/#\/schema\/person\/fb9ea6b8e94a42dfab537d1f551401ae"},"headline":"Check Out the New Instagram Professional Dashboard!","datePublished":"2021-02-18T01:26:44+00:00","dateModified":"2025-09-05T00:46:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.tailwindapp.com\/blog\/instagram-professional-dashboard"},"wordCount":708,"publisher":{"@id":"https:\/\/www.tailwindapp.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.tailwindapp.com\/blog\/instagram-professional-dashboard#primaryimage"},"thumbnailUrl":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/05\/professional-dashboard-Blog-graphic.jpg","keywords":["Instagram Analytics &amp; Insights","Instagram Tools &amp; Features"],"articleSection":["Instagram"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.tailwindapp.com\/blog\/instagram-professional-dashboard","url":"https:\/\/www.tailwindapp.com\/blog\/instagram-professional-dashboard","name":"Check Out the New Instagram Professional Dashboard! - Tailwind Blog","isPartOf":{"@id":"https:\/\/www.tailwindapp.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.tailwindapp.com\/blog\/instagram-professional-dashboard#primaryimage"},"image":{"@id":"https:\/\/www.tailwindapp.com\/blog\/instagram-professional-dashboard#primaryimage"},"thumbnailUrl":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/05\/professional-dashboard-Blog-graphic.jpg","datePublished":"2021-02-18T01:26:44+00:00","dateModified":"2025-09-05T00:46:17+00:00","description":"Discover how Instagram's Professional Dashboard streamlines analytics, tools, and tips for business owners and creators. Grow your presence on the platform now!","breadcrumb":{"@id":"https:\/\/www.tailwindapp.com\/blog\/instagram-professional-dashboard#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tailwindapp.com\/blog\/instagram-professional-dashboard"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tailwindapp.com\/blog\/instagram-professional-dashboard#primaryimage","url":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/05\/professional-dashboard-Blog-graphic.jpg","contentUrl":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/05\/professional-dashboard-Blog-graphic.jpg","width":1200,"height":630,"caption":"A phone displays the Instagram Professional Dashboard with performance stats, beside bold text reading \u201cCheck Out the New Instagram Professional Dashboard!\u201d on a pink and purple background. Tailwind logo appears at the bottom left."},{"@type":"BreadcrumbList","@id":"https:\/\/www.tailwindapp.com\/blog\/instagram-professional-dashboard#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.tailwindapp.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Check Out the New Instagram Professional Dashboard!"}]},{"@type":"WebSite","@id":"https:\/\/www.tailwindapp.com\/blog\/#website","url":"https:\/\/www.tailwindapp.com\/blog\/","name":"Tailwind Blog","description":"Pinterest marketing info for small businesses","publisher":{"@id":"https:\/\/www.tailwindapp.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tailwindapp.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.tailwindapp.com\/blog\/#organization","name":"Tailwind","url":"https:\/\/www.tailwindapp.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tailwindapp.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/04\/cropped-Logo-Symbol-App-Color.jpeg","contentUrl":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/04\/cropped-Logo-Symbol-App-Color.jpeg","width":512,"height":512,"caption":"Tailwind"},"image":{"@id":"https:\/\/www.tailwindapp.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Tailwind\/","https:\/\/x.com\/TailwindApp"]},{"@type":"Person","@id":"https:\/\/www.tailwindapp.com\/blog\/#\/schema\/person\/fb9ea6b8e94a42dfab537d1f551401ae","name":"Kelsey Basler","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/20baabef505cef40347bc507d7f73acaf25163c98d1d22b839229df7f8f2fe6a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/20baabef505cef40347bc507d7f73acaf25163c98d1d22b839229df7f8f2fe6a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/20baabef505cef40347bc507d7f73acaf25163c98d1d22b839229df7f8f2fe6a?s=96&d=mm&r=g","caption":"Kelsey Basler"},"description":"Kelsey is a senior pursuing a dual degree in Marketing and Psychology at the University of Oklahoma. A current Marketing Intern at Tailwind \u2014 your new Marketing team, helping you create social media designs, schedule posts, and optimize across Instagram, Facebook, and Pinterest with one easy-to-use social media management tool. she's passionate about creative problem-solving, marketing, and event planning!","url":"https:\/\/www.tailwindapp.com\/blog\/author\/kelsey-basler"}]}},"_links":{"self":[{"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/posts\/6890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/comments?post=6890"}],"version-history":[{"count":0,"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/posts\/6890\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/media\/6894"}],"wp:attachment":[{"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/media?parent=6890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/categories?post=6890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/tags?post=6890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}