{"id":6910,"date":"2021-02-19T19:28:39","date_gmt":"2021-02-20T01:28:39","guid":{"rendered":"https:\/\/twprod.wpengine.com\/how-to-increase-pinterest-engagement-in-2021-original-data-study\/"},"modified":"2025-07-12T21:11:24","modified_gmt":"2025-07-13T03:11:24","slug":"how-to-increase-pinterest-engagement-in-2021-original-data-study","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/how-to-increase-pinterest-engagement-in-2021-original-data-study","title":{"rendered":"How to Increase Pinterest Engagement in 2021 (Original Data Study)!"},"content":{"rendered":"\n
\"How<\/figure>\n\n\n\n
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Finding what works on Pinterest can feel like chasing a moving target. What we need more than anything else right now is data – and oh, do we have data!<\/p>\n\n\n\n

Let’s have a look at what is increasing saves on Pins today.<\/p>\n\n\n\n

What We Learn From High-Performing Pins<\/h2>\n\n\n\n

We looked at all Pins Saved or Created on Pinterest in January 2021 and identified several hundred with over 5,000 saves (formerly called repins). This included Pins our members shared via Tailwind, directly on Pinterest, and by any other method. In these studies, we report on saves rather than impressions or clicks.<\/p>\n\n\n\n

Make note of any action items that you can implement today!<\/p>\n\n\n\n

A note about the terminology: “Create” = the first time you share an image on Pinterest (formerly, Pin). “Save” = any time an image is saved again (formerly, repin). In most cases below, “engagement” = saves – an indication that people are engaging with and helping increase the distribution of your content.<\/p>\n\n\n\n

New Images Generate More Engagement<\/h3>\n\n\n\n

Accounts averaging 20 saves or more<\/em> per Pin are Pinning more original content (creates) than saves (repins). Of the January 2021 Pins we looked at with over 5,000 saves, only 18% were saves themselves.<\/p>\n\n\n\n

In a November 2020 study of over 160K Pins across 1,500 accounts over 16 weeks, we found that original creates (that FIRST TIME an image goes out) account for the vast majority of the saves you’ll get on your Pins<\/em>. <\/p>\n\n\n\n

For all new Pins published via Tailwind in January 2021, new Pin Creates received 3.6x as many repins as Saves of existing Pins.<\/em><\/strong><\/p>\n\n\n\n

Action Items<\/h4>\n\n\n\n

The BEST thing you can do is to create the most inspirational, engaging new content you’ve ever made for your blog, site, or store, and Pin that. Creating a few images for that fabulous new content will help you get that content to a broader audience.<\/p>\n\n\n\n

The SECOND BEST thing you can do is to create new images for your existing content. In another study we ran of Pins published in July through October of 2020, we found that Pin engagement starts to drop off about 60 days after publish.<\/p>\n\n\n\n

\"Get<\/figure>
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Try Tailwind Create Now.<\/a><\/p>\n<\/div><\/div>\n\n\n\n

Why not create new, seasonal, timely images for your still-relevant content. Make sure your images look fresh and new. Beyond that, could you reach an entirely new audience with a subtle shift in your content focus? Learn more about getting more from your content here<\/a> (hint: it’s a simple formula with lots of options for everyone).<\/p>\n\n\n\n

PRO TIP!!! <\/strong>For Pins saved via Tailwind in January 2021, making and sharing Pins with Tailwind Create<\/a> resulted in 373% more saves than did resharing existing content. <\/p>\n\n\n\n

Here at Tailwind, we’re taking our own advice! We have professional designers who create beautiful images for our content, but lately, the Pins bringing in the most engagement are the ones I made in Tailwind Create in just a few minutes! Here’s one that does very well for us:<\/p>\n\n\n\n