{"id":6987,"date":"2021-04-01T19:15:54","date_gmt":"2021-04-02T01:15:54","guid":{"rendered":"https:\/\/twprod.wpengine.com\/instagram-alt-text\/"},"modified":"2024-11-14T07:57:28","modified_gmt":"2024-11-14T13:57:28","slug":"instagram-alt-text","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/instagram-alt-text","title":{"rendered":"Why You Should Add Instagram Alt Text to Your Posts (+ Tutorial!)"},"content":{"rendered":"\n
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What\u2019s one of the first platforms that come to your mind when you think about social media marketing<\/a>? If you\u2019re like most marketers and entrepreneurs, chances are you\u2019re already thinking about promoting your brand on Instagram.<\/span><\/p>\n\n\n\n

With more than <\/span>1 billion monthly active users<\/span><\/a>, Instagram is one of the most popular and engaging social media platforms. It\u2019s a great platform for boosting brand awareness and audience engagement, particularly for small businesses. <\/span><\/p>\n\n\n\n

Whether you\u2019re selling handmade jewelry or artisanal cheese, your potential customers are likely using Instagram.<\/span><\/p>\n\n\n\n

Instagram: The Marketers\u2019 Platform<\/span><\/h2>\n\n\n\n

Here\u2019s the thing \u2014 the brains behind Instagram understand this and, therefore, roll out useful features for marketers and content creators. Hashtags<\/a>, Instagram Shopping<\/a> and in-app purchases, IGTV<\/a>, Instagram Reels<\/a> \u2014 the platform has introduced various features to help brands boost visibility and conversions.<\/span><\/p>\n\n\n\n

But while you\u2019re focusing on the creator-friendly aspects, there\u2019s a powerful new feature you might be ignoring. That is the Instagram alt text feature. While this feature was introduced in <\/span>November 2018<\/span><\/a>, most marketers and business owners have yet to use it to its full potential.<\/span><\/p>\n\n\n\n

However, adding a relevant and descriptive alt text can go a long way to boost the reach and accessibility of your Instagram posts. <\/span><\/p>\n\n\n\n

Also, it only takes a few easy steps to add Instagram alt text to new and existing posts!<\/span> If you\u2019re ready to implement your Instagram marketing strategy, it\u2019s high time you focus on the alt text.<\/span><\/p>\n\n\n\n

In this blog, we\u2019ll outline the steps to add alt text to an Instagram post. But let\u2019s first delve deeper into the concept and explore its benefits.<\/span><\/p>\n\n\n\n

What is Alt Text on Instagram?<\/span><\/h2>\n\n\n\n

If you\u2019re familiar with search engine optimization (SEO), you\u2019ve likely come across the term \u201cimage alt text\u201d. Simply put, alt text or alternative text is the description that\u2019s displayed when an image fails to load on a web page.<\/span><\/p>\n\n\n\n

The same definition applies to the context of Instagram photos. It\u2019s a text description that appears instead of an image when:<\/span><\/p>\n\n\n\n