{"id":7006,"date":"2021-04-08T15:26:56","date_gmt":"2021-04-08T21:26:56","guid":{"rendered":"https:\/\/twprod.wpengine.com\/how-to-create-ecommerce-product-photos-that-drive-sales\/"},"modified":"2025-06-01T09:42:25","modified_gmt":"2025-06-01T15:42:25","slug":"how-to-create-ecommerce-product-photos-that-drive-sales","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/how-to-create-ecommerce-product-photos-that-drive-sales","title":{"rendered":"How to Create Ecommerce Product Photos That Drive Sales"},"content":{"rendered":"\n
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In Ecommerce, a product photo doesn\u2019t produce a thousand words; instead, it hopefully produces thousands of clicks resulting in sales. <\/p>\n\n\n\n

Getting product photos right doesn\u2019t need to be difficult, expensive, or time-consuming, but it\u2019s essential for business growth. About 93% of consumers<\/a> value visual appearance as a key deciding factor in their purchase.<\/p>\n\n\n\n

Regardless of whether you\u2019re snapping shots with a phone<\/a> on the fly or working with sets and a fancy camera, these product photo basics from our friend Ray Ko at Shop Pop Displays set the foundation for sales success.<\/p>\n\n\n\n

Light it right<\/strong><\/h2>\n\n\n\n

Consumers want to have confidence in your product without touching it. A product shot can do that, and lighting the item properly is the first step. <\/p>\n\n\n\n

The great thing about lighting? You don\u2019t have to buy it. Just use natural light!<\/p>\n\n\n\n

If you\u2019re new to product photography, avoid working with flashes. It\u2019s a subject that can get very technical and complicated. As you work with natural light, remember these basics:<\/p>\n\n\n\n