{"id":7067,"date":"2021-04-10T15:05:00","date_gmt":"2021-04-10T21:05:00","guid":{"rendered":"https:\/\/twprod.wpengine.com\/how-to-create-videos-for-instagram-that-drive-engagement\/"},"modified":"2025-06-01T09:54:04","modified_gmt":"2025-06-01T15:54:04","slug":"how-to-create-videos-for-instagram-that-drive-engagement","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/how-to-create-videos-for-instagram-that-drive-engagement","title":{"rendered":"How to Create Videos for Instagram That Drive Engagement"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/videos-for-instagram-blog-post-header-no-text.jpg\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/videos-for-instagram-blog-post-header-no-text.jpg\" alt=\"\" class=\"wp-image-23152 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Video on Instagram empowers marketers to share their brand\u2019s story, communicate key messaging, and showcase their product or service. Video can be applied across all stages of the <a rel=\"noreferrer noopener\" href=\"https:\/\/lumen5.com\/learn\/content-marketing-funnel-optimize-video\/?utm_source=blog&amp;utm_medium=blog&amp;utm_campaign=tailwind-partnership\" target=\"_blank\">marketing funnel<\/a>, making it the go-to format to generate leads, increase engagement, and improve conversions.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/lumen5.com\/learn\/video-marketing-statistics\/?utm_source=blog&amp;utm_medium=blog&amp;utm_campaign=tailwind-partnership\" target=\"_blank\" rel=\"noreferrer noopener\">85% of marketers <\/a>plan on using video in their business strategy in 2021.<\/li>\n\n\n\n<li>There are over <a href=\"https:\/\/business.instagram.com\/getting-started?ref=igb_carousel\" target=\"_blank\" rel=\"noreferrer noopener\">1 billion active Instagram accounts<\/a> worldwide with 90% of Instagram users following at least one business account.<\/li>\n\n\n\n<li>93% of markets say that video is very or somewhat important to their business.<\/li>\n<\/ul>\n\n\n\n<p>Innovative brands are waking up to the <a rel=\"noreferrer noopener\" href=\"https:\/\/lumen5.com\/learn\/benefits-of-using-video-marketing-for-business\/?utm_source=blog&amp;utm_medium=blog&amp;utm_campaign=tailwind-partnership\" target=\"_blank\">benefits of video marketing<\/a>, and what better way to flex your video creation skills than with one of the world\u2019s biggest social media apps?&nbsp;<\/p>\n\n\n\n<p>But that is not all. With Tailwind, you can<a href=\"https:\/\/www.tailwindapp.com\/instagram\/scheduling-and-publishing?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=reels-and-carousels-launch&amp;utm_content=evergreen-cta-autopost-reel\" target=\"_blank\" rel=\"noreferrer noopener\"> plan, schedule and post Reels<\/a> &#8211; filling your Instagram content calendar in a matter of minutes!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-instagram-engagement\">What is Instagram engagement?<\/h2>\n\n\n\n<p>Instagram engagement measures your audience\u2019s interactions with your content and provides valuable insights into how your business forms connections. Engagement also acts as virtual proof that your business is <a href=\"https:\/\/www.tailwindapp.com\/blog\/how-to-increase-instagram-customer-engagement\" target=\"_blank\" rel=\"noreferrer noopener\">worth looking at by prospective customers<\/a>.<\/p>\n\n\n\n<p>Most importantly, engagement is proof to <a href=\"https:\/\/www.tailwindapp.com\/blog\/making-instagrams-algorithm-work-for-you\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram\u2019s algorithm<\/a> that your content is resonating with your audience. Therefore, it will help show your posts to other people with similar interests and widen your reach.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/image1-4.png\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/image1-4.png\" alt=\"\" class=\"wp-image-23132 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Engagement is about measuring the interactions between your brand and your audience. Here are the most common engagement metrics on Instagram.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Likes<\/li>\n\n\n\n<li>Shares<\/li>\n\n\n\n<li>Comments<\/li>\n\n\n\n<li>Saves<\/li>\n\n\n\n<li>DMs<\/li>\n\n\n\n<li>Mentions<\/li>\n\n\n\n<li>Click-throughs<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-increase-instagram-engagement-with-video\">How to increase Instagram engagement with video<\/h2>\n\n\n\n<p>There\u2019s no shortcut to creating engagement. You need to create video content that resonates with your audience, sparks conversation and provides an opportunity to connect.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-create-an-excellent-first-impression\">Create an excellent first impression<\/h3>\n\n\n\n<p>You don\u2019t get a second chance to make a first impression, and on Instagram, your audience is a mere thumb-flick away from scanning past your content to the following video.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Visuals are everything. <\/strong>Use robust eye-catching video footage that will ensure your content stands out.&nbsp;<\/li>\n\n\n\n<li><strong>Include a striking static image.<\/strong> Think of this as the \u201ccover photo\u201d for your video. The image will be the first thing your audience sees when they\u2019re scrolling through their feed, so make sure it stands out.&nbsp;<\/li>\n\n\n\n<li><strong>Three-second rule. <\/strong>People who watch the first three seconds of a video are more likely to finish watching the entire clip. Make the first three seconds count and grab your audience\u2019s attention.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-brand-your-content\">Brand your content<\/h3>\n\n\n\n<p>It\u2019s well-known that a customer goes through several touchpoints with your brand throughout their buyer\u2019s journey. These touchpoints could be viewing a physical billboard ad, receiving a targeted Facebook ad, reading a blog post, or engaging on social media.&nbsp;<\/p>\n\n\n\n<p>With so many touchpoints (and so many brands!), it\u2019s essential that your audience understands that they\u2019re interacting with the same business along their path to purchase. Therefore, you must continue to display your brand identity at all times to help your potential customer recall your business along their various interactions.&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Solidify your brand voice.<\/strong> Use a consistent voice and tone across all your marketing materials \u2014 <a href=\"https:\/\/lumen5.com\/instagram-story-maker\/?utm_source=blog&amp;utm_medium=blog&amp;utm_campaign=tailwind-partnership\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram videos<\/a> included.&nbsp;<\/li>\n\n\n\n<li><strong>Use your brand colors. <\/strong>Every business should have its <a data-type=\"post\" data-id=\"21778\" href=\"https:\/\/www.tailwindapp.com\/blog\/seasonal-color-theory\" target=\"_blank\" rel=\"noreferrer noopener\">brand colors<\/a>. Create video content that highlights your <a data-type=\"post\" data-id=\"19058\" href=\"https:\/\/www.tailwindapp.com\/blog\/instagram-color-palette\" target=\"_blank\" rel=\"noreferrer noopener\">color palette<\/a>.&nbsp;<\/li>\n\n\n\n<li><strong>Include a logo. <\/strong>What better way to make your brand stand out than using your logo or watermark?&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Implement these talking points in your video strategy to create a strong, recognizable brand identity that will help to maximize engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-experiment-with-different-video-formats\">Experiment with different video formats<\/h3>\n\n\n\n<p>What works for one business might not work for another. Experiment with the different Instagram video formats and measure the success of each campaign to analyze which provides you with the most engagement. You might find more success with <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/blog\/instagram-reels\" data-type=\"post\" data-id=\"21283\" target=\"_blank\">Instagram Reels<\/a> than <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/blog\/igtv-for-marketers\" data-type=\"post\" data-id=\"16754\" target=\"_blank\">IGTV<\/a>, or the majority of your engagement might come from Stories. Test, measure, and analyze your <a href=\"https:\/\/www.tailwindapp.com\/blog\/instagram-engagement-tips\" data-type=\"post\" data-id=\"23146\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram engagement rates<\/a> for each format and stick with what works best for you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-provide-value-be-authentic-and-earn-attention\">Provide value, be authentic, and earn attention<\/h3>\n\n\n\n<p>To keep your viewers engaged and pique their interest in your video content, you need to provide them with value. By delivering value to your audience \u2014 whether that\u2019s comedic relief, sharing how-to\u2019s or tips and tricks, or educating on a subject matter \u2014 your brand will come across as authentic.<\/p>\n\n\n\n<p>Authenticity sounds like another social media buzzword, but genuinely representing your brand will help your audience relate to your video content and naturally increase engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-create-a-solid-cta\">Create a solid CTA<\/h3>\n\n\n\n<p>When planning your video, consider what action you want the viewer to take after watching and engaging. Typically, this action will depend on the goal for your video and where the asset slots into your overall marketing strategy. For example, a top-of-funnel brand awareness video might include a CTA that asks the viewer to download a whitepaper or register for a webinar, therefore pushing them further into the marketing funnel and along their buyer\u2019s journey.&nbsp;<\/p>\n\n\n\n<p>Not every video will need a CTA. Some video content might be purely to spark a conversation or provide entertainment. Only include a CTA when you need the viewer to take action.<\/p>\n\n\n\n<p>Think of it this way. What\u2019s more beneficial to a business? A brand with one million followers and zero engagement or a brand with 10,000 followers and plenty of engagement. To create engaging videos that smash through the monotony of the scroll, <a rel=\"noreferrer noopener\" href=\"https:\/\/lumen5.com\/auth\/signup\/?utm_source=blog&amp;utm_medium=blog&amp;utm_campaign=tailwind-partnership\" target=\"_blank\">sign up to Lumen5<\/a> \u2014 an online video maker that creates thumb-stopping social media videos in minutes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/videos-for-instagram-pinterest-1.jpg\"><img decoding=\"async\" data-pin-description=\"Ready to up your engagement game on Instagram with videos? Read this guide packed with tips and tricks from our friends at Lumen5!\" data-pin-title=\"Instagram Video Tips and Hacks for Engagement\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/videos-for-instagram-pinterest-1-683x1024.jpg\" alt=\"Ready to up your engagement game on Instagram with videos? Read this guide packed with tips and tricks from our friends at Lumen5!\" class=\"wp-image-23153 lazyload\" style=\"--smush-placeholder-width: 683px; --smush-placeholder-aspect-ratio: 683\/1024;width:243px;height:364px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to increase Instagram engagement with video marketing techniques and create a strong brand identity. Plus, find out how Lumen5 can help you create thumb-stopping social media videos in minutes. Sign up now!<\/p>\n","protected":false},"author":25,"featured_media":7071,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[24],"tags":[27,21],"class_list":{"0":"post-7067","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-instagram","8":"tag-instagram-engagement","9":"tag-video","11":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Create Videos for Instagram That Drive Engagement - Tailwind Blog<\/title>\n<meta name=\"description\" content=\"Learn how to increase Instagram engagement with video marketing techniques and create a strong brand identity. Plus, find out how Lumen5 can help you create thumb-stopping social media videos in minutes. Sign up now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tailwindapp.com\/blog\/how-to-create-videos-for-instagram-that-drive-engagement\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create Videos for Instagram That Drive Engagement\" \/>\n<meta property=\"og:description\" content=\"Learn how to increase Instagram engagement with video marketing techniques and create a strong brand identity. Plus, find out how Lumen5 can help you create thumb-stopping social media videos in minutes. 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