{"id":7075,"date":"2021-04-15T21:04:23","date_gmt":"2021-04-16T03:04:23","guid":{"rendered":"https:\/\/twprod.wpengine.com\/instagram-engagement-tips\/"},"modified":"2025-09-04T14:36:06","modified_gmt":"2025-09-04T20:36:06","slug":"instagram-engagement-tips","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/instagram-engagement-tips","title":{"rendered":"10 Data-Backed Ways to Increase Instagram Engagement in 2021"},"content":{"rendered":"\n
\"young<\/a><\/figure>\n\n\n\n
<\/div>\n\n\n\n

Are you looking for new ways to reach your target audience on social media? Do you want to connect with potential customers and convince them to purchase your products? Wouldn\u2019t it be great if you could build a community of loyal brand advocates around your brand?<\/span><\/p>\n\n\n\n

If it’s a yes to any of the above questions, then it\u2019s time you start developing a concrete strategy to increase Instagram engagement. <\/span><\/p>\n\n\n\n

With more than <\/span>1 billion monthly active users<\/span><\/a> worldwide, the Instagram app has evolved into one of the largest social media platforms.<\/span><\/p>\n\n\n\n

If you\u2019re implementing a social media marketing strategy in 2021, chances are you\u2019re already using Instagram. You\u2019ve likely created an Instagram business account<\/a> for your brand and are working on growing your followers<\/a>. <\/span><\/p>\n\n\n\n

Also, you regularly post interesting and useful content to attract your audience<\/span>!<\/p>\n\n\n\n

But building an Instagram account with an impressive follower count isn\u2019t enough. You also need your audience to engage with your content. If your followers aren\u2019t liking, saving, or commenting on your Instagram posts, it might be time to take another look at your Instagram marketing strategy.<\/span><\/p>\n\n\n\n

The good news is that skyrocketing your <\/span>Instagram engagement rate<\/span><\/a> isn\u2019t rocket science. You just have to understand what your audience wants and develop a strong rapport with them. Also, you can leverage the latest statistics about Instagram engagement to further engage your audience.<\/span><\/p>\n\n\n\n

In this blog, we\u2019ll discuss the most effective ways to boost Instagram engagement according to the latest data. But let\u2019s first delve deeper into the concept and understand its importance.<\/span><\/p>\n\n\n\n

What is Engagement on Instagram?<\/span><\/h2>\n\n\n\n

Simply put, engagement rate is a measure of how much your followers are interacting with your Instagram posts, Stories, Reels, and other content.<\/strong> <\/span><\/p>\n\n\n\n

It refers to the number of likes, comments, DMs, saves, shares, and other reactions your content garners on Instagram.<\/span><\/p>\n\n\n\n

If you\u2019re developing an Instagram strategy for the first time, it\u2019s natural to wonder why you should focus on improving engagement. Isn\u2019t having a high number of followers enough? If you manage to attract more followers, doesn\u2019t it automatically mean your campaign is working well?<\/span><\/p>\n\n\n\n

Why Is Instagram Engagement So Important?<\/h2>\n\n\n\n

Here\u2019s the thing – you could have ten thousand Instagram followers<\/a> and still fail to achieve your goals if they don\u2019t engage with your content. Think about it – between an Instagram post that\u2019s got hundreds of content and another with a few likes – which one will grab your attention?<\/span><\/p>\n\n\n\n

Unless your audience interacts with your content and shares it with their contacts, your Instagram content won\u2019t find traction. Low Instagram engagement rates indicate that you\u2019ve failed to grab your followers\u2019 attention. This, in turn, means they\u2019re less likely to interact with you in the future.<\/span><\/p>\n\n\n\n

Moreover, you won\u2019t succeed in creating a community of loyal and devoted followers. This, in turn, will take a toll on your brand\u2019s credibility and trust. That\u2019s why it is essential to use the right techniques to boost engagement on Instagram.<\/span><\/p>\n\n\n\n

A higher engagement rate also tells Instagram\u2019s algorithm<\/a> that your content is being well-received<\/strong>. This, in turn, will compel the algorithm to further push your content into your audience\u2019s feeds. Better still, it could make its way to the \u201cExplore\u201d section of relevant users. Ultimately, it\u2019ll amplify your reach and help boost brand awareness on Instagram.<\/span><\/p>\n\n\n\n

If you\u2019ve converted your Instagram account from personal to professional (business or Creator account<\/a>), you can access useful analytics to track engagement. From Instagram posts and Stories to Reels and IGTV videos – you can check engagement metrics<\/a> for different types of content.<\/span><\/p>\n\n\n\n

What is a Good Engagement Rate on Instagram?<\/span><\/h3>\n\n\n\n

Here\u2019s the tricky part – there\u2019s no easy way to define the ideal Instagram engagement rate. It depends on various factors, including your marketing goals, niche, and target audience. This is further complicated by the fact that Instagram hasn\u2019t defined what it considers as a good engagement rate.<\/span><\/p>\n\n\n\n

But a <\/span>recent study by SocialInsider<\/span><\/a> sheds some light on this subject. The study analyzed more than 100 million Instagram posts and found that the average Instagram engagement rate per post is 2.02%<\/strong>. <\/span><\/p>\n\n\n\n

Also, it revealed that the average engagement rate has been plateauing since 2019 despite a surge in the first half of 2020.<\/span><\/p>\n\n\n\n

\"Instagram<\/figure>\n\n\n\n

<\/span><\/p>\n\n\n\n

Image via <\/span>SocialInsider<\/span><\/a><\/p>\n\n\n\n

Instagram Engagement Calculator Methods<\/span><\/h3>\n\n\n\n

Implementing the best strategies to increase Instagram engagement isn\u2019t enough. You should also know how to calculate your Instagram engagement rate. Otherwise, you won\u2019t know how your content is performing and whether it\u2019s delivering the right results.<\/span><\/p>\n\n\n\n

The simplest way is to calculate it manually using the following formula:<\/span><\/p>\n\n\n\n

(Total number of likes and comments\/Follower count) x 100<\/strong><\/span><\/p>\n\n\n\n

This is a pretty basic method of calculating Instagram engagement. It\u2019s up to you to identify the engagement metrics that matter the most for your campaign. <\/span><\/p>\n\n\n\n

You can tweak the formula accordingly to include other metrics, such as the number of DMs and saves.<\/span><\/p>\n\n\n\n

\"engagement<\/a><\/figure>\n\n\n\n

Another effective alternative is to use Instagram engagement or analytics tools. For instance, if you use Tailwind\u2019s scheduling tool<\/a>, you get an in-built engagement rate calculator for Instagram. <\/span><\/p>\n\n\n\n

It\u2019s available under your Insights tab and regularly tracks your posts to update the engagement rate! Also, it provides you with other useful data, such as Reaction Score and total Engagement Score.<\/span><\/p>\n\n\n\n

How to Increase Engagement on Instagram (10 Ways)<\/span><\/h2>\n\n\n\n

Amplifying engagement on Instagram isn\u2019t just about developing a stellar content strategy and uploading eye-catching posts. Also, it isn\u2019t as straightforward collaborating with influencers to host Instagram giveaways and contests<\/a><\/span> (although this can be helpful!)<\/p>\n\n\n\n

The key is to find what\u2019s trending and striking a chord with your target audience. <\/span><\/p>\n\n\n\n

If you\u2019ve been wondering how to get more engagement on Instagram, we\u2019ve got you covered. At Tailwind, we\u2019ve analyzed our own data from a plethora of our clients\u2019 Instagram posts. Also, we looked into a few insightful studies conducted by the top social media thought leaders!<\/span><\/p>\n\n\n\n

Based on our research, we\u2019ve compiled a list of the most effective data-backed strategies to increase Instagram engagement. <\/span><\/p>\n\n\n\n

Instead of including those generic tips, such as creating high-quality content and understanding your audience, we\u2019ll focus on more actionable tactics backed by numbers. <\/span><\/p>\n\n\n\n

Let\u2019s get started<\/span>!<\/p>\n\n\n\n

1. Post More Instagram Carousel<\/span>s<\/h2>\n\n\n\n

Let\u2019s face it – we\u2019ve all felt the compulsion to swipe right on attractive Instagram carousels<\/a>. There\u2019s something fascinating about viewing multiple images together from your favorite brands and influencers on Instagram, isn\u2019t there? <\/span><\/p>\n\n\n\n

And the longer you spend viewing a post, the more likely you are to engage with it.<\/span><\/p>\n\n\n\n

When it comes to Instagram engagement, the type of content you post is just as crucial as its quality. While it\u2019s a good idea to experiment with different content formats and features, make sure you don\u2019t ignore Instagram carousels. <\/span><\/p>\n\n\n\n

These are particularly effective in boosting engagement for smaller accounts (10,000 followers or less)<\/span>!<\/p>\n\n\n\n

The SocialInsider study we mentioned above found that carousels deliver better engagement than single images and videos for accounts with less than 10,000 followers<\/strong>. <\/span><\/p>\n\n\n\n

\"\"
Image via <\/em>SocialInsider<\/em><\/a><\/figcaption><\/figure>\n\n\n\n

Likewise, they offer excellent engagement rates for accounts that have more than 100,000 followers.<\/span><\/p>\n\n\n\n

<\/span><\/p>\n\n\n\n

Carousels receive the highest number of average likes per post, regardless of follower count! <\/span><\/p>\n\n\n\n

This type of content also gets better impression rates on Instagram. In other words, the average engagement per view is higher for carousel posts<\/strong>.<\/span><\/p>\n\n\n\n

This isn\u2019t surprising considering that carousels are often delivered twice <\/em>in a user\u2019s Instagram feed. <\/span><\/p>\n\n\n\n

Think about how many times you\u2019ve come across the same carousel post showing a different slide while scrolling your feed. This creates an opportunity to grab your audience\u2019s attention, and might compel them to like or comment on your post<\/span>!<\/p>\n\n\n\n

So, if you want to increase your Instagram follower count, it\u2019s high time you start utilizing carousels. However, make sure the images and videos you use are related to each or convey a particular theme. <\/span><\/p>\n\n\n\n

You can use Instagram carousels<\/a> to create a narrative in your posts or even provide followers with step-by-step tutorials.<\/span><\/p>\n\n\n\n

\n\n\n\n

Related Reading :<\/strong> How to Post Instagram Carousels with Tailwind<\/a><\/p>\n\n\n\n

\n\n\n\n

2. Mix Up Your Content Types Between Photos, Videos, and Carousel Posts<\/span><\/h2>\n\n\n\n
\n
\n

The key to boosting Instagram engagement is to experiment with different content formats and find what works best for your audience. <\/span><\/p>\n\n\n\n

As a ground rule, you should use a combination of photos, videos, and carousels in your Instagram posts<\/strong>.<\/span><\/p>\n\n\n\n

SocialInsider<\/a> found that videos and carousels provide better engagement than single photo posts!<\/span><\/p>\n\n\n\n

You can use carousels to combine photos and videos to create a narrative. <\/span><\/p>\n\n\n\n

Make sure you break the monotony of single-image posts with eye-catching video content.<\/span><\/p>\n\n\n\n

IGTV<\/a>, Reels<\/a>, Stories<\/a>, posts – Instagram offers an assortment of options to upload video content you can leverage to reach your audience! Aim to use them all. <\/span><\/p>\n<\/div>\n\n\n\n

\n
<\/div>
<\/div>
<\/div><\/div><\/div>
<\/div>
<\/path><\/g><\/g><\/g><\/svg><\/div>
View this post on Instagram<\/div><\/div>
<\/div>
<\/div>
<\/div>
<\/div><\/div>
<\/div>
<\/div><\/div>
<\/div>
<\/div>
<\/div><\/div><\/div>
<\/div>
<\/div><\/div><\/a>

A post shared by Starbucks Coffee \u2615 (@starbucks)<\/a><\/p><\/div><\/blockquote>