{"id":7091,"date":"2021-04-16T19:12:29","date_gmt":"2021-04-17T01:12:29","guid":{"rendered":"https:\/\/twprod.wpengine.com\/facebook-ads-design-tips-every-marketer-should-know\/"},"modified":"2025-05-20T10:17:58","modified_gmt":"2025-05-20T16:17:58","slug":"facebook-ads-design-tips-every-marketer-should-know","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/facebook-ads-design-tips-every-marketer-should-know","title":{"rendered":"Facebook Ads Design Tips Every Marketer Should Know"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/fb-ad-tips-blog-post-header-no-text.jpg\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/fb-ad-tips-blog-post-header-no-text.jpg\" alt=\"\" class=\"wp-image-23188 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Facebook ads are constantly evolving. The \u201crules\u201d change, as does marketers capacity to target specific users, and the type of creative copy that produces not just views but clicks and conversions. <\/p>\n\n\n\n<p>But beyond the creative copy, visuals matter. So how do you use Facebook graphics and video to support your ad copy?<\/p>\n\n\n\n<p>The first key is to understand the purpose of Facebook visuals. They draw attention, yes, but they must draw the <em>right<\/em> kind of attention.<\/p>\n\n\n\n<p> This attention must work with your copy to earn engagement. And to be effective, the visuals must be on-brand. Graphics must also lead to, and support your call to action. <\/p>\n\n\n\n<p>That&#8217;s a lot of musts &#8211; so what does that all mean, and how do you create the right graphics and video content for your brand?<\/p>\n\n\n\n<p>We&#8217;ll go through some helpful tips to get all these things right with your ad visuals on Facebook. Let&#8217;s dig in!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tip-one-identify-your-message\">Tip One: Identify Your Message<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Your message comes across to your audience in a couple of ways. The first is your <strong>overall brand message<\/strong>. The second is the <strong>specific message of your ad<\/strong>. <\/p>\n\n\n\n<p>A quick scroll through Facebook reveals a few brands that get it right.<\/p>\n\n\n\n<p>Note this ad by Huel, one with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> brief and focused ad copy <\/li>\n\n\n\n<li>hero message with \u201chero\u201d visuals<\/li>\n\n\n\n<li>brand message in the copy<\/li>\n\n\n\n<li>product message in the image<\/li>\n\n\n\n<li>compact CTA.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/huel-facebook-ad.png\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/huel-facebook-ad.png\" alt=\"Huel facebook ad\" class=\"wp-image-23189 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Now, there are some things they could have done differently here. For example, the price message is repeated in the copy and the photo. It could have been left out of the image for a cleaner look! <\/p>\n\n\n\n<p>But, the most important part is that the message itself is clear: we sell food that provides complete nutrition at an affordable price.<\/p>\n\n\n\n<p>As this is a pretty focused brand with a limited number of products, the brand message and the message of the ad itself are nearly identical, and both are presented well.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tip-two-harmonize-your-visual-message-with-your-copy\">Tip Two: Harmonize Your Visual Message with Your Copy<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Once you have identified both of your messages, you need to harmonize your graphics to that message. <\/p>\n\n\n\n<p>The best graphics in the world could lead your audience in the wrong direction. For instance, let\u2019s look at this ad for Udemy.<\/p>\n\n\n\n<p>First, the image is small, but second, the student looks a little, well, depressed about learning.<\/p>\n\n\n\n<p>The brand message is that you can start learning anytime. The ad message is for a discount on that learning. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/udemy-ad.png\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/udemy-ad.png\" alt=\"example of Udemy facebook ad\" class=\"wp-image-23190 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>The image is generic, small, and doesn\u2019t relate to either message well.&nbsp;<\/p>\n\n\n\n<p>This illustrates that while Udemy is usually good with their Facebook ads, even large brands fail from time to time, and you can learn from their mistakes. <strong>Remember, graphics support the message, not distract from it.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tip-three-pay-attention-to-color\">Tip Three: Pay Attention to Color<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Nearly every course on Facebook ad graphics includes something about color. The reason is simple: studies show that users often click on an ad because of color alone. <\/p>\n\n\n\n<p>In fact, <a rel=\"noreferrer noopener\" href=\"https:\/\/neilpatel.com\/blog\/how-colors-affect-conversions\/\" target=\"_blank\">92.6% say their click choices are impacted by color<\/a>.&nbsp;<\/p>\n\n\n\n<p>The most important thing for brands to understand when it comes to overall branding and ads is the <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/blog\/color-psychology-in-marketing\" data-type=\"post\" data-id=\"22604\" target=\"_blank\">psychology of color<\/a>. <\/p>\n\n\n\n<p>Users respond emotionally to color, and those emotional responses have clearly been documented by research institutes such as <a rel=\"noreferrer noopener\" href=\"https:\/\/www.colorpsychology.org\/color-psychology-marketing\/\" target=\"_blank\">colorpsychology.org<\/a>.<\/p>\n\n\n\n<p>This is important when it comes to video ads as well. <\/p>\n\n\n\n<p>Think carefully not only about your brand <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/blog\/instagram-color-palette\" data-type=\"post\" data-id=\"19058\" target=\"_blank\">color palette<\/a>, but the colors in the background, the scenery, and images that appear in the video even incidentally.<\/p>\n\n\n\n<p>For example, think of the Red Bull logo and ads. What are they trying to emphasize? <\/p>\n\n\n\n<p>Blue and red show strength and excitement, the foundation of the brand.<\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/color-psychology-color-infographic.jpg\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/color-psychology-color-infographic-427x1024.jpg\" alt=\"\" class=\"wp-image-22607 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 427px; --smush-placeholder-aspect-ratio: 427\/1024;\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Facebook video ads often show athletes doing amazing things.&nbsp;Note the small detail in the screencap of the video below: the red wrist band the athlete is wearing contrasting with the blue of the ocean. As you <a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/watch\/?v=10157777911840352\" target=\"_blank\">watch the rest of the video here<\/a>, note the frequent use of red and blue throughout.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/asg_UOxVp2HYgKaakkoH_art_wpr9CB4pTwYNgcyf_1618502937483-1618502937483.png\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/asg_UOxVp2HYgKaakkoH_art_wpr9CB4pTwYNgcyf_1618502937483-1618502937483.png\" alt=\"video still of redbull facebook ad featuring an athlete in blue water with red wristband.\" class=\"wp-image-23191 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n\n\n\n<p>As a secondary note, see that the copy is a simple brand message. <\/p>\n\n\n\n<p>Red Bull is well known as a brand, and the original \u201cgives you wings\u201d slogan works well, but it also harmonizes with the video as we see athletes \u201cflying\u201d. If you follow the brand on social media, you will see that in hero photos and video, athletes are often airborne in their various endeavors.&nbsp;<\/p>\n\n\n\n<p>This is an ideal example of graphics and video harmonizing with both the brand and the ad message, and using the <a href=\"https:\/\/www.tailwindapp.com\/blog\/color-psychology-in-marketing\" data-type=\"post\" data-id=\"22604\" target=\"_blank\" rel=\"noreferrer noopener\">psychology of color<\/a> to produce a reaction in the viewer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tip-four-show-users-what-they-can-do\">Tip Four: Show Users What they Can Do<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Now let&#8217;s talk about a call to action. What is a call to action? <\/p>\n\n\n\n<p>Your CTA tells users what you want them to do after viewing your ad: click here, shop now, etc. <\/p>\n\n\n\n<p>But your graphics and video content can actually show viewers what they can do with your product. <\/p>\n\n\n\n<p>While Red Bull may be a poor example of this (we can\u2019t all surf or parachute from planes), a good example is this ad from MailerLite.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/mailer-lite.png\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/mailer-lite.png\" alt=\"mailer lite facebook ad example \" class=\"wp-image-23192 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Note that the ad (a video) declares exactly what the product is designed to do: manage your email campaigns. <\/p>\n\n\n\n<p>The reader knows what to do with the product, and the copy and CTA emphasize how they can get started.&nbsp;Remember, if you want the viewers of your ad to do something, you need to <em>show<\/em> them what to do and<em> tell<\/em> them what to do. It\u2019s about graphics and your overall message combined.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tip-five-zero-in-on-your-hero-image\">Tip Five: Zero in On Your Hero Image<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>The importance of showing people using your product in the way it was intended creates recognition for your unique value proposition. <\/p>\n\n\n\n<p>Let\u2019s take the example of Seinhiesser and their ad for their version of earbuds.<\/p>\n\n\n\n<p>The brand message is that of quality sound and always has been. In this case, there is also a savings offer included in the CTA. <\/p>\n\n\n\n<p>However, the hero photo shows someone doing exactly what the product is designed for: immersing the user in sound. <\/p>\n\n\n\n<p>It\u2019s simple, and it includes colors that inspire friendly optimism.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/asg_UOxVp2HYgKaakkoH_art_wpr9CB4pTwYNgcyf_1618502936477-1618502936477.png\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/asg_UOxVp2HYgKaakkoH_art_wpr9CB4pTwYNgcyf_1618502936477-1618502936477.png\" alt=\"Example of Sennheiser facebook ad\" class=\"wp-image-23195 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>The viewer of this ad can easily imagine the type of music the hero of the ad is listening to, something relaxing. <\/p>\n\n\n\n<p>While each person might have their own idea of what relaxing music is, the unique value proposition of this headphone is illustrated clearly.&nbsp;<\/p>\n\n\n\n<p>Note that with every truly good ad, the brand message, ad message, and color all come together in one well-done package.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tip-six-follow-the-rules\">Tip Six: Follow the Rules<\/h2>\n\n\n\n<p>So as stated in the introduction,<a href=\"https:\/\/www.facebook.com\/policies\/ads\" target=\"_blank\" rel=\"noreferrer noopener\"> Facebook ad rules<\/a> are always changing. For example, there used to be a text check, when too much text in a Facebook ad could cause the ad not to run. There were exceptions, where the text was part of the product itself (books and music albums, for example).&nbsp;<\/p>\n\n\n\n<p>Keeping up is a job in and of itself, but it is important to follow the rules. <\/p>\n\n\n\n<p>That rule has since been changed (although it is still best practice to use less text in your graphics rather than more). But the political battles at the end of 2020 had ads and accounts being banned, shut down, and even the reach limited for a number of reasons. <\/p>\n\n\n\n<p>The key is to understand that when it comes to graphics and video, playing by the rules is critical.&nbsp;<\/p>\n\n\n\n<p>If your graphic gets banned or your ad won\u2019t run, look at why. What did Facebook say? Is there a manual review process, and is it worth pursuing? Most importantly, keep up with Facebook notices and changes. You don\u2019t want to spend a ton of money creating an ad, only to develop something that won\u2019t be run at all.&nbsp;<\/p>\n\n\n\n<p>Remember, to keep the potential Facebook ad ban at bay, keep your ads clean and in compliance.<\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/fb-ad-tips-pinterest-2.jpg\"><img decoding=\"async\" data-pin-description=\"Interested in using Facebook Ads, but are unsure how to go about designing your visuals? Check out these Ad design tips (with examples!) to get you started.\" data-pin-title=\"Facebook Ad Tips Every Marketer Should Know\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/fb-ad-tips-pinterest-2-200x300.jpg\" alt=\"Interested in using Facebook Ads, but are unsure how to go about designing your visuals? Check out these Ad design tips (with examples!) to get you started.\" class=\"wp-image-23196 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/300;\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to incorporate eye-catching graphics and videos into your Facebook ad campaign. From identifying your message to following the rules, our tips will help you create effective visual content that supports your brand&#8217;s message and call to action. Improve your ad&#8217;s engagement and stay compliant with these expert SEO techniques.<\/p>\n","protected":false},"author":130,"featured_media":7099,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[43,26],"tags":[98,88],"class_list":{"0":"post-7091","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-design","8":"category-facebook","9":"tag-facebook-advertising","10":"tag-facebook-design","12":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Facebook Ads Design Tips Every Marketer Should Know - Tailwind Blog<\/title>\n<meta name=\"description\" content=\"Learn how to incorporate eye-catching graphics and videos into your Facebook ad campaign. From identifying your message to following the rules, our tips will help you create effective visual content that supports your brand&#039;s message and call to action. Improve your ad&#039;s engagement and stay compliant with these expert SEO techniques.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tailwindapp.com\/blog\/facebook-ads-design-tips-every-marketer-should-know\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Ads Design Tips Every Marketer Should Know\" \/>\n<meta property=\"og:description\" content=\"Learn how to incorporate eye-catching graphics and videos into your Facebook ad campaign. From identifying your message to following the rules, our tips will help you create effective visual content that supports your brand&#039;s message and call to action. 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