{"id":7122,"date":"2021-04-23T17:34:10","date_gmt":"2021-04-23T23:34:10","guid":{"rendered":"https:\/\/twprod.wpengine.com\/how-to-recycle-social-media-content\/"},"modified":"2025-07-13T18:17:05","modified_gmt":"2025-07-14T00:17:05","slug":"how-to-recycle-social-media-content","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/how-to-recycle-social-media-content","title":{"rendered":"How to Recycle Social Media Content (Platform to Platform)"},"content":{"rendered":"\n
\"An<\/a><\/figure>\n\n\n\n
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Repurposing content. It\u2019s one of the most common things you will hear marketers talk about. But this simple statement begs a much more complex issue: how do you reuse your content on more than one social platform effectively?<\/p>\n\n\n\n

Fitness blogger Cassey Ho puts it perfectly in her interview with Morning Brew<\/a>:<\/p>\n\n\n\n

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“It’s like talking to different siblings; they just need to be talked do differently if you want a certain result.<\/p>\n\n\n\n

How I’m going to talk to someone on TikTok is different than how I’m going to talk to them on Facebook.”<\/p>\nCassey Ho, Founder of Blogilates<\/cite><\/blockquote>\n\n\n\n

So when you think about repurposing your content on different platforms, it\u2019s not that your content has to be absolutely different. <\/p>\n\n\n\n

But your presentation and how you get your message across has to be different, according to the users on those platforms. Sound pretty simple? Let\u2019s take a deeper look.<\/p>\n\n\n\n

Know Your Audience<\/h2>\n\n\n\n
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Before you go creating yet another set of marketing personas, stop for just a second.<\/p>\n\n\n\n

Because it can be tempting at this point to start (or assign) the task of creating personas for each platform, but honestly, that won\u2019t change a thing about how you post online.<\/p>\n\n\n\n

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“Marketing personas are usually a boondoggle, but they don’t have to be.”<\/p>\nRand Fishkin<\/cite><\/blockquote>\n\n\n\n

The question to ask yourself is not who in your audience is on what platform <\/strong>and create a \u201cFrancine Facebook\u201d and \u201cInstagram Ira\u201d along with \u201cTik-Tok Tracy\u201d and LinkedIn Larry\u201d. <\/p>\n\n\n\n

Instead, social media personas need to be actionable, and to be actionable, they need to talk about two things:<\/p>\n\n\n\n