{"id":716,"date":"2014-06-18T22:02:57","date_gmt":"2014-06-19T04:02:57","guid":{"rendered":"https:\/\/twprod.wpengine.com\/pinterest-content-discovery\/"},"modified":"2024-01-15T15:38:23","modified_gmt":"2024-01-15T21:38:23","slug":"pinterest-content-discovery","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/pinterest-content-discovery","title":{"rendered":"Pinterest Content Discovery"},"content":{"rendered":"

We all know Pinterest is about the pins. The pins you’re pinning, the pins you’re repinning, the pins you’re creating – Pinterest revolves\u00a0around pins! That’s why it’s important to pin relevant,\u00a0high\u00a0quality content, but that’s not always the easiest task. To help\u00a0your content discovery process, we’ve outlined a few of the ways you can easily find the perfect content for your audience. \"Pinterest<\/p>\n

Repins from your Feed<\/h3>\n

First and foremost, you must\u00a0pin\u00a0content from those you follow. Not only does this help bolster relations between you and your audience, if you’re following the right users it will be great content as well. A good place to start finding great users to follow is to find out if your favorite blogs have a Pinterest account. It’s also useful to look to those users who are following you. While their entire profile might not be relevant to your brand, because they are<\/em> following you\u00a0there’s a good chance they’ll have a board that fits your content needs.<\/p>\n

Google alerts related to your brand<\/h3>\n

As you might already know, Google alerts are a great way to have\u00a0content related to your brand delivered directly to your inbox. Once you have a list of topics you would like to follow, getting set up is easy. Simply go to\u00a0google.com\/alerts<\/a>, fill in your options, and watch the great content start to roll in.<\/p>\n

Search on Pinterest<\/h3>\n

As we’ve mentioned in the past, Pinterest is pushing themselves forward as a search engine rather than a traditional social media platform. So why not take advantage of their aspirations and search for some content to pin? Not only is it a great way to find content to pin, you can also find great pinners to follow.<\/p>\n

Curate Content<\/h3>\n

Curating your own content allows you to share your personal insights and helps drive traffic back to your site. However, before you start creating content to pin to Pinterest it’s important to understand what content is performing on Pinterest. So how do you do that? Just check out what content is performing on Pinterest with help from analytics<\/a>. Once you have a strong understanding just make sure not to pin your stuff\u00a0too<\/em> much.<\/p>\n

How do you find content? Let us know in the comments!<\/em><\/h3>\n

[sc:signup-form]<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

We all know Pinterest is about the pins. The pins you’re pinning, the pins you’re repinning, the pins you’re creating – Pinterest revolves\u00a0around pins! That’s why it’s important to pin relevant,\u00a0high\u00a0quality content, but that’s not always the easiest task. To help\u00a0your content discovery process, we’ve outlined a few of the ways you can easily find …<\/p>\n","protected":false},"author":85,"featured_media":717,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-716","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-pinterest","9":"with-featured-image"},"yoast_head":"\nPinterest Content Discovery - Tailwind Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tailwindapp.com\/blog\/pinterest-content-discovery\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pinterest Content Discovery\" \/>\n<meta property=\"og:description\" content=\"We all know Pinterest is about the pins. The pins you’re pinning, the pins you’re repinning, the pins you’re creating – Pinterest revolves\u00a0around pins! That’s why it’s important to pin relevant,\u00a0high\u00a0quality content, but that’s not always the easiest task. To help\u00a0your content discovery process, we’ve outlined a few of the ways you can easily find …\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tailwindapp.com\/blog\/pinterest-content-discovery\" \/>\n<meta property=\"og:site_name\" content=\"Tailwind Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Tailwind\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-19T04:02:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-15T21:38:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/04\/Pinterest-Content-Discover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"668\" \/>\n\t<meta property=\"og:image:height\" content=\"941\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Melissa Megginson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TailwindApp\" \/>\n<meta name=\"twitter:site\" content=\"@TailwindApp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Melissa Megginson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/pinterest-content-discovery#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/pinterest-content-discovery\"},\"author\":{\"name\":\"Melissa Megginson\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#\\\/schema\\\/person\\\/b3773835f50dc66205be0c3afe1865d7\"},\"headline\":\"Pinterest Content Discovery\",\"datePublished\":\"2014-06-19T04:02:57+00:00\",\"dateModified\":\"2024-01-15T21:38:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/pinterest-content-discovery\"},\"wordCount\":385,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/pinterest-content-discovery#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Pinterest-Content-Discover.png\",\"articleSection\":[\"Pinterest\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/pinterest-content-discovery#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/pinterest-content-discovery\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/pinterest-content-discovery\",\"name\":\"Pinterest Content Discovery - Tailwind Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/pinterest-content-discovery#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/pinterest-content-discovery#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Pinterest-Content-Discover.png\",\"datePublished\":\"2014-06-19T04:02:57+00:00\",\"dateModified\":\"2024-01-15T21:38:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/pinterest-content-discovery#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/pinterest-content-discovery\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/pinterest-content-discovery#primaryimage\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Pinterest-Content-Discover.png\",\"contentUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Pinterest-Content-Discover.png\",\"width\":668,\"height\":941,\"caption\":\"Text graphic featuring a globe illustration in the background with \\\"Pinterest Content Discovery\\\" in bold, stylish fonts. Highlighting Pinterest\u2019s power for content discovery, the Tailwind logo sits in the lower right corner.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/pinterest-content-discovery#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pinterest Content Discovery\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/\",\"name\":\"Tailwind Blog\",\"description\":\"Pinterest marketing info for small businesses\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#organization\",\"name\":\"Tailwind\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/cropped-Logo-Symbol-App-Color.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/cropped-Logo-Symbol-App-Color.jpeg\",\"width\":512,\"height\":512,\"caption\":\"Tailwind\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Tailwind\\\/\",\"https:\\\/\\\/x.com\\\/TailwindApp\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#\\\/schema\\\/person\\\/b3773835f50dc66205be0c3afe1865d7\",\"name\":\"Melissa Megginson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f8c9e393553cb889399c6275982897edac76a57715cea4bfea9f91ba0ac6e1a4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f8c9e393553cb889399c6275982897edac76a57715cea4bfea9f91ba0ac6e1a4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f8c9e393553cb889399c6275982897edac76a57715cea4bfea9f91ba0ac6e1a4?s=96&d=mm&r=g\",\"caption\":\"Melissa Megginson\"},\"description\":\"Melissa Megginson is resident Community Manager and Cat Lady at Tailwind, the leading Pinterest & Instagram tool for brands. Melissa specializes in affiliate marketing, public speaking, and making our members look good. Find her on Twitter and Instagram at @MelMegg.\",\"sameAs\":[\"http:\\\/\\\/tailwindapp.com\"],\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/author\\\/melissa\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Pinterest Content Discovery - Tailwind Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tailwindapp.com\/blog\/pinterest-content-discovery","og_locale":"en_US","og_type":"article","og_title":"Pinterest Content Discovery","og_description":"We all know Pinterest is about the pins. The pins you’re pinning, the pins you’re repinning, the pins you’re creating – Pinterest revolves\u00a0around pins! That’s why it’s important to pin relevant,\u00a0high\u00a0quality content, but that’s not always the easiest task. To help\u00a0your content discovery process, we’ve outlined a few of the ways you can easily find …","og_url":"https:\/\/www.tailwindapp.com\/blog\/pinterest-content-discovery","og_site_name":"Tailwind Blog","article_publisher":"https:\/\/www.facebook.com\/Tailwind\/","article_published_time":"2014-06-19T04:02:57+00:00","article_modified_time":"2024-01-15T21:38:23+00:00","og_image":[{"width":668,"height":941,"url":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/04\/Pinterest-Content-Discover.png","type":"image\/png"}],"author":"Melissa Megginson","twitter_card":"summary_large_image","twitter_creator":"@TailwindApp","twitter_site":"@TailwindApp","twitter_misc":{"Written by":"Melissa Megginson","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.tailwindapp.com\/blog\/pinterest-content-discovery#article","isPartOf":{"@id":"https:\/\/www.tailwindapp.com\/blog\/pinterest-content-discovery"},"author":{"name":"Melissa Megginson","@id":"https:\/\/www.tailwindapp.com\/blog\/#\/schema\/person\/b3773835f50dc66205be0c3afe1865d7"},"headline":"Pinterest Content Discovery","datePublished":"2014-06-19T04:02:57+00:00","dateModified":"2024-01-15T21:38:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.tailwindapp.com\/blog\/pinterest-content-discovery"},"wordCount":385,"commentCount":0,"publisher":{"@id":"https:\/\/www.tailwindapp.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.tailwindapp.com\/blog\/pinterest-content-discovery#primaryimage"},"thumbnailUrl":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/04\/Pinterest-Content-Discover.png","articleSection":["Pinterest"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.tailwindapp.com\/blog\/pinterest-content-discovery#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.tailwindapp.com\/blog\/pinterest-content-discovery","url":"https:\/\/www.tailwindapp.com\/blog\/pinterest-content-discovery","name":"Pinterest Content Discovery - Tailwind Blog","isPartOf":{"@id":"https:\/\/www.tailwindapp.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.tailwindapp.com\/blog\/pinterest-content-discovery#primaryimage"},"image":{"@id":"https:\/\/www.tailwindapp.com\/blog\/pinterest-content-discovery#primaryimage"},"thumbnailUrl":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/04\/Pinterest-Content-Discover.png","datePublished":"2014-06-19T04:02:57+00:00","dateModified":"2024-01-15T21:38:23+00:00","breadcrumb":{"@id":"https:\/\/www.tailwindapp.com\/blog\/pinterest-content-discovery#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tailwindapp.com\/blog\/pinterest-content-discovery"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tailwindapp.com\/blog\/pinterest-content-discovery#primaryimage","url":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/04\/Pinterest-Content-Discover.png","contentUrl":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/04\/Pinterest-Content-Discover.png","width":668,"height":941,"caption":"Text graphic featuring a globe illustration in the background with \"Pinterest Content Discovery\" in bold, stylish fonts. Highlighting Pinterest\u2019s power for content discovery, the Tailwind logo sits in the lower right corner."},{"@type":"BreadcrumbList","@id":"https:\/\/www.tailwindapp.com\/blog\/pinterest-content-discovery#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.tailwindapp.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Pinterest Content Discovery"}]},{"@type":"WebSite","@id":"https:\/\/www.tailwindapp.com\/blog\/#website","url":"https:\/\/www.tailwindapp.com\/blog\/","name":"Tailwind Blog","description":"Pinterest marketing info for small businesses","publisher":{"@id":"https:\/\/www.tailwindapp.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tailwindapp.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.tailwindapp.com\/blog\/#organization","name":"Tailwind","url":"https:\/\/www.tailwindapp.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tailwindapp.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/04\/cropped-Logo-Symbol-App-Color.jpeg","contentUrl":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/04\/cropped-Logo-Symbol-App-Color.jpeg","width":512,"height":512,"caption":"Tailwind"},"image":{"@id":"https:\/\/www.tailwindapp.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Tailwind\/","https:\/\/x.com\/TailwindApp"]},{"@type":"Person","@id":"https:\/\/www.tailwindapp.com\/blog\/#\/schema\/person\/b3773835f50dc66205be0c3afe1865d7","name":"Melissa Megginson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f8c9e393553cb889399c6275982897edac76a57715cea4bfea9f91ba0ac6e1a4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f8c9e393553cb889399c6275982897edac76a57715cea4bfea9f91ba0ac6e1a4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f8c9e393553cb889399c6275982897edac76a57715cea4bfea9f91ba0ac6e1a4?s=96&d=mm&r=g","caption":"Melissa Megginson"},"description":"Melissa Megginson is resident Community Manager and Cat Lady at Tailwind, the leading Pinterest & Instagram tool for brands. Melissa specializes in affiliate marketing, public speaking, and making our members look good. Find her on Twitter and Instagram at @MelMegg.","sameAs":["http:\/\/tailwindapp.com"],"url":"https:\/\/www.tailwindapp.com\/blog\/author\/melissa"}]}},"_links":{"self":[{"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/posts\/716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/comments?post=716"}],"version-history":[{"count":0,"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/posts\/716\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/media\/717"}],"wp:attachment":[{"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/media?parent=716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/categories?post=716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/tags?post=716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}